W E L L N E S S C O U N C I L O F A M E R I C 11 BestCorpor In-Class at Statem e Vision ents! How To Craft Your Wellness Vision Statement A W E L L N E S S C O U N C I L O F A M E R I C A How To Craft Your Wellness Vision Statement In essence, the vision/mission statement is simply a one or two sentence declarative on what you’d like your program to ultimately accomplish. Some business professionals struggle with the idea of developing the vision/mission statement, but it really doesn’t have to be so complicated. Literally, the word vision means “to see.” Consequently, the vision statement is what you see in the future for your program. When developing your wellness vision and mission statement, why not begin by comparing standards with the nation’s top companies? To help you frame your wellness vision statement and get ideas flowing, here’s a list of what Fortune 500 companies have written. If your wellness vision statement is modeled after the best of the best, it can only reflect positively on your planning efforts. ` Google vision statement: To develop a perfect search engine. X Toyota vision statement: To sustain profitable growth by providing the best customer experience and dealer support. Proctor & Gamble (P&G) vision statement: To provide branded products and services of superior quality and value that improve the lives of the world’s consumers. X General Motors GM is a multinational corporation engaged in socially responsible operations, worldwide. It is dedicated to provide products and services of such quality that our customers will receive superior value while our employees and business partners will share in our success and our stock-holders will receive a sustained superior return on their investment. mission statement: vision statement: Over the past 100 years, GM has been a leader in the global automotive industry. And the next 100 years will be no different. GM is committed to leading the industry in alternative fuel propulsion. GM’s vision is to be the world leader in transportation products and related services. We will earn our customers’ enthusiasm through continuous improvement driven by the integrity, teamwork, and innovation of GM people. slogan: “People in motion.” $ Citigroup Our goal for Citigroup is to be the most respected global financial services company. Like any other public company, we’re obligated to deliver profits and growth to our shareholders. Of equal importance is to deliver those profits and generate growth responsibly. mission/ vision statement: © 2 012 W E L C O A  17 0 0 2 M A R C Y S T R E E T, S U I T E 14 0  O M A H A , N E 6 8118  P H : 4 0 2 . 8 2 7. 3 5 9 0  F X : 4 0 2 . 8 2 7. 3 5 9 4  W W W. W E L C O A . O R G W E L L N E S S C O U N C I L O F A M E R I C A How To Craft Your Wellness Vision Statement  Exxon Mobil Exxon Mobil Corporation is committed to being the world’s premier petroleum and petrochemical company. To that end, we must continuously achieve superior financial and operating results while adhering to the highest standards of business conduct. These unwavering expectations provide the foundation for our commitments to those with whom we interact. mission statement: slogan: “Taking on the world’s toughest energy challenges.”  Chevron At the heart of The Chevron Way is our Vision to be the global energy company most admired for its people, partnership and performance. mission/ vision statement:  ConocoPhillips An oil, gas and energy company, ConocoPhillips produces and explores petroleum sources, on top of supplying natural gas, chemicals and plastics in over 40 countries worldwide. Aside from this, ConocoPhillips is also into fuel technology, gas-to-liquids, power generation, etc. mission statement: slogan: “Use our pioneering spirit to responsibly deliver energy to the world.” D Apple Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad. mission statement: ✆ AT&T mission statement: Our mission is to exploit technical innovations for the benefit of AT&T and its customers by implementing next-generation technologies and network advancements in AT&T’s services and operations. The AT&T global network was born of the ingenuity of AT&T Labs networking specialists who made disparate systems work together. Being the world’s fastest and most reliable global network, our network is the standard against which all others are measured. To maintain our leadership in this arena, we focus on the future and aggressively pursue innovations. Our vision is to design and create in this decade the new global network, processes, and service platforms that maximize automation, allowing for a reallocation of human resources to more complex and productive work. vision statement:  Kroger (Manufacturing) At Kroger Manufacturing, our mission for the future includes continuing the quest for innovation. Our plants are state-of-the-art manufacturing facilities. We face the 21st century as leaders in our industries. Innovative “entrepreneurial” thinking is a key to our future success. vision statement: © 2 012 W E L C O A  17 0 0 2 M A R C Y S T R E E T, S U I T E 14 0  O M A H A , N E 6 8118  P H : 4 0 2 . 8 2 7. 3 5 9 0  F X : 4 0 2 . 8 2 7. 3 5 9 4  W W W. W E L C O A . O R G Wellness Council of America [WELCOA] 17002 Marcy Street, Suite 140 Omaha, NE 68118-2933 Phone: 402.827.3590 | Fax: 402.827.3594 www.welcoa.org