1. business and industrial
2. business operations
3. business plans

Conference Guide
4–6 November 2014 | Barcelona, Spain
Welcome
Welcome to Microsoft Convergence 2014 Europe.
Thank you for making the investment to join us, and for your participation in the
Microsoft community!
Contents
Services
Convergence At-a-Glance Agenda 4
Convergence Maps 6
Convergence Information and Support 8
Convergence 2014 Europe was designed by you, our community, and we are incredibly
excited to bring your feedback to life. From the general sessions, breakout sessions, and
deep dive sessions, to the keynote address with Kirill Tatarinov—we plan to keep you
busy. Plentiful networking and learning opportunities can be found in the Convergence
Experience Center, home to the Expo Experience, Microsoft Solutions Experience, and
Community Experience. Lounge areas on Level 1 offer a place to meet and make new
connections throughout Convergence.
Mobile Event App 9
Tracks at Convergence 18
Over the next few days you can participate in a wide variety of activities designed to
help you make faster, smarter business decisions. As you plan your schedule, open your
mind to the possibilities around you. Throughout your time at Convergence you will
meet fellow customers, partners, developers, Microsoft team members, and industry
experts. Make the most of these interactions by asking questions, exchanging ideas and
discovering how you can help maximize your investment in Microsoft technology.
Easily Access Session Information 20
Session Schedule 21
This is your conference—make the most of it! Widen your circle of contacts. Expand
your knowledge base. Identify new business opportunities. Convergence is about
creating memorable experiences that can help unlock your business potential.
Connecting with Others at Convergence 10
Wireless Internet Access 11
Convergence Services 12
Sessions
Expo
Convergence Experience Center 40
Sponsors 41
Exhibitors 42
Convergence Experience Center Map 43
This booklet contains the details you need to create your ideal conference schedule.
Please review it carefully. If you have questions, don’t hesitate to ask. Microsoft team
members are your official Convergence hosts and are happy to assist you.
On behalf of all Microsoft team members, welcome to Barcelona and
Convergence 2014 Europe!
© 2015 Microsoft Corporation. All rights reserved. Microsoft, Azure, Microsoft Dynamics, Office 365, SQL Server, Windows, and Windows Phone are trademarks of the
Microsoft group of companies. The names of actual companies and products mentioned herein may be the trademarks of their respective owners. This document is for
informational purposes only.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS DOCUMENT.
Convergence At-a-Glance
Monday 3 November
Tuesday 4 November
Wednesday 5 November
07:00
07:00
07:30
07:30
Registration
and
Information
Desk
08:00
08:30
08:00
08:30
07:30–20:00
09:00
09:00
Keynote
09:00–10:30
09:30
09:30
10:00
10:00
10:30
Convergence
Experience
Center
11:00
10:30–21:00
11:30
General
Sessions
Sponsor
Theater
Presentations
10:30–13:30
11:00–12:00
12:00
Lunch
12:00–13:30
12:30
13:30
16:00
Registration
and
Information
Desk
Breakout
Sessions
16:30–17:30
Breakout
Sessions
18:30
18:00–19:00
Convergence
Experience
Center
Reception
19:00–21:00
Sponsor
Theater
Presentations
16:00–20:30
12:30–14:30
11:00–14:30
18:00
Sponsor
Theater
Presentations
11:00–14:00
11:30–12:30
Roundtable
Discussions—
Role
Lunch
12:30–14:00
12:30–14:30
Breakout
Sessions
Breakout
Sessions
14:00–15:00
14:30–15:30
Breakout
Sessions
16:30
17:00
Breakout
Sessions
11:30–12:30
16:00
17:30
18:00
4
Breakout
Sessions
Lunch
09:30–11:00
10:00–15:30
15:30
Sponsor
Theater
Presentations
Deep Dive
Sessions
Convergence
Experience
Center
09:30–11:00
10:00–18:00
15:00
15:00–16:00
17:30
20:00
Convergence
Experience
Center
14:00
General
Sessions
15:00–20:00
08:30–16:30
Deep Dive
Sessions
14:30
17:00
19:30
08:30–18:00
13:30
13:30–14:30
16:30
19:00
Registration
and
Information
Desk
11:30
13:00
14:30
15:30
11:00
12:30
General
Sessions
14:00
10:30
Registration
and
Information
Desk
12:00
Roundtable
Discussions—
Industry
12:00–13:30
13:00
15:00
Thursday 6 November
Sponsor
Theater
Presentations
Breakout
Sessions
15:30–16:30
15:30–18:00
16:00–17:00
Convergence
Experience Center
Happy Hour
17:00–18:00
18:30
19:00
19:30
20:00
20:30
20:30
21:00
21:00
Services
5
Convergence Maps
Hall 8.1 (level 1)
Exhibitor Lounge
8.23
8.22
Microsoft
Solutions
Experience
8.9
Lunch | Hall 5
Keynote | Hall 6
8.21
North
Entrance
8.20
8.1 8.0
8.16
8.15
8.14
8.13
8.12
8.11
8.10
8.24A
8.24B
Media Wall
CC8
8.7
8.6
8.5
8.4
8.3
8.2
8.1
8.19
7
6
5
4
3
South
Entrance
8.8
Up! Pass Lounge
8.18
8.17B
8.17A
Prayer
Room
8A
Main
Entrance
Down escalators to
Sessions and Registration
Legend
2
Convergence Experience Center
1
Keynote
Microsoft Solutions Experience
Expo Experience
Community Experience
Country Lounges
Hall 8.0 (level 0)
Lunch
B1
Prayer Room
B2
B4
A4
Registration, Cloakroom & Luggage
Session Rooms
Up! Pass Lounge (pass holders only)
VIP Lounge (invitation only)
Elevator
D3
VIP Catering
(invitation only)
Escalator
E7
D4
Cloakroom &
Luggage Storage
E1
F5
F7
F1
F4
E9
First Aid
Information & Wireless Helpdesk
VIP Lounge
(invitation only)
Badge Collection
Metro
6
Registration
Hotel Desk
Up escalators to
Expo, Keynote, and Lunch
WC / Restroom
Entrance to Session Room
Entrance
to Hall
General Information and
Barcelona Tourism and
Convention Bureau
North Entrance
Wireless Helpdesk
Services
7
Information and Support
Mobile Event App
Convergence Website
While the Convergence website can be accessed by all delegates from any smartphone, we are also offering
a full-featured event application for Windows Phone, Windows 8, Apple iOS, and Android. Use your Microsoft
Account (the same account you used to register for the event) to access the following features and more:
Visit the Convergence website at www.microsoft.com/convergence from your device or utilize any of the
Communications Kiosks in the Convergence Experience Center and near the session rooms for quick access
to the website, event tools and session details.
