Hotel Ticker
Edition April 2015
Performance analysis of selected German cities March 2015
© INFINITY - fotolia.com
Fairmas
Hotel Ticker
in Kooperation mit SolutionsDotWG
March 2015 in comparison to the previous year 1
Current overview of hotel performance for selected destinations in Germany:
Berlin
Occ: 74%, ADR: €92, RevPar: €68
The Berlin hotel industry can look back on March with satisfaction. The month started well with the
ITB (4 to 8 March 2015). The lengths of stay for this tourism trade fair were higher than in previous
years. The month also saw the Pneumology Congress and the “Wasser Berlin” event, which both
boosted occupancy and ADR. Moreover, group sector business was much better than last year,
while many tourists also arrived. The timing of the Easter holidays meant a whole week more of
corporate business; demand in this segment was generally very high. Occupancy increased by 7%
while room rates rose 3%. This led to a healthy (10%) increase in RevPar.
Cologne/Bonn
Occ: 74%, ADR: €125, RevPar: €92
The hotel industry in Cologne/Bonn also had a great start to the spring. March was marked by high
room rate increases (up 29%). Occupancy increased significantly (by 8%) and RevPar was up 40%.
This year, the very high-priced “IDS” took place, which is only held every three years. The “Anuga
Foodtec” trade show, similarly characterized by strong room rates, and which takes only place on a
three-year cycle, was held again. Both trade fairs were the subject of great demand. Two full business weeks with very strong demand rounded off the month.
Dresden
Occ: 54%, ADR: €66, RevPar: €36
Performance in Dresden was also better than last year. Occupancy increased by 2%, while ADR also
rose slightly (0.3%). RevPar thus grew by over 2%. No conventions were held in the city in March.
In addition, many hoteliers suspect that the reporting of the anti-Islamic Pegida demonstrations hit
sales, especially in the leisure segment. Nevertheless, good business sector trade can be expected
throughout the month, and the Easter school holidays in Saxony do not begin until April.
1
Temporary figures (daily collected) quoted are comparisons with those for the previous year
Source: Fairmas GmbH/STR Global, details as of 01.03.2015
Solutions Dot WG GmbH | Kranzerstraße 6-7 | 14199 Berlin | www.solutionsdotwg.com
Fairmas Gesellschaft für Marktanalysen mbH | Sachsendamm 6 | 10829 Berlin | www.fairmas.com
© 2014 Fairmas GmbH/Solutions Dot WG GmbH
Page | 2
Fairmas
Hotel Ticker
in Kooperation mit SolutionsDotWG
Dusseldorf
Occ: 73%, ADR: €112, RevPar: €82
Occupancy in Dusseldorf rose significantly (7%) in March. Carnival was held in February this year;
hence, four full business weeks could be sold. The “IDS” in Cologne (10 to 14 March 2015) did provide some overflow business for Dusseldorf, while the “ProWein” wine event (15 to 17 March 2015)
has gained in popularity from year to year. The “Beauty” trade fair (27 to 29 March 2015), was also
held. This resulted in good occupancy figures in the city. The situation was similar with the “Top Hair”
event (28 to 29 March 2015).
Frankfurt
Occ: 71%, ADR: €123, RevPar: €88
Overall performance in Frankfurt was very positive because the price-sensitive 2015 Carnival period
was entirely in February. This year, the important ISH trade fair, held every two years, also took place.
This meant that room rates significantly (+ 4%) higher than last year’s could be achieved in the city,
just as predicted by the Trendbarometer.
Hamburg
Occ: 78%, ADR: €106, RevPar: €83
Growth in March was predicted for Hamburg, and this just how it was to turn out. Hamburg was
able to report an ADR increase of 4%, due to a very strong national event (INTERNORGA), as well
as an international one (a medical congress), and the city experienced a 0.9% year-on-year growth
in occupancy with correspondingly high demand in the MICE sector.
Munich
Occ: 73%, ADR: €109, RevPar: €80
March was also better than expected in Munich. Occupancy increased by 4% and room rates were
up by 0.6%, leading to an 5% rise in RevPar. This year, the winter school vacations were entirely in
February while the Easter school holidays will fall largely in April. This led to a sharp increase in business travel volumes and conference trade. The two events have had very positive impacts on both
occupancy and ADR. Trade in the group and corporate group sectors was healthy, and there was
demand in all segments. Major events at the Technical University of Munich and in the “Gasteig” also
meant good trade for hotels near these venues.
