AIAA “State of the Union” January 2014 Continuing Operations YTD September 2013 2 Impacts to AIAA • Ended 2012(471K) and 2013(2.2M) with a negative operating balance  Budgeted 2013 anticipating negative operating balance (500K) • Major Factors (see following charts):  overall 25% decrease (average) in conference attendance in 2013  Cancellation/delay of vended events • Mandated a balanced budget for 2014  Used new reporting structure  Constructed Forum budgets as “projects” incorporating all relevant Institute activities  Overall budget cuts of $1.1M had to be identified 3 Net Margin by VP 4 FY13 Budget Variance Breakdown $(1,567) $(1,824) $356 $(1,278) $665 5 Other Products & Services Breakout 6 New Reporting Groups New Reporting Structure Overhead Bus Development Member Services Outreach Professional Membership Communications IT Business Analysis Corporate Membership Public Policy Enterprise/Executive All Committee Expenses International Accounting Section Activities Organizational Dues HR Honors & Awards STEM Program Student Programs PD (Continuing Ed) Aerospace America Office Services BD Process Forums Scitech Aviation P&E Space Publications Other Events Journals BMD Books Space Ops TP Subscriptions Standards Reprint Royalties 7 FY14 Operations by Reporting Group 8 January 2014 DRAFT Executive Director Dr. Sandra Magnus Chief Financial Officer Karen Rosenblum Human Resources Director Susan Byrd Lubert Secretary & Treasurer Bill Seymore Administrative, Meeting Support & Governance TBD Chief Operating Officer Angelo Iasiello Business & Market Development Content Strategy & Development Managing Director Klaus Dannenberg (acting) Managing Director – TBD _________________________ Managing Director Rodger Williams _________________________ · · · Marketing Corporate Partnerships Sales · · · Information Technology Services Director Tammy Marko Communications Content Strategy/ Acquisition & Development Aerospace America Member Service & Engagement Products & Programs Managing Director Megan Scheidt _________________________ · · · · · Design Standards Publications - Editorial & Production - Publications Operations & Web Publishing Events - Project Management - Logistics - Registration Continuing Education Managing Director Karen Thomas __________________________ · · · · · Awards & Member Advancements Region & Section Programs University & Young Professionals Programs Customer Service Committee Support December 2013 Executive Director Dr. Sandra Magnus Chief Financial Officer Karen Rosenblum DRAFT Human Resources Director Susan Byrd Lubert Secretary & Treasurer Bill Seymore Maria Adriano Office Services Accts. Receivable & P/R Paul Carnicelli Accounts Payable Lina Del Mundo Financial Reporting Business & Market Development Klaus Dannenberg (acting) Managing Director - TBD Mali Goebel Office Svs. Specialist David Schmitt Mailroom Coordinator Chief Operating Officer Angelo Iasiello Admin/Meeting Support/Governance TBD Marketing Director - TBD Janice Saylor Marketing Strategist Dominic Lapus Marketing Strategist Exhibit Operations & B2B Mgr. Syafrin Setiawan Syst./Network Admin. Nilesh Bibhuti SharePoint Developer Michael McGinnes Tech. Project Coord. Content Strategy & Development Products & Programs Member Service/ Engagement Rodger Williams Managing Director Megan Scheidt Managing Director Karen Thomas Managing Director Events Design Corporate Partnerships & Sales Merrie Scott Industry Partnerships Mgr. Chris Grady Exhibits Business Manager Jean Riley Info. Tech Svcs. Director Tammy Marko Communications John Blacksten Director of Communications Duane Hyland Media Relations Lawrence Garrett Web Editorial Lauren Appleton Social Media Outreach Content Strategy/ Acquisition/Dev. Craig Day Product Development Steve Howell Public Policy David Arthur Aquist. & Dev. Editor Sara Bluestone Team Lead Mark Hofmann Graphic Designer Aaron Bertoglio Print & Interactive Med Des. Standards Aerospace America Ben Iannotta Editor in Chief Patricia Jefferson Associate Editor Gregory Wilson Production Editor Nick Tongson Director Amy Barrett Product Mgr. Domestic Stds Publications Heather Brennan Director Project Management Carmela Brittingham Forum Project Manager Cathy Chenevey Forum Project Manager Chris Horton Forum Project Manager Chris Brown Cont. Educ. Project Coord. Logistics Joanne Zook Director Anna Kimmel Event Manager Registration Awards & Member Advancements Carol Stewart Mgr. Honors & Awards Patricia Carr Mgr. Member Advancements Customer Service Aida Davis Director Penny Ritch Customer Relations Specialist Felicia Ayoub Member Service Coordinator Region & Section Programs Emily Springer Manager Chris Jessee Mgr. Section Activities Technical & International Betty Guillie Committee Administrator University & YP Programs Stephen Brock Mgr. Univ. & YP Programs Rachel Andino Prgm. Coord. & Cmte. Admin. Lynne David Event Reg. - Proc. Improvement Sandra Turner Event Reg.