Mobile Convergence
You can access Convergence tools and information from your devices via the mobile-optimized Convergence
website or by downloading the mobile event app for Windows 8, Windows Phone, Apple iOS Phone, and
Android Phone. See the opposite page for more information.
Information Desk
Stop by the Convergence Information Desk for assistance. This is located in Hall 8.0 Foyer opposite
the Registration Desks. As well as Convergence information, you can also get local tourism information from
a representative from the Barcelona Tourism and Convention Bureau, and the Convergence Accommodation
team can assist with any accommodation enquiries.
Schedule Builder: Access Convergence 2014 Europe session information and materials to build your own
personalized event schedule.
Evaluations: Complete session and event evaluations on the go.
Social Media: Join the conversation by using our event hashtag #CONV14
Contact Exchange: Exchange contact information with event participants by scanning QR codes located on
conference badges.
Sponsors & Exhibitors: Find details on the many sponsors and exhibitors at Convergence.
Navigate: Localized maps will help you find your way around the venue and the city.
Photo Gallery: Seamlessly take photos of the event and share with others.
Roving Information Staff
Ask for assistance from one of the many helpful event staff in Microsoft T-shirts throughout the convention center.
Social Media
Follow us on Twitter at @MSFTConvergence for the latest event updates. Utilize #CONV14 to tag
your tweets and share your experience with other delegates, followers, and the Convergence 2014 Europe
event team. Be sure to also join the NEW Convergence Facebook and LinkedIn sites to access the
latest information. Links to our social media pages can be found on the event website at
www.microsoft.com/convergence.
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8
Services
9
Connecting with Others at Convergence
Wireless Internet Access
In addition to the great line-up of sessions and content that Convergence offers,
networking is one of the most valuable aspects of this event. Here are a few ways that
you can easily connect with others.
While you are attending Convergence, please feel free to connect to and use one of
the following: Convergence-5GHz and Convergence.
Convergence Experience Center (CEC)
Whether you want to connect with product experts, or exhibiting partners, or with other delegates, the
Convergence Experience Center brings this opportunity together in one central spot! See page 40 for more
information on what the CEC offers.
Additionally, please make sure you are not connected to an AD-HOC/Peer-to-Peer network, and ensure
that you are in an area that supports WiFi.
Also, don’t miss the Convergence Experience Reception on 4 November from 19:00–21:00, and the
Convergence Experience Happy Hour on 5 November from 17:00–18:00 — two great opportunities to mingle
and network while enjoying some refreshments!
Country Lounges: Connect with other delegates and Microsoft team members from within your country or
region. Lounges are located throughout the CEC.
Roundtable Discussions: Discuss focused topics with other delegates that are in the same industry or role as
you. This is a great way to network, while also gaining some valuable ideas and insights from other likeminded individuals. For times, consult the agenda or Schedule Builder.
User Groups: Spend time with fellow delegates who use the same Microsoft Dynamics products as you.
The user groups are located in the Microsoft Solutions Experience.
QR Codes on Badges: If you opted-in to include a QR code on your conference badge, you can use the
event app to quickly scan and share contact information with others.
Skype Stations: In addition to connecting with delegates at the event, take the opportunity to connect
with others back home or at the office! Skype stations with headsets and video capabilities are available
on level 1 near the entrance to hall 8.1.
Get Social: Join the conversation with other delegates - our event hashtag is #CONV14. Engage with us on
Facebook and LinkedIn as well to stay connected.
Convergence Experience Reception
On Tuesday evening 4 November from 19:00–21:00, join us at the Convergence Experience Reception, which
takes place right in the center of the action, in the Convergence Experience Center! This is your opportunity
to experience the hottest solutions and offerings from our partners, and to network with your peers—all while
enjoying refreshments and canapés!
When you are prompted for a password please use: dynamics
The Convergence-5GHz network is the higher performing network with more available channels, faster
speeds, and is available throughout the convention center and keynote hall. If your WiFi device sees the
Convergence-5GHz network please select it. Due to the user load in congested areas, you may experience
a slow connection or have difficulty connecting to the network at times. If that is the case, you may want to
move to a less congested area. Rogue APs can cause problems for attendees attempting to use the wireless
system and can degrade WiFi performance for everyone. Personal APs or base-stations of any kind should
not be used inside the convention center or keynote hall.
Security and the Convergence Wireless Network
The wireless network at Convergence is a shared network, designed to require minimal configuration by
attendees. We have enabled WPA security protocol, though we do recommend that you be prudent in
securing your resources, as you should on any public wireless network.
Be a Good Wireless Neighbor
Please be considerate and share available bandwidth with your fellow delegates. Downloading large video
files from a video sharing service, for example, consumes a disproportionate amount of bandwidth, and
negatively impacts the experience of your fellow delegate.
In order for Microsoft to deliver a robust and dependable wireless experience for all Convergence attendees,
we ask that you read and follow these best practices prior to connecting to the wireless or wired networks:
Updates:
 Install all critical patches and updates for your operating system. Windows Update
is included in Control Panel.
 Download and install the latest anti-virus signatures for your software.
 Ensure that your personal firewall software is active.
General:
 Ensure that your system is set to Infrastructure wireless use only and is not associating to,
or broadcasting, ad-hoc networks.
 Monitor your connections—do not connect to the wireless and wired networks at the same time.
Liability for Damage or Loss of Data
Microsoft will not be responsible for any damages to your computer or device, or loss of data caused by
accessing the Convergence wireless network, or by your inability to access it.
10
Services
11
Convergence Services
Barcelona Information and Attractions
Prayer Room
Check out all that Barcelona has to offer by speaking to the Barcelona Tourism and Convention Bureau
representative at the Information Desk in the Hall 8.0 Foyer. You can find out all about the city and local
tourist attractions.
