2015
ORLA
MEDIA
KIT
A PUBLICATION OF THE OREGON RESTAURANT & LOdGING ASSOCIATION | FEBRUARY 2014
CONNECTING WITH
CUSTOMERS
Marketing Continues to Evolve
in the Foodservice World.
also in this issue
Social Media’s Marketing Challenges
For Restaurants
Small Business Tax Cut
MARKETING TO YOUR
MILLENNIAL AUDIENCE
IRS Ruling on
Automatic Gratuities / Service Charges
OCTOBER
2011
Darrielle Sadle-Ruff, Owner
Salvador Molly’s, Portland
OregonRLA.org - 1
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OregonRLA
s
| Lodging New
1
ADVERTISING & SPONSORSHIP
OPPORTUNITIES
With a mission to advocate, educate and communicate,
ORLA is committed to creating and delivering the best industry-specific
content for foodservice and lodging members to engage in everyday.
ORLA IS YOUR PARTNER
FOR SUCCESS.
Oregon Restaurant & Lodging Association’s (ORLA) advertising and
sponsorship opportunities place your brand in front of 9,000 foodservice
establishments, 2,200 lodging properties, an employment base of 164,800, a
vast network of suppliers, purveyors, educators and those with interest in the
foodservice and lodging industry.
ORLA provides a diverse array of advertising and sponsorship mediums
from online advertising, print, e-newsletters, to event on-site signage and
collateral. Our dedicated business development team can assist you in
reaching your target audience with the right vehicle and message.
PRINTED PUBLICATIONS
 Main Ingredient  Lodging News  Lottery News 3
5
8
ONLINE ADVERTISEMENT
 OregonRLA.Org  ORLA Insider  Confidential Bulletin 10
11
11
SPONSORSHIP OPPORTUNITIES




Chairman’s Getaway Northwest Foodservice Show One Big Night Dinner & Auction Oregon ProStart High School
Culinary Championship  ORLA Convention  ORLA Open Golf Tournament  Taste Oregon 12
12
12
12
12
12
12
LET US HELP GROW YOUR BRAND
AWARENESS AND SALES
Contact Advertising Executive, Zack Williamson,
at [email protected] or 503.445.2234.
Note: All information within this document is subject to change.
2015 ORLA ADVERTISING & SPONSORSHIPS
11.05.2014
AD SALES | Contact Advertising Executive, Zack Williamson, at [email protected] or 503.445.2234.
SPONSORSHIPS | Contact ORLA’s Business Development Manager at [email protected] or 503.682.4422.
| OregonRLA.org | Page 2
MAIN INGREDIENT
Oregon’s Premiere Foodservice and Beverage
Industry Magazine
A PUBLICATION OF THE OREGON RESTAURANT & LOdGING ASSOCIATION | FEBRUARY 2014
Main Ingredient (MI) is widely regarded as one of the top trade
association magazines in the U.S. and receives high praise for its
production quality and timely topics. The MI is a bi-monthly
publication covering topics such as: multi-generations, social
marketing, trends and beverages while supplying informative
articles on legislative and operational issues that impact the
foodservice and beverage industry.
CONNECTING WITH
CUSTOMERS
Marketing Continues to Evolve
in the Foodservice World.
