THE TOP ANNUAL EVENT FOR E-COMMERCE AND MULTICHANNEL COMMERCE 14 CONNECTING COMMERCE SHOPPING WITHOUT BORDERS Presentation Claudia Kleinert OCTOBER29TH/30TH, 2014 DÜSSELDORF, AREAL BÖHLER Main program AMONG OTHERS, WITH CONTRIBUTIONS FROM... Amazon LEGO Central Europe WirtschaftsWoche internetstores Ralf Kleber Michael Kehlet Prof. Dr. Miriam Meckel Rene Marius Köhler CEO CEO CEO Collins Channel 21 Chief editor (effective October 1st) K - New Media Parfümerie Douglas Tarek Müller Klaus Skripalle Jens Ullrich Jan-Dieter Schaap CEO CEO CEO CEO / COO Westwing Home & Living Macy‘s/Bloomingdales eBay Europe German National Football Team Stefan Smalla Kevin Gardiner Murray Lambell Director, Online & Omnichannel Customer Service Director, International Trade Founder and CEO Gold sponsors: Silver sponsors: Prof. Dr. Hans-Dieter Hermann Sport psychologist Bronze sponsors: CONTENTSERV 14 WELCOME TO THE NEOCOM 2014! Dear Sir or Madam, After the successful premiere last year, the NEOCOM has also positioned itself in Düsseldorf as a flagship event for e-commerce and multichannel commerce in Germany. Therefore, more than 1,000 leading figures in the German and international scene are meeting again this year on October 29th and 30th, to exchange information on the prospects of digital commerce. In 2014, the following topics await you with the slogan “Shopping without borders”: • • • • • • • • • • • • • Morefuturebenefitsall–how tomorrow’s commerce could be Nomatterwhatchannel–genuineomnichannel commerce The age of the customer–ontheroadtoCustomerCentricCompany Personalisation–strategiesbetweenbigdataandbrandmanagement Direct distribution e-commerce –brandsinadigitalage Mobile commerce–gamechangerorjustanothersaleschannel? Logistics–customershavenopityinthehomestretch Internationalisation–effectivecross-borderstrategies Data driven e-commerce –whencanweexpectthekillerapp? B2B commerce–thefuture-orientedtopicsfor2015 Success factor returns management–therightwaytohandlereturns What’snext?Promisingonline startups introduce themselves The investor`s perspective–thesearethebusinessmodelswithafuture Furthermore,lookforwardtoforumsandworkshopsonthecentralstrategytopics–fromconversionoptimisation, customertouchpointmanagement,digitalmarketing,searchviapricing,bigdata,checkoutandconvenience,lawsand fulfillment to payment. Be sure to attend the industry’s annual event in 2014 too and experience impressive leading figures and innovators..Talktothedecisionmakersaboutthecurrentdevelopments,opportunitiesandchallenges.Weofferyouinsights, impulses,prospectsandnewpotentialsfortomorrow’scommerce. Numerousmerchantsanddealershavealreadyreservedtheirticket.Joininandsignuptoday,toensureyourparticipation at the convention and the exclusive NEOCOM Night (gala) on the eve of the event. Welookforwardtoseeingyou! Withkindregards, Markus Howest Chief Editor, Der Versandhausberater Barbara Wiestler Member of the Management Board, Management Forum of the Verlagsgruppe Handelsblatt GmbH Approximately 450 tickets have already been reserved. Amongst others, from these companies: AtelierGoldnerSchnitt•Alfred-Kärcher•Amazon•ArnulfBetzold•ApotheekDocMorris•AskariSport •ATELCO•baumarktdirekt•bonprix•buch.de•Burg-Wächter•CBReCommerce•DeerbergVersand• DePauli•DetlevLouis•DT&SHOP•DOUGLAS•DURABLE•E.Breuninger•EmiliaLay•Engelhorn• fashion2need•FressnapfTiernahrung•GardenaDeutschland•GebrüderGötz•GlobusSB-Warenhaus• GudrunSjödén•Hagebau•HagenGrote•HansSoldan•HessNatur-Textilien•IKEADeutschland•INTERSPORTMultichannel•Jacques‘Wein-Depot•K-NewMedia•KauflandWarenhandel•Koffer24•Küche&Co •LEGO•Libri.de•LidlE-CommerceInternational•Loberon•LoftyZweitfrisuren•L‘ORÉALDeutschland• Lugato•MammutSports•Manor•Mediashop•Metabowerke•MetroSystems•MisterSpex•MöbelHesse •MusikhausThomann•mytheresa.com•MöbelKraft•Neckermann.at•NETdental•OBIE-Commerce• OfficeDepot•Otto•Poco•Procter&Gamble•Pro-Idee•RaceChipChiptuning•RMBuchundMedien •SchwabVersand•s.OliverBerndFreier•SportScheck•SSISchäferShop•TengelmannE-Commerce• TirendoHolding•TOYS„R“US•TuningkitTechnologies•Urbanara•Valtech•VerlagsgruppeWeltbild• Walbusch•Wehrfritz•Westwing•Zalando•zeroOnline•ZEUS•Zooplus•ZurRosePharma•3PAGEN 2 THE HIGHLIGHTS 1 2 NEOCOM Night withover600decisionmakers More than 1,000 visitors at the convention 4 Strong partners 3 More than 100 top speakers from all over the world 5 The industry awards •Mail order business of the year •Online shop of the year 6 •Catalogue of the year Germany’slargest trade fair for multichannel commerce 7 Parallel events by: 8 9 The extensive general programme •Business speed dating •Workshops •Matchmaking •andmuchmore 10 The presentation of the e-commerce startup awards Partyinguntilthewee hours of the morning at the NEOCOM Party www.neocom.de 3 14 OTHER SPEAKERS ... 