MEDIA KIT
2015
257 PREMIUM BLOGS
+ 1 MILLION UNIQUE VISITORS
PER MONTH
+ 18 MILLION PAGE VIEWS
PER MONTH
WE ARE PASSIONATE
ABOUT BLOGS
WHO ARE WE?
By merging Bloggers Delight, Looklab and
Blogsplash we have created the largest blog
network in Denmark. With more than 1 million
unique visitors a month we are also one of the
biggest Danish online media for women. The
network consists of 257 of the most-read blogs
in Denmark categorized within areas such as
fashion, food, fitness, family life, design
and lifestyle.
HOW CAN WE HELP YOU?
We are your gate into the Danish blogosphere.
We handle all commercial agreements on behalf
of the bloggers in our network, so they can keep
focus on what they do best – that is delivering
high quality content for their readers. We’ve
specialized in advising both Danish and
international brands about blog marketing.
Through us you get the opportunity to book banner
campaigns and creative editorial campaigns on our
network of quality blogs. We have knowledge of our
advertisers’ commercial objectives as well as the
editorial universe of our bloggers. We make sure to
combine this into the optimal campaign.
DATA ABOUT
THE NETWORK
THE BY FAR
LARGEST BLOG NETWORK IN DENMARK
18+ MILLION
ONE
3 NETWORKS,
POINT OF CONTACT
ESTABLISHED IN
2010
TIME EMPLOYEES
16 FULL
WHO ARE PASSIONATED
PAGE VIEWS A MONTH
THE BIGGEST DANISH
257 OF
BLOGS ON CONTRACT
ABOUT BLOGS
EXPERTS
LEADING
IN BLOG MARKETING
OFFICE IN
COPENHAGEN
1+ MILLION
READERS A MONTH
SEGMENTS
IN THE NETWORK
SEGMENTATION POSSIBILITIES
You have the option to place your campaign
on selected blogs or segments. We have blogs for
every taste, and that match most target groups.
We gladly help find the right match.
FOOD
FASHION
ENTERTAINMENT
MALE
FITNESS
STORY & HUMOUR
BEAUTY
TEEN LIFE
INTERIOR & DESIGN
LIFESTYLE
MOMMY
TRAVEL
OUR
BLOGS
FASHION
Marie Jedig
Twinpeaks
Sille Who?
Cathrine Urhammer
Styleintuition
Guldlog
Clamour 4 Glamour
The Insider
Miss Jeanett
Lavish Lavish
Amalie Wessel
Frederikke Egel
Original Fake
Emmo emmo
Mode Med Mere
Julie von Lyck
Nadialine von Bach
Tina Maria
Blog by Sandra
Selina Visbech
Isabella Thordsen
Sidsel & Lasse
Mi Confesion
Simone Moelle
Rikke Krøger
Johanne Kohlmetz
Twinnies
The Fine
Fashionary
Sofie Aviaja
Pagik
Daily Style Diary
The Tiger
Caroline Vang
Bitte Bitte
Brigida Martinez
Fashion Victim
Signe Mørkeberg
Simone Tajmer
Carle Carle
Anna Wurtz
MORE THAN 250 PREMIUM BLOGS
Click on the blog you wish to
explore and it will open in your browser.
Click here and read more about the individual blogs.
Updated July 24 th 2015.