CIRCULATION: 10,000+ Reach 30,000+
also in this issue
Social Media’s Marketing Challenges
For Restaurants
READERSHIP DEMOGRAPHIC:
 Bar / Tavern
 Casual / Family Dining
 Fine Dining
 Lodging with Full Service Restaurants
 Purveyor / Supplier
 Quick Service / Fast Casual
Small Business Tax Cut
MARKETING TO YOUR
MILLENNIAL AUDIENCE
IRS Ruling on
Automatic Gratuities / Service Charges
Darrielle Sadle-Ruff, Owner
Salvador Molly’s, Portland
OregonRLA.org - 1
UNMATCHED TARGETED REACH:
 7,300+ establishments serving alcohol
 3,800+ restaurants with lottery products
 Businesses responsible for more than $6.7
billion in annual food and beverage sales
AD RATES:
A PUBLICATION OF THE OREGON RESTAURANT & LOdGING ASSOCIATION | JULY 2014
1x
2x
4x
6x
MEMBER / NON-MEMBER
MEMBER / NON-MEMBER
MEMBER / NON-MEMBER
MEMBER / NON-MEMBER
FULL PAGE
$1,874 / $2,249
$1,695 / $2,034
$1,605 / $1,926
$1,525 / $1,830
2/3 PAGE
$1,512 / $1,814
$1,370 / $1,644
$1,295 / $1,554
$1,230 / $1,476
1/2 PAGE
$1,255 / $1,506
$1,135 / $1,362
$1,075 / $1,290
$1,020 / $1,224
1/3 PAGE
$998 / $1,197
$905 / $1,086
$855 / $1,026
$810 / $972
1/4 PAGE
$882 / $1,058
$795 / $954
$755 / $906
$715 / $858
FULL PAGE PREMIUM PLACEMENT COLOR:
1x
2x
4x
6x
MEMBER / NON-MEMBER
MEMBER / NON-MEMBER
MEMBER / NON-MEMBER
MEMBER / NON-MEMBER
INSIDE FRONT COVER
$2,230 / $2,676
$2,120 / $2,544
$2,005 / $2,406
$1,910 / $2,292
FIRST INSIDE RIGHT
$2,140 / $2,568
$2,030 / $2,436
$1,925 / $2,310
$1,830 / $2,196
INSIDE BACK COVER
$2,025 / $2,430
$1,925 / $2,310
$1,826 / $2,191
$1,730 / $2,076
OUTSIDE BACK COVER
$2,365 / $2,838
$2,250 / $2,700
$2,130 / $2,556
$2,020 / $2,424
CENTER SPREAD
$4,460 / $5,352
$4,235 / $5,082
$4,015 / $4,818
$3,815 / $4,578
INSIDE SPREAD
$4,015 / $4,818
$3,815 / $4,578
$3,615 / $4,338
$3,435 / $4,122
2015 ORLA ADVERTISING & SPONSORSHIPS
ORLA’S PRODUCT AND RESOURCE DIRECTORY • 2014
OregonRLA.org - 1
SPECIAL ISSUE:
Annual Buyer’s Guide
This key reference tool is mailed directly
to more than 10,000 foodservice
purchasing decision makers. Don’t miss
this once-a-year opportunity!
11.05.2014
AD SALES | Contact Advertising Executive, Zack Williamson, at [email protected] or 503.445.2234.
SPONSORSHIPS | Contact ORLA’s Business Development Manager at [email protected] or 503.682.4422.
| OregonRLA.org | Page 3
MAIN INGREDIENT
2015 Editorial Focus Descriptions
(ad space closes / ad materials due)
JAN/FEB (11.24.14 / 12.1.14)
 Recruit & Retain
The restaurant industry alone provides work for more than 9%
of those employed in Oregon. Yet turnover continues to be a
challenge. We take a look at recruiting and retention strategies that
mitigate that turnover and support talent development.
MAR/APR (1.26.15 / 2.2.15)
 Marketing with Social & Mobile
The digital marketing landscape continues to evolve with video,
social, and mobile outpacing all else. See how the restaurant
industry uses these mediums to boost customer engagement and
ultimately drive ROI.
 Special Interest: Restaurant Industry Forecast
 Bonus Distribution: Oregon Governor’s Conference
MAY/JUN (3.30.15 / 4.6.15)
 Beverage Issue: Oregon Growlers
Oregon ranks #1 in the U.S. in breweries per capita and it’s
estimated that 53% percent of all draft beer consumed in Oregon
is brewed in the state. Restaurants are tapping into this trend with
expanded offerings in growler fills.
JUL/AUG (5.22.15 / 6.1.15)
 Buyer’s Guide
This comprehensive resource of products and services showcases
suppliers for the restaurant and lodging industry with a yearlong
shelf life.
SEP/OCT (7.27.15 / 8.3.15)
 An Industry of Philanthropy
It’s estimated that 90% of restaurants are philanthropic. We profile
industry members who go the extra mile in supporting their local
communities.
 Special Section: 2015 Legislative Session Report
NOV/DEC (9.28.15 / 10.5.15)
 Back to the Future
Running a restaurant takes a lot of labor and know-how to be
successful. We ask established restaurateurs what advice they have
for the next generation of operators. If they knew then what they
know now, how different could the outcome be?
2015 ORLA ADVERTISING & SPONSORSHIPS
11.05.2014
AD SALES | Contact Advertising Executive, Zack Williamson, at [email protected] or 503.445.2234.
