Openbravo for Retail © 2012 Openbravo Inc. All rights reserved. Agenda Openbravo Overview The Benefits of an Integrated Retail Solution Capabilities Page 2 Vendor, Warehouse and Distribution Management Page 3 Country, Region, Store, Product, and Employee Management Page 4 Integrated Multi-Channel Page 5 The leading web-based, open source retail solution for mid-market retailers Page 6 Proof of ERP Success >3,000,000 ERP + POS Downloads to date Page 7 Adoption Momentum 6,000+ Organizations Rely on Openbravo Page 8 Global Reach and Success 107 37 Partners Countries with Customers 143% YoY Openbravo growth Page 9 Global Excellence in Retail EMEA N. America L America Page 10 APAC Awards Page 11 Agenda Openbravo Overview The Benefits of an Integrated Retail Solution Capabilities Page 12 No ‘One Size Fits All’ in Retail How do you measure success? Spend by visitor Daily sales Profit by product Page 13 Retail Processes Management Merchandising Supply Chain Operations Comprehensive Visibility Planning Replenishment POS Strategy Forecasting Inventory Mgmt Employee Hours Finance Price List Warehouse Mgmt HR Discounting eCommerce Catalog Transportation Real Estate Inventory Mix Marketing Assortment Planning Franchising Allocation Store Management Supplier Relationships Inventory Mgmt Loss Prevention Forecasting Page 14 Efficient Processes Cross Silos Management Merchandising Supply Chain Operations Comprehensive Visibility Planning Replenishment POS Strategy Forecasting Inventory Mgmt Finance Price List Warehouse Mgmt HR Discounting Store Performance Employee Hours eCommerce Supply Chain Performance Catalog Transportation Real Estate Marketing Franchising Store Management Inventory Mix Assortment Retail Planning Allocation Business Supplier Relationships Performance Inventory Mgmt Loss Prevention Forecasting Page 15 Openbravo Meets Store-Level Challenges Centralized Policy Control • Enforce consistent price lists and discounting • Maintain master inventory listing with flexibility to modify based on region or country Customer Experience • Deliver consistent multi-channel check-out experience • Easy to process complex transactions like returns and exchanges No Visibility • Comprehensive visibility into store and product performance • Compare product performance between stores Page 16 Openbravo Meets Supply Chain Challenges Pricing • Centralized discounting management • Extensive multi-currency support • Centralized price lists management Inventory Management • Comprehensive inventory visibility • Rapid feedback on product performance • Automated and accurate inventory accounting Supplier Management • Centralized management of supplier contacts • Streamlined and auditable ordering process • Manage supplier performance data Page 17 Openbravo Meets Enterprise-Level Retail Challenges Multi-Channel • Integrated in-store, online, and mobile • Single source of truth for sales, inventory and performance management Competitive Landscape • Flexibility to pursue new business • Improve efficiency and margins to defend against discount stores and global brands Globalization • Full visibility into global supply chain • Facilitates expansion into new markets • Full visibility into global customer base Page 18 Retail Solution Value Evolves for Retailers Consumer-Driven React to customer Capitalize on customer trends behavior Value Demand-Driven What you need before you need it Optimize Eliminate waste, loss, and manual work Standardize Infrastructure, policies, and processes Stage of Solution Sophistication Page 19 Openbravo Retail Case Study “A key factor in reinforcing our brand quality was to offer a best-in-class shopping experience, and Openbravo was the foundation for this successful initiative.” Openbravo manages retail operations including: Revenue: 1.6 Billion € (2008) Stores: 200+ Registers: 1,000+ Retails: Furniture & Appliances Country: France • • • • Order & delivery management (in-store and online) Delivery schedule and route management Customer and loyalty management Store stock management Openbravo connects to the central ERP to: • • • • • Reduced average check-out time from 2:30 to :30 Improved customer satisfaction Lowered staffing costs during peak hours Exchange information synchronous or asynchronously Allows stores to be fully operational any time of day Page 20 Agenda Openbravo Overview Integrated Retail Solution Capabilities Page 21 Retail POS Capabilities • Comprehensive Functionality – Supports all customer transactions: Sales, payments, cash management, returns, refunds, and more • Ease of Use – Mobile-capable touch screen UI boosts employee productivity and