Solutions Dot WG GmbH | Kranzerstraße 6-7 | 14199 Berlin | www.solutionsdotwg.com
Fairmas Gesellschaft für Marktanalysen mbH | Sachsendamm 6 | 10829 Berlin | www.fairmas.com
© 2014 Fairmas GmbH/Solutions Dot WG GmbH
Page | 3
Fairmas
Hotel Ticker
in Kooperation mit SolutionsDotWG
Hotel Performance March 2015 /2014*
Berlin
Cologne/Bonn
Dresden
Dusseldorf
Frankfurt
Hamburg
Munich
2015
Occupancy in %
2014
Var. Var. %
Average Daily Rate in Euro
2015 2014
Var. Var. %
73,9%
73,5%
54,0%
72,9%
71,1%
78,3%
73,3%
69,2%
67,8%
52,9%
68,0%
69,2%
77,6%
70,5%
91,9
124,5
65,8
112,4
123,3
106,4
108,9
4,7
5,7
1,1
4,9
1,9
0,7
2,8
6,8%
8,4%
2,1%
7,2%
2,7%
0,9%
4,0%
89,4
96,5
65,6
108,7
118,5
102,1
108,3
2,5 2,8%
28,0 29,0%
0,2 0,3%
3,7 3,4%
4,8 4,1%
4,3 4,2%
0,6 0,6%
2015
67,9
91,5
35,5
81,9
87,7
83,3
79,8
RevPar in Euro
2014
Var. Var. %
61,9
65,5
34,7
74,0
82,0
79,2
76,3
6,0 9,7%
26,0 39,7%
0,8 2,3%
7,9 10,7%
5,7 7,0%
4,1 5,2%
3,5 4,6%
*Source: Fairmas GmbH / STR Global, based on data from participants with daily data entry, Data as of 31.03.15
Legend
Occ
Occupancy
Adr
Average Daily Rate (net rooms revenue)
RevPar
Revenue per available Room (net logistics revenue per available room)
Solutions Dot WG GmbH | Kranzerstraße 6-7 | 14199 Berlin | www.solutionsdotwg.com
Fairmas Gesellschaft für Marktanalysen mbH | Sachsendamm 6 | 10829 Berlin | www.fairmas.com
© 2014 Fairmas GmbH/Solutions Dot WG GmbH
Page | 4
Fairmas
Hotel Ticker
in Kooperation mit SolutionsDotWG
The Fairmas Hotel Ticker is published by:
Fairmas Gesellschaft für Marktanalysen mbH, Sachsendamm 6, 10829 Berlin, Germany
Solutions Dot WG GmbH, Kranzer Strasse 6-7, 14199 Berlin, Germany
Fairmas Gesellschaft für Marktanalysen mbH specializes in
market analyses and the development of planning and controlling software for the hotel industry. The company offers its
international clientele a hotel benchmarking platform, as well as
various software applications for the fields of budgeting, forecasting, controlling, management reporting and workprocess
optimization.
As a strategic management consultancy, Solutions Dot WG
develops individual and customized strategies and solutions
for companies in the hotel, catering and tourism, and provides support in implementing plans. Solutions dot also manages independent project implementation, is active in support
management and interim management, as well as in the total
quality management (TQM) sector.
The Fairmas Hotel Ticker is edited by:
Nadine Klilian, Marketing & Communications Manager,
Fairmas Gesellschaft für Marktanalysen mbH, e-mail: [email protected]
Gabriele Kiessling, Consultant und Project Management,
Solutions Dot WG GmbH, e-mail: [email protected]
Solutions Dot WG GmbH | Kranzerstraße 6-7 | 14199 Berlin | www.solutionsdotwg.com
Fairmas Gesellschaft für Marktanalysen mbH | Sachsendamm 6 | 10829 Berlin | www.fairmas.com
© 2014 Fairmas GmbH/Solutions Dot WG GmbH
Page | 5
Fairmas
Hotel Ticker
in Kooperation mit SolutionsDotWG
Disclaimer
No representation or warranty (express or implied) is given as to the accuracy or complete-ness of
the information contained in this publication, and, to the extent permitted by law, Fairmas GmbH /
Solutions Dot WG do not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in
this publication or for any decision based on it.
Solutions Dot WG GmbH | Kranzerstraße 6-7 | 14199 Berlin | www.solutionsdotwg.com
Fairmas Gesellschaft für Marktanalysen mbH | Sachsendamm 6 | 10829 Berlin | www.fairmas.com
© 2014 Fairmas GmbH/Solutions Dot WG GmbH
Page | 6