SPONSORSHIPS | Contact ORLA’s Business Development Manager at [email protected] or 503.682.4422.
| OregonRLA.org | Page 4
LODGING NEWS
Oregon’s Only Lodging Industry Magazine
ORLA’s nationally-recognized Lodging News continues to set
the standard for lodging association publications with timely
and informative topics, industry data, pertinent resources
and comprehensive coverage on hot topics. This bi-monthly
publication targets over 3,000 lodging industry professionals
and related businesses. Lodging News readership values the
publication’s content and advertising as a useful resource when
making purchasing decisions.
DECEMBER 2011
CIRCULATION: 3,000+ Reach 7,000+
TREASURE
IN TOURISM
READERSHIP DEMOGRAPHIC:
 Bed & Breakfasts
 Hotels / Motels
 Purveyors / Suppliers
 Resorts
 RV Parks
 Vacation Rentals
Destination Marketing Organization
Efforts Paying Dividends
Lodging
Lodging Taxes
Taxes Fund
Fund Tourism
Tourism
2012:
2012: PORTLAND
PORTLAND AND
AND THE
THE U.S.
U.S.
SHOW
SHOW GROWTH
GROWTH IN
IN LODGING
LODGING
OregonRLA.ORG
| Lodging News
1
The Heathman Hotel, Travel Portland/ John Valls
UNMATCHED TARGETED REACH:
 Every lodging property in Oregon
 An industry employing 24,700 Oregonians
 Businesses responsible for more than $1.3
billion in annual sales
AD RATES:
1x
2x
4x
6x
MEMBER / NON-MEMBER
MEMBER / NON-MEMBER
MEMBER / NON-MEMBER
MEMBER / NON-MEMBER
FULL PAGE
$735 / $882
$665 / $798
$630 / $756
$595 / $714
2/3 PAGE
$525 / $630
$475 / $570
$450 / $540
$425 / $510
1/2 PAGE
$470 / $565
$426 / $511
$403 / $484
$381 / $457
1/3 PAGE
$376 / $452
$340 / $408
$323 / $388
$305 / $366
1/4 PAGE
$256 / $308
$232 / $278
$219 / $263
ORLA’S PRODUCT AND RESOURCE DIRECTORY • 2014
SEE ALSO
BALLOT MEASURE
PREVIEW
Marketing with Video
Forecasting Potential
Legislation in 2015
$207 / $248
FULL PAGE PREMIUM PLACEMENT COLOR:
1x
2x
4x
6x
MEMBER / NON-MEMBER
MEMBER / NON-MEMBER
MEMBER / NON-MEMBER
MEMBER / NON-MEMBER
INSIDE FRONT COVER
$840 / $1,008
$798 / $958
$756 / $907
$714 / $857
FIRST INSIDE RIGHT
$875 / $1,050
$831 / $997
$788 / $946
$744 / $893
INSIDE BACK COVER
$840 / $1,008
$798 / $958
$756 / $907
$714 / $857
OUTSIDE BACK COVER
$910 / $1,092
$865 / $1,038
$819 / $983
$774 / $929
CENTER SPREAD
$1,750 / $2,100
$1,663 / $1,996
$1,575 / $1,890
$1,488 / $1,786
INSIDE SPREAD
$1,610 / $1,932
$1,530 / $1,836
$1,449 / $1,739
$1,369 / $1,642
2015 ORLA ADVERTISING & SPONSORSHIPS
AUGUST / SEPTEMBER 2014
OregonRLA.ORG
| Lodging News 1
SPECIAL ISSUE:
Annual Buyer’s Guide
This key reference tool is mailed directly to
more than 3,000 industry decision makers
and has a shelf life of twelve months for yearround exposure. Don’t miss this once-a-year
opportunity!
11.05.2014
AD SALES | Contact Advertising Executive, Zack Williamson, at [email protected] or 503.445.2234.
SPONSORSHIPS | Contact ORLA’s Business Development Manager at [email protected] or 503.682.4422.
| OregonRLA.org | Page 5
LODGING NEWS
2015 Editorial Focus Descriptions
(ad space closes / ad materials due)
FEB/MAR (12.29.14 / 1.5.15)
 Social Media Marketing
Video, user-generated content, social media and apps are key
drivers to increasing conversions, consumer engagement, and
loyalty.
