1. health and fitness

2008 Benefits &
Annual Enrollment
Communication Strategy
Julee Weller
Global Benefits Design
February 27, 2008
40 Years of Experience
Founded in 1968
Intel has grown into the world’s leading silicon innovator
$38.3B in revenues, 86K employees worldwide (46K US), 300
facilities, 50 countries
World’s 5th most valuable brand
Consistent history of strong corporate accolades
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Global Most Sustainable Corporation
Dow Jones Sustainability Index Technology Sector Leader
World’s Most Innovative Companies
Best Corporate Citizen
Working Women 100 Best Companies
Engaging our Employees in Health
Intel’s benefits strategy
embraces a holistic
approach that places
strong benefit programs
and tools upon a
fundamental philosophy
of employee health and
wellness
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Communication Essential to Strategy
Health Benefits Communication Strategy
Developed a year-round communication campaign to:
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Increase employee health benefit plan awareness; getting the most
out of the benefits both financially and quality care
Actively engage employees in their own wellness – live healthier lives
every day.
Five “blitzes” scheduled per year; a ‘blitz’ includes 3-5 intranet
articles that cover a variety of health related topics focused on
Benefits Awareness, Consumerism, Healthy Choices.
Articles are intended to be engaging and actionable. - AR
Topic are selected by a cross-functional team {HR
(Benefits/Disability), Occupational Health and Communication}.
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Health Benefits Communication Objectives
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Think
Feel
Do

Employees understand
Intel’s external efforts to
improve healthcare and
internal benefits and
programs
Employees feel that Intel is
making a difference in
healthcare as a whole and at the
work place
Employees achieve optimal
health and wellness by using
their benefits and participating in
wellness programs

Employees understand
healthcare consumerism
Employees can control their outof-pocket expenses and Intel’s
cost
Employees make
effective/efficient choices that
control cost
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Employees can positively
effect their health by the
choices they make
Employees are inspired and
motivated to achieve their best
possible health and quality of life
Employees make
effective/efficient choices that
maintain, manage or improve
their health

Intel provides a full range of
benefits, tools, and
resources for employees to
manage their health
Employees trust the full range of
benefits, tools, and resources
available to them
Employees utilize the full range
of benefits, tools, and resources
available to them
Annual Enrollment Theme:
Choose Well, Use Well, Be Well
• Speaks to employee engagement, involvement, and role
• Speaks to Annual Enrollment process, personal health,
and financial health
• Action oriented
• Integrated with Health & Wellness
• Continued use throughout the year to promote Intel’s
culture of healthy, productive, and engaged employees
and families who live wellness-oriented lifestyles every
day
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Campaign Objectives
Think
Feel
Do
I know which benefits are changing and
understand where I must take action.
Intel provides me with a wide range of
benefits and I know how to get help to
choose well, use well, and be well.
Take appropriate action for my
situation.
I know when and how to enroll (Annual
Enrollment dates, My Health Benefits
Web site).
Annual Enrollment provides me the
opportunity each year to review my
coverage and make changes to meet
mine and my family’s needs.
Go to the My Health Benefits web
site between Oct. 29 – Nov. 16 to
review my coverage and make
enrollment changes if needed or
required.
I need to consider “the 5 C’s” in making
my health benefits decision:
• Comparisons – plans I am considering
• Cost – monthly/annual
• Coverage – What does the plan cover?
• Changes – What’s new/changing for 08
• “See” if my doctors are in the plan
“The 5 C’s” can help me make my health
benefit choices in selecting the right plan
for me and my family.
Use the Annual Enrollment guide
and tools on the My Health Benefits
Web site to help me find “the 5 C’s”
in regards to my personal situation.
I understand that Intel and employees
share the cost of health care. Due to
increases in health care cost, the cost of
some health plans are going up.
By doing my part in evaluating my
personal needs and enrolling in the right
health benefit plan for me and my family
I can help reduce the health care cost
shared by both myself and Intel.
