MARKETING REPORT REAL ESTATE 1 Contents quarter 3/2014 page Executive summary 2 Projects for sales 3 Events 4 Communication message 5 Sale activities 6 Appendix 7 www.jodric.com 2 JODRIC.COM EXECUTIVE SUMMARY TYPICAL PROJECTS IN QUARTER 3.2014 EVENTS Typical events including: 04 Projects announced of commencement 33 Projects opened for sales 01 • Real Estate Exhibition “Transaction of houses and land of around 1 billion VND” Projects opened for lease Among 33 projects for sales, there are 26 condominiums (located mainly in District 7 and District 12 – HCMC, Thanh Xuan and Ha Dong – Ha Noi, 4 villas and 3 land plots. 8 condominiums are first time launched. • Vietbuild Fair (second term) in HCMC • Compliment party for customers and celebrating the 22nd anniversary of Novaland. COMMUNICATION MESSAGE AND SELLING POINTS SALES ACTIVITIES Message focuses on the “convenience” of the house. Selling points is still: Essential features of the sales activities including: • Excessive promotion • Leasing guarantee • New type of approach: “Home exchange” Location Price Amenities Legality Moreover, “high class furniture” and “airy design” are also mentioned complying with message. • Mobile marketing and advertising via email and leaflet. • Find demand from other regions. 3 JODRIC.COM New apartments for sales NEW APARTMENTS FOR SALES HO CHI MINH CITY 13 HA NOI Condominium projects Mainly situated in District 2 and District 7. 13 Condominium projects Dong Anh D.12 Thu Duc Go Vap Tan Phu Binh Chanh Binh Thanh PN D.3 D.11 Bac Tu Liem D.9 Tan Binh Binh Tan Mostly located in Thanh Xuan and Ha Dong D.10 D.5 D.2 Tay Ho Cau Giay Nam Tu Liem D.1 Ba Dinh Dong Da Thanh Xuan Long Bien Hoan Kiem HBT Hoang Mai D.4 Ha Dong D.6 D.7 Thanh Tri D.8 Nha Be 3 projects 2 projects 1 projects 5 projects 4 projects 1 projects Gia Lam 4 JODRIC.COM Events EVENTS 11.7.2014 12.7.2014 21.8.2014 18.9.2014 Opening of real Dat Xanh awards “Night Of Masterpieces” Compliment party for estate exhibition customers of the At Chateau Villa by Phu customers and celebrating “Transaction of houses promotion named “Buy a My Hung the 22nd anniversary of and land of around 1 house, give another” Novaland billiion VND” 7 8 Besides many launching events, there have been many other sales supporting activities being held within Quarter 3. 9 10 25.7.2014 29.8.2014 19.9.2014 Mulberry Land and the Vietbuild Fair Sunview Town and event “Glistening at night”, (second term) in Ho promotion program “Rain allowing customers to Chi Minh City of Gift” for customers of experience free services at the project for 24 hours. Block Sapphire JODRIC.COM 5 Communication message COMMUNICATION MESSAGE FOR FIRST-TIME OPENED FOR SALE PROJECTS MARKET OVERVIEW SELLING POINTS • Buyers’s preference: finished apartments with promotion and long-term payment schedule. For unfinished projects, people are opt for ones with credible developers and suitable size condominiums. • Most frequently mentioned. • Apart from price, buyers are focusing more on quality of the development. • In Ha Noi, some customers has to buy products with higher price than the original price announced by the developers, which is normally called “spread”. MESSAGE Mostly focus on living with “Convenience”, represented by amenities and quality of infrastructure. Moreover, reasonable price is also mentioned. • Difference with previous quarter Location Price Facilities Airy design • Particularly, “Cheap price” is not enough but it is the lowest spread Guarantee of Progress that matter more. Certificate of Ownership guarantee Payment term Lowest spread Overall, message and selling points comply with current buyers tastes. 