www.wira gro up k e .c o m
Freight
Clearing
Courier
Logistics
WIRA Freighters Limited
MISSI ON STATEME NT
To be the recognized leader in providing high quality
regional freight, clearing, courier and logistics
services. We will accomplish our mission through
trained and empowered employees who are dedicated
to continuous improvements that focus on our customers and internal processes.
Our ultimate measure of success will come from customer loyalty and partnerships. The services provided
by Wira Freighters Limited are the end result of our
efforts and designed to meet or exceed our customers’ needs and expectations.
VISION
Delivering Value and
Quality Today.
Driving the Standards
For Tomorrow.
Our Values
People
Provide equal opportunity for each
employee to achieve their full potential
Treat all employees with dignity and respect
Acknowledge all contributions
Practice open and interactive
communication
Maintain trust and respect in
all relationships
Work as a team throughout the company
Performanc e
Focus on exceeding the needs of
external and internal customers
Conduct business practices honestly,
ethically and morally
Preserve and care for company assets
Demonstrate operational excellence
Achieve sufficient earnings to
support long-term growth and job security
Proc ess
At Wira, we believe in
supporting the society
within which we operate.
Improve all business procedures and
methods
Commit resources to ongoing training,
education and development
Recognize all quality achievements
Use Statistical Process Control (SPS) tools to
measure effectiveness and efficiency
WIRA Freighters Limited
EXECUTIVE SUMMARY
Wira Freighters Limited is part of Wira Group of companies, a conglomerate that has interests in various fields including Wira
Foundation, Wira Consolidation, Wira Supply Chain, Wira Estates and Wira Oil. We are a Mombasa county-based freight
company with an operations office in Nairobi County. The company aims to be one of the largest freight and trucking companies
in Kenya and the entire East & Central Africa region.
Company History
Wira Freighters have been in business for the last 25 years.
We have maintained financial stability during our many years
of operation due to the extensive industry experience of our
management team.
The company has an extensive growth and expansion plan
that aims at placing us on the regional map as one of the
largest freight company. This ambitious plan is set in motion
by our opening of an operational office in Nairobi.
Services
Corporate Social Responsibility
At Wira, we believe in supporting the society within which we
operate. As a CSR initiative, we operate Wira Foundation that
helps needy children in several children homes. We also
intend to partner with Red Cross in providing them with subsidized transportation rates whenever they are transporting
relief aid to various parts of the region.
Similarly, we engage in environmental sustainability efforts.
We fit our trucks with gadgets that help in reducing pollution.
Management
We offer a wide range of services including but not limited to:
Transport
Clearing,
Courier
Logistics.
Wira Freighters Ltd is lead by a Chief Executive Officer.
He is the majority shareholder. We also have a Company
Chairman and two non-executive directors that participate in
decision-making processes.
Wira offers both for-hire trucking as well as private carriers.
Most of our business is derived from the private carriers. For
the private carrier segment, both truck load (TL) and less than
truck load (LTL) services are offered. Our trucking services
are especially attractive to companies and individuals who
transport cargo from the port of Mombasa to major towns in
Kenya and the entire East & Central African Region.
Below him we have a dedicated and vibrant team of professionals tasked with giving world class services to our clientele
as well as transform our organization to greater heights.
Other than increasing the number of our trucks, we are also in
the process of acquiring train wagons that can be hired by
customers to utilize the railway career system.
We also do clearing services for our clients at the port of
Mombasa. These are coupled by courier and provision of
logistics to move cargo to their various destinations.
Key among them is
the Operations Manager, Marketing Manager, Financial
Controller,Administration and
Human Resources Officer.
Organizational Chart
WIRA Freighters Limited
CHIEF EXECUTIVE OFFICER
CHIEF FINANCE
OFFICER
COMPANY
SECRETARY
ADMIN & HUMAN
RESOURCE MANAGER
CHIEF
OPERATIONS
OFFICER
P.A TO THE
C.E.O
FINANCE
ASSNT.
RECEPTIONIST
ADMIN ASSNT.
LOADER
FLEET
MANAGER
COURIER
MANAGER
DRIVER
LOGISTICS
MANAGER
DRIVER
ROLES & RESPONSIBILITIES
C.E.O
[ Chief Executive Officer ]
Manage the vision and road map to build the business and meet the objectives of a three, six and ten year
plan.
