1. business and industrial
2. advertising and marketing
3. advertising

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1
Parenteral Drug Association
Advertising & Event
PLANNING GUIDE
2015
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Connecting People, Science and Regulation®
www.pda.org
Tap into a
Community
of Leaders
PDA is an internationally active, influential and respected professional association
representing the diverse interests of those working in and contributing to the pharmaceutical
and biopharmaceutical industry. With a rich history spanning nearly 70 years, PDA is
recognized as the leading authority connecting people, science and regulation.
With an international reputation for quality education and networking opportunities, PDA
attracts people from all over the globe at its many conferences and courses. Others turn to
PDA’s trusted online resources to stay up to date with the latest advances in the field.
What this means for you is direct access to the “movers and shakers” and difference makers
in the industry through a multitude of integrated marketing and business development
opportunities.
This Advertising & Event Planning Guide details the PDA member audience by demographics
and the options available to reach them. Get your message out through print and electronic
advertising, meeting exhibition, and sponsorship. Extend your reach by combining these
formats into a comprehensive, custom package that best suits your needs.
PMS
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301
at all we have
to offer
get started#335F9B
soon to capitalize on our full schedule of
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conferences, courses, and publications. Connecting with the customers you want to influence
is only a phone call away!
Connecting People, Science and Regulation®
Table of Contents
2
PDA by the Numbers
4
Exhibit and Sponsorship Opportunities
5
PDA Member Demographics
6
Conference Opportunities
8
PDA Letter
10 PDA Journal
11 Online Advertising and Sponsorship
12 PDA Website Advertising
14 Online Career Center
15 Advertising Policy/Guidelines for Advertising Copy
16 PDA Contacts
PDA by the Numbers
PDA by the Numbers
Statistics
North America
6,070
2
Europe
2,035
Asia
234
Pacific Rim
1,074
PDA by the Numbers
PDA is an internationally active, influential and
respected professional association representing
the diverse interests of those working in and
contributing to the pharmaceutical and
biopharmaceutical industry.
With an international reputation for quality
education and networking opportunities, PDA
attracts people from all over the globe at its
many conferences and courses. Others turn
to PDA’s trusted online resources to stay up to
date with the latest advances in the field.
What this means for you is direct access to the
“movers and shakers” and difference makers
in the industry through a multitude of integrated marketing and business development
opportunities.
This Advertising & Event Planning Guide
details the PDA member audience by demographics and the options available to reach
them. Get your message out through print and
electronic advertising, meeting exhibition, and
sponsorship. Extend your reach by combining
these formats into a comprehensive, custom
package that best suits your needs.
Take a look at all we have to offer – and get
started soon to capitalize on our full schedule
of conferences, courses, and publications.
Connecting with the customers you want to
influence is only a phone call away!
The Parenteral Drug Association by
the Numbers
b Founded in
1946 , PDA continues to hold
its place as the leading global provider of
science, regulatory information and educa-
Statistics
With a rich history spanning nearly 70 years,
PDA is recognized as the leading authority
connecting people, science and regulation.
tion for the pharmaceutical and biopharmaceutical community
b PDA supports its global reach with offices in
Berlin, Germany and Bethesda, Maryland,
chapters and individual members in
24
75 countries around the world
b Nearly 10,000 individuals hold
membership in PDA
b A cadre of more than
1,000 active
volunteers contribute their time and
expertise to PDA’s wide range of resources
b PDA is led by a
17-member volunteer
Board of Directors
3
Advertising, Exhibit and Sponsorship
Advertising, Exhibit and Sponsorship Opportunities
PDA’s wide range of exhibit and sponsorship opportunities gives you unparalleled access
to industry leaders and influencers, opening the door to extend your company’s brand,
introduce new products and services, and expand your customer base.
Whether you choose to advertise, exhibit, or sponsor, PDA can deliver just the
audience you need to reach your business goals!
Opportunities
ADVERTISE
NETWORK
Take advantage of a variety of print and online
vehicles to reach your target audience.
PDA is all about connections! Conferences and
courses provide unique opportunities to meet and
interact with bio/pharmaceutical industry personnel
from companies large and small, regulatory agencies, and key leaders in the industry.
b PDA offers advertising opportunities in two of the
most highly valued industry publications – the PDA
Letter and PDA Journal of Pharmaceutical Science
and Technology
b Web advertising reaches the more than 18,000
unique visitors to PDA’s website each month
b A host of electronic newsletters are delivered to
subscribers across the globe
EXHIBIT
A robust schedule of conferences and workshops
draws international audiences of the customers you
want to meet, in the U.S., Europe, and around the
world.
b Nearly two dozen North American and European
conferences and workshops held annually
b Continuing education provided through 50-60
courses and hands-on labs each year
SPONSOR
Get noticed! Stand out from your competition when
you sponsor a meeting or specialty item or host a
meal or an event.
