1. business and industrial
2. advertising and marketing
3. public relations

The premier public relations conference in Asian region
Final Invitation to
International Conference
Advancing Asia’s Agenda
in Global Market Era
Leveraging the Dynamics for Strategic Communication Practice
Sheraton Mustika Yogyakarta Resort and Spa
Yogyakarta, 3 - 5 November 2014
Steering Committee of International PR Summit
Invite you to #IPRS2014Yogya
Elizabeth Goenawan Ananto, PhD, FIPRA
Founder & Director - EGA briefings, Indonesia
Program Director - MM Communication, Trisakti University, Indonesia
Dr. Roger Hayes
Senior Counselor - APCO Worldwide, UK
Adjunct Faculty - Henley Business School, UK
Is Nugroho, MHRM
VP Human Resource and General Affairs
Kangean Energy Indonesia
Dr. Don Stacks
Director Public Relations Graduate Studies
School of Communication, University of Miami, USA
Robert Grupp
President - Grupp Global Partners, USA
Adjunct Instructor - University of Florida, USA
Dr. Timothy Coombs
Professor
Nicholson School of Communication, University of Central Florida, USA
Dear Executive,
ASEAN 2015 is approaching. The growing demand for professionalism in the
era of digital and information transparency has put strategic communication
as the root of understanding, engagement, networking and trust.
CEOs feel that communicating their companies’ values has become more
complex and essential in the global market era.
The 2014 International Public Relations Summit provides you with global
views on the importance of strategic communication worldwide discussed
by business leaders, world class speakers and professionals in their own
expertise on securing sustainable business growth.
IPRS is the premier public relations conference in Asian region.
Join us for the best practice of strategic communication that you can take to
your own organization.
See you in Yogyakarta,
Elizabeth Goenawan Ananto, PhD, FIPRA
Founder - International Public Relations Summit (since 2012)
Founder - Public Relations Week Indonesia (2005-2014)
2014.internationalprsummit.com
Show Up
Differently
Edelman continues to be the leading PR firm in Indonesia and the world. Why? Because we show up
differently. We continue to push boundaries. We constantly try new ideas. We are committed to both
insight and innovation. Digital is now central to what our clients need and demand. Our offering
transcends the traditional and integrates digital into all our work, so we can offer an unrivalled range
of marketing solutions. We don’t think of traditional, social and digital media as separate entities. We
think of them as joined up tools for building integrated brand campaigns. This allows us to tell
compelling stories across audiences and platforms. Let us show up differently for you.
Learn more: www.edelman.id
Follow us on Twitter: @EdelmanID
Contact:
Stephen Lock, CEO Edelman Indonesia & Head of Public Affairs, Southeast Asia
[email protected]
Why do you need to JOIN #IPRS2014Yogya
The FACTS
We are moving from a Command and Control, to a Conversation and Collaborative
paradigm. Today the environment is Multi-Cultural, Multi-Issues, Multi-Stakeholders, MultiMedia with implications for Reputation, Relationships, Responsibility and TRUST.
In the changing world dynamics of the 21st century, boosted by the information technology,
a company must listen to stakeholders rather than shareholders. It has to adapt to the
expectations of both internal and external stakeholders.
Power is shifting towards those concepts with Authority, certain psychological and political
skills, contextual intelligence and an ability to Listen and Engage, Social Capital has
become vital currency, such as capital requiring networking and integrated external
engagement through Social Responsibility
There is now an interrelationship between Ethical Corporate Governance, Stakeholders
Engagement and Reputational Values.
The company strategy should be informed through Authentic Communication that allows
business to create real economic value, to be more innovative, protect itself from risk and to
become more resilient rather than fighting to overcome crises.
We discuss the ANSWERS
The 2014 IPRS will provide global views of strategic communication significant
function worldwide in enriching discussion by top executives, business leaders, world
class professionals, high caliber academia and innovative thinkers on sharing knowledge,
challenges, trend and strategies that shape the future of Asia Pacific environments.
Through Plenary Session, you will have a global picture of challenges and opportunity
and these concepts will be elaborated in the more practical way in the 24 selective
topics in the concurrent sessions under the 4 Tracks
1.
Reshaping Priorities in Global Economy
2.
Corporate Reputation and Its Contribution to Financial Performance
3.
The Role of Sustainability in Corporate Reputation Management
4.
