2015
DIGITAL
MEDIA KIT
Waste360.com
+ Audience
+ 2015 Online Editorial
Calendar
+ Rates & Specs
+ Marketing Services
+ Contact Us
PG. 1
2015
DIGITAL
Grow with Waste360
MEDIA KIT
Our integrated marketing approach connects
you to the largest audience in the industry.
It’s All Growing
The concern for the environment, interest in waste management, recycling,
sustainability, waste conversion and energy generation which translates into BIG
opportunities for you.
Events
Online
WasteExpo
Waste360
Recycling Summit
Global Waste Management
Symposium
Investor Summit
Healthcare Waste Conference
Complimentary Channels
Marketing Services
Websites
eNewsletters
Tablets
Online Education
Mobile
White Papers
Reach Our Growing Waste360 Audience
Waste360 gives you unmatched access to the largest and most qualified buyers in
the solid waste, recycling and organics industry. You won’t need to go anywhere else
to get the most ROI from your valuable marketing dollars.
Grow With Us.
Our goal is simply to help you target this market—and grow! Learn more
about the integrated solutions we have that create opportunities, connections,
leads and ultimately more business for you...
American City & County
Fleet Owner
Other Penton Products and Services
Webinars
Research
SEO
Content Development
E-listening
PG. 2
2015
DIGITAL
Engage Waste360 Online Users 24/7/365.
MEDIA KIT
Our rich content draws readers and buyers and now’s your chance to reach them.
Waste360.com is the leading source for critical and timely news, trends, products and commentary on the most integral solid waste, recycling, organics
and sustainable industry topics. The entire industry relies on these insights to make their business decisions.
Wasteexpo.com is the destination site for anything and everything related to North America’s leading tradeshow—WasteExpo. With more than
12,000 participants and an integrated marketing campaign built around the event, tens of thousands of professionals visit wastexpo.com every month
to find suppliers, learn more about the event and be part of the event that puts them in the center of the waste and recycling industry.
Waste360.com and wasteexpo.com are the sites where you can invest your marketing dollars with confidence.
Your best prospects are going digital; be sure you’re there to reach them!

Site Traffic Overview
Total Network (Desktop and Mobile)
Avg. Monthly Page Views:
Check out the growth on waste360.com as a result of this trend…

50%
increase in
page views
115k
Avg. Monthly Unique Visitors: 43k
Avg. Time Spent Per Visit: 5.73
Plus, Waste360 gives our audience (and your message) daily relevancy…