Endless possibilities include:
b Mobile apps
b Tote bags
b Lanyards
b Pens
b Speaker Presentation Links
b Custom packages
4
Get in on the action. Opportunities for
hosting include:
b Breakfast
b Lunch
b Refreshment Breaks
b Receptions
RECRUIT
Reach the right candidates through PDA’s Career
Center.
“Afton Scientific participates in PDA activities both as an
exhibitor and attendee to access the industry’s most relevant
programing and critical players. We consider the PDA events
an essential part of our business and staff development.
If your firm is committed to this industry and not engaged
with this organization, it is missing its future.”
Thomas Thorpe, CEO, Afton Scientific/AnovaFill
“We partner with PDA because of the unique
opportunities to interact with the compliance
and scientific leaders of the pharmaceutical and
biotechnology industry.”
Jeff Hargroves, President, ProPharma Group
Years in the
Industry
38%
20+ Years
42%
14%
Purchasing
Power
10
Statistics
60
70%
0
4% 1-3 Years
2% 1 Year
Specialty Area/Areas of Interest
51%
Biotech
50%
Quality Risk Management
43%
Process Validation
43%
Microbiology/Environmental Monitoring
38%
Regulatory Affairs
36%
Inspection Trends
34%
Technology Transfer
30%
Packaging Science, Container Development
27%
Pharmaceutical Water Systems
26%
Lyophilization
26%
Facilities and Engineering
25%
Filtration
25%
Prefilled Syringes
24%
Vaccines
21%
Combination Products
20%
Pharmaceutical Cold Chain
20%
Visual Inspection of Parenterals
20%
Supply Chain Management
19%
Clinical Trial Materials
18%
Flexible Container
11%
50
50%
20
Quality Systems
30
40
40
50
20
30
60
0
10
Sterile Processing
More than
of PDA Members Recommend,
Authorize, or Purchase Products and/
or Services for their Companies
4-9 Years
10+ Years
PDA Member Demographics
PDA Member Demographics
Job Position
Director, VP, Department/Sector Head
31%
Manager, Leader, Supervisor
28%
Executive, Chairman, President, CEO
6%
0
0
0
10
10
10
20
20
20
30
30
30
40
40
40
50
50
50
60
60
60
5
2015 PDA Exhibits/Sponsorships
Calendar
6
Find the Conference that’s Right for You
2015 PDA North American Exhibit and Sponsorship Calendar
DATES OF CONFERENCE
NAME OF CONFERENCE
LOCATION
10-11 February
PDA PICs Conference
Brasilia, Brazil
16-18 March
69th PDA Annual Meeting
Las Vegas, NV
18-19 March
PDA Aging Facilities Workshop
Las Vegas, NV
18-19 May
PDA Pharmaceutical Packaging Conference
Washington, DC
20-21 May
PDA Drug Delivery/Combination
Products Workshop
Washington, DC
9-11 June
PDA Aseptic Processing-Sterilization Conference
West Coast Area
23-24 June
PDA Single Use Systems Workshop
Washington, DC
28-30 September
PDA/FDA Joint Regulatory Conference
Washington, DC
30 September October 1
PDA Manufacturing Initiative
Workshop
Washington, DC
19-21 October
PDA 10th Annual Global Conference
on Pharmaceutical Microbiology
Bethesda, MD
26-27 October
PDA Visual Inspection Forum
Bethesda, MD
November
PDA Vaccines Conference
Washington, DC
December
PDA Metrics (or PAC) Conference
Washington, DC
NAME OF CONFERENCE
LOCATION
27-28 January
Quality & Regulatory Conference
Brussels, Belgium
17-18 February
Pharmaceutical Microbiology
Berlin, Germany
3-4 March
Parenteral Packaging
Frankfurt/Main, Germany
14-15 April
Aseptic Manufacturing/Sterilization
Vienna, Austria
19-20 May
PIC/S-PDA Meeting
Geneva, Switzerland
2-3 June
Advanced Therapy
Medicinal Products
Amsterdam, The Netherlands
9-11 June
Virus/TSE Safety Forum
Lisbon (Cascais), Portugal
15-16 September
Pharmaceutical Freeze Drying
Technology
Copenhagen, Denmark
22-23 September
8th Workshop on Monoclonal
Antibodies
Basel, Switzerland
6-7 October
Pharmaceutical Cold Chain &
Supply Chain Logistics
Amsterdam, The Netherlands
3-4 November
The Universe of Pre-filled Syringes &
Injection Devices
Vienna, Austria
Calendar
DATES OF CONFERENCE
2015 PDA Exhibits/Sponsorships
2015 PDA Europe Exhibit and Sponsorship Calendar
7
PDA Letter
PDA Letter
Benefits of Advertising:
b T he PDA Letter is PDA’s premier membership