Establishing Strategic Communication to Stakeholders Engagement
Monday, 3 November 2014
PRE-CONFERENCE WORKSHOP
08.00 - 16.00
09.00 - 12.00
Registration: 2014 International PR Summit
WORKSHOP A
WORKSHOP C
WORKSHOP B
Building Trust and
Leadership through
Corporate Diplomacy
The Pyramid of
Maintaining Reputation from
Communication Research
Crisis in Media Dynamics
and Measurement
WORKSHOP D
WORKSHOP E
Strategic Communication in
a Global context
Achieving Employee Engagement through Effective
Internal Communication
Workshop & Conference SCHEDULE
WELCOMING DINNER
Tuesday, 4 November 2014
CONFERENCE DAY 1
08.00 - 08.45
Registration: 2014 International PR Summit
08.45 - 09.15
OPENING REMARK
KEYNOTE ADDRESS
09.15 - 10.00
Advancing Asia's Agenda in Global Market Era
Sandiaga Uno - President Director, PT Saratoga Investama Sedaya Tbk *
10.00 - 12.00
PLENARY SESSION
Present and Future Outlook of ASIA - Challenge and Opportunity
Christianto Wibisono - Founder & Chairman, Pusat Data Bisnis Indonesia
Global World Challenges: Corporate Leadership Values
Niruban Balachandran - Project Monitoring Officer in Social Development, World Bank
New Horizons in Corporate Reputation Management
Stephen Lock - Chief Executive, Indonesia & Head of Public Affairs, South East Asia, Edelman
12.00 - 13.00
LUNCH BREAK
PROFESSIONAL DEVELOPMENT WORKSHOP 1
13.15 - 14.45
Reshaping Priorities in Global Economy
Big Picture
Creating One Vision, One
Identity, One Community ASEAN 2015
15.00 - 16.30
Special Interest
GloCal Practice
Conflict Resolution - the
Building a Stakeholder Map
& Management to
Strategic Role of Media in
Creating Regional Harmony Strengthen Market Position
Edelman Indonesia
Jakarta Post
Telkomsel*
Establishing Collaboration in
Global Market Economy
Government and Political
PR - Harnessing Cultural
Diversity
Strategic Role of
Communication
Grupp Global Partners, USA
Ikatan Sarjana Komunikasi Indonesia
PERHUMAS Indonesia
PROFESSIONAL DEVELOPMENT WORKSHOP 2
Corporate Reputation and its Contribution to Financial Performance
Big Picture
GloCal Practice
Special Interest
CEO's Changing Views on
Corporate Reputation
Reputation Strategy,
Leadership and
Accountability
Measuring the Social
Impact: A Different Way of
Doing Business
SKKMIGAS*
TOTAL E&P INDONESIE
University of Miami, USA
The Relationship between
Corporate Reputation &
Financial Performance
Rebuilding Crisis &
Reputation
Social Media Measurement
in Economic Terms
Astra International
Executive Counsel Ltd, HK
Maverick Indonesia
16.45 - 17.30
AFTERNOON FORUM
Transportasi Gas Indonesia
Wednesday, 5 November 2014
CONFERENCE DAY 2
08.00 - 08.45
09.00 - 10.30
BREAKFAST FORUM (open for Sponsor)
PROFESSIONAL DEVELOPMENT WORKSHOP 3
The Role of Sustainability in Corporate Reputation Management
Big Picture
GloCal Practice
Special Interest
Corporate Diplomacy in
Establishing Ethics and
Sustainability
Trust and Reputation
through Social
Responsibility
Communication and
Reputation: SCCT
Henley Business School, UK
10.45 - 12.15
Queensland Corporate
University of Central Florida, USA
Communication Network, Australia
Establishing Sustainable
Business in Digital Era
The Dynamic Implementation
of Sustainability in Cultural
Diversity
The Role of Corporate
Social Responsibility after
Crisis
United Partners, Bulgaria*
Danone AQUA
Zayed University Dubai, UAE
PROFESSIONAL DEVELOPMENT WORKSHOP 4
Establishing Strategic Communication to Stakeholders Engagement
Special Interest
GloCal Practice
12.15 - 13.00
13.15 - 14.00
Leadership through Strategic
Communication
Internal Communication Audit
City University of Hong Kong
EGA briefings
Establishing Strategic Communication to
Enhance Employee Engagement
Internal Communication Tools and
Techniques
Kangean Energy Indonesia
Universitas Padjadjaran
LUNCH BREAK
KEYNOTE ADDRESS
Advancing Asia's Agenda: Challenges and Opportunities for ASEAN Countries