customer satisfaction • Broad Device Support – Peripherals such as barcode readers, ticket printers, cash drawers, displays, card readers, scales, etc. • Deployment Flexibility– Available as a Java-based application onpremise that synchronizes with a central servers, or as a HTML5based web application with real-time access to the back-office. • Web-based – In Q2 2012, Openbravo will support a 100% web based POS deployment that enables retailers to use popular tablets and phones to process transactions. • Online or Offline – Store performance and autonomy is guaranteed with the ability to operate the POS without back office connectivity. Page 22 Retail Store Capabilities • Sales and inventory management – Pricing, discounts, promotions, replenishment, quotations reports of orders, shipments, invoices and more • POS Management – Single web-based point of control for instant maintenance / upgrade of POS UI • Intuitive Usability – Multi-tab views, spreadsheet interface, column filtering, notes, etc. combine power and ease of use • Reporting – Quick reporting and graphs that output to HTML, PDF, Excel, XML and CSV • Adaptable– Modular architecture enables easy adaptation and functional extension • Interoperable – Open architecture with REST web services allows easy integration with the existing IT infrastructure. Page 23 Retail Enterprise Capabilities • Multi-channel Retail – Centralized, single database retail solution with fully integrated POS and mobile support and e-commerce integration enables an integrated shopping experience across all channels. • Business Optimization – Warehouse management, integrated financial and managerial accounting, supply chain management, HR management, and more • Master Data Repository – Hierarchical organization-level data model enables easy, granular control over products, price lists, inventory, customers, suppliers, users, etc. • Modular – Add pre-built capabilities to core web-based ERP to extend functionality quickly and cost-effectively for functionality, tools, localizations and integrations such as Magento, SugarCRM, etc… • Interoperable – Out of the box eCommerce integration, with standard REST web services to enable easy application integration • Deployment Flexibility – On-premise, hosted or cloud Page 24 Conclusions An integrated customer experience across all your channels Total visibility and improved efficiencies A complete solution for all of your IT needs Agile and flexible Open source Affordable Page 25 Page 26 Page 27 Appendix A: Deployment Options Page 28 Single Store Deployment Option – POS Only … POS Terminal 1 Master POS Terminal 2 POS Terminal N POS-centric deployment: All store functionality managed from POS Mobile POS Benefits: Simple operations Store autonomy is guaranteed Cash register management Light weight inventory management Store level database: One of the POS terminals is the master and manages the database Other terminals are clients of master Java client recommended Page 29 Single Store Deployment Option – Full Retail Capabilities (Java POS) Openbravo 3 Store Server POS Synchronization Module … POS Terminal 1 Master Full store level operations: Cash register management through POS POS Terminal 2 POS Terminal N Mobile POS Benfits: Full store level functionality Store autonomy is guaranteed Full inventory management, employee management Supplier relationships, Retail CRM Finance and accounting Page 30 Single Store Deployment Option – Full Retail Capabilities (Web POS) Openbravo 3 Store Server … POS Terminal 1 Master Full store level operations: POS Terminal 2 POS Terminal N Mobile POS Benfits: Cash register management through POS Full store level functionality Full inventory management, employee management Real time data with no synch required Supplier relationships, Retail CRM Finance and accounting Store autonomy is guaranteed Simplified administration Support for low cost hardware, tablets and mobile devices Page 31 Multi Store Deployment Option – Full Enterprise Capabilities (Java POS) Openbravo 3 Magento Retail Chain Server (Ecommerce & web store) Magento Connector … POS Synchronization Module Store N … Store 2 … Store 1 Full retail chain management: Cash register management through POS Benfits: Full functionality Store autonomy is guaranteed Full store operations management Supply Chain Management Enterprise Management Ecommerce Connectors Location based shopping and social media integration Page 32 Multi Store Deployment Option – Full Enterprise Capabilities (Web POS) Openbravo 3 Magento Retail Chain Server (Ecommerce & web store) Magento Connector … Store N … Store 2 … Store 1 Full