publication. With interviews and articles by
industry leaders and experts, case studies, and
career insights, this well-read publication keeps
members up to date on what’s going on in the
industry
b 1 0 issues each year, including double issues
for the months of July/August and November/
December
bM
ailed to nearly 10,000 members and volunteers
Advertising
worldwide
b Distributed at PDA events and meetings
b Issues are available online, providing additional,
free online exposure for advertisers
2015 Editorial Themes and Ad Deadlines
MONTH
THEME
AD MATERIALS DUE
January
Raw Material Control Strategies
December 3, 2014
February
Future of Manufacturing/ PDA Annual Meeting Show Issue
January 7, 2015
March
Technology Transfer
January 30, 2015
April
Data Integrity
March 4, 2015
May
Quality Metrics
March 27, 2015
June
Sterile Processing
April 29, 2015
July/August
3rd Anniversary of FDASIA Update and
June 12, 2015
PDA/FDA Joint Regulatory Conference Show Issue
8
September
Microbiology/ PDA Microbiology Conference Show Issue
July 29, 2015
October
Biosimilars/ PDA Universe of Pre-filled Syringes Show Issue
August 28, 2015
November/December
Life after the PDA/FDA/Joint Regulatory Conference
October 8, 2015
PDA Letter
PDA Letter Pricing and Specifications
Full Page
FULL PAGE
Rate
1x
$4,620
3x
$4,410
6x
$4,095
10x
$3,675
Width 8.5”
3x
$3,885
6x
$3,570
HALF PAGE
10x
$3,150
HORIZONTAL
Width 8.5”
SQUARE
3x
$3,885
6x
$3,570
10x
$3,150
Width 4.25”
Height 11”
1/2 Page Island Rate
HALF
PAGE
ISLAND
1x
$4,095
3x
$3,885
6x
$3,570
10x
$3,150
Width 5.5”
Height 8.5”
Rate
1/3 Page
Rate
$3,360
3x
$3,150
6x
$2,835
10x
$2,415
1/4 Page
$4,095
Height 5.5”
1x
Width 5.5”
VERTICAL
Rate
1x
1x
$3,360
ONE
3x
$3,150
THIRD
6x
$2,835
10x
$2,415
PAGE
Height 5.5”
Width 2.8”
Rate
Specifications
Trim Size
Regardless of ad size the ad must
include .125” bleed area on all
four sides
Electronic Files
Ads must be submitted electronically
in press-ready, high resolution PDF
(Adobe Acrobat) files. They must
be at least 300dpi with all fonts and
graphics embedded. If submitting
native files, all graphics and fonts are
to be collected and packaged with
the original InDesign or QuarkXpress
file. No other file formats are to be
submitted. Inclusion of hard copy
color proofs is recommended.
Crop Marks
0.125” Bleed
Height 11”
1/10 Page
Rate
1x
$2,730
1x
$840
3x
$2,520
3x
$790
Back Cover +$800
6x
$2,205
6x
$630
Page 3 +$300
QUARTER
10x
$1,785
10x
$525
With Cover Story +$250
PAGE
Width 4.25”
Width 4.25”
Height
2.25”
Height 5.5”
ONE TENTH
PAGE
Advertising
$4,095
THIRD PAGE
PAGE
Rate
1x
ONE
HALF
Height 11”
1/2 Page Horiz
1/3 Square
1/2 Page Vert
Preferred Positions:
Inside Front Cover +$300
Facing Table of Contents
+$300
Inside Back Cover +$250
Insert Your Flyer or Trifold
Brochure $3,000
9
PDA Journal
PDA Journal of Pharmaceutical Science and Technology
Benefits of Advertising:
b T he PDA Journal has a long-standing history as
a leading scientific journal, dating back to its
establishment in 1947
b T he Journal is a relevant and highly cited source for
peer-reviewed science and technical papers in the
pharmaceutical and biotech industries
b Articles cover important topics in the following
categories: research, review, technology or
application, case studies, conference proceedings,
commentary and editorials
Advertising
b P ublished six times a year
bC
irculation of 10,000 includes PDA members
worldwide, along with leading global academic
and research institutions
b Industry leaders access Journal archives daily
PDA Journal Online Pricing and Specifications
468 x 60
Home Page
468 x 60
468 x 60 px
468 x 60
$1,500 | 2 months
234 x 60
468 x 60
eTOC
468 x 60 px $800 | per email (6 emails per year)
468 x 60
234 x 60
eTOC
468 x 60
234 x 60
eCommerce
Page
468 x 60
234 x 60
Archive
Page
10
Per
Article
eTOC & Archive Page
eCommerce Page & Per Article
468 x 60 px
$1,050 | 2 months
468 x 60 px
$1,050 | 2 months
234 x 60 px
$735 | 2 months
234 x 60 px
$735 | 2 months
Go electronic!