Fashion by Caroline
The Modebook
Andtheblack
High On Sophie
Scent Of Fashion
Alberte Whitta
Emma Martiny
Oh My Gown
Infashionwebelieve
Emilie Foli
Nana Bech
Nicolines
Smille Go Lightly
Michella Laura
By ML
Lalunaire
Soul Paustian
Shopkat
Sofie Parelius
Malene Sandgaard
Cecilie Slemming
Katrine Mørk
Fashion By Frium
Emma Silke
Another Me
Fashionbones
Birgit Kool
Fashion My Way
Amy Dyrholm
Blog Liebling
Inabob
BEAUTY
Pudderdåserne
Rikkes Makeup Blog
Nuria
Beautyhive
Nannas Beautyblog
It’s Me Melanie
Smuk London
MOMMY
Lortemor
Bastabum
Far Uden Filter
Frk. Vilstrup
Riders On The Rainbow
Mamamaruska
Tvillingernes Mor
Copenhagen Kiddo
Plum Mum
De Normale
Fit Mom
Østfronten
Mini Love
Fashion Mom
Mor Til To
The Vintage Hausfrau
Nutidens Mor
Emma Kathrine
Julie Kløve
Nanna Nova
Lilletut Og Mor
Newka
Iværksætter Mor
Blonde Toner
Martin Veltz
Forkids Blog
Lillemor Blog
Anna Due
Irina The Diva
MALE
Fag And Fab
Mike Afsharian
Morten Andreasen
Gentle Manual
Mixed CPH
Silas Kieffer
POLITIK
Nikita Klæstrup
Søren Juliussen
1/2
OUR
BLOGS
Theresa Lange
Freja Fokdal
FOOD
Det Skal Smage Af Noget
Gane & Gaffel
Cute Carbs
Sund Mums
Beetroot Bakery
The Foodie
Sunde Madpakker
A Millon Miless
Anna Mad
By Guldahl
Gipsy N Ginger
Julie Bruun
INTERIØR
Homesick
Happy Mountain
The Rusty Home
MORE THAN 250 PREMIUM BLOGS
Click on the blog you wish to
explore and it will open in your browser.
Click here and read more about the individual blogs.
Updated July 24 th 2015.
Kreavilla
Living On A Budget
Living By CKK
Touch Of Luxe
Pantone 4C
Frk Overspringshandling
Gitte Høj
Amanda Louise
Mette Lyngholm
Tine Grønnemark
Get Fit Inspiration
Caroline Schack
FITNESS
Bedre Form
Helse Matilde
Fit N Run
Maya Droem
Mathilde Mac Donald
Cathrine Yoga
Fit Living Med Tina Storm
Sofias Kamp
Caroline Thorsfelt
Eilime
Anna Warrington
Cecilie Lange
Go Hot N Healthy
TEEN LIFE
Fie Laursen
Cecilie Stenfeldt
Elvira Pitzner
Isa Tankestreg
Malou Eggertsen
Made in DK
Charmaine Lago
Alma Spies
Simone Wulff
Asofie
Asta Rasmussen
Classy Soull
ENTERTAINMENT
Sarah Louise
Szhirley
Mascha Vang
Kira Eggers
Anne Gadegaard
Tina Lund
Pernille Agerup
Mai Manniche
Cecilie Hother
Claudia Rex
Tim Schou
Cloud Strike Valley
Maria Kassandra
And People
Katja K
Victoriah Bech
STORIES & HUMOUR
Tinderslut
Jakob Olrik
Live Fra Lolland
AmarOrama
Girls On Film
De Små Ting
Maise Rygaard
Voksen Livsstil
Katrine May Hansen
TRAVEL
Rejseblokkken
Verden Som Legeplads
Afterglobe
Vesterbro Til Verdens Ende
Vild Med Charter
LOOKLAB
Roe Diary
Laura L
Style By Josephine
Soulsisters CPH
Lucky Star Louis
My Point Of View
Prol Eller Art
BLOG SPLASH
Geggo
Amalie Szigethy
Line Sofie
Beautybirds
Sandy Esko
Kassandra Gold
Rikke Chili
Nikkerbabe
Amalie Kronil
Christel Trubka
Nanna C
Sammi Idrissi
Amanda Sisse
Peter & Katherina
2/2
BLOG
PROFILE
Marie Stella Jedig with her characteristic blond
locks and sharp individual style blogs with a distinct
personal touch and huge passion for fashion.
Her blog is filled with beautiful pictures taken with her
Olympus camera, and she has a unique ability to
capture and inspire her readers.