Dr. Dino Patti Djalal - Vice Minister of Foreign Affairs of the Republic of Indonesia
14.00 - 15.00
PLENARY SESSION
Corporate Share Values to achieve Stakeholder Engagement
Dr. Roger Hayes - Senior Counselor, APCO Worldwide, UK
Changing Role of Chief Communication Officer
Elizabeth Goenawan Ananto, PhD, FIPRA - Founder and Director, EGA briefings
15.00 - 15.30
CLOSING SESSION
Advancing Asia's Agenda - The Role of Strategic Communication
Steering Committee of International PR Summit
17.00 - 20.00
FAREWELL DINNER
Workshop & Conference PROGRAM
Monday, 3 November 2014
Pre-conference Workshop
Workshop A:
Building Trust and Leadership through Corporate Diplomacy
Workshop B:
The Pyramid of Communication Research and Measurement
Dr. Roger Hayes - Senior Counselor, APCO Worldwide, UK
Dr. Don W. Stacks - Director of Public Relations Graduates Studies,
School of Communication, University of Miami, USA
Workshop C:
Maintaining Reputation from Crisis in Media Dynamics
Dr. Timothy Coombs - Professor, University of Central Florida, USA
Robert Grupp - Adjunct Instructor, University of Florida, USA
Elizabeth Goenawan Ananto, Ph.D - Founder & Director, EGA briefings, Indonesia
Workshop D:
Strategic Communication in a Global context
Workshop E:
Achieving Employee Engagement through Effective Internal Communication
Tuesday, 4 November 2014
Conference Day 1
OPENING REMARKS
Welcoming Remark
Erika Ananto, MM - Conference Coordinator
Elizabeth Goenawan Ananto, PhD, Dr. Roger Hayes and Dr. Don Stacks
Opening Remark
Steering Committee
Opening Speech
Prof. Dr. Thoby Mutis - Rector of Trisakti University
KEYNOTE ADDRESS
Advancing Asia’s Agenda in Global Market Era
Sandiaga Uno* - President Director, PT Saratoga Investama Sedaya, Indonesia
PLENARY SESSION
Present and Future Outlook of ASIA - Challenge and Opportunity
Christianto Wibisono - Founder & Chairman, Pusat Data Bisnis Indonesia
Global World Challenges: Corporate Leadership Values
Niruban Balachandran - Project Monitoring Officer in Social Development, World Bank
New Horizons in Corporate Reputation Management
Stephen Lock - Chief Executive Indonesia & Head of Public Affairs South East Asia, Edelman
CONCURRENT SESSION
PD WORKSHOP 1: Reshaping Priorities in Global Economy
Big Picture
Creating One Vision, One Identity, One Community - ASEAN 2015
Jacob Drake - Head of Corporate and Public Affairs, Edelman Indonesia
Establishing Collaboration in Global Market Economy
Robert Grupp - President, Grupp Global Partners, USA
Global and Local Practice
Conflict Resolution - the Strategic Role of Media in Creating Regional Harmony
Endy Bayuni - Senior Editor, Jakarta Post, Indonesia
Government and Political PR - Harnessing Cultural Diversity
Yuliandre Darwis, Ph.D - Chairman, Ikatan Sarjana Komunikasi Indonesia (ISKI)
Special Interest Topic
Building a Stakeholder Map & Management to Strengthen Market Position
Telkomsel *
Strategic Role of Communication in Accelerating Physical, Institutional
and Intercommunication Connectivity
Indira Abidin - Perhimpunan Hubungan Masyarakat Indonesia (PERHUMAS)
CONCURRENT SESSION
PD WORKSHOP 2: Corporate Reputation Its Contribution to Financial Performance
Big Picture
CEOs Changing Views on Corporate Reputation
DR. Gde Pradnyana* - General Secretary, SKKMIGAS, Indonesia
The Relationship between Corporate Reputation & Financial Performance
Yulian Warman - Senior GM Corporate Communication, Astra International, Indonesia
Global and Local Practice
Reputation Strategy, Leadership and Accountability
Arividya Noviyanto - VP HR, Comm. & General Practices, TOTAL E&P INDONESIE
Dr. Don W. Stacks - Professor, University of Miami, USA
Rebuilding Trust & Reputation:
Crisis: what crisis? Gaining Control in an Internet-driven Asia Pacific
Timothy L. Peirson-Smith - Managing Director, Executive Counsel Ltd., Hong Kong