Reach PDA’s actively engaged members and non-members from around the
world in the one place they can all be found – on the web.
Online Opportunities
Online Advertising and Sponsorship Opportunities
Opportunities include advertising on PDA’s website, sponsorship of or
advertising in topical monthly or weekly emails, or advertising in PDA’s online
directories.
Monthly Emails
bA
ds sized at 180 x 150 pixels with a hotlink to
b T wo options from which to choose:
CH
OMEPAGE ADS b E mail topics include:
C Continuing Education
C Membership
C PDA Europe Conferences
C PDA North America Conferences
C PDA Publications
C Volunteers
bC
ompetitive pricing for PDA Connector and
providing maximum visibility
$2,500 per month (limited to two slots)
C S PECIFIC INTERIOR PAGE $1,500 per month
For more details about advertising on the PDA
website, please see pages 12-13
Weekly PDA Connector Email
b E mailed to approximately 39,000 members,
industry professionals and regulators worldwide
b P rime location that does not rotate with other ads
b S ponsor an issue with your banner ad and hotlink
your website
b E mails reach between 9,000 and 20,000 industry
professionals
Advertising
Website www.pda.org
bA
ttracts 18,000 unique visitors each month
b L ink your ad directly to your website
b Y our ad will not rotate with other ads,
monthly emails:
FREQUENCY/PRICE
1x 2x 4x 12x 24x48x
$750 $1,400 $2,600 $6,600 $9,600 $14,400
50 kb or less (gif or jpeg)
Cancellations: In writing four weeks prior to ad
scheduled to run.
(180 x 150 pixels without animation)
Online Directories
bC
onsulting Services & Supplier Directory
bM
embership Directory
11
PDA Website
PDA Website Advertising
Be where the traffic is!
PDA offers exclusive, high-visibility advertising on some
of its Top Visited Web Pages. The PDA Home Page
consistently receives more than 4,000 page views per
week, and interior pages receive anywhere from 200-425
page views per week.
Advertising
Positioned at the top right side of the page, your ad will
get excellent exposure. And, what’s more, it will not rotate
with other ads, providing you with maximum visibility to
key decision makers and industry leaders.
Prices range from $1,000 to
$2,500 per month, depending
on page selected. Discounts are
available for multiple month
(more than one) bookings. Here
are some statistics on visitor
activity to PDA’s website:
AD PRICE
$2,500/
month
125
x
125
Home Page –
www.pda.org
approximately 4,000 page views per week
234 x 60
AD PRICE
$1,500/
month
North American Conferences
12
www.pda.org/NAConferences
approximately 425 page views per week
125
x
125
234 x 60
AD PRICE
$1,500/
month
Login – www.pda.org/Login.aspx
approximately 425 page views per week
PDA Website
234 x 60
AD PRICE
$1,500/
month
180 x 150
Members Only
AD PRICE
$1,000/
month
Membership
www.pda.org/Membership.aspx
approximately 225 page views per week
234 x 60
AD PRICE
234 x 60
AD PRICE
$1,000/
month
$1,000/
month
Global Calendar – www.pda.org/calendar.aspx
approximately 200 page views per week
180 x 150
$1,500/
month
PDA Technical Reports
www.pda.org/Publications_1/PDA-Publications/
Technical-Reports.aspx
approximately 270 page views per week
180 x 150
PDA Directories
www.pda.org/Membership/Members-Only/
Directories.aspx
approximately 200 page views per week
234 x 60
AD PRICE
180 x 150
Advertising
www.pda.org/Membership/Members-Only.aspx
approximately 375 page views per week
234 x 60
234 x 60
AD PRICE
$1,000/
month
Education Courses
www.pda.org/TrainingCourses
approximately 200 page views per week
13
Online Career Center
Online Career Center www.pda.org/careers
PDA’s Online Career Center provides
an interactive tool to connect employers
with open positions with candidates
seeking positions in the pharmaceutical
and biopharmaceutical industry. Enhance
your job posting package by purchasing
a high-visibility ad on the Career Center.
