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Advertising Slogans
CTAE Resource Network
By: Shannon R. Lawrence, Amanda
Stephens
&
Dr. Frank B. Flanders
Spring 2010
Objectives
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Explain what makes a great slogan
Discuss four major factors that define a
memorable slogan
Discuss how a slogan is developed
Explain how a slogan can positively or
negatively impact a company or organization
What makes a classic slogan?

The process of creating a good slogan is
involved. It requires creativity and the ability to
think outside of the box. Good slogans
generally have 4 important characteristics.
 Simple
 Bold
 Classy
 Memorable
What makes a classic slogan?

Simple – The best slogans are usually
simple. A short, concise statement is
memorable and easily recognizable.
Example: “Just do it.” - Nike
What makes a classic slogan? continued

Bold – Like bolded text in a book, a bold slogan
grabs the consumer’s attention. It makes a bold
statement. Slogans must have an impact on the
consumer. Customers equate your business with
the slogan. It is a representation of the business.
Example: “Beef, it’s what’s for dinner.”
– National Cattlemen’s Beef Association
What makes a classic slogan? continued

Classy – Classic slogans are remembered for
their impact on pop culture. For example, CocaCola’s various slogans have been seen as an
American icon throughout the years.
Example: “A diamond is forever.”
– DeBeers
What makes a classic slogan? continued

Memorable – Good slogans have a clear phrase
that is easily remembered, one the customer can
relate with the company. Like the tune of a
catchy advertising jingle, it should be hard to
forget.
Example: “Can you hear me now? Good.”
– Verizon Wireless
Slogan Recognition Activity
Directions:
 The following 40 slogans show parts of
company and organization slogans.
 If you can fill in the blanks to complete most of
the slogans and name the company, it is a
testimony to the effectiveness of the advertising
slogan.
Slogan Recognition Activity continued
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Note to teachers: This activity can be a game by
dividing the class into teams.
Or, you may want to have the students number
their paper from 1-40 to record their answers.
A key to the slogan activity is at the end.
1. Complete this Slogan
Just ___ it
Company: ________________________
2. Complete this Slogan
Yo quiero ______ ______
Company: ________________________
3. Complete this Slogan
We love to ___ you ____
Company: ________________________
4. Complete this Slogan
Is ___ in you?
Company: ________________________
5. Complete this Slogan
Eat mor _______
Company: ________________________
6. Complete this Slogan
What’s in your ______?
Company: ________________________
7. Complete this Slogan
It’s so ____, even a
________ can do it.
Company: ________________________
8. Complete this Slogan
Built ______ Tough
Company: ________________________
9. Complete this Slogan
You ____ do it. We can _____.
Company: ________________________
10. Complete this Slogan
The ______ side of life
Company: ________________________
11. Complete this Slogan
_____, Crackle, _____
Company: ________________________
12. Complete this Slogan
Expect _____. Pay _____.
Company: ________________________
13. Complete this Slogan
A ____ in need deserves
_____ indeed
Company: ________________________
14. Complete this Slogan
What can _____ do for you?
Company: ________________________
15. Complete this Slogan
Save _____, Live ______
Company: ________________________
16. Complete this Slogan
Breakfast of _________
Company: ________________________
17. Complete this Slogan
Obey your ______
Company: ________________________
18. Complete this Slogan
Don’t leave _____ without it
Company: ________________________
19. Complete this Slogan
The ______ driving machine
Company: ________________________
20. Complete this Slogan
_____ in good ______
Company: ________________________
21. Complete this Slogan
Have it _____ way
Company: ________________________
22. Complete this Slogan
M’m M’m _______
Company: ________________________
23. Complete this Slogan
Like a _____
Company: ________________________
24. Complete this Slogan
______ the bar.
Company: ________________________
25. Complete this Slogan
Easy, _____, beautiful, ______
Company: ________________________
26. Complete this Slogan
Gotta have my _____!
Company: ________________________
27. Complete this Slogan
A ______ is forever
Company: ________________________
28. Complete this Slogan
America _____ on ______
Company: ________________________
29. Complete this Slogan
Nothing _____ like a ______
Company: ________________________
30. Complete this Slogan
______ can’t eat just _____
Company: ________________________
31. Complete this Slogan
Because you’re _____ it
Company: ________________________
32. Complete this Slogan
The ____ _______ that melts in
your ____, not in your ______.
Company: ________________________
33. Complete this Slogan
Zoom ______
Company: ________________________
34. Complete this Slogan
_____ are some _____ _____ can’t
buy. For ________ else, there’s
________.
Company: ________________________
35. Complete this Slogan
_____ you ____ you just
can’t ______
Company: ________________________
36. Complete this Slogan
_____, it’s what’s for _____.
Company: ________________________
37. Complete this Slogan
It’s ______ you want to be.
Company: ________________________
38. Complete this Slogan
Like a ______
Company: ________________________
39. Complete this Slogan
_____ got _____, we’ve got
______.
Company: ________________________
40. Complete this Slogan
Have a ____ for ____, not
for German _______.
Company: ________________________
Key
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17.
Nike- Just do it
Taco Bell- Yo quiero Taco Bell
McDonald’s- We love to see you smile.
Gatorade- Is it in you?
Chick-fil-a – Eat mor chikin
Capital One- What’s in your wallet?
Geico- It’s so easy, even a caveman can do it.
Ford- Built Ford Tough
The Home Depot- You can do it we can help
Coca-Cola – The Coke side of life
Rice Krispies- Snap, Crackle, Pop
Target- Expect more. Pay less.
Puffs Tissue- A nose in need deserves Puffs indeed.
UPS- What can brown do for you?
Wal-Mart – Save money, Live better
Wheaties Cereal- Breakfast of Champions
Sprite- Obey Your Thirst
Key
American Express- Don’t leave home without it.
BMW- The Ultimate Driving Machine
Allstate- You’re in good hands
Burger King- Have it your way
Campbell’s Soup- M’m M’m Good
State Farm- Like a Good Neighbor, State Farm is there
Cingular- Raising the Bar
Covergirl- Easy, Breezy, Beautiful, Covergirl
Corn Pops Cereal- Gotta have my Pops!
De Beers- A Diamond is Forever
Dunkin’ Donuts- America Runs on Dunkin
John Deere- Nothing Runs Like a Deere
Lays Potato Chips- Betcha can’t eat just one!
L’Oreal Cosmetics- Because You’re Worth It
M&M Candy- The milk chocolate that melts in your mouth,
not in your hand.
33. Mazda- Zoom, Zoom
18.
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Key
34. Mastercard- There are some things money can’t buy, for
everything else, there’s Mastercard.
35. Pringles- Once you Pop, you just can’t stop!
36. National Cattlemen’s Beef Association- Beef, it’s what’s
for dinner.
37. Visa- It’s everywhere you want to be.
38. Chevrolet- Like a rock.
39. Radio Shack- You’ve got questions, we’ve got answers.
40. Volkswagen- Have a baby for love, not for German
engineering.