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Exhibitors: 580+
November
Booths: 1100+
Exhibition Area: 30,000 sq m
Expected Visitors:
From 350+ cities, towns, pan
India & 55+ countries
SIGNATURE 2015
First Phase
Registration
deadline –
extended until
November 15!
Back With A Bang!
• Over 77% of exhibitors have retained space
• 13% new companies
• 7000+ jewellers pre-registered
• 6 members per retailer permitted as trade visitors
T
he 8th edition of Signature is being looked forward to with
unprecedented enthusiasm. Exhibitors have flocked back, eager
to retain their space at this show which gives them a large
appreciative audience and plenty of orders. Visitors too are rapidly
signing up, responding in large numbers to the special Phase I rates.
Due to popular demand, now each retailer can register up to six staff
members (as against four previously).
As in previous years, Signature 2015 will unveil an exciting array
of the latest trends in jewellery designs, styles and materials.
The country’s leading manufacturers and designers, each of them
renowned for quality craftsmanship and innovation, are putting
together collections that will dazzle and amaze you… and your
customers.
Signature is designed to optimise business transactions in comfort.
Visitors can look forward to spending quality time with their preferred
suppliers and view new collections at their own pace.
Product
Sections
Diamonds &
Gemstones
B show
Only B2
Studded Jewellery
The latest trends
Unbeatable offerings and designs
from the world’s
largest manufacturers
Gold Jewellery
Signature Club
International
Innovative approach
from the biggest
consuming centre
Couture at its best
Wide choice from
global centres
From The Organizers…
T
here is widespread optimism that good times are ahead. The government
has shown foresight and vision in supporting our industry with plans for a
special diamond import and trading zone. We must use the opportunity to
ensure that India truly becomes a global hub for gems and jewellery. The call to
‘Make in India’ is one that we can easily respond to because
our industry has enormous untapped potential in our design,
manufacturing and entrepreneurial abilities.
A show like Signature, not only supports the growth
of the gems and jewellery industry, but also elevates it
to higher levels of sophistication. Every year, we observe
improvements in the design and quality of the products.
And the retail sector from all parts of the country flock to Signature in greater
numbers to purchase stocks for customers who are ever more demanding. Both
the buyers and sellers are grateful that the show provides greater efficiencies in
sourcing.
The jewellery events organised by the Council such as the mega IIJS,
Signature, IIJW and IGJME have provided useful platforms for the industry to
grow and collectively raise the bar in terms of quality, design and business
practices.
We are delighted to welcome you to Signature 2015 and wish you a very
successful show.
Vipul Shah
Chairman, The Gem & Jewellery Export Promotion Council
S
ignature has matured into a show that is of immense value to India’s
jewellery manufacturers and retailers. The eighth edition of this premium
jewellery sourcing event promises to deliver great benefits to
the participants.
In organizing a show of this nature we have taken care
to maintain the exclusivity of the products, participants
and the ambience. Thus, you will enjoy a comfortable,
unhurried pace with plenty of time to meet new and
existing partners and suppliers and to feast your eyes on
exciting new collections and trends.
Although there is a cap on the number of visitor-buyers which maintains the
compact nature of the show, this year due to overwhelming demand, we have
permitted up to six registrations for every retail outlet.
Already, a lot of enthusiasm has been generated for the show. The
manufacturers are getting ready to showcase their designs, craftsmanship and
quality in their new collections. Visitors from across the country and overseas
are enthusiastically registering to attend the show as evidenced at the many
road shows taking place.
The GJEPC’s role is to facilitate and support the outstanding capabilities and
spirit of entrepreneurship in the industry – it is a matter of great pride and
satisfaction that our expectations have always exceeded.
Nirav Bhansali
Convener – Exhibition Sub Committee (National), The Gem & Jewellery Export
Promotion Council
Road Shows Roll Out
In Turkey, Russia, Lebanon, Saudi Arabia & Egypt
Road Shows are also rolling out internationally, in markets which present rich
potential. Thus, meetings with local jewellers will be held in Istanbul, Turkey
International
Visitors Register
Now!
International Visitors can register online
Registration is complimentary and can be done by
uploading mandatory documents. However, from
11th February, 2015 onwards online International
Registration will be closed. If you register at the
venue a fee of US$ 100 will be applicable.
and Moscow, Russia in November. During December, these will take place in
Beirut, Lebanon, Riyadh, Saudi Arabia and Cairo, Egypt.
National Promotions
Expert Column
Road Shows are being held in over 100 cities all over the country, making it
convenient for visitors to complete their registration formalities. The updated
Road Show schedule may be viewed at www.iijs-signature.org
As some Road Shows have already taken place, retailers may contact
GJEPC’s National Coordinators or the Association in their area for registration.
