ORGANIZATION OF FAST RELIEF AND DEVELOPMENT
Request for Proposal
Radio/TV Production and broadcasting of OFRD 2015 parliamentary Election Website
Project
Funded by: Public Affairs Section, U.S Embassy Kabul, Afghanistan
01 Nov, 2014
Organization of Fast Relief & Development, 2015 parliamentary Election Website
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OFRD Background:
Organization of Fast Relief & Development (OFRD) is an independent, humanitarian non-governmental
organization working to help and rebuild Afghanistan after decades of war and destruction. OFRD provides
humanitarian assistance to crises and natural disasters affected people and refugees/internally displaced
persons (IDPs). We cooperate and work closely with the civil society and other international development
agencies in Afghanistan to works for reconstruction and development in Afghanistan by conducting
development cooperation and supporting capacity development. Today OFRD is an organized, an
independent, humanitarian non-governmental organization officially registered with “NGO’s department”
Ministry of Economy of Government of Afghanistan. Our program activities are concentrated on five core
activities as following:
1) Media/Communication for Change & Development
- Radio Drama Serial & TV Theatre
- Education Features
- Big Gathering/Town Hall
- Cartoon Magazine
2) Capacity Building Program
- Rule of Law/Access to Justice
- Human Rights & Gender
- Peace Building & Conflict Resolution
- Community Policing
- Social Protection
3) Sustainable Development Program
- Community Development
- Children & Women Empowerment
- Democracy & Governance
4) Relief & Humanitarian Assistance Program
- Disaster Preparedness & Information
- Disaster Response & Recovery
Summary of the Project:
OFRD has recently been awarded 2015 parliamentary election website project by the U.S Embassy in
Kabul to promote a transparent parliamentary election process and encourage dialogue/press coverage
and increase public awareness on 2015 parliamentary election, and to provide a website to access
information about the election process through the country.
Citizen journalist, youth/students, community people both male and female, community elders, Ulama,
common people and civil society members are facing tremendous problems and challenges particularly on
lack of information on electoral process entirely. Cultural obstacles and low literacy rate limit women’s
participation in the Afghan political process, and insecurity in the country is a further impediment to
women’s suffrage. Although it is less culturally acceptable for women to travel freely, particularly in the
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south and east of the country, threats by the Taliban and the use of violence leading up to the elections
further deterred the participation of women.1
Radio and television are the most commonly used source of information in Afghanistan, radio 45%, TV
28%, friends, family and neighbors 20%, religious leaders 6%. 2 But recent presidential elections 2014
shows that first time citizen journalists and youth/students were participating in web media and social media
in term of sharing electoral information and processes. We at OFRD believe that the use of web media
should be supported further. Thus, the web media can make citizens journalists more aware of their rights
and the ways that they can exercise those rights by participating in 2015 parliamentary election and
influencing government decisions. The media can also encourage debate on existing political issues and
options, so that citizens can choose to exercise their rights in an informed, responsible way.
Scope of services
FRD wishes to produce 10 TV/ Radio Messages in Dari and Pashto versions
and broadcast of fifty eight radio and fifty eight TV messages to inform citizens
on coming 2015 parliamentary election website and election related issues during
the coming ten months from Nov 2014 – June 2014. FRD is looking for local
firms which could assist in the production and broadcasting of the messages and
making the context appropriate for Afghan viewers.
Radio/TV messages, Radio messages should be approximately (01) Minute long and TV
messages should be approximately (01) Minute long.
The radio and TV Messages will be produced on the following elections-related issues:
 2015 Parliamentary election Website: The aim is to alert people
about the new website which is a source of objective and information
about 2015 parliamentary election to inform people about the new
source of useful and reliable information on parliamentary election
encourage people for registering on website and improving their
knowledge in term of parliamentary election.
 Issue-based elections: The aim is to alert voters to the importance
of their voting right in selecting a candidate who will benefit their
society and inform them that they should use this right wisely by voting
for a candidate based on performance, personal history, and ability.
 Importance of parliament, parliamentarians, and participation: Voters should
be made aware of why the parliamentary elections are important. Indicate why the role of
parliament is important in the government, how parliamentarian are responsible to the
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Organization of Fast Relief & Development, 2015 parliamentary Election Website
connect &empower people across the country in term of 2015 parliamentary election
Organization of Fast Relief & Development, 2015 parliamentary Election Website
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connect &empower people across the country in term of 2015 parliamentary election
people and why it is important to have able parliamentarians, and how participating in the
parliamentary elections is beneficial to voters’ communities and country. The TV
messages on this issue will preferably be done in a 2D cartoon format.

