Invitation to
International Conference
Advancing Asia’s Agenda in Global Market Era
Leveraging the Dynamics for Strategic Communication Practice
Sheraton Mustika Yogyakarta Resort and Spa
Yogyakarta, 3 - 5 November 2014
Dear Colleague,
The initial success of the 2012 International PR Summit in Bali is our commitment
to provide you more with global views from business leaders, communication
experts and distinguished academia - to gain ideas and experience from different
country perspectives and for you to explore global networking opportunities.
You will discover the latest trend, challenges and opportunities in communication
management based on research and case studies from many prominent speakers
and experts.
Join us and meet 250+ delegates in this premier public relations conference
in Asian region, the 2014 International PR Summit in Yogyakarta.
Elizabeth Goenawan Ananto, PhD, FIPRA
Founder - International Public Relations Summit
Advancing Asia’s Agenda in Global Market Era
Leveraging the Dynamics for Strategic Communication Practice
Sheraton Mustika Yogyakarta Resort and Spa - Yogyakarta, Indonesia | Monday - Wednesday, 3 - 5 November 2014
Day 1: Monday, 3 November 2014 (PRE-CONFERENCE WORKSHOP)
09.00 - noon
Pre-Conference WORKSHOP (choose one)
1. Building Trust and Leadership through Corporate Diplomacy
2. The Pyramid of Communication Research and Measurement
3. Maintaining Reputation from Crisis in Media Dynamics
4. Strategic Communication in a Global context
Dr. Roger Hayes - Seniior Counselor, APCO Worldwide, UK
19.00 - 21.00
Dr. Don W. Stacks - Professor, University of Miami, USA
Dr. Timothy Coombs - Professor, University of Central Florida, USA
Robert Grupp - CEO, Grupp Global Partners, USA
5. Achieving Employee Engagement through Effective Internal Communication
Elizabeth Goenawan Ananto, Ph.D - Founder & Director, EGA briefings, Indonesia
Welcoming Dinner (invited speakers and sponsors)
Day 2: Tuesday, 4 November 2014 (CONFERENCE DAY 1)
08.45 - 09.15
Opening Remarks
09.15 - 10.00 Keynote Address: Advancing Asia’s Agenda in Global Market Era
Sandiaga Uno* - CEO, PT Saratoga Investama Sedaya, Indonesia
10.00 - 12.00
Plenary Session
Present and Future Outlook of ASIA - Challenge and Opportunity
12.00 - 13.00
Dr. Takashi Inoue* - CEO, Inoue-PR Inc, Japan
Global World Challenges: Corporate Leadership Values
Niruban Balachandran - Project Monitoring Officer in Social Dev., World Bank
New Horizons in Corporate Reputation Management
Stephen Lock - CEO, Edelman Indonesia
Lunch and Networking
13.15 - 14.45 PD Workshop 1: Reshaping Priorities in Global Economy
Creating One Vision, One Identity, One Community - ASEAN 2015
Jacob Drake - Head of Corporate & Public Affairs, Edelman Indonesia
Establishing Collaboration in Global Market Economy
Robert Grupp - CEO, Grupp Global Partners, USA
Conflict Resolution - the Strategic Role of Media in Creating Regional Harmony
Endy Bayuni - Senior Journalist, Jakarta Post, Indonesia
Government and Political PR - Harnessing Cultural Diversity
Yuliandre Darwis, Ph.D - Chairman, Ikatan Sarjana Komunikasi Indonesia (ISKI)
Building a Stakeholder Map & Management to Strengthen Market Position
[Open for Sponsor]
Strategic Role of Communication in Accelerating Physical, Institutional
and Intercommunication Connectivity
Indira Abidin - Perhimpunan Hubungan Masyarakat Indonesia (PERHUMAS)
15.00 - 16.30 PD Workshop 2: Corporate Reputation & Its Contribution to Financial Performance
CEOs Changing Views on Corporate Reputation
Cees van Riel* - Reputation Institute, USA
The Relationship between Corporate Reputation & Financial Performance
Yulian Warman - Senior GM Corporate Comm., Astra International, Indonesia
Reputation Strategy, Leadership and Accountability
Arividya Noviyanto - VP HR, Comm. & General Practices, Total E&P Indonesie
Rebuilding Trust & Reputation:
Crisis: what crisis? Gaining Control in an Internet-driven Asia Pacific
Timothy L. Peirson-Smith - Managing Director, Executive Council Ltd., Hong Kong
Measuring the Social Impact: A Different Way of Doing Bussiness
