WOMAN’S DAY NOVEMBER 2014
Fun toys + giFts under $20
Shortcut
deSSertS &
super-quick
sides
VERY BERRY cOBBlER
Indulge!
anksgiving
T
without
gaining
a pound
Want to
pay
less?
How to ask
trIcks
8beauty
very
berry
cobbler
p.140
that turn back time
WOMANSDAY.cOM
NOVEMBER 2014
womansday.com
The Hearst Women’s Travel Group
The Hearst Women’s Travel Group (Country Living, Good Housekeeping, Woman’s Day) combines
three iconic travel brands into a powerhouse partnership. Reaching an audience of nearly
50 million readers, the group delivers unparalleled reach via in-magazine, online, social, and
experiential brand extensions.
The Hearst Women’s Travel Group delivers women travelers: Our vacationers spent more than $19
billion on domestic travel last year alone! They continually search for inspiring, enriching, and fun
destinations for themselves and their families. They know, love, and trust our brands, and turn to
our pages for useful travel advice. Advertise with the Hearst Women’s Travel Group, and reach your
target travel audience!
Custom Programs
Whatever you need to better market your destination, we have the means and ideas.
• Regional Co-Op Opportunities
• Multi-Page Inserts
• Geo-Targeted Digital Packages
• Tablet Inclusion and Enhancements
• Mobile Programs
• Database Access
• Sweepstakes and Contests
• Event Sponsorship
• Multi-Platform Programs
• AdMeasure Research
• Custom Research
Source: GfK MRI Spring 2014, Adults 18+
For more information, contact your Account Manager.
Reach a Mass Audience of Savvy Women Travelers
PRINT
Combined Rate Base9,150,000
Combined Audience (Adults, Gross)
48,642,000
Combined Audience (Women, Gross) 43,216,000
Combined Audience (Women, Net)
29,669,000
ONLINE
Combined Unique Visitors10,119,603
Combined Page Views67,599,000
SOCIAL MEDIA
Facebook4,782,000
Google+1,127,577
Twitter215,006
Pinterest900,246
illion
m ders
7
.
5
1 en rea rip
wom omestic
ad
took
t
In the past year:
Women readers spent over 82 million nights in hotels and motels
Women readers took over 38 million
domestic round trips
Nearly 11 million women readers
took a domestic trip by car
Source: In-Magazine: GfK MRI Spring 2014; AAM June 2014,Online: comScore, September 2014; Social Media: Combined
Facebook and Twitter October 1, 2014; Reader Research: GfK MRI Spring 2014, Women 18+
For more information, contact your Account Manager.
Target a Mass Audience of Active Travelers
Who is the HWTG traveler?
She is 1 out of every 4 women travelers.
• That’s 15.7 million unique women.
She is a travel decision maker.
• HWTG delivers over 13 million women travel influencers, that’s more than Southern Living,
Martha Stewart Living, and Sunset combined.
She is a frequent traveler.
• Combined they took 38 million domestic round trips in the past year,
and spent nearly $19 billion on their travels.
How does she travel?
She is very likely (Index 153) to travel with 3+ family members.
• HWTG delivers more family travelers than Coastal Living, Family Circle, and Family Fun combined.
She is very likely (Index 171) to be away 7+ nights.
• More likely than the readers of Better Homes & Gardens, Family Circle or Travel & Leisure.
She is very likely (Index 172) to take a road trip.
• HWTG delivers more road trippers than Southern Living, Martha Stewart Living, and Sunset
combined.
What does she like to do on vacation?
Go to the beach (Index 187)
•H
WTG delivers more beach goers than Martha Stewart Living, Southern Living,
and Coastal Living, combined.
Go shopping (Index 182)
• HWTG delivers more shoppers than Southern Living, Martha Stewart Living, and Sunset combined.
Go backpacking/hiking/fishing (Index 165)
• HWTG delivers more outdoor enthusiasts than Southern Living, Redbook, and Sunset combined.
Visit a National Park (Index 170
• HWTG delivers more park goers than National Geographic Traveler, Southern Living,
and O, The Oprah Magazine combined.
Source: GfK MRI Spring 2014
For more information, contact your Account Manager.