MARIEJEDIG.COM
Fashion blogger at Bloggers Delight
MARIE HAS PARTICIPATED
IN CAMPAIGNS FOR:
31.400 +
FOLLOWERS ON INSTAGRAM
11.800 +
FOLLOWERS ON FACEBOOK
58.000 +
MONTHLY UNIQUE READERS
BLOG
PROFILE
The three women behind the blog have in common
that their hearts are dedicated to interior design and
they are all students.
Therefore the blog is a mixture of Do-It-Yourself
projects and cheap alternatives spiced with a lot
of inspiration and design dreams.
HOMESICK.LOOKLAB.DK
Interior design bloggers at Looklab
HOMESICK HAS PARTICIPATED
IN CAMPAIGNS FOR:
31.000 +
FOLLOWERS ON INSTAGRAM
3.500 +
FOLLOWERS ON FACEBOOK
45.000 +
MONTHLY BLOG READERS
BLOG
PROFILE
Matilde has been blogging since 2011, and
her blog includes everything from workout, diet,
vegetarian dishes, glimpse from everyday life and
how a healthy and balanced life is lived.
She has participated in a number of TV programs
about healthy lifestyle and is among the most-read
fitness blogs in Denmark.
HELSEMATILDE.COM
Fitness blogger at Bloggers Delight
HELSEMATILDE HAS PARTICIPATED
IN CAMPAIGNS FOR:
31.000 +
FOLLOWERS ON INSTAGRAM
5.300 +
FOLLOWERS ON FACEBOOK
37.500 +
MONTHLY BLOG READERS
WE ARE
WORKING WITH
BRANDS WE HAVE WORKED WITH
Most experienced in Denmark within blog marketing
We are working both with agencies and brands
directly, and both Danish and international advertisers.
We have completed more than 1.000 blog
campaigns. Including for brands like:
YOUR CAMPAIGN
ON ALL CHANNELS
CROSS-DEVICE ADVERTISING
All our blogs have adaptive web designs so that
the readers get the optimal experience whether it
is from desktop, mobile or tablet.
As an advertiser you can run device specific
campaigns or include more banner formats and
run cross-device for maximum reach.
DESKTOP
BANNER FORMATS
TOP BANNER
980x180px (or 930x180px)
TOP BANNER
980x180px (or 930x180px)
List price: CPM 140
CONTENT MEGA BANNER
980x600px (or 930x600px)
CONTENT MEGA BANNER
980x600px (or 930x600px)
List price: CPM 140
OVERLAY W. FREQUENCY
980x600px (or 930x600px)
List price: CPM 250
OWNERSHIP W. FREQUENCY
980x180px + wallpaper
List price: CPM 200
OVERLAY W. FREQUENCY
980x600px (or 930x600px)
OWNERSHIP W. FREQUENCY
980x180px + wallpaper
Quantity discount when
more than 100.000
impressions are booked.
*CPM = Cost per mille
Meaning price for 1.000 banner impressions
E.g. 100.000 impressions at CPM 140 = 14.000 DKK
(approx. 1.900 Euros)
TABLET
BANNER FORMATS
TOP BANNER
980x180px (or 930x180px or 728x90px)
List price: CPM 140
CONTENT MEGA BANNER
980x600px (or 930x600px)
List price: CPM 140
TOP BANNER
980x180px (or 930x180px or 728x90px)
CONTENT MEGA BANNER
980x600px (or 930x600px)
OVERLAY W. FREQUENCY
980x600px (or 930x600px)
OVERLAY W. FREQUENCY
980x600px (or 930x600px)
List price: CPM 250
Quantity discount when
more than 100.000
impressions are booked.
