Mats Caneman SVF’s ordförande & SVP, General Manager, D2C The Walt Disney Company Nordic Nordic Movie Windowing 13-‐17 weeks Theatrical 3 m 9 m Home Ent. VOD/ EST 1st Pay 1 m 6 m 2nd Pay 5 m 3rd Pay 3 – 4 years Free to Air 1 Legal (paying) transacPons Sweden 2012 • 
• 
• 
• 
Theatrical Sell-‐thru, DVD & Blu-‐ray
Rental, DVD & Blu-‐ray
EST & TVOD
transacCons 18 mill admissions 17.5 units 17-‐18 mill rentals 3-‐3,5 mill Total ~ 55 million All subscripCon oﬀerings excl. (Pay-‐TV & SVOD) 2012 – DVD sPll, by far, biggest format (74.5%) 2012
2011
2 750 mill
9.5% Digital
16% Blu-ray
74.5% DVD
2 3 4 Illegal Downloading/Streaming ranking Site Alexa rank* Utbud 1.  Thepiratebay.se (nedladdning) 45 Alla ﬁlmer Cllgängliga (pga ﬂyU Cll .sx för två veckor, rank 15) 2.  Sweﬁlmer.com (streaming) 69 Alla ﬁlmer Cllgängliga 3.  Tankafetast.com (nedladdning)
89 Alla ﬁlmer Cllgängliga 4.  Swesub.tv (nedladdning)
137 Alla utom Jägarna 2 och The SCg-‐Helmer Story 5.  Dreamﬁlm.se (streaming)
231 Alla utom Simon och Ekarna 6.  Tankaner.com (nedladdning) 264 Alla ﬁlmer Cllgängliga 7.  Film2Home (laglig streaming) 15.200
Alla ﬁlmer Cllgängliga * US Research Co. Ranking websites popularity 5 Swedish Law •  It has always been illegal to upload. •  IPRED law ﬁnally valid from Dec 21, 2012 (ISPs used all their weapons to delay its start) meaning downloading of illegal content is a crime. Max: prison 2 years. •  IPRED law does not include illegal streaming! Uppmaning Alla drabbas av dessa stölder! Alla spelare i produkPons-‐ & distribuPonsleden måste akPvt (mycket mer akPvt än idag) jobba för ae minska dessa stölder. Det är sent, men aldrig för sent, för ae vakna upp och bli akPv! 6