2015 Regional Circulation*
WEST & WEST CANADA
SOUTHEAST CENTRAL
Country Living
266,337
Country Living
125,353
Good Housekeeping
722,995
Good Housekeeping
280,885
Woman’s Day
536,994
Woman’s Day
215,208
COMBINED
1,526,326
COMBINED
621,446
CENTRAL & EAST CANADA
COMBINED 129,968
INTERNATIONAL, PERSONNEL,
OVERSEAS POSSESSIONS,
AND OTHER
COMBINED CENTRAL
NORTHEAST
Country Living
314,551
Country Living 314,226
Good Housekeeping
778,432
Good Housekeeping
936,029
Woman’s Day
576,513
Woman’s Day
787,411
COMBINED
1,669,496
COMBINED
2,037,666
MIDWEST
35,022
DIGITAL (REPLICA EDITION)
Country Living 34,477
Good Housekeeping
29,696
Woman’s Day
36,124
COMBINED
100,297
SOUTH ATLANTIC
Country Living
292,436
Country Living
240,243
Good Housekeeping
782,460
Good Housekeeping
717,920
Woman’s Day
624,033
Woman’s Day
552,390
COMBINED
1,698,929
COMBINED
1,510,553
TOTAL
COMB
INE
CIRCU
LATION D
:
9,329,
703
WA
MT
ND
OR
ID
NH
SD
NY
WI
MI
WY
CA
PA
NE
UT
OH
IL
AZ
WV
MO
NM
NJ
MD
NC
TN
AR
SC
MS
TX
VA
KY
OK
RI
DE
IN
CO
KS
MA
CT
IA
NV
ME
VT
MN
AL
GA
LA
FL
Source: AAM June 2014
*Data based on Country Living’s April 2014 issue,
Good Housekeeping’s April 2014 issue, and
Woman’s Day’s April 2014 issue.
For more information, contact your Account Manager.
10/23/14
WA
MT
ND
OR
ID
2015 Regional Gross Rates
NH
SD
NY
WI
MI
WY
CA
The following issues feature
travel sections:
• March 2015
• April 2015
• May 2015
• October 2015
PA
NE
UT
OH
IL
WV
MO
NJ
MD
NC
TN
AR
SC
MS
TX
VA
KY
OK
NM
RI
DE
IN
CO
KS
AZ
MA
CT
IA
NV
ME
VT
MN
AL
GA
LA
FL
Regional fractional ads are only
permitted in travel sections.
The following rates apply:
WEST &
WEST CANADA
CENTRAL
MIDWEST
SOUTHEAST
CENTRAL
NORTHEAST
SOUTH
ATLANTIC
3 MAGAZINE BUY
P4C
$33,020 $36,110 $36,745 $13,440 $50,670 $32,675
1/2 P4C
$17,335
$18,960 $19,290 $7,055 $26,600
$17,155
1/3rd
$12,110 $13,240 $13,475 $4,930
$18,580 $11,980
1/6th$6,330 $6,925$7,040 $2,575$9,710$6,265
COUNTRY LIVING
P4C
$7,205
$8,505 $7,905 $3,390
$9,770 $6,495
1/2 P4C$3,785$4,470 $4,150$1,775$5,130$3,410
1/3rd$2,645$3,120$2,895 $1,240$3,580$2,385
1/6th$1,380$1,635$1,515$650 $1,870 $1,245
GOOD HOUSEKEEPING
P4C$19,550 $20,045$21,155$6,960$29,105$19,410
1/2 P4C$10,260$10,525$11,105$3,655 $15,280 $10,190
1/3rd$7,170 $7,350$7,755 $2,550$10,675 $7,120
1/6th$3,740 $3,845 $4,055$1,335$5,580$3,720
WOMAN’S DAY
P4C
$14,520 $15,590 $16,870 $5,820
$24,485 $14,935
1/2 P4C$7,620$8,185$8,855$3,055$12,855
$7,840
1/3rd$5,325 $5,715 $6,185$2,130 $8,980$5,475
1/6th$2,780 $2,985$3,235$1,115$4,695$2,865
For more information, contact your Account Manager.