Anti-voter-fraud: Voters should be made aware to not participate in
fraud through multiple voting, proxies voting, family voting, etc. The
theme of these The messages should carry a moral message of not to
participate in such actions even if others are doing the same, as ultimately
it is harmful to the country.
Responsibilities of the Contractor
1. Work closely with FRD to create creative messages scripts;
2. Cast actors/actresses for messages in consultation with FRD;
3. Provide a professional crew, which will shoot the messages and be composed
of, but not be limited to film director, cameraman, editor and graphic designer,
etc.
4. Provide all necessary videography and editing equipment for the shooting
and post production of the messages.
5. Provide periodical and final editing of the final video; insert any graphic
effects and logos as requested and provided by the FRD.
6. Provide FRD with a plan for broadcasting of messages over countrywide
radio and TV so as to ensure maximum exposure of voters to the messages.
7. Work closely with FRD on all aspects of the project.
Materials to be delivered by Contractor to FRD:
1. Finalized messages that can be used by TV and radio stations in formats
requested by FRD.
2. 10 copies of messages in DVD or other appropriate format for FRD records.
3. Broadcasting plan for the Radio and TV messages.
4. Final messages scripts in Dari, Pashto, and English translation.
Materials to be provided by FRD
FRD will provide input and informational materials needed in the development of
the messages.
Eligibility Criteria:

The firm has to be registered with government (AISA, Ministry of Economy.)
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Individual consultants can also apply
The firm has to be competitive enough in terms of technical and financial resources in
order to carry out the assignment within the contract period
The firm should provide written consent of no conflict of interest.
The firm has to provide written consent indicating that it and its employees are not
blacklisted in government and other relevant organizations’
Cost of Preparation of Proposal:
The firm or consultant shall bear all costs associated with the preparation and submission of its Proposal
and OFRD shall not be responsible or liable for those costs, regardless of the conduct or outcome of the
selection process. The Client is not bound to accept any proposal, and reserves the right to annul the
selection process at any time prior to Contract award, without thereby incurring any liability to the firm.
Income Tax:
The firm or consultant and its Sub-contractors and Experts are responsible for meeting all tax liabilities
arising out of the Contract.
Language of the Proposal:
As the messages are intended to reach a majority of the citizens of Afghanistan, Dari
and Pashto versions. will be made of 5 (Five) radio and 5 (Five) TV messages, i.e. a
total of 10(Ten)
Duration of the Task:
Contracting with the production company is envisioned for Nov 01, 2014, and final
messages are anticipated to be aired by Nov 31, 2014. FRD and the contractor will
determine and agree upon a final timeline.
Note: Full duration of contract from 01 Nov, 2014 till 31 Aug, 2014.
Selection Criteria
All proposals submitted in response to this solicitation shall be judged according to the
following criteria and with the following weights attached to each criterion:
Previous experience with production of messages or similar short clips (Please provide)
Samples of previous work.) 20 points
Creativity of ideas
40 points
Technical capacity
20 points
Cost of proposal – Selection will be based on the best value not lowest budget
The Contractor shall submit an estimated budget of the total costs associated with
messages production and broadcast and a breakdown of the costs.
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20 points
Proposal Requirements
The response should be provided to FRD in electronic form and should address in
English:
all of the elements of the project design, with details on past production
and sample design,
The schedule for production,
The individuals assigned to handle the project,
An detailed plan for messages dissemination, with information on
radio/television stations and planned dissemination times,
estimated budget with a breakdown of costs pertaining to both production
and dissemination of the messages.
Submission of Applications
Your firm is invited to bid on the project. Questions concerning this RFP must be
submitted in writing no later than Tuesday 11 Nov, 2014.
Deadline:
Your submission must be received no later than Tuesday 11 Nov, 2014. Any submissions received after this
date will not be considered.
You can send your proposal electronically and as well as submit the hard copies to the following address:
[email protected].
Ahmad Shabir Safi
Project Manager Manager
Organization of Fast Relief and Development
House No: 03, Behind Post Office, Paikob-e-Naswar
Qalai Fathullah, Kabul, Afghanistan
Ph: +93 790 610 076
E-mail: [email protected] and [email protected]
Organization of Fast Relief & Development, 2015 parliamentary Election Website
1
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connect &empower people across the country in term of 2015 parliamentary election