4 Buch.de Mango mymuesli ESCADA Online Michael Weber Roger Graell Sole Max Wittrock Tonio Fruehauf Board of Directors Director e-Commerce Founder Managing Director windeln.de s.Oliver s.Oliver hagebau Alexander Brand Vanessa Stützle Ansgar Weber Oliver Arp CEO Head of e-Commerce Head of e-Commerce ProjectManagerE-Commerce Specialised Trade IBM GfK dgroup IFH Cologne Moshe Rappoport Andrew Phipps Kathrin Haug Dr. Kai Hudetz Executive Technology Briefer, IBMClientCenterResearch GlobalDirectorOnlineRetail Partner CEO eTribes INSIDE eCommerce Der Versandhausberater neuhandeln.de Alexander Graf Adrian Hotz Markus Howest Stephan Meixner Founder and CEO Founder and CEO Chief Editor Founder MyParfum Office Depot Lesara STABILO Carina Stammermann Thomas Glatzel Roman Kirsch Andreas Unger CEO SVPDirectEurope Founder and CEO Director e-Commerce Mister Spex Frontline Thought Expansion Network Web Arts Bjoern Sykora Amit Sinha Jonathan MacDonald Andre Morys Business Development & CoFounder CMO Owner Board of Directors …THE ADVISORY COMMITTEE WALBUSCH Hagen Grote DT&SHOP Detlev Louis Motorradvertrieb Dr. Bert Hentschel Reinhold Stegmayer Eva-Maria Roer Christoph von Guionneau CEO Member of the Management Board CEO CEO Handelsverband Deutschland (HDE) Tirendo/BVDS EMA Parfümerie Douglas Stephan Tromp Erik Heinelt Bernd Kratz Jan-Dieter Schaap Deputy Chief Executive Founder & CEO Managing Director CEO/COO 5 14 NEOCOM NIGHT (GALA) OCTOBER 28TH, ALTE FEDERNFABRIK Attend the glamorous opening of the NEOCOM 2014 LookforwardtotheglamorousopeningintheAlte Federnfabrikontheeveoftheconvention.Every yearwell-knownmajorplayersintheindustrymeet forin-depthdiscussions,tobecomeacquaintedand to celebrate the recipients of the awards. The highlight of the evening is the award for the “Mail order business of the year”, which is presented by the Versandhausberater and Management Forum. The company that has set the pace and tone over the course of several years and in doing so, is a benchmarkfortheentireindustry,ishonoured.In2013, BUTLERS received this distinguished award. This year, the awards for the catalogue and online shop of the year will also be awarded on the gala stage. The eveningwillbehostedbyCorinnaWohlfeil. Mail order business of the year – Previous recipients of this award • BUTLERS(2013) • myToys (2012) • Louis(2011) • MusikhausThomann(2010) • PeterHahn(2009) • Kaiser&KraftEuropa(2008) • Conrad Electronic (2007) • Globetrotter (2006) • QVCDeutschland(2005) • Tchibo direct (2004) • ProIdee(2003) • WALBUSCH(2002) • WittWeiden(2001) 6 Mail order business of the year 2013: BUTLERS THE PROGRAMME OCTOBER 29, 2014, DAY 1 Opening of the NEOCOM 2014 by its hosts Claudia Kleinert, TV presenter and Dr. Kai Hudetz, CEO, IFH Cologne TRENDS, DEVELOPMENTS AND PROPSPECTS FOR TOMORROW’S COMMERCE 9:15 am Outlook The age of the customer – Challenges and opportunities for e-commerce Andrew Phipps,GlobalDirectorOnlineRetail,GfK 9:45 am Plenary session 9:00 am Keynote Innovations for customers – Getting better everyday Ralf Kleber,CEO,Amazon 10:15 am Digital insights Megatrend digitalisation – How the economy and society will change in the future Prof. Dr. Miriam Meckel,ChiefEditor(asofOctober),WirtschaftsWoche 10:30 am Panel discussion Which business models have a future? •NewYorkandSiliconValley–Whataretheupcomingtrends,startupsandinnovations? •Bigdatabecomessmartdata–Howcanthisvaluabledatabeleveraged? •ePace–Customeraddedvaluethroughtimeadvantage? Discussion participants: Kathrin Haug,Partner,dGroup Prof. Dr. Miriam Meckel,ChiefEditor(asofOctober),WirtschaftsWoche Carina Stammermann,CEO,MyParfum 11:15 am Claudia Kleinert Coffeebreak,conversationsandvisit to the NEOCOM trade fair 2014 Dr. Kai Hudetz Andrew Phipps Ralf Kleber Kathrin Haug Prof. Dr. Carina StamMiriam Meckel mermann 7 THE PROGRAMME Plenary session OCTOBER 29, 2014, DAY 1 12:00 pm Keynote Success factors for online shops and tomorrow’s commerce Rene Marius Köhler, CEO, internetstores 12:15 pm CEO roundtable More future benefits us all – How tomorrow’s commerce could be •Stationaryisgoingonline,onlineisgoingstationary–Howlongwillthetrendcontinue? •OmnichannelCommerce–Howdoestheseamlessconnectionofthechannelswork? •360°Service–Isthatevenpossible? •Frompointofsaletopointofview–Aresellingspacesturningintothestageforproductpresentation? •Logistics–Pickup,sameday,drone?Whatarethesolutionsforthehomestretch? Discussion participants: Rene Marius Köhler, CEO, internetstores Jens Ullrich,CEO,K–NewMedia Jan-Dieter Schaap,CEO/COO,ParfümerieDouglas Max Wittrock, Founder, mymuesli 1:00 pm Lunch,conversationsandvisit to the NEOCOM trade fair 2014 INTERNATIONAL INSIGHTS – TRENDS AND INNOVATIONS FROM ABROAD 2:30 pm International assessment report Retail 3.0 Roger Graell Sole, Director E-Commerce, Mango 3:00 pm International assessment report Are you a customer service innovator? Kevin Gardiner, Director, Online & Omnichannel Customer Services, Macy`s/Bloomingdales 3:30 pm International trend talk Mobile commerce – game changer or just