73%
unique
visitors
6 minutes
Average time readers
spend on the site
Our digital audience is almost
double the size of any industry
print pub out there!
Waste360 eNewsletters hit
inboxes daily and have aboveaverage open rates of 30%+
What does this mean for you? Our rich digital content is drawing readers and buyers in at record numbers,
which means more eyes and more wallets for you!
PG. 3
2015
DIGITAL
Waste360 Demographics
MEDIA KIT
We make it easy, convenient, and cost-effective for you to engage with the industry’s largest pool of prospects from both the private and public
sector—motivated decision makers who are eager to find solutions for their waste and recycling challenges.
Waste 360 Reaches Key Decision Makers
Total-Market Circulation:
Every Segment You Need to Reach
Breakout of Qualified Circulation by Title 1
Qualified Circulation Breakout by Business/Industry 1
5%
3%
1%
50%
41%
Corporate Management (including
President, Owner,Partner, CEO, Chairman
of the Board and VP)
6%
8%
33%
7%
Waste Services Company
Consulting Engineering Firms
Government Officials
Waste Generators
Equipment Manufacturers
Distributors and Dealers
Legal Insurance & Financial
37%
4%
Waste360 allows you to reach ALL of
the top private sector companies in the
waste and recycling industry.*
Waste360 has
penetration into
100%
Financial & Sales Management (including CFO,
Treasurer, Controller, VP Sales and Purchasing
Director)
Engineering & Maintenance Management
(including Chief Engineer, Maintenance
Manager,Project Manager and Engineer)
Operations Management (For Private or Public
Sectors including Superintendent, Director or
Manager of Sanitation,Public Works, Facility or
Plant and other Department Heads)
Consultants
of the Top 100 Waste
CompaniesMore
(Yes, we reach them all!)
More than
50%
of these top 100
Waste Companies
Participate in WasteExpo
There’s no better place to spend your marketing
dollars than with us – where you’ll reach the entire
industry, including the top private sector companies
with money to spend on your solutions.
Sources :
1. June 2013 Waste360 BPA Worldwide Statement/May 2013. 2.Comparisons based upon June 2013 BPA Statements (Waste360, Waste and Recycling News, MSW Management).
3. 2012 Waste Age/Waste360 Reader Profile Study
PG. 4
2015
DIGITAL
2015 Online Editorial Calendar
MEDIA KIT
Waste360 targets a range of interesting and relevant topics daily and monthly. While we strive to identify several content areas ahead of
time to give contributors and advertisers a sense of what to expect, other topics are driven by recent news and trends. This means a given
month’s specific content makeup may shift to reflect the needs of our readership.
In 2015, look for different themes each day of the week with special content on each of those topics complementing our flow of news and analysis.
Monday
Tuesday
Wednesday
Thursday
Friday
Collection & Transfer
Landfills
Energy & Technology
Recycling & Organics
Industry Buzz
In addition, each month will have a special focus. Look for additional content and features in those months on the following.
January
February
March
April
Organics
Landfills
Safety
Waste-to-Energy
May
June
July
August
WasteExpo Preview
2015 Waste 100
Public Sector
2015 Truck & Body Report
September
October
November
December
Recycling
Management Best Practices
Fleets
Year-in-Review
PG. 5
2015
DIGITAL
Rates & Specs
MEDIA KIT
Waste360 e-Newsletters Circulation, open rates
The Waste360 eNewsletters deliver daily insights, have killer open rates, and put YOUR brand directly in front of buyers.
Waste360 Daily Wire
Waste360 Recycling Business
Open rate: 30.48% | Circulation: 26,554 | Ave. Click 5.68%
Open rate: 24.40% | Circulation: 29,950 | Ave. Click 3.56%
PLACEMENT
COST net/month
PLACEMENT
COST net/month
Position 1
$1,800/m
Position 1
$1,800/m
Position 2
$1,500/m
Position 2
$1,500/m
Position 3
$1,000/m
Position 3
$1,000/m
Position 4TH, 5TH, 6TH
$750/m
Position 4TH, 5TH, 6TH
$750/m
Top Vertical Tower
$1,800/m
Top Vertical Tower
$1,800/m
Second Vertical Tower
$1,000/m
Second Vertical Tower
$1,000/m
Unit Sizes : 468X60 banner with 40 words of copy
160X600 vertical tower, 10 words of copy
Unit Sizes : 468X60 banner with 40 words of copy
160X600 vertical tower, 10 words of copy
The Circular File
Open rate: 32.8% | Circulation: 14,603 | Ave. Click 1.28%
PLACEMENT
300X250 boombox
COST (1x deployment/month)
$1,200/m
MarketPlace - Launching Fall 2015
Circulation: 62,000+ | Frequency: Bi-weekly
PG. 6
2015
DIGITAL
Waste360.com Digital Advertising Info