- Validation & Testing Editorial & Production Craig Byl Manager Pat DuMoulin Sr. Editor, Books Publications Operations & Web Publishing Michele Dominiak Manager Mihai Valeanu Product Coordinator Jessica Senecal Web Publications Specialist Ann Ames Tech. Papers Specialst 10 It is all about Growth…. • If you do what you’ve always done, you’ll get what you’ve always gotten. –Tony Robbins • If you are not growing, you are dying. –Many • It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change. – Charles Darwin 11 Things in work (or coming down the pipeline) • New Messaging  Purpose: To ignite and celebrate aerospace ingenuity and collaboration and its importance to our way of life.  Promise: To be your vital lifelong link to and champion for the collective creativity, brainpower, and achievements of the aerospace profession. • • • • • Enhanced on-line engagement capabilities Growth into new technical areas Engagement of sections/YPs/Students More engagement with policy issues Collaborations with other organizations 12 Guiding principles for AIAA forums • Ensure our Institute is relevant to aerospace professionals • Ensure our conferences integrate a spectrum of topics of interest to the profession (technical disciplines, systems, policy, operations, etc.) and other areas of the Institute • Ensure our overall events provide meaningful professional development and interaction opportunities to the broad aerospace community (conference papers/presentations, networking, education, exhibits, etc.) • Ensure our events are financially viable (both for the attendee and for the Institute) • Ensure that our conferences are “must attend” events for all those in our profession and can accommodate expansion into new technology and program areas 13 What do we want to accomplish with the Integration Tier? • Expand the products that AIAA offers at its events to a broader swath of aerospace professionals than the R&D community, to whom it has most appealed historically • Entice design engineers, analysts, systems engineers, etc., to join AIAA, or to become active if already a member, by offering compelling and topical subject matter, speakers and presenters • Bridge gap between plenary and technical sessions and offer relevant and instructive topics and materials to the great number of aerospace professionals who may not think of, or see, AIAA as offering much to them in terms of professional career development, training, or networking 14 What is the “Integration Layer” anyway? Content: Operational topics System integration Technical program management topics Cross-disciplinary topics Emerging Technologies Test, Verification, Reliability, Safety, Quality issues Policy and regulation topics Workforce and professional development issues Supply chain discussions Topics related to the intersection of government/industry/academia 15 What is the Integration Tier anyway? • Format  Not envisioned as traditional technical paper sessions but as sessions to allow dialogue and provide information that participants can apply at work  Includes various format types including but not limited to: – Panel discussions focused on lessons learned, best practices, and case studies – Tutorials, seminars, workshops – Joint sessions typical at current conferences when multiple committees have an interest in the same topic 16 How to build a strong Integration Layer • Must be a combination of member and staff efforts • Technical Group Directors have the big picture about their areas and can help identify topics • Program committees have insight into relevant topics in their area • Corporate members have insight into industry issues • Emerging Technology Committee can help identify new trends in technology • Staff has insight into industry wide trends and movements • Students/Professors have insight into academic/education topics 17 Outcomes of a well executed Integration Layer Creation of new technical communities in AIAA Creation of new program communities in AIAA AIAA recognized as being on the forefront of industry issues AIAA provides valuable workforce/professional development information to members/attendees • AIAA viewed as relevant- attracting more members • We all go home from AIAA forums a bit more informed about a wider variety of topics • • • • 18 In Summary….. AIAA is a great organization! There is a lot going on! There are a lot of opportunities! We are going to come out of this stronger, more responsive and flexible to our environment! • Hope you stay engaged! • • • • 19 20