another sales channel? Jonathan MacDonald,Owner,ThoughtExpansionNetwork 4:10 pm Coffeebreak,conversationsandvisit to the NEOCOM trade fair 2014 DIRECT DISTRIBUTION E-COMMERCE – BRANDS IN A DIGITAL AGE 4:50 pm Assessment report New approaches for consumer integration - Challenges and opportunities when the “traditional affinity pyramid” and “digital ecosystem” meet Michael Kehlet,CEO,LEGOCentralEurope Rene Marius Köhler 8 Jens Ullrich Jan-Dieter Schaap Max Wittrock Roger Graell Sole Kevin Gardiner Jonathan MacDonald THE PROGRAMME OCTOBER 29, 2014, DAY 1 Plenary session MARKETING AND PRODUCT PRESENTATION 5:20 pm Assessment report Conversion driver user experience – How frontlineshop tests new means of product presentation Andre Morys,BoardofDirectors,WebArts Amit Sinha, CMO, Frontline CELEBRITY SPEAKER 5:50 pm nghts and lear Exclusive insi e World Cup ings af ter th Special keynote Surviving cutthroat competition Prof. Dr. Hans-Dieter Hermann, Sport psychologist, German National Football Team starting at 6:30 pm NEOCOM PARTY 2014 Following a fascinating day at the convention, the NEOCOMPartywilltakeplaceinanextraordinary setting. Celebrate and dance the night away to our livemusicwiththemostimportantmajorplayersin the industry. Usethisopportunitytomeetyourcolleaguesand partners in a sociable atmosphere and to tend to and deepen your contacts. Lookforwardtoanexcitingevening! Michael Kehlet Andre Morys Amit Sinha Prof. Dr. Hans- Alexander Dieter Hermann Graf Michael Weber Alexander Brand 9 PARALLEL PROGRAMME Plenary session OCTOBER 30, 2014, DAY 1 CATEGORY KILLER 2014 – THE PURE PLAYERS’ FORMULAS FOR SUCCESS Presentation: Kathrin Haug, Partner, dgroup 9:15 am Keynote Technology in E-Commerce – Expectations and reality Alexander Graf, Founder and CEO, eTribes 9:45 am Assessment report From E-Commerce D-Commerce? Twice the digitalisation and its consequences Michael Weber, Board of Directors, Buch.de 10:15 am Assessment report Windeln.de – The data driven company Alexander Brand,CEO,Windeln.de 10:45 am Coffeebreak,conversationsandvisit to the NEOCOM trade fair 2014 INTERNATIONALISATION – EFFECTIVE CROSS-BORDER STRATEGIES 11:30 am Assessment report Westwing Home & Living: Internationalisation resulting in 110 m Euros turnover in 12 countries within merely 3 years Stefan Smalla,FounderandCEO,WestwingHome&Living 12:00 pm Assessment report Internationalisation – Effective cross-border strategies Tonio Fruehauf, Managing Director, ESCADA Online 12:30 pm Assessment report The international opportunity – How to grow your business globally Murray Lambell, Director, International Trade, eBay Europe 1:00 pm Stefan Smalla 10 Lunch,conversationsandvisit to the NEOCOM trade fair 2014 Tonio Fruehauf Murray Lambell Adrian Hotz Nicolas Stoetter Roman Kirsch Andreas Unger PARALLEL PROGRAMME OCTOBER 30, 2014, DAY 1 Presentation: Adrian Hotz, Founder and CEO, INSIDE eCommerce 9:15 am Assessment report Digital brand establishment instead of online mail order trade: Vertically integrated e-commerce in the shaving industry Nicolas Stoetter, Co-Founder and CEO, Mornin` Glory 9:45 am Assessment report What businesses can learn from startups Speakeruponagreement 10:15 am Assessment report 2 Foundations – 8 Learnings Roman Kirsch,FounderandCEO,Lesara 10:45 am Coffeebreak,conversationsandvisit to the NEOCOM trade fair 2014 DIRECT DISTRIBUTION E-COMMERCE – BRANDS IN A DIGITAL AGE 11:30 am Keynote Beautiful new world: E-Commerce from the manufacturers’ point of view Adrian Hotz, Founder and CEO, INSIDE eCommerce 12:00 pm Forum 1: Startups and Direct Distribution WHAT’S NEXT? – PROMISING ONLINE STARTUPS INTRODUCE THEMSELVES Assessment report E-Commerce and brand. How to act as a brand and manufacturer in B2C trade? Andreas Unger,DirectorE-Commerce,STABILO 12:30 pm Assessment report Marketing strategies: How manufacturers and pure-players can mutually grow (topic of the speech still subject to arrangements) Witha Rausch,SeniorKeyAccountManager,L‘OréalGermany 1:00 pm Frank Puscher Lunch,conversationsandvisit to the NEOCOM trade fair 2014 Dr. Carsten Föhlisch Thomas Glatzel Oliver Arp Georg Blum Bernd Kratz Markus Howest 11 PARALLEL PROGRAMME Forum 2: Laws, B2B, Marketing & Logistics OCTOBER 30, 2014, DAY 1 UPDATE ON LAWS Presentation: Frank Puscher, CEO, Verlag Spielfigur 9:15 am Keynote The implementation of the directive on consumer rights in practice Dr. Carsten Föhlisch,DivisionalDirectorLegalandAuthorisedOfficer,TrustedShops B2B-COMMERCE – THE FUTURE-ORIENTED TOPICS FOR 2015 9:45 am Assessment report Drop shipping – Dynamic growth using controlled processes Thomas Glatzel,SVPDirectEurope(Viking),MDOfficeDepotGermany,Austria,Switzerland&Benelux 10:15 am Assessment report Wholesale trade in the age of e-commerce Oliver Arp,ProjectManagerE-CommerceSpecialisedTrade,hagebau 10:45 am Coffeebreak,conversationsandvisit to the NEOCOM trade fair 2014 MARKETING 