Special Interest Topic
Measuring the Social Impact: A Different Way of Doing Bussiness
Social Media Measurement in Economic Terms
Felicia Nugroho - Director, Business Development, Maverick Indonesia
AFTERNOON TEA FORUM
PT Transportasi Gas Indonesia
Wednesday, 5 November 2014
Conference Day 2
BREAKFAST FORUM
(open for sponsor)
CONCURRENT SESSION
PD WORKSHOP 3: The Role of Sustainability in Corporate Reputation Management
Big Picture
Corporate Diplomacy in Establishing Ethics and Sustainability
Dr. Roger Hayes - Adjunct Faculty, Henley Business School, UK
Establishing Sustainable Business in Digital Era
Maria Gergova-Bengtsson - CEO, United Partners, Bulgaria
Global and Local Practice
Trust and Reputation in Global and Local Culture
David Donohue - CEO, Queensland Corporate Communication Network, Australia
The Dynamic Implementation of Sustainability in Cultural Diversity
Troy Pantouw - Director Corporate Communication, Danone AQUA, Indonesia
Special Interest Topic
Communication and Reputation - Situational Crisis Communication
and Corporate Reputation
Dr. Timothy Coombs - Professor, University of Central Florida, USA
The Role of Corporate Social Responsibility after Crisis
Dr. Serra Gorpe - Professor, Zayed University Dubai, United Arab Emirates
CONCURRENT SESSION
PD WORKSHOP 4: Establishing Strategic Communication to Stakeholders Engagement
Global and Local Practice
Leadership through Strategic Communication: What Asian PR
Professional want: an Investigation into the Competencies and Skills
Dr. Anne Pierson-Smith - Associate Professor, City University of Hong Kong
Establishing Strategic Communication to Enhance Employee Engagement
Is Nugroho, MHRM - VP Human Resource & General Affairs, Kangean Energy Indonesia
Special Interest Topic
Internal Communication Audit: Output, Outgrowth and Outcome
Elizabeth Goenawan Ananto, Ph.D - Founder & Director, EGA briefings, Indonesia
Dr. Susanne Dida, MM - Vice Dean, Unviersitas Padjadjaran, Indonesia
Making the most effective Internal Communication Tools and Techniques
KEYNOTE ADDRESS
Advancing Asia’s Agenda - Challenges and Opportunities for ASEAN countries
Dr. Dino Patti Djalal - Vice Minister of Foreign Affairs of the Republic of Indonesia
PLENARY SESSION
Corporate Share Values to achieve Stakeholder Engagement
Dr. Roger Hayes - Senior Counselor, APCO Worldwide, UK
The Changing Role of Chief Communication Officer
Elizabeth Goenawan Ananto, Ph.D - Founder & Director, EGA briefings, Indonesia
CLOSING SESSION
Advancing Asia’s Agenda - The Role of Strategic Communication
Steering Committee of International PR Summit
FAREWELL DINNER (ticket available)
• Management based education for Communication Excellence
in Strategic and Managerial Level
• A combined curriculum of Management and Strategic
Communication to solve problems in management, public
relations issues, planning and policy, research and evaluation.
• This program is designed to prepare young professionals for
leadership positions in communications management.
Open for Registration Batch XXIII
Regular sessions start on January 2015
Tuesdays, Wednesdays, Thursdays | 5.30 pm – 9.30 pm
Networking Dinner
Make sure you join our INTERACTIVE NETWORKING DINNER!
Let’s explore global networking opportunities for bussiness practice,
professional and academic collaboration worldwide. It is one of our objectives
to provide you with networking opportunities while sharing ideas, experiences
from various countries with different values and culture.
During Networking Dinner, you will choose one of the table that is designed
for networking group, topics are:
Leadership and Corporate Diplomacy, Global Strategic Communication,
Issue and Crisis Management, Reputation Management,
Social Media Dynamics, Social Responsibility, Internal Communication.
Don’t forget to bring your bussiness card!