APR/MAY (2.23.15 / 3.2.15)
 Wine Tourism
A burgeoning segment of the travel industry, wine tourism
is showing tremendous growth in Oregon with marketing
opportunities for all segments of accommodations to engage.
 Bonus Distribution: Oregon Governor’s Conference
JUN/JUL (4.27.15 / 5.4.15)
 Diversity in the Lodging Business
Diversity in hotel ownership and management is critical to
the growth of the lodging industry and cultivating our future
generations’ leaders.
 Special Interest: Women in Hospitality
AUG/SEP (6.29.15 / 7.6.15)
 F&B Trends
Food and beverage sales account for roughly 30% of full-service
hotel revenue. Whether a profit center or loss leader, revenue
managers see F&B as an important asset.
 Special Section: Buyer’s Guide
This comprehensive resource of products and services showcases
suppliers for the restaurant and lodging industry with a yearlong
shelf life.
 Special Section: Legislative Session Report
OCT/NOV (8.27.15 / 9.3.15)
 Minimizing Risks in Hospitality
The hospitality industry is exposed to risk through many different
sources including data breach, service animals, and guest privacy
issues.
DEC/JAN (10.26.15 / 11.2.15)
 Hotel Room Trends
From boutique to branded, luxury to lifestyle, hotels are seeking
the competitive edge and enhancing the room experience with
more than just the latest amenities and technology.
 Special Interest: Pipeline Report in Oregon
2015 ORLA ADVERTISING & SPONSORSHIPS
11.05.2014
AD SALES | Contact Advertising Executive, Zack Williamson, at [email protected] or 503.445.2234.
SPONSORSHIPS | Contact ORLA’s Business Development Manager at [email protected] or 503.682.4422.
| OregonRLA.org | Page 6
ARTICLE SUBMISSIONS
Guidelines for submission to Main Ingredient and Lodging News
We welcome industry members’ submissions of news and information relevant to the restaurant and
lodging industry in Oregon. You are invited to share your expertise and perspective following the
guidelines below for submitting an article. Please note, we do not publish press releases submitted.
The criteria outlined below in no way guarantees your submission will be published at all, or that a
submission will appear in any particular issue. The submission should satisfy the criteria, but is entirely
subject to editing for length and content.
 The submission should cover an issue, product or service of relevance to the Oregon restaurant and
lodging industry, disseminating information for the betterment of the industry.
 The article should be written in an objective fashion (not self-serving). Submissions which excessively
quote or include biographical or gratuitous company information, or which draw specific attention
to the company submitting the article rather than the issue at hand, are subject to removal or
rewording of such content. Print advertising is available for promotional efforts.
 The submission length of 500-1000 words is preferred. Artwork and/or photos are also
recommended as they enhance readership. Appropriate photo releases may be required if the
photo(s) include individuals or copyrighted material or trademarked products. Images must be print
resolution and saved at 300 DPI in either jpg, eps or tif format. Do not embed images in submitted
document.
 To be considered for placement, articles submitted must fit monthly editorial theme, check media
kits for topics. All articles must be written in magazine article format, press release styled submissions
will not be published.
 Articles (must include a header and subhead) and be reasonable in length. The article may be bylined,
and a short bio may be supplied with the submission. Contact information (website and/or email
only) is allowable.
 Articles should be easy reads. While an article’s subject matter may be complex, the writing style and
presentation of information and/or ideas should be clear and deliberate.
 Articles should embrace a standard of excellence. The overall aim should be to present information
utilizing very professional literary and grammatical standards. All articles are reviewed, proof read
and wherever necessary edited to meet ORLA standards.
 As much as possible, the author should have a demonstrated knowledge of subject matter.
To submit an article for consideration in any of ORLA’s communication vehicles please email the editor,
[email protected].
2015 ORLA ADVERTISING & SPONSORSHIPS
11.05.2014
AD SALES | Contact Advertising Executive, Zack Williamson, at [email protected] or 503.445.2234.
SPONSORSHIPS | Contact ORLA’s Business Development Manager at [email protected] or 503.682.4422.
| OregonRLA.org | Page 7
Your Information Source For Current Lottery Issues | Winter - 2013
A PUBLICATION OF THE OREGON RESTAURANT & LODGING ASSOCIATION
Changes to Lottery Commission Makeup
LOTTERY NEWS
A quarterly print newsletter focusing on the latest lottery-related
news and issues, delivered to all lottery retailers in Oregon. If
you need to get in front of Oregon lottery operators, this is your
targeted publication.
