1. No category

Facebook 102:
Customizing Your Dance
Studio’s Facebook Page
Presented By: Jill Tirone
facebook.com/dancefitmarketing
www.dancefitmarketing.com
877-677-1466
Agenda








How to design your Facebook page to increase sales,
capture client contact information, and drive traffic to your
website
How to set up a Facebook URL for your business
(www.facebook.com/mydancestudio)
How to give your Facebook page a custom look without any
special coding
How to add an email newsletter sign-up box
How to install the best apps for promotion and marketing
How to maximize event marketing on Facebook
How to integrate Facebook into your overall marketing plan
Q&A
2
Facebook Username

Go to www.facebook.com/username

Must have at least 25 “Likes”
3
Select Your Page Name
If you have at least 25 “Likes” you
can select a username
4
Confirm Your Username
5
Username Confirmation
6
Add A “Like” Box To Your Website
Hire
7
Use Your Page URL
Or use your custom
Facebook
Username
www.facebook.com/
mydancestudio
Hire
8
Add A Newsletter Sign Up Box
Email clients have their own apps to add sign up
boxes to your Facebox page
(Note: Be sure to have your account set up with at
least one mailing list).

Constant Contact


Aweber



http://www.facebook.com/ctctjmml
http://www.aweber.com/blog/email-marketing/facebook-opt-in-form.htm
http://www.facebook.com/apps/application.php?id=123077107711598
MailChimp

http://kb.mailchimp.com/article/how-do-i-add-a-mailchimp-sign-up-form-tomy-facebook-fan-page
9
Custom Landing Pages

Displayed when someone browses to
your Facebook page for the first time

Increases conversion rate and turns
visitors into “Likes”

Many free and paid options to create
stunning custom landing pages

Maintains your branding
10
Custom Landing Page Apps

TabPress
https://www.facebook.com/apps/application.php?id=176217385757369



Must be an admin on the page to install
You can only install TabPress ONCE to each Page
PageModo
http://new.pagemodo.com/
http://www.facebook.com/pagemodo

Easy to Use, Customizable

Free version has limited features and includes advertising. Premium options available.

Wildfire
http://iframes.wildfireapp.com/

Static HTML: iFrame App
http://www.facebook.com/apps/application.php?id=190322544333196

HTML + iframe + FBML = iwipa
http://www.facebook.com/apps/application.php?id=106878476015645
11
Creating a Welcome Page

Wildfire Free Application
http://iframes.wildfireapp.com/
12
Creating a Welcome Page
13
Creating a Welcome Page


Different options for
Fans and Non-Fans
Insert custom image
or custom HTML
14
Creating a Welcome Page



New custom page
made with custom
graphic
Includes call to
action
Address, phone,
website prominently
displayed
15
Creating An About Us Page

Pagemodo
16
Creating An About Us Page

Login To Your
Facebook
Account
17
Creating An About Us Page


Choose Your
Page
Pick A Theme
(Free or Paid)
18
Creating An About Us Page

Add Graphics

Add Text

Choose Plan

Add To Page
19
Creating An About Us Page

Your New
About Us Page
20
Facebook Ads
21
Facebook Ads
22
Targeting Your Facebook Ad
23
Select Budget & Schedule
24
Review, Name, and Place Order
25
Performance Summary
26
Page Design Consideration

Get Creative: Create a custom Welcome
Page as the default landing tab for your
Facebook Page to:




Capture E‐mail
Tell them why they should like your Page
Tell them about your latest call to action
Create an incentive for them to like your
page
27
Facebook Apps





Enhance your Facebook Page by adding
applications.
Apps add particular functions to your page
 YouTube Videos
 Draw in your RSS feed (Social RSS app is
a good example of this)
Further engage visitors to your Page
Provide them with a reason to come back
Hundreds of apps designed to help you do
business better on Facebook.
28
Facebook Apps

Browse for Apps: Edit Page, Apps, Browse More Apps
29
Apps For Dance Studios

YouTube:
https://www.facebook.com/apps/application.ph
p?id=2513891999

Google Maps:
http://www.facebook.com/MapsOnFanpage

Social RSS:
https://www.facebook.com/apps/application.php?i
d=23798139265
Events Calendar
https://www.facebook.com/apps/application.php?i
d=101709316537832
30
Event Marketing
1.
Always RSVP
2.
Get Noticed

Write a note on the event wall
3.
Upload Photos

Use an engaging photo for your main event
description and add multiple photos related to
the event to pique interest.
4.
Upload Videos and Links

Like photos, make a short video explaining
what your event is about and upload it to the
invite.
31
Event Marketing
5.
Write a Personal Message
6.
Send Out Invites
7.
8.
Spread the Word

Click the “Share” button and “Post to
your Profile” and your invite will go on
your wall for all to see.
Send Out Reminders
32
Use Facebook To Complement
Your Existing Marketing

Link your studio website &
Facebook Page

Leverage e-mail

Advertise in your studio

Use Facebook to turn the dial up
both online & offline
33
Creating A Strong Call To Action

Be sure to answer – what’s next?

Welcome Page

Phone number, contact form

Encouragement to “like” your studio
34
Connect With Us For Help
And Questions
facebook.com/dancefitmarketing
twitter.com/jilltirone
Need help getting your studio live on Facebook?
DanceFit Marketing provides marketing and web
services to dance and fitness studios worldwide.
We’re here to help!
Contact:
Toll-free:
On the Web:
E-mail:
Jill Tirone
(877) 677-1466
www.dancefitmarketing.com
[email protected]
35