10/23/14
2015 HWTG Closing & On-Sale Dates
ISSUE
CLOSING ON-SALE DATES
January
10/08/14
N/A* 12/16/1412/16/14
February
11/07/14
01/06/1501/20/151/13/15
March
12/05/14
02/03/1502/17/152/10/15
April 01/06/15 03/03/15
03/17/15
03/10/15
May 02/09/15
04/07/1504/21/1504/14/15
June 03/09/15 05/19/15
05/19/15
05/12/15
July
04/06/15
06/23/1506/16/156/30/15
August 05/08/15 N/A* September 06/05/15 08/04/15 8/18/15
8/11/15
October 07/06/15 09/01/15 9/15/15
9/8/15
November 08/07/15 10/06/15 10/20/15 10/13/15
December 09/07/15
11/17/1511/17/1511/24/15
07/21/15N/A
Country Living runs a double issue in July/August. Beginning in 2015, Woman’s Day will run double
issues in July/August and December/January (2016).
For more information, contact your Account Manager.
advertisement
GREAT getaways GUIDE
FREE
TRA
INFOR VEL
MATIO
N
greatgetawaysguide.com
To start planning your next vacation, request
free information from the travel destinations below in one of these ways:
COMPLETE accompanying Business Reply Card • CALL 1-877-232-8236
VISIT greatgetawaysguide.com • FAX to 1-800-571-7730
(to fax, circle destinations of interest; include cover sheet with name and mailing address)
FEATURED DESTINATIONS
1 Alabama Gulf Shores
Find everything your family needs from
32 miles of sugar-white sand beaches,
fresh seafood, and endless family fun.
Reader Service Program Overview:
Great Getaways Guide
2 There’s Only One Kentucky
Request your free visitor’s guide of
adventures you can’t find anywhere else.
3 Take a Tour of Texas
Texas...It’s like a whole other country
that’s miles away from ordinary. Plan
your trip at TravelTex.com and pick up
your FREE Texas State Travel Guide.
ALASKA
4 Alaska Tourism
5 Alaska Railroad
IDAHO
6 Idaho Travel Council
KENTUCKY
7 Bardstown-Nelson County
Tourist & Convention Commission
8 Bowling Green Area CVB
9 Danville/Boyle County
Convention and Visitors Bureau
10 Elizabethtown
11 Harrodsburg
12 Kentucky Southern
Shorelines Region
13 Kentucky’s Caves, Lakes &
Corvettes
14 Lake Barkley Tourism
15 Lexington CVB
16 Lexington’s Bluegrass Region
17 North Kentucky River Region
18 Richmond
19 Visit Eastern Kentucky!
MARYLAND
20 Conference and Visitors Bureau
of Montgomery County
NEW YORK
22 Erie Canal Boat Charters
NORTH CAROLINA
23 The Outer Banks of North Carolina
PENNSYLVANIA
24 Central PA
25 Gettysburg
TENNESSEE
26 Cleveland/Bradley County CVB
27 Elvis Presley’s Graceland
28 Pigeon Forge
29 Upper Cumberland Tourism
TRAVEL EXPERIENCES
30 Go RVing
VIRGINIA
31 Chesapeake Bay Bridge-Tunnel
32 Jamestown Settlement &
Yorktown Victory Center
33 Newport News Tourism
34 Stay & Play Stauton
35 Thomas Jefferson’s Poplar Forest
36 Virginia Tourism
37 Virginia Beach
38 Woodrow Wilson
Presidential Library
NEBRASKA
21 Nebraska Tourism
ENTER for your chance to WIN a vacation package from Tennessee today!
Country Living, Good Housekeeping, and Woman’s Day have come together to create
Great Getaways Guide, a reader service program that runs across all three brands.
Designed to engage our nearly 50 million readers, participation in Great
Getaways Guide will build awareness and generate qualified leads for advertisers.
Shake away those winter blues in Tennessee with a girlfriends’ getaway to the Smokies. Grab the girls
and relax and unwind with spa, shopping, and a little sparkle. In other words, plenty of pampering.
Go to GreatGetawaysGuide.com starting March 28th, for a chance to WIN!
