Hotel Ticker
Edition November 2014
Performance analysis of selected German cities October 2014
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Fairmas
Hotel Ticker
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October 2014 in comparison to the previous year 1
Current overview of hotel performance for selected destinations in Germany:
Berlin
OCC: 82%, ADR: €94, RevPar: €77
Berlin experienced a turbulent October (Occ: +5%, ADR: -4%, RevPar: +0.4%). Interest in the long
weekend starting on October 3 (the German national holiday) came very late. The demand for the Intergeo Congress only took off in late September, but was well above average. Many other events and
conferences were being held at the same time. Many hoteliers had given up expecting the demand
and then lacked sufficient capacities to satisfy high-price business. The belektro (15 to 17 October
2014) and the 27th ECNP Congress (18 to 21October 2014) gave rise to a great deal of demand,
but room rates remained far below expectations. Tourist demand during the school holidays and for
the Festival of Lights was also very healthy but with low prices.
Dusseldorf
Occ: 74%, ADR: €113, RevPar: €84
October was marked by a setback in room rates (ADR: down 29 %) and a 2% drop in occupancy.
This year, far fewer trade fairs took place in Dusseldorf than in 2013. For instance, the KunststoffMesse trade fair for the plastics industry (held on a three-year cycle), as well as the Anuga in Cologne, which last year led to very healthy overflow trade, were absent this October. The trade fairs
“Aluminium” (7 to 9 October 2014) and “Glasstec” (held every two years), from 21 to 24 October
2014 could not help to increase the rates. Besides this, the autumn holidays began earlier this year
on 6 October 2014 (last year they were at the end of October), which will result in lower demand
overall.
1
Temporary figures (daily collected) quoted are comparisons with those for the previous year
Source: Fairmas GmbH/STR Global, details as of 03.11.2014
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Fairmas Gesellschaft für Marktanalysen mbH | Sachsendamm 6 | 10829 Berlin | www.fairmas.com
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Dresden
Occ: 73%, ADR: €71, RevPar: €52
October was unable to provide sufficient exhibition and convention business for the Dresdner hoteliers. Last year, Semicon Europe took place (7 to 10 October 2013), a trade show that provides
Dresden with good performance figures every two years. Its presence was missed this year. The
school holidays in the second half of the month did interrupt conference and corporate business, so
that only two weeks were available solely for business guests. It was only possible to sell the public
holidays on 3 and 31 October at higher prices – though for one day less than last year. Occupancy
and room rates dropped by 0.1%, so that RevPar fell by 0.3%.
Frankfurt
OCC: 74%, ADR: €115, RevPar: €85
Business in October was far worse than last year. Room rates fell by 15%, which resulted in a 14%
decline in RevPar. This was largely due to trade fairs being held on different dates than before. Last
year, the CPhl (a conference held at different venues) took place from 22 to 24 October 2013. It had
a very strong impact on room rates and occupancy, providing unusually good business in Frankfurt
in an otherwise meagre autumn holiday week. As in 2013, the Frankfurt Buchmesse (book fair) was
being held again this year (8 to 12 October 2014). However, there is ever-increasing competition due
to the large number of new hotels that are opening in Frankfurt, and it will no longer be possible to
achieve the same room rates.
Hamburg
OCC: 83%, ADR: €115, RevPar: €92
The forecast for October was positive for Hamburg hoteliers, with RevPar set to increase by 5%,
due to a 3% rise in ADR. The DGHO convention, which is held at rotating venues, held from 10 to
14 October 2014, and the Schmerzkongress, a specialist German medical congress (22 to 25 October) contributed greatly to the improved room rates. The “Hanseboot” boat show, held every two
years (25 October to 2 November 2014) and this year’s Hamburg “Summit” event were also viewed
positively by the city’s hoteliers. Overall, the trend suggests major year-on-year improvements in the
MICE and Business sector performance.
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Cologne/Bonn
OCC: 73%, ADR: €104, RevPar: €76
Cologne/Bonn experienced a near-dramatic decline (OCC:-4%, ADR:-21%, RevPar:-25%). The
main reason for this was the Anuga, which only takes place every two years, and the absence of the
“Kunststoff-Messe” trade fair for the plastics industry in Dusseldorf, which had ensured a great deal
of overflow business in Cologne in 2013. The ORGATEC (21 to 25 October 2014) and INTERMOT
(1 to 5 October 2014) trade fairs did too little to offset the losses. In addition, demand during the
autumn school holidays was significantly weaker than in recent years. Business sector demand in
the last week of October was still quite strong, but did little to change the overall result.