The Signature road shows are being held with the support of these local
jeweller associations.
National
Visitor
Registration
Take advantage! Register early and pay less!
Catch the early bird rates! Registration details at
iijs-signature.org
Privilege Visitor Registration
q Hassle-free Registration for Privilege Visitors
q If you are a Privilege Visitor pre-identified by the Council, then you need
not submit any supporting documents – simply log in with your Privileged
Visitor code. Registration will be accepted ONLY by online process. Log on
to www.iijs-signature.org
Pre-Register by Post/Courier
If you have missed the Road Shows in your region, you can pre-register by post. Send
the completed application form along with the necessary documents to the Council
at the address given below. Access the registration form at www.iijs-signature.org
The Gem & Jewellery Export Promotion Council, Unit G2-A, Trade Center, Opp. BKC Telephone
Exchange, Bandra Kurla Complex, Bandra (E), Mumbai - 400 051, India.
For enquiries on visitor registration contact
our representatives below
Region
Name
Contact No
North Pranabesh Hazra 9958622977 [email protected]
Email Id
Ankit Verma 9650063717 [email protected]
East Kaushik Ghosh
9836485163 [email protected]
Partha Kajali
Rajasthan / MP Shyam Bilochi
9830131130 [email protected]
9828298807 [email protected]
Ajay Purohit
9829381458 [email protected]
Pawan Motwani
9799078413 [email protected]
Gujarat Malcom Sarkari
9427100648 [email protected]
Utsav Ansurkar
9099086383 [email protected]
Maharashtra Ninad Mundhe
8108725325 [email protected]
Abhay Dalvi
8879310458 [email protected]
South P. Anand
8754423658 [email protected]
Vishnu Narayanan 9884988583 [email protected]
Vaishali
Banerjee
Country Manager, India,
Platinum Guild
What is your opinion of the Indian gems & jewellery market vis-à-vis other
major consuming centres?
Having spoken to the trade at large, I feel the market will grow and
improve in the coming season, but the quantum of improvement is
the key question. The market improvement will be more gradual than
sudden, on the back of consumer sentiment and confidence coming
back into the Indian economy.
We need to engage with the consumer more aggressively and the
market needs new ideas and effective marketing, which is possibly the
reason why we have seen an overwhelming positive response to the
new segment creation. This gives all of us an opportunity to present
something new and exciting to the consumer.
What are the current challenges facing Indian manufacturers and retailers?
How would you suggest that they are overcome?
The biggest challenge is for jewellery to be relevant to the young
consumer for whom jewellery is more for adornment rather than
just a store of value. Currently we are fighting their wallet-share with
other categories and we need to get their attention with differentiated
product design that speaks to them.
What are the new trends in jewellery design and consumption?
The awareness of platinum increased because of the 360 degree
integrated marketing programme of Platinum Day of Love that has
been running this year. This has built a deep emotional-connect with
the consumer and made platinum relevant in their life. Over and above
the mass media campaigns, we are very active in the digital and
social media space considering our audience is online and we get an
opportunity to directly connect with them.
The design language of platinum has been able to create a balance
of tradition and modernity, offering a product which is an expression of
modernity through tradition. Platinum appeals to the younger audience
who is more educated and aware of international trends and willing to
try out newer options. There is also a growing trend of young brides
who are looking at platinum as a part of their wedding trousseau.
There is also an increasing desire for men’s jewellery, which presents
an additional opportunity for platinum. At the regional level, partners
and PGI are looking at further developing the men’s segment after
witnessing a robust growth last year. Young men today are not only
looking at bands in platinum, but are also taking to platinum chains, and
bracelets.
The plans are on the anvil of launching an exciting new segment in
platinum. The PGI has put in over a year of qualitative and quantitative
research to identify the consumer insight, need-gaps, understand key
motivators to arrive at the final design, product and marketing strategy
for the new segment. The industry can now look forward to an exciting
new offering in platinum that will soon be on the shelves by the end of
the year.
Industry View from Gujarat
Signature is an exclusive top line jewellery show, exhibiting the best
jewellery collections from antique to modern. The show provides
excellent sourcing opportunities and meetings for both participants and
exclusive visitors.
At Signature the decision makers gain from
viewing the latest jewellery designs, and they get
to understand the current trends in the market at
a single place. Visitors also gain from one-on-one
meetings and developing new contacts. They can
browse everything on display at leisure and the
exhibitors too can interact in a relaxed manner.
Participants benefit from having patient and business-minded visitors.
I am hopeful that the industry will witness growth in the coming
months. Consumer spending appetite traditionally increases during the
Dussera and Diwali festivals, which are considered auspicious times
to buy jewellery. Further, during the wedding season there would be
demand for the jewellery in cities from November to March, and up to
May in small towns.