MEDIA KIT
Site Traffic Overview
Total Network (Desktop and Mobile)
Avg. Monthly Page Views:
115k
Avg. Monthly Unique Visitors: 43k Avg. Time Spent Per Visit:
5.73
Website
PLACEMENT
COST net/month
Position 1: Leaderboard (728x90)
$60/m
Position 2: 300x250
$60/m
Position 3: 300x250
$50/m
Position 4: 728x90
$45/m
Interstitial
$3,500 per month
Corner Peelback ( 1 exclusive position)
$3,500 per month
Channel Sponsorship
$4,200 per month
PG. 7
Rates & Specs, Terms & Conditions
Effective January 2014
1. WEBSITE AD SPECIFICATIONS
a. Website Ad Positions & Dimensions:
728x90........................................................................Leaderboard
180x150.....................................................Navigation Drop Down
300x250.........................................................................Boom Box
b. Wallpaper Ad Requirements
Wallpaper ads (sometimes referred to as website skin ads)
allows an advertiser to brand the margins of a website for various
campaign durations. It can be served in conjunction with ROS banners
or with a sponsorship campaign to create the appearancethat site
or area is “owned” by the advertiser.
Option #1: Home Page Wallpaper Ads
Position: Home page
Availability: One advertiser per contracted period,
5,000 impressions minimum
Ad Size: Live area (per side): 160 pixels wide (minimum)
x 700 pixels deep
Special Instructions:
• Creative should be delivered as a single image, separated by 970 pixels
• Lead time: 10 days
• Maximum file size: 40k
• Accepted formats: Gif and jpeg
2015
DIGITAL
MEDIA KIT
Special Instructions:
• Creative should be delivered as a single image, separated
by 970 pixels
• Lead time: 10 days
• Maximum file size: 40k
• Accepted formats: Gif and jpeg
c. Navigation Drop Down Ad Specifications
Position: Channel run of site
Availability: One sponsor per channel, per month
Ad Size: 180 pixels wide x 150 pixels deep
Special Instructions
• No tags
• One click-through URL link
• Maximum file size: 40k
• Accepted formats: Gif and jpeg
d. Mobile Phone
300x50........................................................................Leaderboard
e. Tablet App
Full-Screen (Portrait mode: 768 x 980; Landscape mode:
1024 x 724; Maximum size: 160k)
Maximum Banner Size: 40k
Option #2: Channel Targeting Wallpaper Ads
Position: Channel run of site
Availability: One advertiser per channel, 5,000 impressions minimum
Banner Formats:
Currently Accepted: GIF, Animated GIF, JPEG, HTML, Flash,
Unicast, PointRoll, Eyeblaster, Enliven, Bluestreak, Motif.
Will Accept for Testing: DHTML, Audio, Real, Shoskeles.
Non-accepted Formats: Java, Java Applet, Video.
Ad Size: Live area (per side): 160 pixels wide (minimum)
x 700 pixels deep
Rich Media: All Rich Media must be accompanied by a standard
gif for use as fall back for non-rich media enabled browsers.
Standard turnaround time for Banners is 2 business days for
non-Rich Media and 5 business days for Rich Media. More may
be required for testing of new media formats. All Rich Media
must include a target=blank command that will launch a new
browser; this is especially important for any file with JavaScript
language. All enhanced content Rich Media (expanding window,
audio, etc.) must be user-initiated. Automatic play or preexpand
are not allowed.
HTML: The following guidelines must be observed: Penton
utilizes Javascript ad tags on its pages. HTML banners must be
constructed to work within these tags. HTML banners may either
call to the client’s server for component images or the component
images may be submitted along with the HTML code directly to
Penton. All component images must observe file size restriction
and total combined file size of component images should not
exceed maximum specified file sizes for the appropriate banner
size. In order for DART to track clicks on HTML banner with
a ‘form action’ field (such as pull down menus, or typed search
entry banners) you MUST use the form method=get and NOT
form method=post. Penton will then be able to track clicks
on your banner, though we may not be able to track clicks to
multiple URLs separately. <HTML> and <BODY> tags are not
required. If you need to use <BODY> for your formatting you
should substitute <TABLE> tags instead.
Flash: The following guidelines must be observed: If submitting
a Macromedia Flash banner you must supply both the compiled
swf file and backup gif. Penton uses DoubleClick DART to serve
its ads. DART is not able to track clicks on Flash banners without
modification to the code before the swf file is compiled. If you wish
Penton to be able to report on front-end clicks you must contact
your trafficker at Penton for the proper modification instructions
before you submit the Flash banner.
PointRoll: Testing period may be longer than stated 5 days. PointRoll
banners require a file to be uploaded to our servers and production
considerations may delay implementation. Expanded window should
be a maximum of 2.5x the original dimensions. Banners should
expand only in one direction (either vertical or horizontal).
PG. 8
Rates & Specs, Terms & Conditions
Effective January 2014
Pre-expand or auto-initiate audio banners are not allowed. All
enhanced content must be on mouse-over or click only, and must
discontinue on mouse-off.
Motif:
Penton accepts DoubleClick Motif and will traffic it as
internal redirect for DFP. Expanding ad formats should be a
maximum of 2.5x the original dimensions. Banners should expand
only in one direction (either vertical or horizontal). Any enhanced
content (audio, expanding banner, etc.) must be user-initiated only.
Unicast
2 MB maximum file size. 30 seconds maximum play time.
Must have visible close button.
File Sizes and Looping: (File size applies to direct upload/initial
load only, not redirect or polite downloads. Polite downloads may
be up to 100K after initial load. Looping and frames do not apply
to Flash):
Max File Size: 40k Max Frames: 4 Max Looping: 3 times
3rd Party Ad Serving: Penton will accept most 3rd Party Ad tags
including DART, Atlas, Bluestreak, and Mediafarm. All 3PAS must
be accompanied by anti- caching documentation.
b. Enewsletter Ad Positions & Dimensions:
Newsletters text sponsorships include 40 words of text, including
headline, plus linking URL. Logo and banner specs are as follows:
Banner Dimensions:
300x250.........................................................................Boom Box
Banner Format: GIF or JPEG files only. No Rich Media.
File Sizes and Looping:
Max File Size: 40k Max Frames: 4 Max Looping: 3 times
3rd Party Ad Serving: Penton will accept most 3rd Party Ad
tags. 3rd Party Ad tags for Enewsletters must be standard IMG
SRC and HREF tags only. All 3PAS must be accompanied by
anticaching documentation.
NOTE: Not all sizes are available on all Penton Web sites.
2015
DIGITAL
MEDIA KIT
Pleaseconfirm the exact size for each contracted unit with your sales
representative. Banner positions and static graphics specified may
not be available for all positions in all newsletters. Please verify the
allowed materials.
2. CORNER PEEL AD REQUIREMENTS
This format is designed to display in the upper right corner of the
Waste360.com website. (The website platform combined with the design
of the ad itself may play a part in precisely where a corner peel affixes to
a page. Some adjustment on the part of the agency/client may be necessary to have ad peel from a desired area or even to ensure the ad peels
“over” the body of the website.) The user can mouse-over or click on the
“peeled corner” to reveal the larger advertisement. This
unit must be provided as a third party ad tag and meet the specifications
below.
Specs and acceptable formats:
—Closed Size: Closed creative must be no larger than 125w x 125h
pixels and creative must start out closed
—Expanded Size: No larger than 600w x 600h pixels for optimal display
—Initiation: On mouse-over or on click
—Close button: Must be included, if peel does not automatically close
on mouse-off
—Audio: must be user-initiated
—Max initial file load: 40kb
—Max polite file load: 100kb
3. EBLAST (CUSTOM) REQUIREMENTS
a. Size: Maximum of 600 pixels wide by 400 pixels high;
50K limit
b. Generally an eblast is text only. If a graphic is included, the
total files size cannot exceed 50k.
in the same folder and link to the images in your HTML like
<img src=”sample.gif ” width=”468” height=”60”>. Do not use
cascading style sheets when creating your file. In-line styling is acceptable.
e. Graphic formats currently accepted: GIF, Animated GIF, and JPEG
(not accepting rich media at this time).
f. Provide the URLs that are included in your HTML, a subject line and
the company name as it should to appear in the from line.
g. Client must provide email suppression file (if they have one) of email
addresses from people that have opted-out of email communications
from the client. Waste360.com take this file and suppresses it
from our list so that no one who has opted out from communications
from the client will receive their promotional email (in compliance with
the CAN-SPAM Act). If the client doesn’t have one, and the client is
using their own insertion order and not a standard Waste360.
com insertion order, it is necessary to sign a third-party letter of
indemnification.
h. No eblast can be deployed without a suppression file, a signed
Waste360.com insertion order and a signed third-party letter
of indemnification on file.
4. EXPANDABLE AD UNIT REQUIREMENTS
This format is available in all in-page units. The advertisement expands
either in width or height (not both) when the user hovers over or clicks
on the ad. This unit must be provided as a third party ad tag and meet
the specifications below. Both the top 728x90 and the top 300x250
expand on this page.
Specs and acceptable formats:
— Max banner size: 40k initial; 100K polite download
— Max # of panels: 4
— Panel activation/closing: On mouse over or click with clear and
obvious “close” text
— Max panel expansion dimensions: In general, the expansion should
not exceed twice the original width or height. However, 300x250
units expanding to the left orright should not to exceed 500x250
c. Materials are due a minimum of 7 business days prior to email
deployment date.
d. Provide creative in final form. If you are hosting the images in
your HTML email, please verify that they are linked correctly.
If we are hosting the images, please provide the supporting files
separately, but be sure to provide HTML file with graphics linked
in relative format (i.e. put both the graphic files and HTML file)
PG. 9
2015
DIGITAL
Waste360 Marketing Services:
MEDIA KIT
There is an integrated solution for every budget and every marketing goal - allowing you to maximize your ROI while reaching solid waste,
recycling, and organics industry's decision makers. They rely on us for daily news and insights to inform their business decisions. Now, let us
turn this into a money-making opportunity for you as well.
Learn more about the integrated solutions we have that create opportunities, connections,leads and ultimately more business for you.


SmartReach – custom email programs
Webinars
White Papers



Infographics
MarketDigital
Research
Custom eNewsletters
Reach the industry’s
largest audience of buyers
24/7/365

Essential Guides
For more information on any of these programs please contact Renie Mayfield at:
(303) 998-9268 | [email protected]
PG. 10
2015
DIGITAL
Contact Us
MEDIA KIT
There is an integrated solution for every budget and every marketing goal - allowing you to maximize your ROI while reaching solid waste,
recycling, and organics industry's decision makers. They rely on us for daily news and insights to inform their business decisions. Now, let us
turn this into a money-making opportunity for you as well.
Learn more about the integrated solutions we have that create opportunities, connections,leads and ultimately more business for you...
Let
Lead Generation
Bringing you leads -- and
ultimately customers -is what we do best.
help your business grow!
Live Events
Meet buyers face-to-face
for an experience unlike
any other
Contact: Renie Mayfield
National Sales
(303) 998-9268
[email protected]
Marketing Services
Team up with a proven
partner who is focused
on results.
Digital
Reach the industry’s
largest audience of buyers
24/7/365
Contact Renie Today!
PG. 11