AQUA Lestari
Implementation of commitment and vision in sustainable development
AQUA Group corporate responsibility rooted in Danone leader,
Antoine Riboud and Tirto Utomo, founder of AQUA, which actualized
in the Double Commitment Philosophy (Economy success should be
aligned with social and environmental progress). The crystallized of
AQUA Lestari is implemented in various social and environment
initiatives that include watershed area integrated from the upstream
to downstream. Those initiatives are in four pillars:
Product Distribution
Management
Water & Environmental
Preservation
• Integrated water resource
management from upstream
to downstream
• Ground water protection
policy
• 1 million tress have been
planted in AQUA Group's
conservation areas
Green Company
• AQUA has reduced its carbon
footprint to 20% from
2008-2012
• Respect to labor's right
• Take effort to comply to
Indonesia government
regulation
• Implement safety policy in
operation
• More than 175 scavengers in
South Tangerang receive
benefit from Pemulung
Empowerment Program (PEP).
Estbalished Recycling Business
Unit (RBU) which employs 34
people
• AQUA’s contribution in road
construction and maintenance
around the operation
• Using Railway transport as an
alternative product distribution
from Sukabumi to Jakarta
Community Involvement
& Development
• More than 100,000 people
receives benefit from Water
Access Sanitation & Hygience
(WASH) program
• 1,224 people living
surrounding AQUA’s have
received training to enhance
their economic skills,
opportunity for capital access
and support in marketing
• 622 farmers involved in
sustainable agriculture
program (SRI and organic)
and establishment of 71 Ha
organic agriculture field and
distributed 4.100 livestocks to
support their livelihood
Please visit www.aqua.com/aqua_lestari for further information
Farewell Dinner
Abhayagiri Restaurant is located in
Sumberwatu, Prambanan, it is 196 meters
above sea level, facing Mount Merapi and
the beauty of Prambanan and Sojiwan
Temple. Sumberwatu Heritage offers you
an amazing sunrise and sunset, also the
beauty of green rice field of Sumberwatu
Village, which also presents you the
unforgettable experience in Yogyakarta.
Abhayagiri has been trusted to serve special occasions for some national and international
companies. When you enjoy the food, there are three things when it comes to the perfection of
the food; heart, eyes and feeling. Those three things are provided in Abhayagiri Restaurant. A lot of
people has held romantic dinner, family, lunch, meeting lunch at Abhayagiri Restaurant. Beside the
food, you will be amazed with the interior and exterior.
PT Transportasi Gas Indonesia (TGI) is
a leading natural gas pipeline owner
and operator in Indonesia.
Our pipelines comprises more than
1000 kilometers of onshore and
offshore gas pipelines. We deliver
natural gas from energy producers
and traders to end-users.
The Company, which is owned by
a leading Indonesian State-Owned
Enterprises and multinational
companies, is known for international
operational standards and excellent
safety record.
With over 10 years in the business and
a commitment to zero-down time,
TGI’s proven safety and reliability has
positioned the Company as a trusted
pipeline transporter of natural gas that
customers can rely on.
Further details are available on our
website: www.tgi.co.id
Sheraton Mustika Yogyakarta Resort and Spa
Meetings & Events
One of Yogyakarta’s largest conference facilities, Sheraton Mustika Yogyakarta Resort & Spa can provide
versatile meeting space for up to 2,300 guests. We have two separate buildings with meeting space, including
the largest ballroom in Yogyakarta and several private rooms with natural views.
Events held here include wedding ceremonies and receptions, corporate and private celebrations, social parties,
proms, and auctions. Many successful international conferences have been hosted at the resort, attracting the
attention of the government, and the city is now striving to create a top MICE destination in Indonesia.
Our pillarless Mataram Ballroom can accommodate up to 1,800 guests theater-style and can be divided into
seven separate meeting rooms for smaller events. The ballroom is located in its own building, which features a
secretariat room, boardroom, VIP transit room, storage room, medical room, wheelchair access, and abundant
parking space. It also has a dedicated banquet kitchen, ensuring the smooth arrival of the resort’s gourmet food
and drinks throughout the event. Cocktails can be provided in a 450-square-meter pre-function area.
In the main resort building are five other function rooms that offer a more discreet meeting space for up to 325
guests. These rooms also provide natural light with beautiful views of Mount Merapi, a waterfall, or a vibrant
garden.
In addition to the event facilities at the Sheraton Mustika Yogyakarta Resort & Spa, groups can use outdoor
function space at our resort or at nearby heritage sites. Ancient temples, the historical fortress museum, and
the exotic royal water castle are minutes away from the resort and are appealing combinations of environmental
beauty and national history.