GOVERNMENT AFFAIRS TEAM:
Coid
& CEO
@OregonRLA.org
y
ident of Government Affairs
OregonRLA.org
Vries
of Public Affairs
@OregonRLA.org
Expect several attacks on the Lottery this
Legislative Session, which will convene in
February 2013. The sleeper issue will be a
legislative change to alter the makeup of the
Lottery Commission. Oregon has a unique
form of state agency government led by
citizen commissions. Some agencies have
large commissions made up of more than 10
people, while others have small commissions,
which only have five commissioners.
Hamstreet
Coordinator
p & Government Affairs
[email protected]
TISING:
s
usiness Development Manager
4422 or [email protected]
OregonRLA.org
The Oregon Lottery, Department of
Transportation, and Department of
Environmental Quality all have five person
commissions to develop rules for the agency.
503.682.4422 | 800.462.0619
Oregon statutes determine the makeup
of these commissions, with the intent of
allowing five neutral citizens to judge what
is best for the public. Some members of the
Legislature do not a support the neutral
commission policy and want to require
certain types of people on the commissions.
For example, there is a movement to add a
gaming addiction counselor to the Lottery
Commission. As you know, one of the
Lottery Commission’s jobs is to develop and
promote Lottery games. However, promoting
lottery games will become a difficult task for
someone who does not approve of gaming.
Yet, adding a gambling addiction person
to the Lottery Commission will serve as a
means of limiting gaming in Oregon.
It is understandable that there are citizens in
Oregon who do not like gaming. However,
despite the Legislature’s opposition to
gaming, it has little problem spending the
one percent of gaming addiction dollars to
balance the general fund. Adding a biased
point of view to the Commission will only
make it more difficult for the Lottery to its
job – that is, to maximize revenue for valued
state programs.
So, watch for a lot of these “sleeper” bills
heading our way this Session.

SPRING: March | Ad space closes: 2.9.15

SUMMER: June | Ad space closes: 5.11.15

FALL: September | Ad space closes: 8.10.15

WINTER: December | Ad space closes: 11.9.15
Your Information Source For Current Lottery Issues | Summer 2013
A PUBLICATION OF THE OREGON RESTAURANT & LODGING ASSOCIATION
2013 LEGISLATIVE RECAP
Upon reviewing various bills proposed during the 2013 Legislative Session,
several stand out as bills that would have directly harmed the industry.
video retailers do a majority of the Keno sales
in Oregon. The game is not a favorite among
retailers, but the Lottery tries to persuade retail
partners to become “full service” retailers and
provide all of the Oregon Lottery products.
The other “traditional lottery” games that
video retailers do very little of are the ones
generally found in grocery stores.
The 50 Percent Revenue Bill
House Speaker Tina Kotek (D-Portland)
introduced a bill that would have deemed an
establishment that is a lottery retailer to be
a “casino” when 50 percent or more of the
establishment’s net income is, or is projected
to be, derived from the sale of tickets or
shares in lottery games. HB 2007 contained
no definition of net income. The Speaker’s
goal was to close, or at least limit, the amount
of deli establishments on Hayden Island.
However, the bill was far too overreaching,
and the Speaker realized this system might
cause problems in many other areas beyond
the Portland city limits. Therefore, HB 2007
died in committee.
If HB 2007 had passed, it would most likely
have led to a sharp decrease in Keno sales,
because most large volume retailers would
eliminate the traditional games to reduce
their risk. Keno is the second largest revenue
producer in the Oregon Lottery games and
ORTANT
CONTRACT
OTIATION
TION INSIDE!
e Lottery what
s to you!
egon Lottery forum in September
he Commissioners, details inside.
AD RATES:
to impact lottery deli establishments, but
this rate structure impacted average lottery
retailers the most. ORLA opposed HB 3215,
which died in committee.
Everyone is looking for more revenue, and
the Lottery clearly has a way to produce more
by combining their “two option” system into
a blended tier system. Fixing the current rate
structure is a solution to maximize revenue,
and no one has to get “punished” in doing
so. Cutting commissions and machines in
the field would have been a real gamble.