Enter the “Add Sparkle to Your Spring with Tennessee and JTV” sweepstakes at www.tnvacation.com. No purchase is necessary to win the
sweepstakes sponsored by Jewelry TV (“JTV”) and the Tennessee Department of Tourist Development beginning on Thursday, March 28, 2013
at 12:01 pm (CT) and ending on Thursday, May 2, 2013 at 11:59 am (CT). Entrants must be 21 years of age at the time of entry, a legal resident
of the United States and shall be subject to the complete official rules of the sweepstakes
available at www.tnvacation.com.
READER SERVICE PROGRAM DETAILS
In-Magazine:
The Great Getaways Guide reader service page will run in all three magazines,
coinciding with each magazine’s regional travel section.
2015 Schedule:
March, April, May, and October
BRC: A BRC runs adjacent to the Great Getaways Guide page, coinciding with each
magazine’s regional travel section.
Online: All three in-magazine reader service pages drive traffic to
GreatGetawaysGuide.com, where readers can learn more about the travel advertisers,
request information, and enter sweepstakes.
ADDED VALUE OPPORTUNITIES
The Great Getaways Guide reader service program provides a variety of opportunities
for participating travel advertisers. Paging commitments apply.
Standard Listing: Advertiser name is included in-magazine and online, allowing
readers to request more information.
Featured Destination: Additional in-magazine and online exposure above our other
advertisers, increasing awareness and driving more leads.
Sweepstakes Sponsorship: An advertiser’s sweepstakes is promoted with a large
promotional call out in-magazine and online, garnering significant leads for the
advertising sponsor.
Co-Op Partnerships: Advertiser’s participating co-op partners will receive a
Standard Listing within the magazine in which they are running, as well as inclusion within
a travel BRC already scheduled to run.
Source: GfK MRI Spring 2014, Adults 18+
GreatGetawaysGuide.com
For more information, contact your Account Manager.
Great Getaways Guide
Lead Delivery & Promotional Channels
advertisement
GREAT getaways GUIDE
FREE
TRA
INFOR VEL
MATIO
N
greatgetawaysguide.com
To start planning your next vacation, request
free information from the travel destinations below in one of these ways:
COMPLETE accompanying Business Reply Card • CALL 1-877-232-8236
VISIT greatgetawaysguide.com • FAX to 1-800-571-7730
(to fax, circle destinations of interest; include cover sheet with name and mailing address)
FEATURED DESTINATIONS
1 Alabama Gulf Shores
Find everything your family needs from
32 miles of sugar-white sand beaches,
fresh seafood, and endless family fun.
2 There’s Only One Kentucky
Request your free visitor’s guide of
adventures you can’t find anywhere else.
3 Take a Tour of Texas
Texas...It’s like a whole other country
that’s miles away from ordinary. Plan
your trip at TravelTex.com and pick up
your FREE Texas State Travel Guide.
ALASKA
4 Alaska Tourism
5 Alaska Railroad
IDAHO
6 Idaho Travel Council
KENTUCKY
7 Bardstown-Nelson County
Tourist & Convention Commission
8 Bowling Green Area CVB
9 Danville/Boyle County
Convention and Visitors Bureau
10 Elizabethtown
11 Harrodsburg
12 Kentucky Southern
Shorelines Region
13 Kentucky’s Caves, Lakes &
Corvettes
14 Lake Barkley Tourism
15 Lexington CVB
16 Lexington’s Bluegrass Region
17 North Kentucky River Region
18 Richmond
19 Visit Eastern Kentucky!
MARYLAND
20 Conference and Visitors Bureau
of Montgomery County
NEW YORK
22 Erie Canal Boat Charters
NORTH CAROLINA
23 The Outer Banks of North Carolina
PENNSYLVANIA
24 Central PA
25 Gettysburg
TENNESSEE
26 Cleveland/Bradley County CVB
27 Elvis Presley’s Graceland
28 Pigeon Forge
29 Upper Cumberland Tourism
TRAVEL EXPERIENCES
30 Go RVing
VIRGINIA
31 Chesapeake Bay Bridge-Tunnel
32 Jamestown Settlement &
Yorktown Victory Center
33 Newport News Tourism
34 Stay & Play Stauton
35 Thomas Jefferson’s Poplar Forest
36 Virginia Tourism
37 Virginia Beach
38 Woodrow Wilson
Presidential Library
NEBRASKA
21 Nebraska Tourism
ENTER for your chance to WIN a vacation package from Tennessee today!