I will do my part to manage the cost
of health care, which includes
reviewing my current coverage and
enrolling in the right plan for me,
understanding how to use my
health benefits wisely, and
participate in wellness programs
such as the Health for Life wellness
program
I know I can maintain or improve my
health by taking advantage of my health
plan’s preventive care benefits and
participating in the Health & Wellness
program
I can manage mine and my family’s
health through my health benefits and
Health & Well-being programs
Use my preventive care benefit and
participate in health and wellness
programs
Strategies and Tactics
Objective
Strategy
Think
Multi-media communication
High level tactics
Electronic Media
Print Media
Circuit
Annual Enrollment Guide
Internet
Banners/Poster
E-mail
Flyers
Blog
Biz group comm networks
Key Dates Calendar
Chats
Feel
Stakeholder training
Stakeholder training on Annual Enrollment changes and
impacts to their core business
Education
Virtual sessions
Webinars (Lumenos & CIGNA)
Road Show
Promote tools, resources, and
education
Circuit articles and Benefit Guide to show steps in how
to choose and enroll
Treadmill Give-a-way
Do
Push communications
Target e-mails
Last chance e-mails
Confirmation e-mail
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2008 Plan Enrollment Results
Record migration into the consumer plans
25%
Consumer Plans
3%
48%
14%
15%
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HDHP added more that 1600 new enrollees
OAP
PPO
HMOs
CDHP
HDHP
COIN
Waive
2008 Communication Outcomes
AE
Communication
Tactic
Description
Outcome
Benefits Blog
Launched June 2007 to
post benefit related topics
for employees to
comment on
6 topics posted since launch
13,000 views per Blog
170 employee comments per Blog
AE Blogs
AE blog posted Oct 2007
titled “Health Benefits and
Old Dogs”
Focused on benefits of High Deductible health
plan: 7500 views, 95 comments
Employee blogs on
health care
Off shoot blogs posted by
employees stirred rich
dialog between employees
on merits of consumer
driven plans.
Mix of negative and positive postings.
- Got Dependents? Go with Lumenos HDHP
- Annual Enrollment recommendations
- Lumenos HDHP: Things that need
improvement
- What’s wrong with Intel’s chosen HSA
offering? Glad you asked.
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2008 Annual Enrollment Outcomes
AE
Communication
Tactic
Treadmill Give-aWay
Description
Outcome
Give-a-way designed to
encourage usage of
decision support tools.
Employees who used a
decision support tool
during AE were entered
into a drawing.
Over 29000 used decision support tools
during AE.
Chat Sessions
Live chat between
employees and benefits
experts to answer
employee questions
Seven 1-hour chats held during AE; on
average 92 employee question per chat
Annual Enrollment
Survey
Survey question “The
communications were
clear and I had the
information I needed to
make a decision.”
90.54% of employees agreed or strongly
agreed.
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Published article announcing the winner and
plan on follow-up story (hopefully a success
story).
Back up
2008 Benefits Marcom Strategy
Objectives
Strategy
Build employee
confidence in choosing
the right benefits plan
that best suits the
needs of the
employee and
employee’s family
Provide robust access via multiple
channels to enrollment tools,
information and resources that make
it easy for employees to make
enrollment decisions
(Choose Well)
Tactics
• Annual Enrollment communications differentiate the health
plan choices (key differences between plan offerings)
• Communicate tools for modeling and comparing to understand
the choices, features, and costs –GGive incentive for tool usage
through Treadmill give-a-way
• Education sessions to provide employees information about
health plan choices, changes, and new Hewitt tools
• Chat sessions that will be available for employees to ask
questions to benefits experts while receiving “real time” answers
• Employee Blog to simulate discussion among employees on
annual enrollment.
• Road shows are provided for employees to meet face to face
with benefit suppliers and HR representatives to gain better
understanding of plan choices and features
• Circuit articles to make employees aware of Annual Enrollment,
Enrollment process, and plan features
• Targeted e-mail to make employees aware of Annual
Enrollment, Enrollment process, and plan features
• Benefits Guide home mailing to home to provide information on
plan choices, changes, and how to enroll
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2008 Benefits Marcom Strategy
Objectives
Increase Employee
awareness of what is
driving health care cost
increases and what
employees can do to help
keep health care
affordable
(Use Well)
Strategy
Provide just-in-time education about
what is driving increases in health
plan premiums and out-of-pocket
costs
Create awareness that both Intel and
employees have responsibility to
embrace and engage in solutions to
keep health care affordable
Increase understanding that
consumer-driven plans are a more
cost-effective choice that helps
employees become better informed
and engaged health care consumers
Create awareness that employees
can manage their health through
preventive health care benefits and
programs available from Intel (Health
for Life)
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Tactics
Circuit article focused on health care cost drivers
and what Intel/EE’s can do to keep health care
affordable
–What Intel is doing, what you can do to keep
healthcare affordable (embrace consumerdriven plan options, optimize preventive care
services through your health plan, participate in
Intel’s health & wellbeing programs)
•Benefits
on
Guide home mailing includes information
–what Intel/EE’s can do to keep healthcare
affordable
•Health & Wellness Program campaign creates
awareness for employees about their health risks,
resources, tools, information for living healthier
lifestyle
2008 Benefits Marcom Strategy
Objectives
Drive employees
to participation in
Health & Wellness
programs
(Be Well)
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Strategy
Tactics
Build awareness about Health and
Wellness program offerings
Health & Wellness Program and Annual Enrollment
marcom integration
Increase employee awareness about
importance of preventive care and
being informed about your health
plan’s resources for helping you
manage your health care
Consistent communications and messaging drive
employees to online portal page “one-start shop”
intranet site for information, resources, and tools for
Health benefits and Wellness
Health & Wellness Program incentives for
participation in program
AE Benefit Blog Detail
THE BENEFITS BLOG
The purpose of this blog is to discuss Intel Benefits. Let’s keep it real and make this a place to interact – all constructive
comments are welcome. At the same time, this can’t become a Q&A forum: please use Ask ES for detailed questions. Finally, a
message from the lawyers: "The information in this blog is not intended to take the place of or change the official plan
documents in any way. In the event of a discrepancy between the information in this blog and official plan documents, the plan
documents will prevail." Just so you know.