Leverage existing sales infrastructure to meet the vision and objectives. Build and develop a highly motivated team and improve infrastructure of operations
Create annual operating plans that support strategic direction set by the parent company board and correlate
with annual operating budgets.
Collaborate with the board to define and articulate the organization’s vision and to develop strategies for
achieving that vision.
Develop future leadership within the organization.
Promote a culture that reflects the organization’s values, encourages good performance, and rewards
productivity.
Oversee the operations of organization and manage its compliance with legal and regulatory requirements.
WIRA Freighters Limited
ROLES & RESPONSIBILITIES
COMPANY SECRETARY
CHIEF OPERATIONS OFFICER
He handles all legal matters for Wira
Group of companies
Coordination - He is expected to liaison with different depart-
ADMINISTRATION & HR MANAGER
Disseminates information to staff on company policies and
developments within the workplace on a regular basis.
Assists in conducting human resource policies, program
research as well as development projects.
Makes Employee handbook updates and assists in the implementation and application of new and existing personnel policy.
Ensures maintenance of a comprehensive Employee personnel records system for all employees, including
insurance/benefit forms, personnel action forms, pay slips,
performance evaluations, promotions, bonuses etc.
Conducts Employee on-boarding process with relevant managers.
Ensures that staff attendance records are accurately filled.
Ensures meetings and conferences are scheduled and coordinated as well as ensures minutes are recorded.
Manages staff leaves database, staff training records and
staff welfare.
Ensures management of office items inventory and update.
Works with external Providers of HR Services.
Ensures adherence to Confidentiality Agreements and Legal
Regulations.
Monitors projects and suggests improvements on Recruitment processes, Resources for Internal and External Training,
etc.
ments within the company and co-ordinate their functioning.
Proficiently maintain a balance between the quantity of work
and the quality of the output. Any discord in this area can lead
to problems in the company.
Ensure Employee safety at all time.
He needs to ensure there is proper communication within
separate departments of the company so that the flow of work
does not get interrupted.
He is in charge of inventory management and quality control.
Responsible for client queries regarding the products or
services being delivered. In the event of a dispute or an altercation with a client, he is expected to intervene and settle the
matter as amicably as possible.
Acts as the principal deputy to the Chief Executive Officer,
and thereby represents the company at different platforms such
as conferences, meetings or seminars.
He should possess complete knowledge related to the
expansion plan of the company, its growth details, current
projects and the future prospects as well.
Helps the Finance Manager in the creation and implementation of the company’s yearly budget.
Works closely with the legal associates of the company and
discusses the legal issues for the advancement and protection
of the company plans.
WIRA Freighters Limited
ROLES & RESPONSIBILITIES
CHIEF FINANCE OFFICER
He is a core member of the management team. He plays the
following key roles:
Financial and Budget Control- He deals with the control and
protection of the organization’s money and other assets. He is
in-charge of drawing up the firm’s budget, monitoring its implementation and evaluating if the desired results are achieved. He
also safeguards capital investments and inventory.
Preparing reports and financial statements- He is in-charge
of preparing all finance-related reports both for internal and
external use. The reports must capture all data since they are
used for audit purposes to assess the financial position of the
organization.
Operational financial management- He controls the use of
company monies to the last cent during the day to day running
of the firm. He manages cash flow and oversees financial transactions with vendors and clients, and resolves any related
financial issues.
Profit planning- He does the profit projections and strives to
ensure that the set targets are achieved within the stipulated
timelines. He also reports profits and losses
MARKETING MANAGER
Outline and implement the firm’s sales and
marketing strategy
Monitor the sales budget and the line performances.
Visit clients and prepare visit reports.
Maintain
proper
sales
[weekly/monthly/quarterly].
and
marketing
reporting
Follow up and develop existing and new client portfolio.
Maintain and develop networks
Ensure all forms of service awareness including on-line
marketing, media, brochures, catalogs etc are employed to put
the company on the regional map.
Ensure that sales strategies established by the business units
are carried out correctly.
Represent the company's commercial interests in the Market.
Bring sales representative to the required professional
standards.
Define commercial policies/strategies taking into consideration market evolution and competition.