Advertising
Benefits for Employers
b T arget the most qualified candidates
b S ave time and money by reaching
qualified candidates in one location
b S earch the resumes of PDA members and
non-members anywhere in the world
bG
et detailed reporting on your postings
bU
pgrade your job posting package to
enhance visibility by adding banner ads with
links to your website for an additional fee
Benefits for Job Seekers
b S earch and apply for open positions from a range of employers around the world
b S tore resumes and cover letters that can be viewed by employers who advertise through the Career
Center
b R eceive job alert email notices
Career Center Job Posting Packages can be found at www.pda.org/careers
Custom Packages Available
Contact David Hall at [email protected] for more details 14
General Eligibility Requirements
for Advertising
1. The advertisement should clearly identify the advertiser and should not be deceptive or misleading.
2. Layout, artwork and format should avoid confusion
with editorial content claims of the product being
advertised. PDA reserves the right to impose the
word “advertisement” on ad copy.
3. Unfair comparisons or unwarranted disparagements of a competitor’s product or services will not
be allowed.
4. Advertising copy and photography or artwork must
be of a professional standard.
5. It is the sole responsibility of the advertiser to
comply with all laws and regulations applicable to
marketing the sales of its products. Acceptance of
advertising in PDA publications will not be construed as a guarantee that the manufacturer has
complied with such laws and regulations.
Advertising
1. Products or services eligible for advertising in PDA
publications shall be germane to, effective in and
useful to the science and technology of pharmaceutical manufacturing, and shall be commercially
available.
2. Products that are prohibited from being marketed
in the United States by the Food and Drug Administration (FDA) or any United States government
agency are ineligible for advertising in PDA publications.
3. Pharmaceutical products for which written approval
of a New Drug Application by the FDA is a prerequisite for marketing will be eligible for advertising
only after such approval has been granted.
4. Complete scientific and technical data concerning
the product’s safety, operation and usefulness may
be required and must be furnished to PDA upon
request. PDA reserves the right to decline advertising for any product that is involved in litigation
with respect to claims made in the marketing of the
product.
5. A book or publication proposed for advertising
may be requested for review so that its eligibility
may be determined.
6. Miscellaneous products and services not in the
above classifications may be eligible for advertising
if they satisfy the general principles governing eligibility for advertising in PDA publications.
7. Invoices must be paid within 30 days of receipt
or a 2% per month late fee will be assessed to the
unpaid balance.
8. Cancellations are not accepted after the issue
insertion material due date. Covers and special
positions cannot be cancelled.
9. The accepted agency rate is 15%. Commission will
be forfeited if advertising invoices are not paid
within 30 days.
10. All advertising rates for the PDA Letter are gross
rates, which are not applicable to event or conference online advertising.
11. PDA does not rent or sell its membership lists to
outside organizations.
Guidelines for Advertising Copy
Advertising Policy/Guidelines
Advertising Policy/Guidelines for Advertising copy
In the event that the space is ordered and new materials are not received by the closing date, the publisher
reserves the right to run a previous ad of equal size.
No cancellations will be accepted after the issue or
insertion due date. PDA assumes no responsibility for
errors in copy submitted by an advertiser or agency
representing an advertiser. Changes will be made
at the request of an advertiser and corrections may
be subject to additional charges. All advertising is
subject to approval by PDA, which reserves the right
to refuse any advertising for any reason.
All packages and prices are subject to change.
15
PDA Contacts
PDA Contacts
David Hall
Vice President, Sales
Tel: +1 (301) 760-7373
Cell: +1 (240) 688-4405
Fax: +1 (301) 986-0296
Email: [email protected]
PDA Europe
Creixell Espilla-Gilart
Exhibition & Sponsorship Manager
Tel: +49 (33056) 23 77-14
Fax: +49 (33056) 23 77-77
Email: [email protected]
PDA Global Headquarters
Information
4350 East West Highway
Suite 200
Bethesda, MD 20814 USA
Tel: +1 (301) 656-5900
www.pda.org
Connecting People, Science and Regulation®
16
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Hex code for Web
301
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#335F9B
Connecting People, Science and Regulation®
www.pda.org