retail chain management: Benfits: Cash register management through POS Full functionality Full store operations management Real time data with no synch required Supply Chain Management Simplified administration Enterprise Management Support for low cost hardware, tablets and mobile devices Ecommerce Connectors Store autonomy is guaranteed Location based shopping and social media integration Page 33 Appendix B: What can Openbravo do for you? Page 34 What can Openbravo do for you? Examples of business problems addressed with Openbravo for Retail Providing a low cost POS solution for a new or rapidly expanding retail chain Renewing an aging portfolio of store management software applications Changing the image of my brand by providing an outstanding in store shopping experience Providing a unified shopping experience to my customers across all channels Empowering store staff to assist shoppers with product selection and check out with mobile devices Deploying a simple retail CRM solution to stay in touch with my customers Supporting the international expansion of my brand Managing logistics between regional distribution centers and stores Managing the extended supply chain and measuring supplier performance Enabling collaboration with franchisee Providing a complete IT solution to franchisee to mange their business Managing the finance and accounting operation for my store or my retail chain Deploying a complete and flexible solution that support all the processes of my retail enterprise. Page 35 Appendix D: PCI Compliance Page 36 PCI Compliance What is PCI? PCI DSS is a comprehensive set of security requirements agreed upon by the PCI Council to protect consumer payment account data What is PA-DSS? PA-DSS is a standard to help software vendors develop secure payment applications that do not store prohibited data, such as full magnetic stripe, CVV2 or PIN data, and ensure their payment applications support compliance with PCI DSS PCI DSS and PA-DSS principles include: • • • • • Build and maintain network security Protect cardholder information Run vulnerability assessments Maintain access control protocols Enforcement of data security policies How does Openbravo help with PCI? • Openbravo has taken broad measures to ensure both the retailer and consumer payment data is protected in accordance with PA-DSS standards • Openbravo software is routinely monitored and validated by Payment ApplicationQualified Security Assessors (PA-QSAs) • Openbravo customers benefit by knowing Openbravo and connected applications (such as Magento) protect the transmission and storage of their credit card information Page 37 Appendix C: Pricing Page 38 Pricing Zones Zone 1 Zone 2 Zone 3 Page 39 ERP Pricing – Zone 1 Zone 1 ERP Solution Pricing ERP 1st year price Minimum # concurrent users Web services Standard Enterprise Unlimited €500/Concurrent user €750/Concurrent user €75,00 3 10 Unlimited €500 per 500 per day* Unlimited Unlimited *first 500 calls per day free Zone 1 POS System Pricing POS price Included # of Terminals Additional POS Terminals Standard Enterprise Unlimited €1,500/Store €1,500/Store €75,000 3 10 Unlimited €50 €75 Unlimited Renewal, Support and Terms Renewal discount Support Payment terms 15% 15% 15% Regular Premium Premium Pre-paid 30 Page days 40 30 days Confidential – Do not distribute ERP Pricing – Zone 2 Zone 2 ERP Solution Pricing ERP 1st year price Minimum # concurrent users Web services Standard Enterprise Unlimited $500/Concurrent user $750/Concurrent user $75,00 3 10 Unlimited $500 per 500 per day* Unlimited Unlimited *first 500 calls per day free Zone 2 POS System Pricing POS price Included # of Terminals Additional POS Terminals Standard Enterprise Unlimited $1,500/Store $1,500/Store $75,000 3 10 Unlimited $50 $75 Unlimited Renewal, Support and Terms Renewal discount Support Payment terms 15% 15% 15% Regular Premium Premium Confidential – Do not distribute Pre-paid 30 Page days 41 30 days ERP Pricing – Zone 3 Zone 3 ERP Solution Pricing ERP 1st year price Minimum # concurrent users Web services Standard Enterprise Unlimited $650/Concurrent user $975/Concurrent user $97,500 3 10 Unlimited $650 per 500 per day* Unlimited Unlimited *first 500 calls per day free Zone 3 POS System Pricing POS price Included # of Terminals Additional POS Terminals Standard Enterprise Unlimited $1,950/Store $1,950/Store $97,500 3 10 Unlimited $65 $95 Unlimited Renewal, Support and Terms Renewal discount Support Payment terms 15% 15% 15% Regular Premium Premium Pre-paid 30 Page days 42 30 days Confidential – Do not distribute
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