11:30 am Keynote Dialogue Marketing – quo vadis? Georg Blum,MemberoftheBoardofDirectors,DDVDeutscherDialogmarketingVerbande.V. 12:00 pm Assessment report Intelligent marketing using personalised sales approaches Speakeruponagreement LOGISTICS 12:30 pm Keynote Logistics – Customers have no pity in the home stretch Bernd Kratz, Managing Director, EMA 1:00 pm Vanessa Stützle 12 Lunch,conversationsandvisit to the NEOCOM trade fair 2014 Ansgar Weber Stephan Meixner Tarek Müller Klaus Skripalle Bjoern Sykora Moshe Rappoport PARALLEL PROGRAMME OCTOBER 30, 2014, DAY 1 Conclusion in a plenary session RETAIL 3.0 - GENUINE OMNICHANNEL COMMERCE – THE SEAMLESS CONNECTION OF ALL PROCESSES Presentation: Markus Howest, Chief Editor, Der Versandhausberater 2:00 pm Assessment report s.Oliver E-Commerce – focusing on the customer Vanessa Stützle, Head of E-Commerce, s.Oliver Ansgar Weber, Head of E-Commerce, s.Oliver 2:30 pm Presentation and panel discussion Between the demand for innovation and being experimental: Which new business models actually have prospects for the future? (3 statements each 10 minutes + ensuing discussion) Discussion participants: Stephan Meixner, Founder, neuhandeln.de Tarek Müller, CEO, Collins Klaus Skripalle, CEO, Channel 21 Bjoern Sykora, Director Business Development & Co-Founder, Mister Spex 3:00 pm Concluding highlight An ever-changing society and economy – The consequences and future of digital development Moshe Rappoport,ExecutiveTechnologyBriefer,IBMClientCenterResearch 3:45 pm Summary of the results of both days of the convention 4:00 pm End of the NEOCOM 2014 …you can find additional workshops and speeches on pages 15 – 20 Impressions NEOCOM 2013 13 THE TRADE FAIR OCTOBER 29TH AND 30TH, ALTE SCHMIEDEHALLEN Over 200 exhibitors and 4,500 visitors at the trade fair Showcase your business as a sponsor or an exhibitor at Germany’s largest trade fair for the entire value chain of multichannel commerce. Innovations as well as exciting products and solutions for optimised processesarepresentedtothevisitorshere–fromdialoguemarketing,print,mobilecommerce,TV-commerce solutions to payment, software solutions/technologies, shop systems and logistics/fulfillment and returns and claims management. Don’t miss out: • O ver200exhibitorsinonehallononelevel • A pproximately4,500top-classvisitorsfrom e-commerce and multichannel commerce at the trade fair • Morethan40speakersattwoSpeakers’Corners • F ascinatingworkshops,paneldiscussionsand interactive formats • N ew,vigoroustradefairpartnersforanexpansion of target groups • N etworkinguntiltheweehoursofthemorningat theNEOCOMPartywithmorethan700decision makers • I nnovativenewcomersintheYoungBusinessarea and at the E-Commerce Startup Award • M atchmaking,businessspeeddatingandmuch more You too should partake in the NEOCOM 2014: Youwouldliketoparticipateasasponsororexhibitor?Makesureyougetoneofthelimitedexhibition spacesnow.Welookforwardtohearingfromyou: Alexandra Hebig, Senior Sales Manager E-mail: [email protected] Telephone:069-2424-4783 Whom the NEOCOM 2014 may interest: Are you a specialist for online, multichannel or mail ordertrade? Then you should be at the NEOCOM 2014 as a sponsororexhibitor:Weofferyouthepossibility of showcasing your products and services to your targetgrouponover8,000m². Usethisopportunitytoexchangeinformationwith your partners as well as potential customers. Meet up and consult with an interested target group at theNEOCOM,cultivateyournetworkandexisting business contacts and generate new leads. Opening hours: NEOCOM Trade Fair Alte Schmiedehallen October29,2014:10:00am–5:45pm October30,2014:9:30am–3:00pm Wearemorethanhappytoadviseyouonyour idealpresentationandarelookingforwardtoyour participationintheNEOCOM2014–thetradefair foryoursuccess! Get your ticket today for the NEOCOM trade fair 2014! 14 Benefit from the extensive programme of the Speakers’ Corners, meet numerous innovative exhibitors, exchange information with the branch’s representatives and look forward to the traditional trade fair party with countless innovations. Register now at www.neocom.de 14 THE TRADE FAIR ACCOMPANYING PROGRAMME In addition to the extensive programme for speeches at our Speakers’ Corners (page 16-18), look forward to these trade fair highlights: 1 The Delegate AssemblyoftheHandelsverbandNRW(HVNRW)willtakeplace onOctober29thwithintheframeworkoftheNEOCOM.Afterwards,youwill have the opportunity of discussing the future of commerce with the delegates and other multichannel experts. The detailed programme will follow soon. 3 2 The Händlerbund Workshop:TheHändlerbundinvitesyoutoaworkshop,whichwilllast several hours with marketplace guru Axel Gronen.Learnallabout your opportunities on eBay & Amazon.Donotmissouton this trade fair highlight. The shopware AG will be presenting its online shop software in the Shopware Session . Whetheryouwouldliketohittheground running