Health benefits and old dogs
First of all, let me just say I’m thankful to have health insurance. And choices. Without those two things my life would be very
different. That doesn’t mean the healthcare system in the U.S. doesn’t still drive me nuts. Options are nice, but trying to make
sense of all the complicated rules is like trying to match up all the colors on a Rubik’s cube: almost impossible, especially if
you’re like me – someone with no time or patience to figure it all out.
Which brings me to Annual Enrollment: it’s that time of year again when my brain turns to mush when faced with having to
decide what to do with my health benefits for the next year. Over the last couple of years we’ve been introduced to health
plans that sound like they’ve been created by bankers: set-up a pre-tax savings account… manage receipts…pay
premiums….meet deductibles…etc. Will I need my accountant to talk to the pharmacist? Do I have to stand in line at the DMV
to schedule a doctor’s appointment? I’m only joking with the last two questions (I know the DMV is automated now).
Call me an old dog. I’ve been with the same health plan since I started with Intel 17 years ago. The “auto-pilot” system works
for me. Except lately I’ve been wondering if I could actually save money with one of those other kind of health plans. Someone
recently told me he’s been with one of the consumer-driven health plans for over three years, and since that time he’s only
paid around $140 total in medical costs (not including premiums)! I know everyone’s situations are unique – but if what he
says is true it would be a huge difference for me (I pay that much for prescriptions alone in just 6 months). I think I finally
realize I need to make an effort and spend time investigating other health plan options (which I’ve never really done in the
past, obviously). In the meantime, if you have any experiences you can share or suggestions on what’s worked well for you (or
not) – I’d love to hear from you. And the sooner the better -- Annual Enrollment starts Oct. 29.
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2008 Benefits Comms at a Glance Description
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Circuit Articles (Storylines) WW38 – WW01
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WW38: Overview of Annual Enrollment, dates, and how to
prepare.
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WW38: Roth 401k
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WW43: Overall message of benefits 08 (watch for your
guide) and action required
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WW44: 2007 Annual Enrollment begins – using the 6 C’s to
determine what plan is right for you
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WW45: people like me – why they choose their plan and
experience
• Lumenos plan
• CIGNA Coinsurance
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WW46: Last week of Annual Enrollment
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WW46: Health For Life
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WW01: Reminder to use well (health benefits)
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WW01: Roth 401k enrollment
E-mails
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WW43: Manager Actions
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WW44: Annual Enrollment begins – Harvard Pilgrim &
Independent Health
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WW44: Annual Enrollment begins - SERPLUS
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WW44: Annual Enrollment begins – remaining ees
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WW46: Last week to re-enroll in FSA
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WW47-52: New Hire 2006 & 2007 Annual Enrollment
information
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WW44-46: Hewitt notifications and confirmations
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WW46: Remind to enroll (sent from Hewitt to ees who have
not made AE elections)
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WW01: 2007 plan year changes reminder and use new ID
cards
Home Mailings
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WW42: SERPLUS Guide
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WW43: Benefits Guide
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WW43: Notice of Creditable Coverage for Medicare eligible
(insert in guide mailing)
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Dec.: New Medical/Dental ID cards
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Web sites
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WW38: Circuit Benefits planning and education page
WW42: Circuit Health Benefits and Wellness page updated
for AE
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WW44: www.intel.com/go/myben
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WW44: Hewitt website updated for AE
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WW44: Fidelity website updated for SERPLUS enrollment
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WW01: Circuit T-Comp updates
Blog
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WW38: 401k
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Placeholder WW40: Own your own decision making ability
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WW43: Why not review your available health benefits?
Just so you know…
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WW43-46
Print
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WW42-46: Bathroom Readers
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WW42-52: Annual Enrollment NEO insert
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WW42-46: Posters/Banners
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WW43-46: Plasma screens
BUM Foils
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WW43-46: 2008 Benefits
Education
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WW44-46: 2008 Annual Enrollment
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WW44-46: Benefits Overview
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WW44-46: Get Smart about FSA
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WW44-46: Lumenos Webinars
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WW44-46: SERPLUS
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WW44-46: Life Insurance Basics
Benefits Road Shows
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WW-43-45
Chats
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WW44-46