Room 8.A in Hall 8.1 has been set aside for prayer/meditation or for individuals who need a private space. If
you have any questions about using this room, please visit one of the Information Desk, located in the Hall 8.0
Foyer. Please refer to the conference floor plan on page 7 for the exact location.
Cloakroom and Luggage
Lost and Found
For your convenience, a complimentary cloakroom and
luggage store is located in Hall 8.0, Room D2. Please note
that belongings may only be left during the open hours
of the show. Anything not claimed will be held by the Fira
Barcelona Gran Via Security team. To contact them, please
go to the Information Desk which is located opposite to the
Registration Desks in the Hall 8.0 Foyer.
Cloakroom and Luggage Hours
Tuesday 4 November07:30–21:30
Wednesday 5 November08:30–19:00
Thursday 6 November08:30–17:30
NOTE: Convergence is not responsible for damaged, lost, or stolen items.
Conference Badges
The badge provided to you at conference registration serves as your pass to all Convergence sessions, meals
and event activities. Please ensure that your name badge is clearly visible during all conference activities at
the Fira Barcelona Gran Via. If you lose your badge, you may request a replacement at the Registration Desk
located in the Hall 8.0 Foyer. For your personal safety it is highly recommended that you do not wear your
conference badge outside of the Convergence venues.
Emergency Assistance
In the event of an emergency please follow the instructions of the venue staff.
First Aid
For routine medical assistance, there will be a first aid station upstairs in Hall 8.1, Room 8.B. This station
will be open during conference hours only. Please contact a member of the event staff who will be happy
to assist you.
Information Desk
The Convergence Information Desk is located in
the Hall 8.0 Foyer opposite the Registration Desks.
As well as Convergence information, you can get
local tourism information from a representative of the
Barcelona Tourism and Convention Bureau, and the
Convergence Accommodation team can assist with
any accommodation enquiries.
Information Desk Hours
Monday 3 November15:00–20:00
Tuesday 4 November07:30–20:30
Wednesday 5 November08:30–18:30
If you have found an item, please note the location where it was found and take it to the Convergence
Information Desk located in the Hall 8.0 Foyer opposite the Registration Desks. If you have lost an item,
please check with the Convergence Information Desk. Found items will be given to Convergence security at
the end of the day and any unclaimed items will be left with the Security Team at the Fira Barcelona Gran Via.
Meals
Refreshments and snacks will be served in Hall 8.0 and 8.1. Lunch will be served in Hall 5. If you have preordered a Kosher, Halal or other specific dietary meal you may pick it up at the designated special dietary
requirements buffet station which is located at the rear of Hall 5. Vegetarian options are available on all
buffets. Meal times are listed within the agenda on page 4.
Mobile Phones
Out of respect for our presenters, please do not use your mobile phone during any conference session and
phones should be turned to the silent mode before entering the session room.
Online Evaluations
Your feedback is extremely important to us. Please help us continue to improve Convergence by letting
us know what you think. Evaluations can be completed in the following ways (Microsoft Account login is
required; please use the same account as your Convergence registration):
 From anywhere via our mobile event app
 Communication Kiosks located throughout the venue
 Via the Convergence website at www.microsoft.com/convergence
Photography
There will be a professional event photographer at Convergence capturing the activities, people and spirit
of the event. Photos taken during the event may be used in immediate or future promotions of the event.
If you would prefer your image not to be used for this purpose, please mention this to the photographer
immediately. Out of respect for our speakers, we would ask that no flash photography is used during the
sessions. Video or audio recording is not allowed in any Convergence session.
Thursday 6 November08:30–17:30
ATM Machine
There is an ATM located beneath one of the escalators in the Hall 8.0 Foyer.
12
Services
13
Security
The safety of our delegates is our first priority, therefore we require your cooperation in the following areas:
 Please clearly display your conference badge while in Convergence venues.
 Anyone without their badge will not be allowed into Convergence events.
 Do not bring unnecessary items into conference sessions (recording devices, video cameras or
laser pointers).
 Do not leave bags, briefcases, laptop cases or luggage unattended at any time.
 Do not leave valuable items unattended.
 Whenever possible, do not bring valuable items to the conference. Utilize the safes or lock boxes
at your hotel.
 Immediately report any suspicious behavior to a security officer or event staff member.
Emergency Assistance
In the event of an emergency onsite, please bring it to the attention of the venue security or call the
Fira Barcelona Gran Via on an internal phone on 4100 or via mobile on 0034 93 233 4100.
For offsite emergencies, please dial one of the below numbers if required:
 Pan European Emergency: 112
 Ambulance: 061
 National Police Emergencies: 091
Event Security Manager: Andrew Bellman +44 7970 301590
General
 Carry a photocopy of your passport with you and leave the original in your room safe or in a
sealed envelope at your hotel reception.
 Report any suspicious persons or property to event security.
 Do not leave your bags unattended at any time.
Avoid Being a Victim
Distraction Theft
Often a team of two or more thieves will approach you, distract you with conversation or by telling you that
you have dropped something, etc. A person will follow close behind you and accidentally bump into you. At
the same time the thieves remove your wallet or purse, etc. This is very common at Metro/Rail stations.
Deception Theft
Criminals purporting to be plain-clothes Police Officers or officials ask to see your identification and search
you. During their search of your belongings they will steal from you.
Metro Stations and Trains
Many thefts occur in busy trains without you even knowing. These can be avoided with a few simple
precautions. Don’t allow people to push up against you or distract you. Keep your hand on your wallet or
phone in crowded trains. Don’t get into conversations with strangers and be aware at all times of pickpockets
Safety at Night
Thieves target areas near busy bars and clubs. Try not to leave a bar alone late at night. Be conscious of
people who come up to you and start talking for no reason—move on if approached. If a stranger says they
are police then ask for identification and check it! Do not to advertise the fact that you are a visitor to the
area. Do not carry large sums of cash.
Shuttle Services
There are no shuttle services provided between hotels
and the convention center. There will be a complimentary
shuttle service from the EUROPA-FIRA metro station and
the convention center, which will depart approximately
every 15 minutes. The service will commence 15 minutes
before registration opening.