Shake away those winter blues in Tennessee with a girlfriends’ getaway to the Smokies. Grab the girls
and relax and unwind with spa, shopping, and a little sparkle. In other words, plenty of pampering.
Go to GreatGetawaysGuide.com starting March 28th, for a chance to WIN!
Enter the “Add Sparkle to Your Spring with Tennessee and JTV” sweepstakes at www.tnvacation.com. No purchase is necessary to win the
sweepstakes sponsored by Jewelry TV (“JTV”) and the Tennessee Department of Tourist Development beginning on Thursday, March 28, 2013
at 12:01 pm (CT) and ending on Thursday, May 2, 2013 at 11:59 am (CT). Entrants must be 21 years of age at the time of entry, a legal resident
of the United States and shall be subject to the complete official rules of the sweepstakes
available at www.tnvacation.com.
great getaways guide
greatgetawaysguide.com
Custom sweepstakes
in-magazine Reader resource PAGE
online Reader resource website
In-magazine & Online
& BRc
DIGITAL
DIGITAL
Promotional banner ads
Promotional listings
on editorial websites
on promotional websites
For more information, contact your Account Manager.
Access a Mass Audience of Online Enthusiasts
The Hearst Women Travel Group reaches, on average, over 10 million unique visitors monthly,
delivering a mass online audience of women who are actively engaged with the websites.
CountryLiving.com, GoodHousekeeping.com, and WomansDay.com all deliver content from trusted
authorities, and each covers travel in an editorial voice that is unique to its individual brand and
audience. A digital campaign with Hearst Women’s Travel Group represents an opportunity to align
with these valued online environments.
Online
Combined Unique Visitors
Combined Page Views
10,119,603
67,599,000
Social Media
Facebook4,782,764
Twitter215,006
Pinterest900,246
Google+1,127,577
Online Opportunities
The Hearst Women’s Travel Group offers a wide array of digital packages.
• Geo-Targeted Digital Buys
• Travel Content Targeting
• Social Media
• Custom Advertorial Content
• Sweepstakes and Contests
• Videos
Source: Online: comScore, September 2014; Social Media: Combined Facebook and Twitter October 1, 2014
For more information, contact your Account Manager.
WOMAN’S DAY NOVEMBER 2014
Fun toys + giFts under $20
Shortcut
deSSertS &
super-quick
sides
VERY BERRY cOBBlER
Indulge!
anksgiving
T
without
gaining
a pound
Want to
pay
less?
How to ask
trIcks
8beauty
very
berry
cobbler
p.140
that turn back time
WOMANSDAY.cOM
NOVEMBER 2014
womansday.com
2015 Production Specs
SIZE
One-sixth vertical
2 3/8” x 4 5/8”2 1/8” x 4 1/4”2 3/16” x 4 5/8”
One-third vertical
2 3/8” x 9 7/16”2 1/8” x 8 5/8”2 3/16” x 9”
One-third square
5” x 4 15/16”4 3/8” x 4 1/4”
One-half horizontal
7 ½” x 4 5/8”6 5/8” x 4 1/4”6 7/8” x 4 7/16”
Full-page bleed
8 5/8” x 10 ¾”
8 1/8” x 10 ¾”
8” x 10 ¾”
Full-page non-bleed
7 7/8” x 10”
7 3/8” x 10”
7 1/4” x 10”
Full-page trim
8 3/8” x 10 ½”
7 7/8” x 10 ½”
7 3/4” x 10 ½”
4 ½” x 4 7/16”
For printing specification, please visit http://ads.hearst.com
Upload all materials to: http://ads.hearst.com
Acceptable file format: PDF/x-1a, 1 SWP proof
For more information, contact your Account Manager.
For production questions,
please reach out to the
following contact:
HEARST WOMEN’S
TRAVEL GROUP
Chris Hertwig
[email protected]
212.649.3290