as a startup or brand in e-commerce or plan on turning your startup into a brand, shopwareflexiblyadaptstoyourrequirements andyourindividualbusinessmodel.Look forward to… StefanZessel, TeamSupervisorPartner& CustomerRelations,Shopware 4 In the practical workshop Conversion Rate Optimisation by André Morys,Germany’sexperton conversionrateoptimisationandboardofdirectorsoftheWebArtsAG,youwillfindouthowtorecognise andutiliseon-sitegrowthfactorsine-commerce.Learnallabouttheseissues: •businessplanCRO:Successfactorsforstrategicoptimisations •skillset:Fiveskillsmailorderbusinessesmusthave •know-how:WhymostA/Btestresultsarelies 5 6 The Usability Workshop by Johannes Altmann:Johannes Altmann is already a legend at many e-commerceevents.Whetherhe explains the ordering process using a HILTIpowerdrill,getsinvolvedwith models, to point out problematic diversion in the shop or enters the auditorium on a bicycle. The content of his speeches is fascinatingly meaningful and conveys the matters at hand in a memorable manner. The panel discussion of the municipal business development for retail trade in Meerbusch “Everything online orwhat? How the digital revolution is changing consumer behaviour and trade structures” will be discussed by regional merchants with invited e-commerce experts on October 30th. 7 Professionalsaswellasbeginners will learn everything about the ABCs of e-commerce in the comprehensive workshopsbyshopproviders. 15 14 THE TRADE FAIR EXHIBITION AREAS Marketing/Communication • Digitalmarketing(newsletter/E-mail,socialmedia, mobile, targeting, moving image, SEO/SEA, Internet services) • Print(printshops,desktoppublishing,printprocessing, post-processing) • Customer relationship management • Creation (catalogue, advertising media planning and production) • Online shop (development, design, conversion rate optimisation, web analysis & co.) • Agencies/Consulting(marketresearch,stockagencies, design, multimedia, advertising) • Sales (couponing, discount systems, loyalty cards) Payment • Paymentandclaimsmanagement (e-/mobile-payment) • PaymentServiceProvider(PSP) Postal / Forwarding services • Personalised/non-personaliseddelivery • Regional/nationaldelivery • Catalogues, mailings/sales letters, business letters, press releases • CEPservices Logistics/Returns/Fulfillment • • • • • Procurementsolutions Same-day delivery Returnsmanagement Order acceptance and processing Packaging Services • After sales management • Returnsservice • Address management/letter shop, data mining, data warehousing • Call center IT Solutions • • • • • • ERPsystems/softwareapplications Online shop system PIM&Co. Big data Business intelligence Websecurity Procurement • Purchasing • Private/Storebrands Some of the visitors in 2013 Adidas•Allnatura • Amor • Apotheke DocMorris•ATELCOComputer•AtelierGoldnerSchnitt•Bär •baumarktdirekt•BAUR•BettenRid•bewitalpetfood•BIPAParfümerien•bonprix•Breuninger• BSHBoschundSiemensHausgeräte•buch.de•brands4friends•Butlers•CBReCommerce•CHANNEL 21•Christ•creatrade•DanielSwarovski•DeerbergVersand•Deichmann•DePauli•DetlevLouis• DOUGLAS•E.Breuninger•edding•EIBE•ElectronicPartner•EMP•Engelhorn•EuropaApotheekVenlo •expert•Fashion4home•Fressnapf•Frontline•Gebr.Weiss•GerhardRösch•getgoods.de•Golfhouse •GudrunSjöden•hagebau•HagenGrote•HammReno•HansSoldan•HessNatur•HiPP•HolzLand Becker•HornbachBaumarkt•HSE24•H&M•IKEA•Intersport•JaquesWeinDepot•JOKERSinder VerlagsgruppeWeltbild•Karstadt•K-NewMedia•Kaiser+Kraft•Kidoh•KräheVersand•Küche&Co •LebkuchenSchmidt•Lekkerland•Libri•LudwigGörtz•Loberon•Lodenfrey•LoftyZweitfrisuren• LufthansaWorldShop•MadeleineMode•Medion•Metro•MHK-Shop.com•MisterSpex•MöbelHesse •MöbelKraft•myCARE•mytheresa•Nike•NobilisFragrances•Notebooksbilliger.de•OBI•OTTO• Peek&Cloppenburg•Plus•ProMedicalPharmaGroßhandel•Pro-Idee•PutzKult•QVC•rebuy•REWE • Ritzenhoff • RUNNERS POINT • s.Oliver • Schäfer Shop • Schwab Versand • Schwarz E-Commerce • SportScheck•SSISchäferNoell•STABILO•StraussInnovation•Tchibo•Tengelmann•tesa•Toys„R“Us• TuningkitTechnologies•VerlagsgruppeWeltbild•VersandhausWalz•WALBUSCH•Wehrfritz•Weinzeche •windeln.de•Wunschfutter•Zalando•zeroOnline•ZEUS•Zooplus•ZurRosePharma 16 14 THE TRADE FAIR SPONSORS AND EXHIBITORS - EXCERPT THE VOUCHERTISING COMPANY CONTENTSERV THE INK JET PIONEERS LOGISTIKSOFTWARE 17 THE TRADE FAIR Stage 1 OCTOBER 29, 2014, SPEAKERS’ CORNER Gala Event THE TOP TOPICS INVOLVING MULTICHANNEL COMMERCE 10:00 am Keynote Connecting Commerce – how to evolve from E-Commerce to Everywhere Commerce Alain Morreaux,CountrySalesManagerD/AU/NL/UK,vente-privee 10:30 am E-Commerce in Scandinavia – trends, consumer behaviour and possibilities for cross border e-merchants Olof Källgren,MarketInformationManager,DirectLink 11:00 am Channel thinking was yesterday – Seamless commerce wins Svenja Lambertz,M.A.,Projectmanager,E-Commerce-CenterCologne(ECCCologne)c/oIFHInstitutfür Handelsforschung GmbH 11:30 am