to Dream, to Believe, to Dare and to Do. Palina Klyshko Alina Fattakhova Profiles • • • • The Walt Disney Company was founded on October 16, 1923, by brothers Walt and Roy Disney as an animation studio, it has become one of the biggest Hollywood studios, and owner and licensor of eleven theme parks and several television networks, including ABC and ESPN. Mickey Mouse serves as the official mascot of The Walt Disney Company. Disney's corporate headquarters and primary production facilities are located at The Walt Disney Studios in Burbank, California. The company divisions are: The Walt Disney Studios, Parks and Resorts, Interactive Media, Disney Consumer Products and Media Networks. Animation Industry •One of the fastest growing industries •The major markets are United States, Canada, Japan, France, Britain and Germany. •Major competitors are Dreamworks, Eidos Interactive, Pixar Animation Studios, SquareEnix, Warner Bros, Sony, Nintendo. •The company has been a component of the Dow Jones Industrial Average since May 6 1991. Motivation Strategies for employees: Diversity Resource Groups Employees’ Benefits • Health, Dental, Life Insurance and more • Complimentary Theme Park Passports • Educational Reimbursement • Learning and Development Opportunities • The Walt Disney Company Foundation Scholarship Program • Employee Stock Purchase Program • Disney TEAM Discounts • Credit Unions • Educational Matching Gifts Program • Disney VoluntEARS • Service Awards • Personal Assistant Network • Employee & Cast Member Contests • Childcare Centers in Burbank and Orlando • Employee Stores in Several Locations Disney Corporate Culture • The Disney College Program & Disney University - learning laboratory where students can live, learn and earn in a well-rounded experience. • Disney Culture & Internal Communication • Team-building exercises, case studies, activities and tours. Motivation Theory Reinforcement Theory Expectancy Theory PROs and CONs • Target both management and employees • Different types of bonuses—monetary and nonmonetary • Pride for Company’s reputation and brands • Commitment to innovation and development • Job diversification • • • • Brutal work conditions Lack of feedback on employees’ performance Little communication with the leaders Discrimination issues References • http://animation.about.com/od/industryprofiles/p/waltdisney.htm • http://thewaltdisneycompany.com/about-disney/company-overview • http://www.businesswire.com/news/home/20110324006637/en/Researc h-Markets-2011-Global-Animation-Industry-Report • http://www.slideshare.net/TatianaPodgorbunschih/disney-organizationalbehavior Thank You!