Retailers usually purchase regular items which are in demand
throughout the year in the beginning of the year. But items which are
specific for various festivals are sourced 2 to 3 months in advance
considering the market trend and demand.
We are encouraging our members to attend because Signature is the
right place to be at as it undoubtedly showcases India’s finest in top-ofthe-line jewellery design and manufacturing and has room for everyone.
Shantibhai Patel,
President, Gem & Jewellery Trade Council of India
Visitor Voices
S
ignature is a key event in India’s jewellery calendar and over
the last few years become a excellent platform for gem &
jewellery companies to do business.
It is no doubt a premium jewellery sourcing event with
defined sections like Signature Club and other sections where
buyers can comfortably compare all available options and make
the best purchase decisions as well as optimise their time spent at the show.
The fact that this is a product focused show and there is an extensive variety of
new products to decide from with competitive pricing, provides all of us a great
opportunity to transact business in style and comfort. We not only get to meet
new potential suppliers but also get to spend quality time with our preferred
suppliers and view new collections at one’s own pace.
With declining gold prices, I feel demand for gold & diamond jewellery will
be mixed and hence I will look to buy design and price conscious jewellery.
However, when the gold prices and Indian Rupee stabilise along with a strong
government I expect good business in retail and exports for our industry.
Ravee Tanwani
Fusions, Mumbai
S
ignature is a very focused and a very business concentrated
show with no frills. It is like the icing on the cake and has a
very concentrated target audience, unlike IIJS with its vast size
with A to Z of the needs of the industry.
The opportunities to source new designs and products are
galore at Signature with more than enough choice and range.
Meeting new suppliers is one of the most pressing requirements for visitors.
With the onset of the new reforms of the government I am very positive that
the demand for jewellery will be upbeat and we as jewelers will have to be
prepared for it.
Prashanth Vummidi.
Vummidi Bangaru Prakruthi, Chennai
The Visitor Experience At Signature 2014
What Is Sourced?
Sample Size – 640
Plain and Studded Gold
Plain Gold Jewellery
Jewellery are the most
preferred product categories, Studded Gold Jewellery
followed by Loose
Loose Diamonds
Diamonds.
Silver Jewellery
29%
25%
19%
10%
Pearls
5%
Abaran Timeless Jewellery (P) Ltd., Bangalore
2%
Colored Gemstones
Official Hotels
6%
Reasons for Attending Signature 2014
Identifying
Finding new suppliers for products and services
new suppliers
and gathering
Get to know about new designs / patterns
information
To gather market information
about new
trends in
To meet existing suppliers and see their collection
the market
were the
Get a feel of the new trends
main reasons
for visiting
Looking for strategic partners
Signature 2014.
Keeping an eye on competitors
What Was Achieved?
Purchase initiations were
made by majority of the
visitors at Signature 2014.
Sample Size – 640
36%
35%
11%
9%
3%
2%
482
Purchase initiation
Purchase initiation & progress
296
Finding Business Partners
Source: Ipsos Business
Consulting
Sofitel
4%
Sample Size – 640 (Multi Coded)
Technical Collaboration
Purchase deal closed
think Signature is timed perfectly before the advent of the
Wedding Season.
It is a niche show with less stalls than the IIJS and more
“design” oriented. As such, it is an ideal platform to source
the right jewellery for the season ahead. And to meet
potential new suppliers
We will be looking at the latest trends. Design being the ethos of our
company we are keen to source the latest designs. With Gold prices relatively
low and diamond prices stable, the season ahead looks very promising.
Pratap Kamath
4%
Platinum Jewellery
Couture Jewellery
I
152
112
91
Grand Hyatt
Hyatt Regency
Hotels Rate for Single/Double
Sofitel 6500
Grand Hyatt 7200
Hyatt Regency 5700 without airport transfers
6200 with airport transfers
All the room tariffs include the following facilities:
• Complimentary breakfast • Current applicable Government
Tax • Venue transfer at designated time • To and fro airport
transfers
To book online visit www.iijs-signature.org or write to
[email protected]
Exhibitor comments
Signature Club
} Signature is more focused
and design orientated. It is different
from IIJS where the focus is on mass
produced and generic items. This show
is beneficial for the exhibitors who are
able to achieve more sales and also for customers
who derive more satisfaction.
For us who deal in designer jewellery which is
one of a kind and cannot be replicated, this show
helps in ready pickups and exclusive orders.
We expect a great show and, as usual, we will be
there with a theme-based collection.
Nawal Kishore Agrawal
Birdhichand Ghanshyamdas Jewellers, Jaipur
} The show timing and visitor
profile definitely makes Signature an
excellent platform to showcase our
offerings for the new season and source
potential business opportunities. The
focus is purely on jewellery and the visitors, though
fewer in numbers as compared to IIJS, have a welldefined goal. Around this time, retailers plan their
inventory for the upcoming Akshaya Tritiya festival
and are on the lookout for styles, designs and trends
that will dominate the market in 2015.