Breakandvisit to the NEOCOM trade fair 2014 12:30 pm Curated Shopping goes Multichanneling - Connecting e-commerce and stationary trade Andreas Fischer, CEO, MODOMOTO Curated Shopping GmbH 1:00 pm A different approach to omnichannel – Expansion of the business area from the online world to stationary trade Stefan Wolpert,Projectmanager»JOSEPHs–DieServiceManufaktur«,FraunhofworkgroupforSupply Chain Services SCS 1:30 pm 3:00 pm Breakand visit to the NEOCOM trade fair 2014 Cross-Border Trade Nicolo Viegener, Country Manager DACH, ChannelAdvisor 3:30 pm The perfect balance for your growth – Increasing acceptance rate, minimising the risk Eduward van der Zee,KeyAccountManagerE-Commerce,SCHUFAHoldingAG 4:00 pm Breakandvisit to the NEOCOM trade fair 2014 5:00 pm Presentation of the E-Commerce Startup Awards 2014 For the second time, the Bundesverband Deutsche Startups, Management Forum and the Versandhausberaterarelookingfordistinguishednewstartupconceptsine-commerceandarepresentingtheE-Commerce StartupAward2014withintheframeworkofthetradefair. Startups can apply for this award until July 31, 2014. Atop-classjurywilldeterminefivefinalistsfromallsubmittedapplications,whowillparticipateinan elevator pitch on October 29, 2014 at the trade fair. In a brief six-minute presentation, they will present their concept to the visitors at the convention and trade fair. The winner will then be selected by vote. Pleasesendapplicationdocumentsto: Barbara Wiestler, Member of the Management Board, Management Forum of the Verlagsgruppe Handelsblatt, [email protected] CELEBRITY SPEAKER 5:50 pm Special keynote at the convention Surviving cutthroat competition r all Exclusively fo rty visitors! NEO COM pa Prof. Dr. Hans-Dieter Hermann, Sport psychologist, German National Football Team 18 THE TRADE FAIR OCTOBER 29, 2014, SPEAKERS’ CORNER 10:00 am Stage 2 MARKETING & B2B Integration of CRM data into digital marketing Eric Heiliger, Head of Sales, Acxiom Deutschland GmbH 10:30 am Click to - Chat, - Call and - Video: How to turn website visitors into customers Caroline Langer,CommunicationManagerGermany,iAdvizeSAS 11:00 am To market predominance in e-commerce with product intelligence Alexander Reschke,CMO,WebdataSolutions 11:30 am Breakandvisit to the NEOCOM trade fair 2014 12:30 pm New user centric marketing – The Webtrekk URM Advantages of centralising data pools and automatising the user centric sales approach Michael Beck,ManagingDirectorDIVOLUTION,WebtrekkGroup 1:00 pm Impressive texting – More sales Stefan Gottschling, CEO, Texterclub / SGV Verlag 1:30 pm Breakand visit to the NEOCOM trade fair 2014 3:00 pm Multichannel Marketing – the engine for growth in sales Kai Gritschke,CMO,CONTENTSERVGmbH 3:30 pm B2B in the ever-changing commercial landscape – Impulses & Strategies Marcus Diekmann,ManagingPartner,SHOPMACHER|IhreFiliale3.0 4:00 pm Breakandvisit to the NEOCOM trade fair 2014 5:00 pm Presentation of the E-Commerce Startup Awards 2014 on stage 1 CELEBRITY SPEAKER 5:50 pm Special keynote at the convention Surviving cutthroat competition r all Exclusively fo sitors! vi y rt NEO COM pa Prof. Dr. Hans-Dieter Hermann, Sport psychologist, German National Football Team 19 THE TRADE FAIR Stage 1 OCTOBER 30, 2014, SPEAKERS’ CORNER MOBILE & SOCIAL 10:00 am Mobile Insights: Facts, figures and the future Oliver Schmitz,AccountDirectorOnlineRetailer,GfKSE 10:30 am Insight into Germany’s first location based messaging service (o2 More Local) Mark Stohlmann,SeniorB2BMarketingManager(MediaServices),TelefónicaGermanyGmbH&Co.OH 11:00 am How to correctly test and optimise responsive designs on mobile end devices Juliane Hartmann,ManagingDirector&SeniorUXConsultant,m-pathy 11:30 am 12:30 pm Breakandvisit to the NEOCOM trade fair 2014 Changes in the area of social commerce Mario Zimmermann, CEO, Brille24 1:00 pm Title of the speech upon agreement 1:30 pm Title of the speech upon agreement 2:00 pm Breakand visit to the NEOCOM trade fair 2014 CONCLUDING HIGHLIGHT AT THE CONVENTION FOR ALL VISITORS AT THE TRADE FAIR (the exhibition hall closes at 3:00 pm) 3:00 pm An ever-changing society and economy – The consequences and future of digital development Moshe Rappoport,ExecutiveTechnologyBriefer,IBMClientCenterResearch 4:00 pm End of the NEOCOM 2014 The Areal Böhler 20 THE SPONSORS Gold sponsors With its comprehensive postal, parcel and cross-border logistics services,Deutsche Post DHL is a competent partner of the mail order business and online trade. In line with the corporatestrategy2020withthepillarsFocus,ConnectandGrow,itisourobjectivetocontinuouslyfurtherexpandtheleadingpositionine-commercerelatedserviceoffers–throughout alldivisionsandalongtheentirevaluechain.Atthesametime,DeutschePostDHLsupports its customers from the very beginning with the business idea, offers communication and sales solutions and organises the overall shipping process from warehousing to