FLEET MANAGER
He coordinates all fleet movement and hiring of wagons
In-charge of truck maintenance
Assigns and coordinates drivers’ shifts
COURIER MANAGER
He ensures all cargo is safe and properly packaged for delivery
Ensures that all cargo being transported by our company is
legal
He counter-checks with clients to confirm safety of cargo
delivered
WIRA Freighters Limited
ROLES & RESPONSIBILITIES
FINANCE ASSISTANT
P.A TO THE CHIEF EXECUTIVE OFFICER
Reading, monitoring and responding to the principal's email
Maintaining financial records of the company accurately.
Preparing correspondence on the principal's behalf
Working with the finance manager in a supportive role to
Commissioning work on the principal's behalf
Liaising with staff, clients, etc.
Managing the principal's electronic diary
Organizing travel and preparing complex travel itineraries
Attend meetings on your boss's behalf
Attending events/meetings as the principal's representative,
Writing reports, executive summaries and newsletters
effectively manage financial transactions and budgetary parameters.
Maintain excellent concentration levels to input figures and
make detailed calculations accurately.
Responsible for billable invoices, travel vouchers, budgets
and technical reports.
Reviewing finance requests and purchase orders.
Analyzing the general ledger and ensures all adjustments are
clearly presented. He/She also ensures audit spreadsheets are
accurate and cross-referenced.
He/She completes annual tax and consensus reports
OPERATION S CLERK
Deals with all aspects of International and Domestic freight
movements in terms of payments, document preparation,
checking and counter-checking that everything is okay to the
last detail both at the point of picking the cargo and delivery.
Acts as a conduit between customers and suppliers to ensure
all needs are met within the specified delivery time.
Liaising with customers both on the telephone and potentially
face-to-face with regard to collections and deliveries.
ADMIN ASSISTANT
Answering and directing telephone calls, and email correspondence to our customers and partner carrier network
Receiving and distributing incoming mail and bills
Develop, implement, and maintain strong customer relationTo ensure “Best in Class” customer service is delivered at all
ships with our customers
times.
Data entry, processing, preparation, and reconciliation of
Liaising with the customer to determine other opportunities
paperwork, invoices and bills
for new lanes/activity
Fostering strong and positive communication between external and internal customers
Coordination, audit, and implementation of new and existing
partners
Scanning, Imaging, and following up on bills and payments
LOADER
DRIVERS
WIRA Freighters Limited
MARKETING STRATEGY
As we embark on a plan to expand our business, we shall employ an ambitious marketing strategy that puts us on the regional
map as the best freight service provider
Wira Freighters will employ a Direct Marketing approach to raise awareness about the company and generate new customers.
They include:
Online marketing: In line with appreciating the ever changing world of technology, we have set up a company website. This is a
one-stop shop for any information needed about our company, services and products. Our clients are able to directly interact
with us through this platform.
Similarly, we have very active twitter and face book pages to ease communication between ourselves and our esteemed
clients. From these pages, you are able to get frequent information concerning our pricing, new services as well as
promptly responding to your queries.
Use of promotions: This will focus on press releases and advertising using various different media.
Use of incentives: The incentives will be offered to existing customers as a way of appreciating and retaining them.
Use of printed brochures. These will be distributed to new and existing customers. They will bear a brief about our products and
services as well as contacts.
Cell phone text messaging
Outdoor marketing including billboards
MARKET SEGMENTATION
There are several potential customer segments that we are targeting. Major customer segments include high-volume retailers,
government departments, Non-Governmental Organizations and individual clients. Large established companies in many industries have their own truck fleets, while smaller players outsource the transportation function. The latter vary in the scale of their
operations, but have a steady demand for reliable transportation solutions. We will actively solicit such customers.
TARGET MARKET SEGMENT STRATEGY
Our major customer segments the company is focusing on include, but not limited to:
Smaller industry players and high-volume retailers
We have already gained valuable experience serving such customers. The company management believes that by increasing
its truck fleet it can capture additional clients and provide better service to existing clients.
Non-Governmental Organizations
Kenya is home to one of the biggest refugee camps in the world. Many areas around the country also need relief support from
time to time. We are targeting this opportunity to partner with Non-Governmental Organizations like the Red Cross and UN agencies among others in provision of logistical services.
Government departments.
Similarly to the NGOs, the government is one customer we intend to fully exploit and ensure that we bring them on board as our
major client in movement of goods and services to various parts of the country.
Ramco Court
P.o Box 58460 00200
Nairobi
Mombasa Office
P.o Box 43491 80100
[+254] 20 22 11 888
[+254] 772 500 200
[+254] 720 594 575