Position Description Position Details Position title: Marketing Events and Communications Manager Position type : Part Time - Six Month Contract (Maternity Leave Position) Position reports to: GM Operations Business unit: Operations Primary location: Enoggera State Office Date 30 October 2014 Purpose of the Position The Playgroup Association of Queensland Inc. (Playgroup Queensland) is a not-for-profit organisation and registered charity with the Australian Charities and Not-For-Profit Commission. The Association is the peak body for the Playgroup movement in Queensland and a primary provider of other State and National early intervention and specialist family services. Playgroup Queensland (PGQ) supports and establishes Community Playgroups and delivers a variety of quality early intervention programs and services for families in conjunction with Government, non-Government and community agencies. PGQ also acts as a voice to Government and the wider community on early childhood and parenting matters. The Marketing Events and Communications Manager role is a key management position and a member of the Operations Team. The position is responsible for enabling the organisation to achieve its Mission and Vision through the provision of targeted marketing, events and communications services. The primary purpose of the Marketing Events and Communications Manager’s role is to develop, implement and monitor the PGQ strategic and operational plan in relation to Marketing, Media, Fundraising, Sponsorship, Partnership and communications strategies and tactics. Flexibility in the hours worked is essential as the role may require work before or after hours, and occasionally on weekends. Key Relationships Internal Relationships: Executive Group Services Management Team MEC Team Playgroup Queensland Employees and Contractors External Relationships: Playgroup Members/ Customers Government departments Organisational and Community Partners/ Agencies Sponsors, Donors and Funders Media and Public Relations alliances and partners Service providers/vendors Other STA Marketing teams Key Responsibilities The key responsibilities for this role will include the following, as well as those that may be delegated from time to time by the line manager: 1. Develop, implement and monitor the Marketing business plan Develop, monitor and review Playgroup Queensland’s marketing plan annually in accordance with the PGQ Vision, Mission, Values and Strategic Plan Develop, monitor and measure strategic and operational KPIs relevant to the marketing, events and communications function Project manage and plan all marketing initiatives and events within budget and timeframes Oversee, coordinate and support all promotional, profile and brand awareness activities in conjunction with the Services Management Team, Program Managers/ Coordinators and relevant external partners/agencies. 2. Manage Organisational Events Develop and monitor Event Calendar annually for calendar year Develop comprehensive event management plans for all events and fundraising activities in conjunction with the MEC team Generate public relations, advertising and exposure around key strategic activities in conjunction with line manager and CEO Evaluate and report on outcomes of each event against participant/ stakeholder feedback, allocated budgets, achievement targets and the event management plan. 3. Manage internal and external Communications function Develop and monitor internal and external communications plans as required across the business Review and approve all internal and external communications including but not limited to e-communications, newsletters, briefing papers and memos as relevant to organisational activities and in conjunction with line manager Manage and monitor organisational website and social media accounts Manage, review and monitor marketing and promotional content or collateral including logos, trademarks, copyright and production in accordance with brand protection policy Manage and approve all advertising within advertising guidelines including website and e-news in conjunction with line manager Source quality articles and coordinate their submission to approved publications in conjunction with the Executive Group and relevant external partners 4. Manage Fundraising and Sponsorship activities Develop an annual Fundraising and Corporate Sponsorship plan taking into consideration partner agreements and National initiatives promoted by Sing & Grow Australia, Playgroup Australia and other PG STAs Develop relationships with key corporate and organisational partners to achieve sponsorship, fundraising and donor goals Manage and monitor the work of the Foundation to ensure fundraising goals are achieved and donations/grants to beneficiaries are appropriately allocated in accordance with the objects of the PGQ Constitution and the Board’s approval. 5. Compliance and Administration Monitor direct staff compliance with relevant policies including but not limited to the Communications policy (including electronic communications) and the Social Media Policy in conjunction with line manager. Manage and monitor organisational DGR status and the donations and gift register in conjunction with the Finance Manager and CEO. Complete all reporting tasks including outcomes reporting for the CEO and Board in a timely manner and as required. Comply with the Playgroup Queensland policies and procedures to ensure a safe work environment for yourself and others. Demonstrate Playgroup Queensland Competencies (Selection Criteria) Within the context of the role described above, the ideal candidate will be someone who can demonstrate the following competencies and attributes: SC1 Significant experience in sales, marketing, advertising, public relations, and/or events management and marketing campaign delivery. SC2 Proven ability to communicate well in a clear, open and honest manner, both verbal and written, including when liaising with partners, government dignitaries, suppliers and media. SC3 Highly developed organisational and interpersonal skills including ability to manage multiple and conflicting deadlines with attention to detail. SC4 Proven ability to work within a busy and challenging environment and manage a small team within an outcomes framework. SC5 Highly experienced in relationship management, including influencing, negotiation, presentation and interpersonal skills SC6 Advanced level of skill in database administration, website management and various social and e-media applications and systems including In-design and Adobe SC7 Advanced level of computer literacy especially in Microsoft Office suite including Word, Excel and PowerPoint, and email and Internet Other Requirements for this Role Tertiary qualification(s) in Commerce, Marketing, Events Management, or Media and Communications at degree level or a minimum of three years relevant experience Must hold a current ‘C’ class drivers licence Must hold or be eligible to hold a Working with Children Check (Blue Card) under the Commission for Children and Young People and Child Guardian Act 2000 (QLD) Additional Information The duration of this position will be dependent on sustainability of overall government funding for PGQ Programs and Services. The successful applicant will be required to complete a three month probation period on commencement of this role. A non-smoking policy applies in PGQ buildings, offices and motor vehicles. All employees are required to actively participate in consultation and communication with supervisors and management regarding health, safety and wellbeing issues and comply with all provisions of the relevant workplace health and safety legislation. You will work for a dynamic organisation that is passionate about its charitable purpose, highly regards and values its people and promotes an innovative, inclusive culture of high performance. We respect professionalism, embrace diversity and encourage a balance between work and life commitments. Conditions of Employment Hours of work: Travel Remuneration package Permanent Full Time position - 38 hours per week 52 weeks of the year during times appropriate for conducting the work. Must be available to work and travel outside of normal business hours if required. A PGQ vehicle will be available for work purposes. Travel will be required from time to time to attend meetings outside of Brisbane. All other reasonable travel expenses will be reimbursed on production of an expense claim and receipts. Terms and Conditions of the Social Community Home Care & Disability Services Industry Modern Award 2010 and National Employment Standards apply. Salary package band for this position is $60,000 - $80,000 based on experience, qualifications and performance. ACKNOWLEDGMENT ACCEPTANCE OF POSITION DESCRIPTION I acknowledge receipt of a copy of the Position Description relevant to this role, and have read and understood its contents. Name __________________________________Date ___/___/___ Signature________________________________________________
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