Smoking
Shuttle Schedule
Continuous shuttle service between
EUROPA-FIRA and Fira Barcelona Gran Via,
North Entrance
Monday 3 November
14:45–20:00
Tuesday 4 November07:15–21:30
Wednesday 5 November08:15–19:00
Thursday 6 November08:15–17:45
To provide a safe and healthy environment, the Fira Barcelona Gran Via is a strictly no-smoking venue.
 Maintain physical or eye contact with your belongings at all times.
 Be aware of your surroundings and who is near you.
 Know where you are and where the risk areas are located.
Your Personal Safety
Microsoft is committed to helping you keep yourself and your possessions safe and secure while attending
this event. Please take the time to read these tips and remember to keep safety in mind at all times while you
are with us. The techniques used by criminals to steal are varied, and we hope to familiarize you with some
of these.
General Theft
Do not leave your laptop, mobile telephone or handbag unattended at any time. The theft of these items
from restaurants, cafés, and shops when left hanging on the rear of chairs is common.
Hotel Theft
14
 Always use your room safe.
 Always use your cable lock for your laptop even in your room.
 Do not leave valuables, passport etc. lying around at any time.
 Check your room door HAS actually locked shut when you leave it.
Services
15
Sessions
Tracks at Convergence
Each session held at Convergence 2014 Europe is mapped to a specific track. These
tracks are one of the many ways that you as a delegate can identify which sessions
are right for you. Whether you hope to learn more about a product presently deployed,
or are looking to evaluate another product for future deployment in your business,
Convergence offers you the freedom to choose what you want to learn and which
sessions will benefit you most.
Microsoft Dynamics AX
The Microsoft Dynamics AX track is for IT and business professionals and decision makers to explore
Microsoft Dynamics AX 2012 R3 industry and functional capabilities, mobile user experiences, and cloud
services. Join us and get inspired to take your business to the next level. Whether you are an existing
customer or a business considering Microsoft Dynamics AX, you will have the opportunity to see first-hand
how you and your organization can benefit the most from your current or future Microsoft Dynamics AX
investments.
You will also get a glimpse into the future as we show how upcoming releases of Microsoft Dynamics AX plan
to utilize big technology trends, such as mobility, cloud, machine learning and Internet of Things to help you
maximize the business value of your Microsoft technology investment.
Discover, learn, explore, and ask questions. And don’t miss the opportunity to network with other
delegates, share best practices with peers, and connect with partners. It’s a great place to meet the
Microsoft Dynamics AX team and interact with other members of the Microsoft Dynamics community.
Cross Product
Solutions and services that span multiple Microsoft product solutions reside within the Cross Product track
so that delegates can gain the greatest visibility on the sessions most relevant to their needs. Topics ranging
from Connector for Microsoft Dynamics CRM, to Microsoft SQL and managing implementations are included
this year. Be sure to review the specific products noted within these sessions to ensure that the topics apply to
your deployment or interests.
Business Leadership
Take time for yourself and attend sessions geared to enhance your personal leadership skills! The Business
Leadership track features sessions presented by the internationally acclaimed Dale Carnegie® training. We’re
thrilled to have them back this year to offer their inspiring, insightful and informative topics meant to equip
leaders with the motivation and confidence needed to lead their teams on the road ahead.
Productivity
Come learn about productivity and how we at Microsoft are addressing key challenges faced by business
professionals across the globe. Our sessions will introduce you to the latest round of innovation being
delivered via our cloud productivity platform. Learn how enterprise social is changing the way we work
and collaborate; how mobile productivity allows you to stay connected with your information and your
colleagues securely on any device; how our productivity platform helps deliver data-driven insights which
enable rapid decision making and increased profitability; and how we enable sellers to become more
productive and successful, shifting from accomplishments to results that impact the bottom line. Our
productivity platform is helping professionals run a more responsive and dynamic business utilizing
Office 365, Microsoft Dynamics CRM Online, Power BI, SQL, and Microsoft Dynamics. You’ll leave each
session with a new understanding of the Microsoft suite of solutions, how they enable business productivity,
and how our product vision, both on premise and online will help transform your business and everyday life.
Microsoft Dynamics CRM
As companies focus on delivering amazing customer experiences to their customers, the real question
becomes, “How can I help my people effectively engage?” At Microsoft, we realize that your ability to
develop long-term, mutually rewarding relationships with your customers is critical to your success. Come
to Convergence to discover the vision we have for driving meaningful customer engagement, learn about
solutions that empower your teams’ success and hear from Microsoft Dynamics CRM customers who are
reaping the benefits today.
Microsoft Dynamics NAV
The Microsoft Dynamics NAV track provides business users and IT professionals with the opportunity to
explore how Microsoft Dynamics NAV 2015 is quick to implement, easy to use, and has the power to support
your ambitions for your business. Breakout and Deep Dive session topics in the Microsoft Dynamics NAV
track will offer both product tips and tricks, and detailed reviews of the new comprehensive capabilities of the
latest product release. From easy deployment—whether in cloud or on premise—to the new opportunities
with interoperability with Office 365, enhanced cash management capabilities, powerful usability
enhancements, new tablet experience and insightful business intelligence and reporting, you’ll experience a
whirlwind of information and newfound knowledge during the event. Convergence is also your opportunity
to network with members of the Microsoft Dynamics NAV team, partners with vertical expertise, and to
connect with other customers and peers. The end result will lead you to take the learning back to your team
and help you get the most out of your solution.
18
Sessions
19
Tuesday 4 November 2014
09:00–10:30
Opening Keynote | Hall 6
AGENDA OVERVIEW
Transforming Business
07:30–20:00
Registration
Hall 8.0 Foyer
09:00–10:30
Keynote
Hall 6
10:30–21:00
Convergence Experience Center
Hall 8.1
10:30–13:30
Sponsor Theater Presentations
Hall 8.1, Media Wall
11:00–12:00
General Sessions
Hall 6 and Hall 8.0
12:00–13:30
Lunch
Hall 5
Roundtable Discussions – Industry
Hall 5
13:30–14:30
General Sessions
Hall 6
15:00–16:00
General Sessions
Hall 6 and Hall 8.0
16:00–20:30
Sponsor Theater Presentations
Hall 8.1, Media Wall
16:30–17:30
Breakout Sessions
Hall 8.0, Various
18:00–19:00
Breakout Sessions
Hall 8.0, Various
19:00–21:00
Convergence Experience Center Reception
Hall 8.1
Agenda is subject to change.
