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“See SAW for Parts, Supply, but most of all, for PROFIT!”
November, 2014
November Selling Tips

Maximize your sales opportunity by doing a thorough inspection when a
vehicle is in your shop.
Bulbs and Wipers are a
great way to build up your
sales invoice

Cabin Air Filters will sell
themselves. Just show the
old, dirty filter to your
customer– they’ll be sold!

Most repair decisions today are made by women.
A clean, orderly waiting
area and clean restrooms
are essential in instilling
confidence with this important segment of your
customer base. Make a
great 1st impression!
News You Can Use For The Automotive Aftermarket!
Volume 80, Issue 1
Motorcraft Batteries– Still With Long Life Warranties
As you’re probably
aware, most battery suppliers have gone to a
much shorter free replacement period-only warranty.
Free replacement warranties today for most
batteries run anywhere
from 18 to 42 months.
That’s not the case with
Motorcraft Batteries!
Motorcraft’s “TestedTough Max” batteries
have a 100 month prorata warranty with 36
months free replacement!
That’s the longest
MAX Batteries with 100
warranty period in the
industry! “Tested Tough
Plus” batteries offer a
more economical option,
and they feature an 84
month pro-rata warranty
with 18 months free replacement, still longer
than most of the competition. And if you thought
Welcome “Quick Steer” Chassis Parts, From Moog
how and technology to
you at an even more affordable price with Quick
We’re happy to announce Steer. Now, there’s no
need to sacrifice quality
that we have chosen
Moog’s “Quick Steer” line when you’re sourcing
chassis parts for a priceas our vendor for value
sensitive job. With Quick
line Chassis Parts. Moog
Steer, you can be confihas always been the indent that you’re installing
dustry leader when it
a part that your customer
comes to Chassis with
can count on.
their Problem Solver
parts. Now, they are
We feel we now have the
bringing that same know-
most complete Chassis Part
offering of any distributor.
If you’re working on a large
truck, SUV, or late model
vehicle that’s proving to be
a handful to fix, we’ve got
you covered with our
Moog ’Problem Solver’ line.
For everyday repairs where
price is important, Quick
Steer is your answer. Now
more than ever, just like it
says on their website,
“Moog makes it easy!”
Motorcraft only had batteries for Fords, you’re in for a
pleasant surprise. Motorcraft now offers batteries
for every car and light truck
on the road today! Get a
top quality battery with the
best warranty in the aftermarket with Motorcraft
“Max” and “Plus” Batteries!
ATS is your best source for
all of your battery needs.
Ask your salesperson for
more detailed price and
warranty information on all
of our top-quality battery
lines.
This Month 50 Years
Ago
In November, 1964:
• LBJ (D) soundly defeats Barry
Goldwater (R) for US President
• Braves sign a 25-year lease to
play in the new Atlanta stadium
• Mariner 4 launched; 1st probe
to fly by Mars
• For 1st time since 1800, residents of Wash DC are permitted
to vote
Don’t settle for less, call
ATS!
© 2014 Southeastern Automotive
Volume 80, Issue 1
For Your Information
“Your Job is the “What”
and not the “How!”
By Dr. Scott Hunter
“In this action oriented world
we live in, the hardest thing to
convince our clients of is the
fact that your job is the “what”
and not the “how.” This seems
to go against everything we’ve
been told. In fact, there are
many speakers and authors that
tell us that the key to success is
taking massive action. The problem is, it’s not true.
Your job is the what and not
the how. Here’s what that
means. If you run an organization, or if you’re simply an individual who wants to be more
successful, your job is to create
a picture of where you want to
be in the future. We recommend you start with sometime
in the far future, but that’s up to
you. You should start at least 5
years in the future, preferably at
least 10. That is the what.
Then, you can work your way
back to the next year or two or
three, and see how much of that
picture you want to accomplish
by then. The next step is to
stand in the future, look from
there, and see what shows up
for you to do to move in the
direction from where you are to
where you’ve decided you want
to be. But exactly “how” it’s
going to occur is not up to you.
You can’t possibly figure out the
infinite number of possible ways
the future is going to happen.
That’s the job of the universe.
The how is not up to you.
Very simply, here’s how this
works. Everything in the universe is energy. That being
said, the most powerful law
is the law of attraction.
When you stand in the future you want to create, you
create an energy that will
attract to you everything you
will need for that future to
become a reality. Just take
the actions that are peaceful
and compelling, have this be
easy, and keep telling yourself: my job is the what and
not the how.
Let me give you some practical examples of how to put
into effect my assertion that:
your job is the what and not
the how.
You recall that I said that
everything is energy and because of that reality, the
most powerful law in the
universe is the law of attraction, which means that you
will always attract to you
that which is consistent with
the energy you are or your
company is. When you stand
in the future, that creates a
particular energy which will
attract that future to you.
But there is more to it than
that because one of the most
critical factor in activating the
law of attraction is your
emotions.
For me, my goal every day is
to be at peace. I can’t think
of a more desirable emotion.
When I’m successful, I’m
always stunned as to what
that attracts: things that
make me smile and bring me
This Month’s Quote:
peace. Take today for example. I decided to go to lunch
to my favorite restaurant and
hoped in my car with a commitment to having the whole
“If you think you can,
experience be peaceful. First,
you’re right. If you
there was not a single car on
the one way street I have to
think you can’t,
drive down when I leave my
you’re right about
house. Second, every single
that, too. ”
traffic light was either green
or turned green as I approached the intersection.
When I arrived at my destination, there was a parking
W.D. Ward
space right at the front door.
After my great lunch, I decided to stop at the car wash
on the way back to the office.
Win Free Stuff!
By now, the smile on my fact
was as big as you can imagine.
Answer this month’s
Once again, every traffic light
trivia question get a
on the way to the car wash
was green and there was no
free ACDelco T-shirt !
one in front of me at the car
wash. When I went to pay,
Here’s the question:
the cashier offered me a dis1964 Trivia–
count of $2 on my wash, over
and above the $2 I get as a
For the 1st time ever, 3
senior citizen.
Now you might think these
teams were named as
are silly examples, but I asNCAA Football
sure you they’re not. Be
happy and you’ll attract to
Champs. Name the
you circumstances to support
three teams.
you in being happy. Choose
to be peaceful and you’ll attract to you circumstances to (No cheating– don’t use
support you in being peaceful.
Google!)
Come from abundance in all
the decisions you make and
you’ll attract to you circumSend your answers to:
stances to support you in
living in abundance.”
No Explanation Needed
Finding one of her students making faces at others on the playground, Ms.
Smith stopped to gently reprimand the child. Smiling sweetly, the Sunday
school teacher said, "Johnny, when I was a little girl, I was told if that I made
ugly faces, it would freeze and I would stay like that." Little Johnny looked up
and replied, "Well, Ms Smith, you can't say you weren't warned."
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Attention: Ty Whitley
Thanks for reading our
SAW/ATS Newsletter!
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