6 JODRIC.COM Sale activities SALES ACTIVITIES EXCESSIVE PROMOTION LEASING GUARANTEE HOME EXCHANGE MOBILE MARKETING NEARBY AREAS DEMAND Mulberry Lane (Mo Lao Star City Le Van Luong: The Pride – Owners of A lot of advertising have Royal City – Dat Xanh North Urban Area, Ha Dong): Distributor of this current apartments who been released through SMS opened block R3 and R4 of In September, buying development carries out are not satisfied with total and email. The messages, in Royal City (Thanh Xuan, Ha apartments of Block B and leasing guarantee of 8 area, direction of the house general, are quite attractive Noi) for sales at Ha Long D, customers can get a 9% million VND per month for or total value but still want to customers, because they City. This is an example of discount and receive cash gift customers buying apartments to settle down at the project include information on a recent tendency, in which of 126,8 million VND. of the project. Moreover, can exchange their property promotion or payment aid. many developers try to find HP LandMark Tower (Ha customers can get handover for another. The program However, this is considered the demand for second home Dong): 100 taels of gold after paying just 50% (the rest is expected to attract about not effective enough due to of people living far away are granted for the first 100 can be paid back within 2 1,000 customers. This is the the mash approach with lack from the project, by offering customers to buy apartments years without interest). first time such an activity of credibility and confusion their products for sales at happened tn Vietnam real to people without demand. these places. of block CT3 of this project. estate market. 7 JODRIC.COM Appendix APPENDIX HO CHI MINH CITY CONDOMINIUMS PLACE PROJECT DEVELOPER D. 02 Diamond Island Binh Thien An D. 07 Green Valley Phu My Hung D. 07 Him Lam Riverside Him Lam Land D. 07 EHome 5-The Bridgeview Nam Long Investment Corporation D. 11 Tan Phuoc Tan Phuoc RE JSC D. 12 Hung Ngan Garden Hung Ngan House Corporation D. 12 8X Plus Hung Thinh Corp D. 12 12 View Hung Thinh Corp Tan Phu Topaz Center VIPHA INTRA CO.,LTD Binh Thanh Saigonland SaigonLand Binh Thanh Cantavil Hoàn Cầu Daewon Hoan Cau Housing Development Joint Venture Thu Duc Linh Trung LAND SAI GON Thu Duc Sunview Town Dat Xanh Group VILLAS PLACE PROJECT DEVELOPER D. 07 Dragon Parc Phu Long D. 09 Thu Duc Eden Thủ Đức Garden Homes Indochina Land K. ENDO LTD. – VIET QUOC Co., Ltd LAND PLOTS PLACE PROJECT DEVELOPER D. 09 Hoang Anh Minh Tuan Minh Tuan Commerce and Service Company Go Vap Unik Home Hung Gia Phuc Investment Development Company Limited 8 JODRIC.COM Appendix APPENDIX CONDOMINIUMS HA NOI VILLAS PLACE PROJECT DEVELOPER Gia Lam Lam Vien VIGLACERA LAND PLOTS PLACE PROJECT DEVELOPER Chuong My LocNinhLand Loc Minh JSC PLACE PROJECT DEVELOPER Thanh Xuan Diamond Blue TRACO & HT Land Thanh Xuan My Son Tower My Son Group Thanh Xuan Starcity Le Van Luong Ocean Group Thanh Xuan Vinhomes Royal City Vingroup Thanh Xuan Diamond Flower Tower HANDICO6 Ha Dong Ellipse Tower Thang Long Real Corp Ha Dong 89 Phung Hung Bach Dang JSC No.10 & Ha Tay Trading JSC Ha Dong Van Phu Victoria Van Phu – Invest Ha Dong The Pride Hai Phat Investment JSC Long Bien Mipec Riverside MIPEC Hoang Mai Green Life Tower HUD Corporation Nam Tu Liem Dream Town Coma6 Dang Xa II Sunview Town VIGLACERA 9 Contact us for co-operation Ms. Thanh Truc +8490.785.6957 [email protected] www.jodric.com