The exclusivity and compact size of the show is
highly conducive to quality working and interaction.
So essentially, meetings are more fruitful with higher
order generation instantaneously.
The domestic market is currently a bit slow but
we are hopeful of improvement in market sentiment
by the next quarter. Going forward, Signature will no
doubt give a thrust to the market.
Considering the season and current customer
preferences, we will be presenting a vast choice in
lightweight necklaces. Collections will range from
1 ct to 6 ct diamond weight. In terms of design, the
variants will be two-tone collection, faceted motif
collection and the semi-choker bridal collection.
We will be launching our newly developed faceted
version of illusion plate setting, which delivers higher
sparkle than the standard setting.
Priyanshu Shah
A’Star Jewellery, Mumbai
} Signature is a great opportunity
for us. It is the only show which is
focused only on the retail trade. I have
been participating for many years and
every year the business improves. At
Signature the buyers are relaxed and spend more
time with each supplier, clarifying all aspects of their
requirements.
I think that Signature is held at the correct time –
there is the proper gap between IIJS and this show.
I see business improving in the following months.
The prices of metals are down and sentiments are
changing – there is more confidence. The emphasis
on ‘Make in India’ will help us to grow and to expand
our capabilities.
Pramod Kumar Agrawal
Derewala Jewellery Industries, Jaipur
Studded Jewellery
} It is very easy to do good
business in Signature as only genuine
buyers and sellers meet up on this
platform. Every aspect related to
jewellery can be found at this show as it
is organised on international levels.
Mumbai is one of the biggest business hubs
for gold and diamond jewellery. And it offers very
convenient connectivity with the international buyers.
We expect that Signature 2015 will help my company
gain higher recognition in the international market.
This season we have come up with a new concept
of traditional jhumkas and chandbalis and are also
launching a new collection of fancy-cum-traditional
designer jhumkas.
Ramesh Kumar Agarwal
the existing clients. Based on the current customer
preferences, we will present 2-3 new collections,
which will target a young audience.
Piyush Sadhani
Shashvat Jewels, Surat
International
} Signature is a great opportunity
to meet the retailers and wholesalers
without much crowd around, and actual
business takes place. Discussing
with the buyers at length without any
interruption gives us good opportunity to know what
they want and could be looking for in future. This
results in business decisions and definite results.
With a new government in place and the economy
opening, India is the hottest market in the world for
jewellery business. Buyers have become smart and
intelligent. They are sure to look for good prices
especially in jewellery that looks good and still
affordable.
Our Japanese nanotechnology has generated lots
of interest in the market, specially DIAMONDLITE in
G-H and J-K colour grades. We will be showing the
new collection in J-K colour grade in 3.00ct to 20ct
sizes.
We are also launching our latest stone -- emeralds
re-crystallized from natural Colombian emerald
rough. Using Japanese nanotechnology, we have
improved the quality of these emeralds by removing
the inclusions. They are in sizes from 0.50ct to 30ct.
The best part is the price, only $65 to $95/ct.
Arun Thapar
Apple Green Diamond Inc., Japan
Lakshmi Jewellers, Hyderabad
} Signature is a good opportunity to
connect with new customers, especially
at the start of the new financial year.
Since the visitors are decision-makers,
they are more accessible and we can
close more sales. The main reason I am participating
is to gain new partners and customers.
Veresh Kalra,
Signature at
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*Available for
Shiv Enterprises, New Delhi
Gold Jewellery
} Signature provides better
opportunities to exhibitors to market
their ornaments to an elite audience.
Being compact and restricted to
decisions-makers, it attracts the real
buyers who are in search of new items for their
customers. This visitor profile is very beneficial for
exhibitors.
This year we are presenting new collections and
designs that will appeal to many customers.
Jigar Soni
N. S. Jewels, Ahmedabad
Loose Diamonds
} Signature is a very good
opportunity to expand the business. It
is a B2B show and there are genuine
clients who want to do business. The
way Signature is organised enables
us to meet decision-makers, give adequate time
to potential buyers and create a good relationship
with them. This makes Signature show different from
others.
At Signature 2015 I am expecting to meet new
clients and make our relationships stronger with
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Feedback? Encouragement? Complaints? Email your thoughts to us at [email protected]
The Gem & Jewellery Export Promotion Council
Unit G2-A, Trade Center, Opp. BKC Telephone Exchange, Bandra Kurla
Complex, Bandra (E), Mumbai - 400 051, India.
Tel: +91-22-43541800 || Fax: 0091-22-26524769
For more information please log on to
www.iijs-signature.org
or simply write to
[email protected]