Munich
OCC: 88%, ADR: €149, RevPar: €131
Munich hoteliers were unable to record much growth in October. Even though room rates fell by 1%,
a 3% increase in occupancy resulted in a minor RevPar increase of 2%. The second week of the
Oktoberfest was slightly worse than last year, especially in the group sector; demand was low, leading to a clear decline in prices. In addition, there was a lack of large meetings in the city in October,
an absence which meant that higher prices could not be achieved. The autumn vacation in the last
week of October did nothing to boost rates in business sector trade, but due to the holiday situation,
the week of school holidays still meant healthy demand.
Hotel Performance October 2014/2013*
Berlin
Cologne/Bonn
Dresden
Dusseldorf
Frankfurt
Hamburg
Munich
2014
Occupancy in %
Var.
2013
81,9%
73,2%
72,9%
73,6%
74,2%
83,2%
88,0%
78,4%
76,6%
73,0%
75,3%
72,8%
81,6%
85,8%
3,5
-3,4
-0,1
-1,7
1,4
1,6
2,2
Var.%
4,5%
-4,4%
-0,1%
-2,3%
1,9%
2,0%
2,6%
Average Daily Rate in Euro
Var.
Var.%
2014
2013
93,9
103,8
71,2
113,4
114,8
110,1
149,2
97,7
131,3
71,3
159,7
135,5
106,9
150,7
-3,8
-27,5
-0,1
-46,3
-20,7
3,2
-1,5
-3,9%
-20,9%
-0,1%
-29,0%
-15,3%
3,0%
-1,0%
2014
76,9
76,0
51,9
83,5
85,2
91,6
131,3
RevPar in Euro
Var.
2013
76,6
100,6
52,0
120,3
98,6
87,2
129,3
0,3
-24,6
-0,1
-36,8
-13,5
4,4
2,0
Var.%
0,4%
-24,5%
-0,3%
-30,6%
-13,6%
5,0%
1,5%
*Source: Fairmas GmbH / STR Global, based on data from participants with daily data entry, Data as of 03.11.2014
Legend
OCC
Occupancy
ADR
Average Daily Rate (net rooms revenue)
RevPar
Revenue per available Room (net logistics revenue per available room)
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Fairmas Gesellschaft für Marktanalysen mbH | Sachsendamm 6 | 10829 Berlin | www.fairmas.com
© 2014 Fairmas GmbH/Solutions Dot WG GmbH
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Hotel Ticker
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The Fairmas Hotel Ticker is published by:
Fairmas Gesellschaft für Marktanalysen mbH, Sachsendamm 6, 10829 Berlin, Germany
Solutions Dot WG GmbH, Kranzer Strasse 6-7, 14199 Berlin, Germany
Fairmas Gesellschaft für Marktanalysen mbH specializes in
market analyses and the development of planning and controlling software for the hotel industry. The company offers its
international clientele a hotel benchmarking platform, as well as
various software applications for the fields of budgeting, forecasting, controlling, management reporting and workprocess
optimization.
As a strategic management consultancy, Solutions Dot WG
develops individual and customized strategies and solutions
for companies in the hotel, catering and tourism, and provides support in implementing plans. Solutions dot also manages independent project implementation, is active in support
management and interim management, as well as in the total
quality management (TQM) sector.
The Fairmas Hotel Ticker is edited by:
Nadine Klilian, Marketing & Communications Manager,
Fairmas Gesellschaft für Marktanalysen mbH, e-mail: [email protected]
Gabriele Kiessling, Consultant und Project Management,
Solutions Dot WG GmbH, e-mail: [email protected]
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Fairmas Gesellschaft für Marktanalysen mbH | Sachsendamm 6 | 10829 Berlin | www.fairmas.com
© 2014 Fairmas GmbH/Solutions Dot WG GmbH
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Hotel Ticker
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Solutions Dot WG do not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in
this publication or for any decision based on it.
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