Represents Session Type
KEYKeynote
GEN General Session
BK
Breakout Session
DD Deep Dive Session
DMDemo
SS Sponsor Breakout Session
ST Sponsor Theater Presentations
RT Roundtable Discussion
10:30–13:30
Sponsor Theater Presentations | Hall 8.1, Media Wall
STAX005 | Hall 8.1, Media Wall
Presenter(s): Frank Vukovits
YY
Represents Primary Product Affiliation (or Track Affiliation)
AX Microsoft Dynamics AX
BL
Business Leadership
CP Cross Product
CRM Microsoft Dynamics CRM
NAV Microsoft Dynamics NAV
PROProductivity
ZZ Represents the Session
Number
R
Easily Access Session Information
Indicates that session is part of a series of repeats; the number following indicates the sequence
Be sure to take advantage of tools such as Schedule Builder to help you build
your personal schedule from the entire catalogue of available sessions on
www.microsoft.com/convergence. You’ll also be able to access our new mobile
event app from your smartphone. Conveniently access session and agenda
information, event maps, sponsor and exhibitor listings and more.
Scan the QR code to download the Convergence 2014 Europe event app for
Windows Phone, Windows 8, Apple iOS, and Android.
20
The pace of change, particularly in the world of business technology, continues
to increase. Today, we live in a mobile-first, cloud-first world that is seeing rapid
shifts in how technology is breaking down organizational barriers, empowering
people and businesses to better connect, collaborate and gain new insights that
more fully inform swifter decisions. Kirill Tatarinov, Executive Vice President of
Microsoft Business Solutions, will review highlights of recent technology trends and
share Microsoft’s vision for—and real-world experience with—delivering Business
Productivity and Amazing Customer Experiences as a trusted and flexible partner for
your organization.
10:30–11:00
Explore the benefits of membership in the Microsoft Dynamics AX User Group (AXUG)
SESSION CODE KEY—All session codes follow this format: XXYYZZ-R#
XX
KEY00001 | Hall 6
Presenter(s): Kirill Tatarinov, Executive Vice President, Microsoft Business Solutions
12:45–13:00
How to succesfully integrate Microsoft Dynamics AX and Microsoft Dynamics NAV with
your eCommerce solutions
STCP011 | Hall 8.1, Media Wall
Presenter(s): David Walsh
13:00–13:30
Hitachi Solutions — 20 apps in 20 minutes
STCP009 | Hall 8.1, Media Wall
Presenter(s): John Brearton; Tim Rowe
11:00–12:00
General Sessions | Hall 6 and Hall 8.0 Microsoft Dynamics NAV: A business solution from Microsoft
GENNAV001 — Microsoft Dynamics NAV | Hall 8.0, Room: B2
Presenter(s): Erik Tiden; Jesper Lachance Raebild
Come and see Microsoft Dynamics NAV 2015 in action. With new table experience you can extend
your solution to more team members, easily create new report layouts using Word, cash management
enhancements and much more. Hear from customers already benefiting from Microsoft Dynamics NAV 2015
and explore the future roadmap and vision.
Sessions
21
Tuesday 4 November 2014 continued
16:00–20:30
Sponsor Theater Presentations | Hall 8.1, Media Wall
Microsoft Cloud for Business
GENPRO002—Productivity | Hall 6
Presenter(s): Takeshi Numoto
Just as the Internet changed the way people work, interact and play, the cloud era is evolving the very
landscape of business today. This mobile-first, cloud-first world requires transformative thinking from CIOs to
help their businesses react to market shifts, deliver new products and services faster, and ultimately compete
to win. Join Microsoft Cloud + Enterprise Corporate Vice President Takeshi Numoto for a look at how only the
Microsoft Cloud for Business can deliver both the global scale required to realize the benefits of true cloud
12:00–13:30
Roundtable Discussions | Hall 5 RT00001 — Roundtables by Industry | Hall 5
The concept is simple, and the networking opportunities are huge. Join in discussions of your choosing at tables labeled with
the suggested topics. Your fellow members of the Microsoft community gather together to share challenges, tips and tricks,
best practices — all in this casual, interactive environment. Tables include discussions on:
Manufacturing
Financial Services
Professional Services
Retail
Wholesale & Distribution
Architecture, Engineering & Construction
Government, Healthcare & Education Media & Entertainment
13:30–14:30
General Sessions | Hall 6 Let’s engage! Join us to explore our vision, our roadmap and see success in action
GENCRM001—Microsoft Dynamics CRM | Hall 6
Presenter(s): Bob Stutz; Bruce Rioch; David Peterson; Fred Studer; Nimesh Dave; Rick Stow
We appreciate that your company’s success is directly related to your ability to drive meaningful customer
engagement. Microsoft has a vision for how we can help you create win-win situations for you and your
customers that unveil opportunities for your business to thrive. Learn about our vision, see how our roadmap
unfolds and hear directly from Microsoft Dynamics CRM customers who are reaping the benefits today.
15:00–16:00
General Sessions | Hall 6 and Hall 8.0 Microsoft Dynamics AX: Ready your business today for tomorrow’s challenges
GENAX001 — Microsoft Dynamics AX Productivity | Hall 6
Presenter(s): Christian Pedersen
You hear all about the big technology trends - mobility, cloud, machine learning and Internet of Things (IoT) but you wonder “What’s in it for me?” Join the Microsoft Dynamics AX general session to get inspired and see
how Microsoft solutions can help you embrace these trends and ready your business today for tomorrow’s
challenges. Get a glimpse of the exciting, upcoming release of Microsoft Dynamics AX and hear from our
customers on how they use Microsoft technology to take their business to the next level.
16:00–16:30
KCP Dynamics Global reach...expanding opportunities to other regions of the world
STNAV001 | Hall 8.1, Media Wall
Presenter(s): Ezequiel Sulvaran
18:30–18:45
ax|is fashion: Made to measure, ready to wear
STAX003 | Hall 8.1, Media Wall
Presenter(s): Nina Groothuijzen; Tony Bryant
18:45–19:00
CRM vs ERP for field service: Why CRM won and what that means to you
STCP012 | Hall 8.1, Media Wall
Presenter(s): Jim Hare
19:00–19:15
Common BI challenges in Microsoft Dynamics
STCP008 | Hall 8.1, Media Wall
Presenter(s): Steve Zangari
19:15–19:30
Reduce costs and manage your Accounts Payable process with improved visibility and
control with ExFlow AP Automation!
