The Evolving Contact Center and Where It Is Going in... How the cloud, mobility, social media and analytics are forever... service delivery

The Evolving Contact Center and Where It Is Going in the Future
How the cloud, mobility, social media and analytics are forever changing
service delivery
The State of Customer Service
If you’re not confused,
you’re not paying
attention.
The Nexus of Forces
“The easy availability of cloud
services, social communities and
mobile devices — and the means to
consume a wide volume, variety and
velocity of information — places a
great deal of power in the hands of
the average business consumer.”
2013 Top 10 IT Budget Priorities
Cloud
Cloud Growth
“What are your firm’s plans for adopting as-a-service
technologies?”
60%
50%
40%
30%
20%
10%
13%
13%
14%
14%
21%
23%
Total (N=2,444)
North America
(N=1,674)
14%
12%
16%
0%
APAC (N=770)
Base: Software decisions makers.
January 2014 “TechRadar™: Software-As-A-Service, Q1 2014”
Planning to implement in the
next 12 months
Implemented, not expanding
Expanding/upgrading
implementation
Cloud Growth
“Using your best estimate, how many different software-as-a-service
applications did your firm use/is your firm likely to use?”
APAC (N=391)
North America (N=1,341)
15
10
5
8.3
2.5
2.4
3.4
4.0
5.7
10.1
6.3
0
...12 months ago?
...today?
...12 months from now?
...two years from now?
Base: Software-decision makers from firms with 20 or more employees that are using SaaS.
January 2014 “TechRadar™: Software-As-A-Service, Q1 2014”
Cloud Growth - Global
Contact Center Agent Positions
CAGR 2012-2018
25.0%
20.0%
19.0%
18.7%
18.4%
19.3%
17.8%
17.6%
15.6%
15.0%
Hosted
10.0%
Premises-based
5.0%
1.9%
1.8%
1.6%
0.9%
-0.4%
0.0%
-0.8%
0.0%
2012
2013
2014
2015
2016
-5.0%
Global In-House and Outsourced Contact Center Market Forecast: 2013-18, Ovum, 9 August 2013
2017
2018
Customer Service and the Cloud Ecosystem
Customer Service and the Cloud Ecosystem
Customer
Business
Enhanced collaboration
New services, faster
Greater flexibility
Financial benefits
Central to IT strategy
Priority for other initiatives
Multi and hybrid clouds
Changing roles
Impa
ct
Digital identity shift
Streamlined access
Enhanced services
New types of providers
IT
Cloud Impact
Mobile
Tablet Fuels Mobile Apps Growth
Mobile apps will grow to $55.7 billion by 2015
Forrester Research, Inc. – Mobile Is The New Face Of Engagement, Feb 2012
Customer Service and the Mobile Employee
Customer
Business
NOW mindset
Brand personified
Cost containment
More intelligent services
New skillsets & disciplines
Multiple device support
Performance expectations
CX governance
Impa
ct
NOW access
Self-service oriented
Simple, intuitive experience
Multisensory & multichannel
IT
Mobility Impact
Social
Social Customer Service
Customer
Business
Shift in “ownership” of customer
Engaging to build brand
ambasssadors
Faster adaptation to applications
Much larger playground
Impa
ct
Customer is more empowered
Easier access to information
IT
Social Impact
Analytics
Customer Analytics
Real-time Analytics
Customer
Business
Greater loyalty, retention
Revenue uplift
Competitive edge
Real-time processing
“Big Data”
Contextual awareness
Predictive analysis
Impa
ct
Enhanced experience
Relationship oriented
IT
Analytics Impact Core Apps and Processes
Interactive Intelligence Inc.
Deliberately Innovative
www.inin.com