OVERVIEW

MARKETBEAT
RETAIL SNAPSHOT
BULGARIA
Q3 2014
A Cushman & Wakefield Research Publication
Real GDP growth accelerated in the second
quarter, the strongest rate for the last
three years. The retail market saw a mixed
picture with success and failure from both a
landlord and occupier perspective. Three
shopping centres have been closed so far this year and a fourth
one has been sold with the aim to recapitalise and reposition it.
Yet occupier demand remains healthy and new developments in
Sofia are able to secure operational pre-leasing rates of up to
80%.
OCCUPIER FOCUS
INVESTMENT FOCUS
The investment market was generally quiet but the number of
distressed assets coming onto the market coupled with the
successful revival of Panorama Mall Pleven and the purchase of
City Center Sofia earlier this year are helping to generate
investor interest. High street and convenience store units are
becoming more attractive with improving fundamentals but due
to their small lot size interest is driven by local buyers. Besides
them, owner-occupiers are also a source of demand. ERG Capital
III sold two retail warehouses in Stara Zagora to Austriaregistered entity MD Immobilien and local retailer Domco for a
total of €6.7 million.
Prime Rents:
Stable but may be affected by new openings.
Prime Yields:
Yields to remain largely unchanged.
Supply:
Little new supply, but availability remains high
outside Sofia.
Demand:
Demand is robust for shopping centre and
prime high street units.
PRIME RETAIL RENTS – SEPTEMBER 2014
HIGH STREET SHOPS
Sofia (Vitosha Boulevard)
€
SQ.M/MTH
44.0
€
SQ.M/YR
528
US$
SQ.FT/YR
62.0
GROWTH %
1YR 5YR CAGR
10.0
-10.1
PRIME RETAIL YIELDS – SEPTEMBER 2014
HIGH STREET SHOPS
(FIGURES ARE NET, %)
Sofia (Vitosha Boulevard)
SHOPPING CENTRES
(FIGURES ARE NET, %)
Bulgaria
CURRENT
LAST
QUARTER QUARTER
9.25
9.25
CURRENT
LAST
QUARTER QUARTER
9.25
9.25
LAST
YEAR
9.25
LAST
YEAR
9.25
HIGH
12.00
HIGH
10.50
10 YEAR
LOW
6.00
9 YEAR
LOW
7.50
With respect to the yield data provided, in light of the lack of recent comparable market evidence in many areas of
Europe and the changing nature of the market and the costs implicit in any transaction, such as financing, these are very
much a guide only to indicate the approximate trend and direction of prime initial yield levels and should not be used
as a comparable for any particular property or transaction without regard to the specifics of the property.
RECENT PERFORMANCE
13.00%
20.0%
11.00%
10.0%
9.00%
0.0%
7.00%
-10.0%
5.00%
-20.0%
3.00%
-30.0%
Sep-04
Sep-06
Yield - Prime
Sep-08
Sep-10
Sep-12
Rental growth (y/y)
Demand for new space is healthy, especially from international
brands who now dominate the recently opened 24,000 sq.m
Mega Mall Lyulin. This trend is also evident in and outside of Sofia
with Tom Taylor taking a unit at Paradise Center and LC Waikiki
opening a shop at Panorama Mall in Pleven. With limited growth
in the shopping centre segment, retailers are increasingly looking
beyond the top-tier schemes and markets. In the big box
segment, the expansion is predominantly driven by food
discounters such as Kaufland and Lidl, Decathlon and home-decor
and furniture concepts. New development has ground to a halt
outside the capital city and there are just two projects scheduled
for delivery in Sofia over the next nine months. Together with
the closure of existing shopping centres such as Strand Burgas,
supply has been limited further.
MARKET OUTLOOK
Yields
OVERVIEW
Sep-14
Rental Growth - Prime
Source: Cushman & Wakefield
OUTLOOK
High-street and convenience store units let to international
tenants are seen as safe assets considering the lack of alternative
investments. Increases in private consumption will support
dominant schemes and, more importantly, actual cash flows
where rents are tied to retail turnovers.
Cushman & Wakefield LLP
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