The Oregon Lottery system is complex and
has been changing over the years; attempts
to apply “simple” percentages in changing
market conditions can have bigger costs than
just one targeted area. The lottery passed a
rule to prevent the “Hayden Island” problem Protection Against
from happening again, and it will close stores
when the contract runs out. Consumers, Seizure of Gray Machines
however, will still be on the Island purchasing The legislature passed HB 2603, which
cigarettes, which are about $1.87 cheaper declared that if any device is seized by a law
a pack, from convenience stores and liquor enforcement agency, based on a contention
from the OLCC store; Hayden Island laws that the device is a gray machine, and a
motion for return or restoration of the device
do not change market shifts, they just reduce Your
Information
Source
For Current
Lottery
is filed
under ORS
133.633,
the burden
of Issues | Summer - 2014
jobs and state revenue.
A PUBLICATION
OFthe
THE
OREGON
RESTAURANT
& LODGING ASSOCIATION
proof is on
State
to establish
that the
device is in fact a gray machine. The goal of
18 Percent Retailer
this bill is to assure establishments see the
return of their legal machines, if improperly
Commission Rates
Freshman Representative Ben Unger seized.
(D-Hillsboro) introduced HB 3215 that
would limit the compensation of video lottery
game retailers to a specified percentage of net
receipts from video lottery games. The bill
created a two-tier rate structure for a small
amount of proceeds at 33 percent for the
first $30,000 in sales, and then set an abrupt
drop to 18 percent for all sales over $30,000.
Representative Unger said his intent was
ORLA GOVERNMENT
AFFAIRS TEAM:
Steve McCoid
President & CEO
[email protected]
Bill Perry
Vice President of Government Affairs
[email protected]
IMPORTANT
LOTTERY CONTRACT
NEGOTIATION
INFORMATION INSIDE!
1x
2x
4x
MEMBER / NON-MEMBER
MEMBER / NON-MEMBER
MEMBER / NON-MEMBER
FULL PAGE
$630 / $756
$567 / $724.50
$535.50 / $693
3/4 PAGE
$504 / $604.80
$453.60 / $579.60
$428.40 / $554.40
2/3 PAGE
$450 / $540
$405 / $517.50
$382.50 / $495
1/2 PAGE
$403 / $483.60
$362.70 / $463.45
$342.55 / $443.30
1/3 PAGE
$323 / $387.60
$290.70 / $371.45
$274.55 / $355.30
1/4 PAGE
$219 / $262.80
$197.10 / $251.85
$186.15 / $240.90
Note: Publication is printed 2-color
Glenda Hamstreet
Executive Coordinator
Leadership & Government Affairs
[email protected]
ADVERTISING:
Lea Ennis
ORLA Business Development Manager
503.682.4422 or [email protected]
tio
OregonRLA.org
503.682.4422 | 800.462.0619
2015 ORLA ADVERTISING & SPONSORSHIPS
11.05.2014
AD SALES | Contact Advertising Executive, Zack Williamson, at [email protected] or 503.445.2234.
SPONSORSHIPS | Contact ORLA’s Business Development Manager at [email protected] or 503.682.4422.
| OregonRLA.org | Page 8
PRINT ADVERTISING
SPECIFICATIONS
WIDTH
DEPTH
FULL PAGE
7.5”
10”
FULL PAGE BLEED*
8.75”
11.25”
2/3 PAGE VERTICAL
4.9375”
10”
1/2 PAGE HORIZONTAL
7.5”
4.75”
1/2 PAGE VERTICAL
3.5”
10”
1/3 PAGE HORIZONTAL
7.5”
3.0625”
1/3 PAGE VERTICAL
2.33”
10”
1/4 PAGE
3.5”
4.75”
Full Page
Full Page Bleed
2/3 Page
Vertical
* TRIM SIZE = 8 1/2” x 11”
(Back cover is bleed only.)
NOTE: Spread ads (full bleed)
should be built as two separate
full page bleed ads so each
extends 1/8” beyond document
size, or 8 3/4” x 11 1/4”.
Also available: card blow-ins, card
stitch-ins, and poly-bag. For more
information contact Advertising
Executive, Zack Williamson, at
[email protected] or 503.445.2234.