*CPM = Cost per mille
Meaning price for 1.000 banner impressions
E.g. 100.000 impressions at CPM 140 = 14.000 DKK
(approx. 1.900 Euros)
MOBIL
BANNER FORMATS
TOP BANNER
320x50px or 320x80px or 320x160px
List price: CPM 140
TOP BANNER TAKE-OVER
320x320px or 300x250px
List price: CPM 200
TOP BANNER
320x50px or 320x80px or 320x160px
TOP BANNER TAKE-OVER
320x320px or 300x250px
MEGABANNER CONTENT
320x320px or 300x250px
MEGA BANNER CONTENT
320x320px or 300x250px
List price: CPM 140
Der gives mængderabat
ved køb af mere end
100.000 visninger.
*CPM = Cost per mille
Meaning price for 1.000 banner impressions
E.g. 100.000 impressions at CPM 140 = 14.000 DKK
(approx. 1.900 Euros)
CREATIVE
CAMPAIGNS
CREATIVE CAMPAIGNS
Social media marketing, content creation or
advertorials – the designations are many. At
Bloggers Delight we find the perfect match between blogger and brand. We involve the bloggers and their social media in creative campaigns
for brands within various product categories.
Based on dialogue with you about your
marketing objectives we develop a custommade campaign proposal, where we propose
the most relevant blogs for your campaign.
Our team of account managers has collectively
more than 12 years of experience with blog
marketing.
YOUR POSSIBILITIES INCLUDE
• Blog posts
• Facebook updates
• Instagram updates
• The adaption of the bloggers as Brand
Ambassadors
BITTEBITTE FOR
CAMPAIGNS CAN INCLUDE
• Competitions with reader involvement
• Reviews where the blogger gives a
personal description of your product
• An incorporation of your brand in the
editorial universe of the blog
• Events where the blogger attends and
e.g. invites selected readers
• The application of the campaign content
that the blogger has produced on your
own or other channels
• Lead generation, e.g. where readers
are being motivated to sign up for your
newsletter
CREATIVE
CAMPAIGNS
PRICES
We price each campaign proposal individually, as prices vary according to different
factors:
• Which specific blogs are chosen (price
based on number of readers)
• How much activity does the campaign
include (number of posts, updates etc.)
• How many working hours the blogger uses
during the campaign
• Whether it is the same blogger that makes
several activities or whether more bloggers
should be involved.
• If you wish to use the blogger and/or the
blogger’s content at your own or other
channels.
Mostly we work with a price per acitivity
per blog (ex. blog post, Facebook update
or Instagram update) + a surcharge if the
blogger is to attend an event or be used as
an ambassador on other channels. The list
TINAMARIA FOR
price for one blog post at a blog with an
average number of readers in the Premium
network is 6.000 DKK ex VAT. The list price
for one Facebook or Instagram update at a
blog with an average number of followers in
the Premium network is 2.500 DKK ex VAT.
If you buy more than one blog post and/
or Facebook/Instagram update at the same
blog the price per post will typicially decrease due to a quantity discount. If you
book a bigger campaign (ex. 5 bloggers
who write two blog posts each) or buy
creative campaign elements combined with
a banner campaign, you can also get a
quantity discount.
CAMPAIGN
REPORT
DATA AND PERFORMANCE
We have developed our own tracking system.
When you buy a campaign, you will receive a
digital report describing the performance of the
campaign. The report is included in the price.
You will get a login with access to the report.
Click here to see example
REPORT FOR A BANNER
CAMPAIGN INCLUDES:
NUMBER OF
IMPRESSIONS
NUMBER OF CLICKS
This is only a dummy version
and not based on factual data.
REPORT FOR A CREATIVE
CAMPAIGN INCLUDES:
CLICKABLE
OVERVIEW OF:
ALL BLOGS PARTICIPATING IN
THE CAMPAIGN INCLUDING:
ALL BLOG POSTS IN THE
CAMPAIGN INCLUDING:
ALL POSTS ON INSTAGRAM
AND FACEBOOK INCLUDING:
• Age of the blogger
• N umber of monthly unique
visitors, sessions and page
views of the blog
• N umber of followers on
Instagram and Facebook
• Statistics on number of
blog post views, clicks,
comments, Facebook
likes and shares.