innovative delivery solutions. www.dp-dhl.de More growth for online trade: Web ArtsisGermany’sleadingconsultantandserviceprovider forstrategicconversionrateoptimisationandA/Btesting.Withover35employeesWebArts supports mail order businesses in converting online traffic in a more efficient manner and implements higher than average uplifts. http://www.web-arts.com Shopwareisaflexiblyconfigurable,efficientandscalablesoftwaresolutionwithwhichyoucan quicklyandeasilycreateanonlineshopforallrequirements.Withmorethan26,000customers, this system is one of the most widely used solutions on the German market. Shopware reliesonnoveltechnologiesformoderne-commerceandprovidesthebasisforefficientand appealingtradeontheInternetwithhighlyinnovativemarketingtools. Silver sponsors ChannelAdvisor is a leading provider for Cloud-based e-commerce solutions with which merchantsandmanufacturerscanexpandtheirglobalsalesandmakethemmoreprofitable.You canfindmoreinformationatwww.channeladvisor.de In the area of video production,Sommer & Co. is the company from day one. Many large-scale brands and successful enterprises have accompanied us down the road to moving images. Sommer & Co. stands for creative concepts and individual consulting, innovation and customer orientation,professionalcompetenceandquality,experienceandreliabilityaswellassolution and implementation orientation. 21 14 THE SPONSORS Bronze sponsors Acxiom is a service provider for data, analyses and software as a service solutions. We strengthen connections between people, companies and their business partners. Withblackbee,Webdata Solutions offers a software as a service solution for online merchants andbrandmanufacturers.Usingblackbee,dailyupdatedproductinformationcanbeautomatically called up and analysed on the Internet from any amount of shops and comparison websites. Bürgelhasbeenaspecialistforeconomicinformationformorethan125years.Ourservices include the provision of credit ratings, all claim management services, the supply of credit rated businessaddressesandtheexecutionofaddressenquiriesonprivateindividuals. CONTENTSERV CONTENTSERV is the leading provider for enterprise marketing information management solutionsforweb-based,automatedorganisationandrealisationofmarketingandmediaprocessesinmultichannelmarketing.Forquickandconsistentcommunicationinallchannels. Copernica Marketing SoftwareenablesthequicksendingofautomatedE-mailswithindividual contents. Furthermore, Copernica offers various options of combining E-mail campaigns withtextmessages,websitesandwebformsaswellaspersonalisedPDFdocuments. Direct Link Worldwide GmbH – 100% subsidiary of PostNord. Founded in 2006 with its headquartersin63437Griesheim.Serviceproviderforthetransportationofdailymail,mailings, catalogues and parcels Europe-wide and worldwide. The GfKisoneoftheworld’sleadingmarketresearchcompanies.Morethan12,000employees studyhowpeoplelive,thinkandconsumedaily.TheGfKalsosuppliesknowledgeononline& multichannelinmorethan100countries,whichcompaniesneed,tomaketherightdecisions. iAdvizeisanapplicationforonlinecustomerserviceinrealtime(clicktochat,clicktocalland clicktovideo),whichisequippedwithabehaviouraltargetingmoduleandimprovesconversion rate as well as customer satisfaction. Online communication is distinguished by a large “DIVERSITY”. As a full service Internet agency,wedevelopideasforyouronlinecommunication–withthehelpofwebsites,E-mail marketing,onlineshopsorsocialmedia.www.pixelrelations.de Saphironisanindependentmanagementandtechnologyconsultingfirmintheareasofonline marketingande-commerce.ThiscompanybasedinBonnsupportsitsclientsinthedevelopment and realisation of strategies and business models on the Internet. Saphiron was founded in2008byNicoZornandprimarilydealsinmailorderbusinesses. Shopmacher builds online flagship stores for brands, manufacturers and chain stores. We integratetechnology,businessmanagementanddesignintoaholisticandefficientsolution.In the process, main focus is on the realisation of tailor-made concepts specifically adapted to brands, which are distinguished by solid economic planning and innovative, technical solutions. We are experts for online showrooms without sales function, for successful online flagship stores and multichannel solutions. 