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Building Your Personal Brand
Jane Nash & Sandra Malone
www.marketingmovesfasttrack.com
+441932 253352
About Jane Nash
Prior to joining marketingmoves, Jane worked as a marketing communications specialist in the
public and not-for-profit sectors. Jane joined marketingmoves as a Business Development
Manager and is now a Senior Recruitment Consultant, leading the marketingmovesfasttrack
service.
Marketingmovesfasttrack helps unique candidates into the world of marketing, supporting them
to map out their careers and to choose an employer that will facilitate their success. The service
enables clients to choose the best possible candidates from a selective pool of excellent
graduates or those returning after either a career break or a change in career.
A rich background in art and design, public services marketing; marketing communications and
recruitment as well as a passion for the charity Shooting Star CHASE (having set up a local
supporters group which raised over £500K to benefit the Charity), demonstrates Jane’s tenacity,
empathy, creativity and experience..
Jane’s own eclectic career gives her the background to coach and mentor candidates that are
taking their first Fast Track steps as they pursue the opportunities that a marketing career can
present.
About Sandra Malone
Sandra has extensive B-2-B, Public Sector, and Not-for Profit global marketing experience, launching
brands globally (she managed the world’s first four-way Telco merger and brand launch) as well as
successes in stakeholder and citizen communications; customer insight and experience; the
development of world-wide marketing strategies, customer value propositions, global brand
repositioning and messaging, service skill development; front-line customer service initiatives and
Board and Senior Team corporate communications including reputation and crisis management.
She has successfully delivered internal communication strategies, marketing restructure, marketing
audits and communication analysis and financial planning for the marketing function. Sandra has
developed a trademarked methodology for determining the return on investment for marketing
expenditure as well as a proprietary method for collecting and analysing data evidence to validate the
customer experience.
She has worked in Asia, the Americas, the Middle East, Europe and Africa on numerous assignments
often managing global teams of marketing professionals ranging from 5-500 staff.
Globally respected for marketing innovation, the Wall Street Journal said she put the ‘marketing verve
back into the 3Com Corporation. The Times Higher Educational Supplement called her a ‘marketing
guru’.
Why should you care about your personal brand?
Your career, and therefore possibly your entire work- life,
depends on it!
• First 7 seconds
– What you look like
– What you sound like
– What you say
• Silent indicators
– Your impact
– Your voicemail
– Your social media sites
– Your visibility
Going back to basics.....
• What exactly is a brand?
• Have you given any thought to what your
personal brand is?
• Do you realise that your most important job
is to market YOU?
Each of us is a CEO - You’re the CEO of You
Be honest – how would you describe your
reputation?
Reputation
Reputation
disastrous
distinct
Reputation
Who’s That?
neutral or dissed
Identifying the Brand of ‘You’
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Who is this brand called ‘you’?
Are you memorable?
Why are you different?
What should someone hire you?
Building your personal reputation
How important is a complaint in marketing?
You work for a global telecoms company where the single biggest complaint isn’t that they were slow in
installing telephone or data connections. Or that their prices are too high. Biggest complaint is that when
engineers bend down to install stuff, the crack in their backsides shows. Marketing is in charge of handling
complaints. What would you do?
The mystery of the lost data
You work for software company that collects data and sub-contracts the collection of that data to a courier
company. Courier company runs out of their own courier bags so uses a competitors bag and promptly loses
several thousand records of people’s personal data. People who own the data, hopping mad. Press gets hold of
it. Citizens go crazy. Marketing manages PR. What needs to happen next?
You and 5000 men
You are a woman working with 5000 men in a country that is paternalistic. How do you get things done in this
environment?
Exercise 3:
Your Logo and Strap line
• What are you famous for?
– Draw your logo
– Create your strap line
• Why will we read about you in the news?
Your Personal Coat of Arms
Exercise 2
Using a 4 way shield,
something like the one to
the left, draw what your
family, friends, career and
outside world mean to
you in a single visual to
come up with your
personal coat of arms.
This will capture your
personal values.
It’s more difficult than you
think!
Your Personal Branding Scorecard
Fill this in to give yourself clarity of purpose
Personal Vision and Mission
What type of marketing role am I interested in?
Personal Brand and Career Objectives
Specialisations (what I am good at NOW)
Personal Brand Statement and Story –what makes me
different
Personal Critical Success Factors & Performance
Measures
Personal Targets
Your Action Plan (to include on-line)
Quantify and Qualify
Exercise 5: Your Communications Strategy
Every good brand needs to be communicated-that includes
you!
Key Messages about me
My USP
Proof Points (How can I prove this?)
Quantify and Qualify
About Marketing Moves
•
Marketingmoves Fast Track service is part of the Marketingmoves Group of recruitment companies. We
only recruit marketing professional. In IT. Worldwide and we assist candidates like you to map out your
marketing career and to choose an employer that will facilitate your success.
•
You may be just about ready to graduate with a marketing qualification and we can work with you to
prepare your CV and attract the sort of employer that will create opportunities for your newly launched
career in marketing.
•
But that’s not all we do. There are many marketing disciplines – which is the right one for you? Are you
looking to focus on digital communications or do you prefer developing market entry strategies for
emerging countries? Could you create customer insights from big data analysis or are you excited by
developing product marketing features and benefits? How about working closely with sales and channel
teams to deliver lead generating marketing programmes? Perhaps working with company internal
communications programmes are more your style. We can help you decide not only what job is right for
you from the start but what jobs you’ll need to aim for in the future.
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Perhaps more important than all of this, is that we’ll be with you for the long term. While of course we
want you to find that first perfect role, we also want you to know that we’re here for you every step of
your career. We can continue to provide advice and market insights as you climb the road to success.
Call Jane Nash on +44 (0) 7967 678014 or on +44 (0) 1932 253352 or contact Jane at
[email protected].
•
Q&A
Contact details:
Jane Nash & Sandra Malone
+441932 253352
www.marketingmovesfasttrack.com
Contact Jane Nash on +44 (0) 1932 253352