STCP007 | Hall 8.1, Media Wall
Presenter(s): Henrik Garvner
19:30–19:45
Web-based reporting and budgeting with OneStop Reporting
STCP005 | Hall 8.1, Media Wall
Presenter(s): Morten Tonsberg
19:45–20:00
Insight Selling: Powering sales with real-time insights to be more effective
STCRM003 | Hall 8.1, Media Wall
Presenter(s): Heidi Tucker
20:00–20:15
Extending the enterprise (SAP or Oracle) with agile Microsoft Dynamics AX
and Microsoft Dynamics CRM solutions
STCP015 | Hall 8.1, Media Wall
Presenter(s): Todd Johnson
20:15–20:30
Empowering the digital business of the future with Avanade
STCP002 | Hall 8.1, Media Wall
Presenter(s): Andrew Smith
Being more productive in a mobile-first, cloud-first world
GENPRO001 — Productivity | Hall 8.0, Room: B2
Presenter(s): Sanjay Manchanda
Enterprises are working hard to harmonize digital work and digital life experiences. Microsoft is helping
reimagine business, making it easy for end users to use the applications and devices they love, while
protecting corporate assets without trade-offs. Join us for a discussion on how we are reinventing productivity
to help both organizations and individuals do more.
22
Sessions
23
Tuesday 4 November 2014 continued
16:30–17:30
Breakout Sessions | Hall 8.0 17:15–17:30
Demo | Hall 8.1 Microsoft Dynamics AX: Shaping the future of cities and public sector organizations
What’s new: Microsoft Dynamics CRM 2015
BKAX001—Microsoft Dynamics AX | Hall 8.0, Room: F1
Presenter(s): Todd Bergeson
Reimagining Manufacturing in the digital age
BKAX002—Microsoft Dynamics AX (Productivity) | Hall 8.0, Room: B4
Presenter(s): Bill Moffett; Chandru Shankar; Colin Masson; James Fleming
Microsoft Dynamics for Retail: An overview of retail industry trends and Microsoft’s solution and vision
BKAX004—Microsoft Dynamics AX | Hall 8.0, Room: F4
Presenter(s): Ashvin Mathew; Duncan Taylor; Karen Garrette
Microsoft Dynamics in project-based service industries
BKAX005—Microsoft Dynamics AX (Productivity) | Hall 8.0, Room: E9
Presenter(s): Elliott Ichimura; Jeff Comstock; Christian Arroyo
Dale Carnegie Workshop: Building a better retention mousetrap and keeping the people who have
what it takes to raise performance to the next level
BKBL002—Business Leadership | Hall 8.0, Room: D4
Presenter(s): Noha El Daly
How to setup SQL to provide the best performance for your Microsoft Dynamics deployment
BKCP001—Cross Product | Hall 8.0, Room: D3
Presenter(s): Bertrand Caillet; Steven Vlaanderen Oldenzeel
Care Everywhere: an Overview of customer service by Microsoft Dynamics CRM
BKCRM001—Microsoft Dynamics CRM (Customer Service) | Hall 8.0, Room: E1
Presenter(s): Ashish Kothari; Matt Kresch; Muneer Jokoet
Overview: Mobile enhancements in productivity and enterprise management
BKCRM405—Microsoft Dynamics CRM (Technical) | Hall 8.0, Room: B1
Presenter(s): Girish Raja; Richard Dickinson
Microsoft Dynamics CRM: Empowering your workforce to deliver unparalleled constituent services
BKCRM502—Microsoft Dynamics CRM (Industry) | Hall 8.0, Room: E7
Presenter(s): Kirsten Edmondson Wolfe; Sophie Richardson
Tips and tricks: Understanding the value of Microsoft Dynamics NAV in Office 365
BKNAV002 Microsoft Dynamics NAV | Hall 8.0, Room: F5
Presenter(s): Jesper Lachance Raebild
Customer Showcase: Microsoft Dynamics NAV supporting customers in many industries BKNAV011—Microsoft Dynamics NAV | Hall 8.0, Room F7
Presenter(s): Peter Vach, Harrie Mulder
Powering your business with Big Data & Analytics
BKPRO101—Productivity | Hall 8.0, Room A4
Presenter(s): Inma Montesinos
24
DMCRM001-R1 — Microsoft Dynamics CRM | CRM Booth
Presenter(s): Luis Camino
18:00–19:00
Breakout Sessions | Hall 8.0 Reimagining Distribution in the digital age
BKAX003—Microsoft Dynamics AX (Productivity) | Hall 8.0, Room: B4
Presenter(s): Bill Moffett; Chandru Shankar; Colin Masson
Microsoft Dynamics for Retail & Commerce: Delivering next generation POS
clients and immersive mobile experiences
BKAX019—Microsoft Dynamics AX | Hall 8.0, Room: F4
Presenter(s): Ashvin Mathew; Balaji Balasubramanian
Improve your global reporting through smart COA design
BKAX026—Microsoft Dynamics AX (Insights) | Hall 8.0, Room: E9
Presenter(s): April Olson; Jill Carter
Integrating Microsoft Dynamics ERP with Microsoft Dynamics CRM using Connector for Microsoft
BKCP002—Cross Product | Hall 8.0, Room: D3
Presenter(s): Goncalo Antunes
Best practices for customer service in an engagement driven world
BKCRM002—Microsoft Dynamics CRM (Customer Service) | Hall 8.0, Room: E7
Presenter(s): Brian Manusama; Matt Kresch
Seeing your sales data in a whole new way
BKCRM103—Microsoft Dynamics CRM (Sales) | Hall 8.0, B1
Presenter(s): David Peterson; Eric Boocock; Kapil Tandon
Market smarter – An Overview of Microsoft Dynamics Marketing
BKCRM201—Microsoft Dynamics CRM (Marketing) | Hall 8.0, Room: E1
Presenter(s): Angela Bandlow; Kishan Chetan; Bruce Rioch
Microsoft Dynamics NAV: 60 tips and tricks in 60 minutes
BKNAV005—Microsoft Dynamics NAV | Hall 8.0, Room: F5
Presenter(s): Barbara Plagens
Tips and tricks: Cash Management in Microsoft Dynamics
BKNAV007—Microsoft Dynamics NAV | Hall 8.0, Room F7
Presenter(s): Brian Nielsen; Rikke Lassen; Tomas Navarro Casbas
Growing your business: The business value of Enterprise Social
BKPRO210—Productivity | Hall 8.0, Room: A4
Presenter(s): Niels van der Zeyst
Sessions
25
Wednesday 5 November 2014
AGENDA OVERVIEW
08:30–18:00
Registration
Hall 8.0 Foyer
09:30–11:00
Deep Dive Sessions
Hall 8.0, Various
10:00–18:00
Convergence Experience Center
Hall 8.1
11:00–14:30
Sponsor Theater Presentations
Hall 8.1, Media Wall
11:30–12:30
Breakout Sessions
Hall 8.0, Various
12:30–14:30
Lunch
Hall 5
Roundtable Discussions – Industry
Hall 5
14:30–15:30
Breakout Sessions
Hall 8.0, Various
15:30–18:00
Sponsor Theater Presentations
Hall 8.1, Media Wall
16:00–17:00
Breakout Sessions
Hall 8.0, Various
17:00–18:00
Convergence Experience Center Happy Hour
Hall 8.1
Open Evening
Country Drinks / Partner Events
Agenda is subject to change.