Dr. Don W. Stacks - Professor, University of Miami, USA
Social Media Measurement in Economic Terms
Felicia Nugroho - Director, Business Development, Maverick, Indonesia
17.00 - 17.45
Afternoon Tea Forum (open for sponsor)
19.00 - 21.00
Networking Dinner (invitation only)
Day 3: Wednesday, 5 November 2014 (CONFERENCE DAY 2)
08.00 - 08.45
Breakfast Forum (open for sponsor)
09.00 - 10.30 PD Workshop 3:The Role of Sustainability in Corporate Reputation Management
Corporate Diplomacy in Establishing Ethics and Sustainability
Dr. Roger Hayes - Adjunct Faculty, Henley Business School, UK
Establishing Sustainable Business in Digital Era
Maria Gergova - CEO, United Partners, Bulgaria
Trust and Reputation in Global and Local Culture
David Donohue - CEO, Queensland Corporate Communication Network, Australia
Troy Pantouw - Director Corporate Communication, Danone AQUA, Indonesia
The Dynamic Implementation of Sustainability in Cultural Diversity
Communication and Reputation - Situational Crisis Communication
and Corporate Reputation
Dr. Timothy Coombs - Professor, University of Central Florida, USA
The Role of Corporate Social Responsibility after Crisis
Dr. Serra Gorpe - Professor, Zayed University Dubai, United Arab Emirates
10.45 - 12.15 PD Workshop 4:Establishing Strategic Communication to Stakeholders Engagement
Corporate Share Values to achieve Stakeholder Engagement
[Open for Sponsor]
The Changing Role of Chief Communication Officer
DR. Gde Pradnyana* - General Secretary, SKKMIGAS, Indonesia
Leadership through Strategic Communication: What Asian PR
Professional want: an Investigation into the Competencies and Skills
Dr. Anne Pierson-Smith - Associate Professor, City University of Hong Kong
Establishing Strategic Communication to Enhance Employee Engagement
Is Nugroho, MHRM - VP HR & General Affairs, Kangean Energy Indonesia
Internal Communication Audit: Output, Outgrowth and Outcome
Elizabeth Goenawan Ananto, Ph.D - Founder & Director, EGA briefings, Indonesia
Making the most effective Internal Communication Tools and Techniques
Dr. Susanne Dida, MM - Vice Dean, Unviersitas Padjadjaran, Indonesia
13.30 - 14.00
Luncheon Speech (open for sponsor)
14.00 - 15.00 Keynote Address
Advancing Asia’s Agenda
Challenges and Opportunities for ASEAN countries
Dr. Dino Patti Djalal
15.00 - 15.30 Closing Session
Advancing Asia’s Agenda - The Role of Strategic Communication
17.00 - 21.00
Steering Committee of International PR Summit
Farewell Dinner (tickets available)
Conference Fee (INDONESIAN)
Pre-conference WORKSHOP
CONFERENCE Academia
Professional
WORKSHOP + CONFERENCE
Other programs - Academic Forum
- Afternoon Tea Forum
- Networking Dinner
- Breakfast Forum
- Farewell Dinner
Rp 1.750.000,-
Rp 5.700.000,- (until 31 October 2014)
Rp 7.200.000,- (until 31 October 2014)
Rp 8.600.000,- (until 31 October 2014)
included
included
included
included
Rp 350.000,-
* terms and conditions apply, please check our website for full details.
Don’t miss your chance to know the latest trend and challenges
IPRS2014Yogya - The premier public relations conference in Asian region
2014.internationalprsummit.com
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Are you having similar questions in your office?
“Our company has a good reputation, how do we relate it with
company’s financial performance?”
“Social media, how can we measure it in economic terms?”
“Do we need a strong corporate leadership?”
“CSR after crisis, how beneficial is it for the company?”
“How can we establish a better strategic communication to build
a strong stakeholders engagement?”
“Internal communication audit. Output, outgrowth, outcome. Where are we?”
“We think we need to understand more on research and its measurement”
Looking for the answers?
Join the 2014 IPRS Yogyakarta!
This premier public relations conference will provide you with
wider perspectives, more insights and deeper analysis
resulting a comprehensive understanding, strategy and tools
on how to leverage your company strategic communication.
Platinum Sponsor
Patron
Gold Sponsors
Committee
Founder & Organizer