1/3
Page
Vertical
1/2 Page
Vertical
1/2 Page
Horizontal
1/4 Page
1/3 Page
Horizontal
FILE FORMAT:
High resolution, print optimized PDFs are preferred. In all formats, fonts (printer and
screen) and graphics must be included (no OPI data), along with a final laser proof for
comparisons.
• Payment is due within 15 business days of invoice date.
Copies of ads provided with invoice upon request. • Firsttime advertisers may be required payment in advance
with ad or prior credit approval. • Cancellation
RESOLUTION:
Size and rotate graphics within original application before placement into ad. Line artwork
should be 1200 dpi. Color and grayscale photos should be 300 dpi.
reservation closing date for that issue. Premium
placement ads (cover locations, spreads, etc.) are
noncancelable. • ORLA reserves the right to refuse or
reject any advertising considered objectionable due to
wording or appearance. • Submission of materials is the
responsibility of the advertiser. When materials are not
received by the due date the last insertion will be repeated
(if not dated in any way). • Ads and related materials will
not be returned unless specifically requested at the time
the insertion is placed.
COLORS & GRAPHICS:
Avoid using white boxes to eliminate objects. Remove unwanted objects within original
application. Convert all RGB and Pantone colors to CMYK. Eliminate unused colors from
color palette. Same-colored objects and text must be named and defined exactly. Line weight
should be at a minimum of .5 point (not hairline).
ADVERTISING POLICY:
of advertising cannot be accepted after ad
2015 ORLA ADVERTISING & SPONSORSHIPS
11.05.2014
AD SALES | Contact Advertising Executive, Zack Williamson, at [email protected] or 503.445.2234.
SPONSORSHIPS | Contact ORLA’s Business Development Manager at [email protected] or 503.682.4422.
| OregonRLA.org | Page 9
OREGONRLA.ORG
The Resource for the Oregon Restaurant and Lodging Industry
ORLA’s website OregonRLA.org is where industry and members go for all the latest
news, information and resources. With content as diverse as our end-users, our website
experiences over 66,900 unique visitors per year and 5,500+ unique visitors per month
(based on Google Analytics data).
AD RATES: One time insertion, 30 day duration
MEMBER / NON-MEMBER
SKYSCRAPER
$1,874 / $2,249
VERTICAL BANNER
$1,255 / $1,506
BUTTON
$822 / $1,058
AD SPECIFICATIONS:
 Sky Scraper - jpeg, gif, flash or shockwave files
Homepage: 300 x 600 pixels
Sub-pages: 200 x 600 pixels
File size 15k, 72 dpi
 Vertical Banner - jpeg, gif, flash or shockwave files
Homepage: 300 x 400 pixels
Sub-pages: 200 x 400 pixels
File size 15k, 72 dpi
 Button Ad - jpeg, gif, flash or shockwave files
Homepage: 300 x 100 pixels
Sub-pages: 200 x 100 pixels
File size 15k, 72 dpi
AD SUBMISSIONS:
Please submit all ads to Advertising Executive, Zack Williamson, at [email protected]
or 503.445.2234. We are unable to accept PDF’s for online advertising.
2015 ORLA ADVERTISING & SPONSORSHIPS
11.05.2014
AD SALES | Contact Advertising Executive, Zack Williamson, at [email protected] or 503.445.2234.
SPONSORSHIPS | Contact ORLA’s Business Development Manager at [email protected] or 503.682.4422.
| OregonRLA.org | Page 10
ORLA INSIDER
Our monthly e-newsletters are distributed to our entire database. We version our
Insider with customized content to target specific audiences: restaurants, lodging and
vendors/purveyors to maximize relevance and user readability. We offer packages
that target your businesses’ specific demographic or offer widespread awareness to the
entire database list. Archives reside on the ORLA website.
AD RATES:
DISPLAY
1x
3x
6x
12x
$600
$570
$540
$510
AD SPECIFICATIONS:
 Display - jpeg, gif, flash or shockwave files  Banner - jpeg, gif, flash or shockwave files
465 x 60 pixels
180 x 150 pixels
File size 15k, 72 dpi
File size 15k, 72 dpi
BANNER
DISPLAY

DISTRIBUTION DATES: 15th of the month.

MATERIALS DUE: 7th of the month.
CONFIDENTIAL
BULLETIN
A quarterly e-newsletter focusing on legislative, regulatory and operational issues is
emailed to chief decision makers that help set industry policy. We consistently hear
praise from readers about the content of Confidential Bulletin. Archives reside on the
ORLA website.