22 Gala Event THE SPONSORS Since 1927, the SCHUFAhasbeenyourpartnerforprofessionalriskmanagement.With682 million individual data entries regarding 66.3 million people and 4.2 million companies, we have the nationwide largest data pool for the assessment of current payment history. The Social Network Group (SNG) is the specialist for social networks. Together with our customers, we develop individual concepts for the use of XING, facebook, Twitter, Google+, LinkedInandothers.Inadditiontotheappropriatechannelselectionandthedevelopmentand support of their communities, we train them in dealing with the platforms suitable for them. The Media Services division at Telefónica Germany efficiently applies its knowledge of its customersandoffersdigitalmarketingsolutionsforadvertisers.Atthesametime,weincrease therelevanceofthemessageandmaketheadvertisementsevenmoreinterestingforourcustomers by giving them the right content at the right time in the right place. Tobit.Software has been developing innovative standard software products for commercial andprivateuserssince1986.Atthesametime,thecoretopicisanefficienthandlingofnews and information and with chayns®, its own smartphone app as a direct connection between companies and their customers. Text messaging seminars, text optimisation, coaching, in-house seminars, consulting on sales texts. Stefan Gottschling, successful coach & author for more than 20 years. Speech October 29th,1:00pm:Impressivetexting–moresales!www.texterclub.dewww.sgv-verlag.de WEBSALE is the number 1 shop system for successful e-commerce! You too should benefit from the intelligent concept for software solution, shop operation and support from one source. Highlyefficientforalldistributionchannels-webshop,mobile,B2C,B2B,internationaland other target groups in one solution. Webtrekk offers solutions for the optimisation of digital business models. In addition to web analysis products, the Digital Intelligence Suite contains analysis products and tools to test and personalisewebsitesandspecificallyeliminatesadvertising. Media partners 23 CONNECTING COMMERCE 29TH/30TH OCTOBER 2014 Management Forum of the Verlagsgruppe Handelsblatt GmbH EschersheimerLandstr.50,D-60322FrankfurtamMain DÜSSELDORF AREAL BÖHLER www.neocom.de Yes, I/we hereby register for the NEOCOM 2014: Wed. 10/29 – Thur. 10/30/2014, Areal Böhler, Düsseldorf Fax registration: +49 (0) 69/2424-4799 At a special price for mail order, online or retail businesses I am a / We are subscriber(s) to the and manufacturers in the consumer goods industry Versandhausberater At the regular price We are interested in sponsoring the amountingto€890.00*plusVAT/person and will receive an additional one-time discount of € 200.00 on the registration fee. of€1,490.00*plusVAT/person NEOCOM 2014. Pleasesendme/usthenon-bindinginformationpackage. At a special price for startups amountingto€490.00*plusVAT/person(notinconnectionwithotherdiscounts!Pleaseattacha copy of the business registration to the application. It may not be older than 36 months.) *incl.avisittothetradefairfreeofcharge,galaeventontheeveoftheconvention(thenumberof ticketsforthegalaeventislimited!)andtradefairpartyonthefirstnightoftheevent We are interested in participating in the NEOCOM 2014 as an exhibitor. Pleasesendme/usthenon-bindinginformationpackage. Contact: 1. Last name/First name Function/Position E-mail* Telephone 2. Last name/First name Function/Position E-mail* Telephone 3. Last name/First name Function/Position E-mail* Telephone Management Forum of the Verlagsgruppe Handelsblatt GmbH EschersheimerLandstraße50 60322FrankfurtamMain Telephone: +49 (0)69 / 24 24 - 4770 Fax: +49 (0)69 / 24 24 - 4799 E-mail: [email protected] Internet: www.neocom.de Room reservation: Youcanfindaselectionofhotelsinthevicinity of the event venue at www.neocom.de/allgemein/hotel.php Privacy policy: Youcanobjecttotheprocessingoruseofyourdatafor the purpose of advertising at any time at the Management Forum of the Verlagsgruppe Handelsblatt GmbH, EschersheimerLandstr.50,60322,FrankfurtamMain, Tel.: +49 (0) 69/2424 - 4770, Fax: +49 (0) 69/2424 - 4799, E-mail: [email protected] (responsiblein termsoftheFederalDataProtectionAct). * With the indication of my E-mail address and/or telephone number, I agree to the Management Forum and the Versandhausberater informing me about this and other events via E-mail or telephone. Company Registration fee/Terms of registration: Street The fee for the two-day convention amounts to € 1,490.00 plusVATperPersonForspecialprices,pleaseseeabove. The registration fee includes beverages, lunch as well as the evening events. After receipt of your registration, you will receiveaconfirmationandinvoice.Theinvoicedamount must be paid within 14 days after receipt of the invoice unless another term of payment is indicated in the invoice. Postalcode/City Date/signature Date and location: October28,2014–NEOCOM Night (Gala) AlteFedernfabrik,ArealBöhler Hansaallee321,40549Düsseldorf An event by: October29thand30th,2014–NEOCOM2014 Convention and Trade Fair AlteSchmiedehallen,ArealBöhler Hansaallee321,40549Düsseldorf Aservicefeeamountingto€50.00ischargedforthe written cancellation of a registration if the cancellation is received by the Management Forum in writing by October 2, 2014 at the latest. Ifaparticipantdoesnotattendorcancellationtakes place after October 2, 2014, the total registration fee is charged. Of course, a stand-in for the registered participant is possible. The organiser reserves the right to change speakersaswellastopics.
© Copyright 2024