• A graph of daily post views.
• N umber of comments
and likes per post, and
summed up.
CLICK-THROUGH RATE
//
DEICHMANN
FASHION CASE
DEICHMANN STYLE CHALLENGE
Deichmann wanted to strengthen their brand among the
younger Danish fashionistas. We involved three of the biggest
fashion bloggers in Denmark to be brand ambassadors and
campaign models. The Deichmann Style Challenge 2014
boosted Deichmann’s presence in the Danish blogosphere.
The three bloggers participated in a professional photo shoot,
where each of them posed in three different styles that included
Deichmann shoes. The bloggers created ”Behind the scenes”
blog posts from the campaign photo shoot and also shared the
unique content on their social media.
BLOGS IN THE CAMPAIGN
BLOG
AGE
UNIQUE VISITORS
SESSIONS
PAGE VIEWS
INSTAGRAM
MARIE JEDIG
23
57.885
211.823
365.595
26.159
11.412
JOHANNE KOHLMETZ
19
31.857
94.810
150.838
47.708
31.392
SILLEWHO
20
41.339
161.086
314.041
8.921
MARIE JEDIG
JOHANNE KOHLMETZ
SILLEWHO
FACEBOOK
3.293
1/3
//
DEICHMANN
FASHION CASE
DEICHMANN STYLE CHALLENGE
The campaign photos featuring the bloggers were used in
the banner ads that ran on a group of influential fashion blogs
during the campaign period.
The ads delivered click rates of 0,72%, which is more than five
times higher the industrial standard. The Deichmann posts the
bloggers published on social media received more than 20.400
likes, and 1.735 commented on the campaign either in blog
posts or on social media. Almost 4.000 clicked directly from the
blog posts to Deichmann’s webshop.
ALL
MARIE JEDIG
JOHANNE KOHLMETZ
SILLEWHO
BANNER CAMPAIGN
64.315
45.686
VIEWS
200.587
42.648
47.938 0,47%
214
601
0,93%
CLICKS
268
1.446
363
CLICK RATE
0,63%
0,72%
0,76%
2/3
//
DEICHMANN
FASHION CASE
DEICHMANN STYLE CHALLENGE
When launching the campaign the bloggers featured the
crispy campaign photos and styles on their blogs. The readers
voted on their favorite style on each blog and got the chance
to win five pairs of Deichmann shoes.
On Deichmann’s webshop the bloggers were highlighted and
there was a section featuring the bloggers’ favorite shoes
with the possibility to buy them directly.
ALL
MARIE JEDIG
JOHANNE KOHLMETZ
SILLEWHO
STATISTICS ON SOCIAL MEDIA POSTS
STATISTICS ON BLOG POSTS
5
463
29.920
463
1.362
20.470
POSTS
VIEWS
18
7
524
CLICKS
70.607
COMMENTS
BLOG
2.391
1.595
566
6
608
20.217
3.593
3.510
SOCIAL MEDIA
LIKES
34
55
20.484
13.381
61
5
FACEBOOK
LIKES
COMMENTS
140
FACEBOOK
SHARES
147
51
78
12
6
8
1
3/3
CONTACT
US
BLOGGERS DELIGHT ApS
Trommesalen 5, 2. floor
1614 København V
www.bloggersdelight.dk
LOTTE HAUGE ALBERTSEN
Key Account Manager
Tel. 27 28 11 02
[email protected]
ANTON PETERSEN
Key Account Manager
Tel. 60 68 60 80
[email protected]
CHRISTIAN KRUSE
Key Account Manager
Tel. 40 54 64 72
[email protected]
BARBARA SAOUMA
Account Director
Tel. 31 66 84 66
[email protected]
CAMILLA TONDERING
Account Manager
Tel. 20 77 84 48
[email protected]
CHRISTINA LARSEN
Key Account Manager
Tel. 60 73 67 57
[email protected]