AD RATES:
1x
2x
4x
$600
$570
$540
BANNER
AD SPECIFICATIONS:
 Display - jpeg, gif, flash or shockwave files  Banner - jpeg, gif, flash or shockwave files
180 x 150 pixels
465 x 60 pixels
File size 15k, 72 dpi
File size 15k, 72 dpi
2015 ORLA ADVERTISING & SPONSORSHIPS

SPRING: March | Materials due: 3.2.15

SUMMER: June | Materials due: 6.1.15

FALL: September | Materials due: 9.1.15

WINTER: December | Materials due: 12.1.15
11.05.2014
AD SALES | Contact Advertising Executive, Zack Williamson, at [email protected] or 503.445.2234.
SPONSORSHIPS | Contact ORLA’s Business Development Manager at [email protected] or 503.682.4422.
| OregonRLA.org | Page 11
SPONSORSHIP
OPPORTUNITIES
Oregon Restaurant & Lodging Association sponsorships are the perfect compliment to your
advertising campaigns to maximize your brand’s exposure and offer a wide range of investment
levels to fit any marketing budget. Our business development team will work with you to find the
perfect event to deliver your message or bundle your sponsorship with advertising for the largest
discounts and exposure opportunity.
For more information on any sponsorship, and to build a sponsorship and advertising plan for the
year, contact ORLA at 503.682.4422 or [email protected].
NORTHWEST FOODSERVICE SHOW
OREGON PROSTART HIGH SCHOOL
CULINARY CHAMPIONSHIP
Sponsorships from $1,000 - $10,000
The Northwest’s largest foodservice show
is jointly owned by Oregon Restaurant &
Lodging Association and the Washington
Restaurant Association. Position your product,
reinforce your brand to over 5,000 potential
customers and 400+ vendors over the course
of this 2-day show. This event rotates between
Oregon (odd years) and Washington (even
years).
TASTE OREGON
Sponsorships from $1,500 - $3,500
This biennial reception kicks off the legislative
session by providing restaurant and lodging
operators the unique opportunity to meet
several of Oregon’s top policy makers who
support hospitality and the issues affecting
our industry. Close to 300 industry members
and legislators attended this unique event,
enjoying food and beverages hosted by several
member restaurants, wineries and breweries.
ONE BIG NIGHT DINNER & AUCTION/
PAC FUNDRAISER
Sponsorships from $750 - $15,000
Sponsorships from $2,500 - $10,000
ORLA’s high-school culinary and management
competition bringing together teams from
across the state vying for an opportunity to
represent Oregon at nationals. This event
represents everything great about our industrycreativity, enthusiasm, passion and excellence.
Several opportunities exist to provide
product, handouts and demonstrations before
competitors, attendees, industry volunteers
and chef judges.
A perennial favorite among industry decision
makers, our annual PAC auction and dinner
draws high profile attendees offering you the
unique and exclusive opportunity to get your
brand positioned with several sponsorship,
signage and collateral opportunities.
ORLA CONVENTION
ORLA OPEN GOLF TOURNAMENT
CHAIRMAN’S GETAWAY
Sponsorships from $1,000 - $6,000
Sponsorships from $1,200 - $6,000
Sponsorships from $500 - $5,000
Once a year the membership comes together
for this convention and it’s always well worth
the wait! Professional development seminars,
one-on-one networking with other members
and the opportunity to recognize industry
achievements make this convention truly
one of a kind. This two-day event offers
something for everyone.
ORLA’s Annual golf fundraiser for the PAC. This
event sells out fast for both golfers and sponsors.
This best-ball scramble is for players of all levels
and many sponsorships include rounds of golf.
Bring your team or let us pair you up, either way
this event allows you to meet and network with
some of your best customers in a non-traditional
setting!
2015 ORLA ADVERTISING & SPONSORSHIPS
This highly regarded annual event draws an
exclusive audience from around the state and
offers a decadent culinary experience and
private gathering among some of the industry’s
leadership. Proceeds from this event benefit
ORLAPAC.
11.05.2014
AD SALES | Contact Advertising Executive, Zack Williamson, at [email protected] or 503.445.2234.
SPONSORSHIPS | Contact ORLA’s Business Development Manager at [email protected] or 503.682.4422.
| OregonRLA.org | Page 12