SESSION CODE KEY—All session codes follow this format: XXYYZZ-R#
XX
Represents Session Type
KEYKeynote
GEN General Session
BK
Breakout Session
DD Deep Dive Session
DMDemo
SS Sponsor Breakout Session
ST Sponsor Theater Presentations
RT Roundtable Discussion
YY
Represents Primary Product Affiliation (or Track Affiliation)
AX Microsoft Dynamics AX
BL
Business Leadership
CP Cross Product
CRM Microsoft Dynamics CRM
NAV Microsoft Dynamics NAV
PROProductivity
ZZ Represents the Session
Number
R
Indicates that session is part of a series of repeats; the number following indicates the sequence
Easily Access Session Information
4–6 November 2014
Barcelona, Spain
Exhibitor Sponsor
4–6 November 2014
Barcelona, Spain
Platinum Sponsor
4–6 November 2014
Barcelona, Spain
Gold Sponsor
4–6 November 2014
Barcelona, Spain
Executive Platinum
Sponsor
4–6 November 2014
Barcelona, Spain
Silver Sponsor
Be sure to take advantage of tools such as Schedule Builder to help you build
your personal schedule from the entire catalogue of available sessions on
www.microsoft.com/convergence. You’ll also be able to access our new mobile
event app from your smartphone. Conveniently access session and agenda
information, event maps, sponsor and exhibitor listings and more.
Scan the QR code to download the Convergence 2014 Europe event app for
Windows Phone, Windows 8, Apple iOS, and Android.
Sessions
27
Wednesday 5 November 2014 continued
09:30–11:00
Deep Dive Sessions | Hall 8.0 Microsoft Dynamics AX 2012: Application overview
DDAX001 — Microsoft Dynamics AX (Mobility, Productivity) | Hall 8.0, Room: B4
Presenter(s): Lachlan Cash; Mathew Sheard
Microsoft Dynamics AX 2012: Technical overview
DDAX002 — Microsoft Dynamics AX ( Cloud, Insights) | Hall 8.0, Room: E9
Presenter(s): Arijit Basu; Richard Barnwell
Lifecycle Services next generation functionality: Continuing to deliver repeatable
and predictable success
DDAX003-R1 — Microsoft Dynamics AX | Hall 8.0, Room: F1
Presenter(s): Jared Lambert; Satish Thomas; Shefy Manayil Kareem; Winston Hait
Cloud clarity: All you need to know about Microsoft Dynamics CRM Online
DDCRM407 — Microsoft Dynamics CRM (Technical) | Hall 8.0, Room B1
Presenter(s): Karri Alexion-Tiernan; Venkat Sathyamurthy
Unified Service Desk for Microsoft Dynamics CRM: Deploying maintainable
and upgradeable contact center applications
DDCRM444 — Microsoft Dynamics CRM (Customer Service, Technical) | Hall 8.0, Room: E1
Presenter(s): Ashish Kothari; Matthew Barbour
Deep Dive: Integration with Microsoft Dynamics NAV
DDNAV001 — Microsoft Dynamics NAV | Hall 8.0, Room: F5
Presenter(s): Freddy Kristiansen
Deep Dive: Reporting in Microsoft Dynamics NAV 2015
DDNAV003 — Microsoft Dynamics NAV | Hall 8.0, Room: F7
Presenter(s): Peter Borring Sørensen
11:00–14:30
Sponsor Theater Presentations | Hall 8.1, Media Wall
11:00–11:30
Explore the benefits of membership in the Microsoft Dynamics CRM User Group (CRMUG)
STCRM005 | Hall 8.1, Media Wall
Presenter(s): Janet Lampert
12:30–13:00
IBM Cloud Managed Services for complex Microsoft Dynamics implementations:
A match made in heaven
STCP016 | Hall 8.1, Media Wall
Presenter(s): Thomas Schneider
13:00–13:30
Take your business 100% digital and close deals faster with DocuSign
STCRM001 | Hall 8.1, Media Wall
Presenter(s): Lahini Arunachalam; Michael Schultz
13:30–14:00
Winning the war for talent: Cognitive Group explains how to attract the right people to
your Microsoft Dynamics project or practice
14:00–14:30
Amplify your business transformation with additional services by Dynamics Software
STCP001 | Hall 8.1, Media Wall
Presenter(s): Eric Veldkamp
11:15–11:30
Demo | Hall 8.1 What’s new: Microsoft Dynamics CRM 2015
DMCRM001-R2 — Microsoft Dynamics CRM | CRM Booth
Presenter(s): Luis Camino
11:30–12:30
Breakout Sessions | Hall 8.0 Microsoft Dynamics AX mobile apps: More efficient work forces and better customer experiences
BKAX009-R1 — Microsoft Dynamics AX (Cloud, Mobility, Productivity) | Hall 8.0, Room: F1
Presenter(s): Kyle Young
Highlights in manufacturing in Microsoft Dynamics AX 2012 R3 and beyond
BKAX011 — Microsoft Dynamics AX | Hall 8.0, Room: B4
Presenter(s): Bill Moffett; Christian Rytt; Soren Vagn Andersen
Microsoft Dynamics for Retail & Commerce: Overall store systems architecture
BKAX020—Microsoft Dynamics AX | Hall 8.0, Room: F4
Presenter(s): Balaji Balasubramanian; Josef Schauer
Management Reporter for Microsoft Dynamcis AX: The Basics
BKAX029 — Microsoft Dynamics AX (Insights) | Hall 8.0, Room: E9
Presenter(s): Jill Carter; Ryan Sandness
Dale Carnegie Workshop: 20 ways to build trust and credibility with your team
BKBL001 — Business Leadership | Hall 8.0, Room: D4
Presenter(s): Monica Milesi
Microsoft Operations + Microsoft Dynamics: Tips & Tricks from our global implementation
BKCP003 — Cross Product | Hall 8.0, Room: D3
Presenter(s): Arjang Parsa
Selling effectively: an overview of sales by Microsoft Dynamics CRM
BKCRM101 — Microsoft Dynamics CRM (Sales) | Hall 8.0, Room: B1
Presenter(s): Prashanth GanapathyRaj; Stephanie Dart
Unleash your marketing potential: B2B best practices in integrated marketing programs
BKCRM202 — Microsoft Dynamics CRM (Marketing) | Hall 8.0, Room: E1
Presenter(s): Kishan Chetan; Meta Karagianni; Patric Timmermans
Microsoft Dynamics CRM in Financial Services: Winning and retaining customers
BKCRM503 — Microsoft Dynamics CRM (Industry) | Hall 8.0, Room: E7
Presenter(s): Chad Hamblin; Mark Margolis; Muneer Jakoet; Paul Mare
Why hundreds of customers choose to implement Dynamics NAV on Microsoft Azure
BKNAV006 — Microsoft Dynamics NAV | Hall 8.0, Room: F5
Presenter(s): Claus Busk Andersen; Kurt Juvyns
STCP010 | Hall 8.1, Media Wall
Presenter(s): Jonathan Keen
28
Sessions
29
Wednesday 5 November 2014 continued
Tips and tricks: Costing in Microsoft Dynamics NAV
The time to modernize your sales organization is now!
The evolution of enterprise mobility
Microsoft Dynamics CRM 2013: Sales productivity in project-based services industries
12:30–14:30
Roundtable Discussions | Hall 5 Microsoft Dynamics NAV for tablets
RT00002 | Hall 5
Five Secrets shared: Unlock the hidden data insights that drives business success
The concept is simple, and the networking opportunities are huge. Join in discussions of your choosing at tables labeled
with the suggested topics. Your fellow members of the Microsoft community gather together to share challenges, tips
and tricks, best practices—all in this casual, interactive environment. Tables include discussions for:
Hunter Boot: Best foot forward with Microsoft Dynamics AX
BKNAV008 — Microsoft Dynamics NAV | Hall 8.0, Room: F7
Presenter(s): Bob Bergman
BKPRO213 — Productivity | Hall 8.0, Room: A4
Presenter(s): Kees Hertogh; Tim Kimsey
Roundtables by Business Role
Directors Project Managers Solutions Architects IT Management
CxO’s
System, Database Administrators & IT Support
12:45–13:00
Demo | Hall 8.1 What’s new: Microsoft Dynamics CRM 2015
DMCRM001-R3 — Microsoft Dynamics CRM | CRM Booth
Presenter(s): Luis Camino
14:30–15:30
Breakout Sessions | Hall 8.0 Data Management – What to use (MDM, IDMF, DIXF), when, and how
BKAX007 — Microsoft Dynamics AX (Insights) | Hall 8.0, Room: F1
Presenter(s): Paul Wu; Piyush Agrawal
Microsoft Dynamics AX 2012 R3: Warehousing
BKAX012 — Microsoft Dynamics AX (Productivity) | Hall 8.0, Room: B4
Presenter(s): Mirza Abdic; Philippe Jacobsen; Zach Greenvoss
Consume Microsoft Azure Machine Learning service in Microsoft Dynamics AX
and increase sales revenues
BKAX015 — Microsoft Dynamics AX (Cloud, Insights) | Hall 8.0, Room: F4
Presenter(s): Akshey Gupta; Mushtaque Ahmed; Royi Ronen
BKCRM504 — Microsoft Dynamics CRM (Industry) | Hall 8.0, Room: E7
Presenter(s): Elliott Ichimura; Mark Robertson; Rick Stow
BKNAV001 — Microsoft Dynamics NAV | Hall 8.0, Room: F5
Presenter(s): Jannik Bausager; Mike Borg Cardona
BKPRO211 — Productivity | Hall 8.0, Room: A4
Presenter(s): Kapil Tandon; Thomas Mayer; Yvonne Haarloev
SSAX001 — Microsoft Dynamics AX | Hall 8.0, F7
Presenter(s): Jackie Reid; Ken Pratt
Extending Microsoft Dynamics AX with AXtension helps Victrex to deliver
high-quality products on-time
SSAX003 — Microsoft Dynamics AX | Hall 8.0, Room: D4
Presenter(s): James Fleming; Sandra van Leeuwen
15:30–18:00
Sponsor Theater Presentations | Hall 8.1, Media Wall
15:30–16:00
Transform for Microsoft Dynamics: Best practices for managing your key business documents
STAX001 | Hall 8.1, Media Wall
Presenter(s): Andy Lilley
17:00–17:30
Absolute Process Partners: Combining industry knowledge with global implementation power
STCP014 | Hall 8.1, Media Wall
Presenter(s): Cedric Van Branteghem; Kay Laukat
17:30–17:45
Azure data and analytics including Power BI and eBECS Rapid Return BI Accelerator
STCP003 | Hall 8.1, Media Wall
Presenter(s): Paul Saxton
17:45–18:00
Three steps to becoming an analytics-driven organization
Operational reporting and analysis in Microsoft Dynamics AX
STCP013 | Hall 8.1, Media Wall
Presenter(s): Mikkel Oldenburg
Optimizing your solution delivery using Sure Step and Lifecycle Services
15:45–16:00
Demo | Hall 8.1 BKAX028 — Microsoft Dynamics AX (Insights) | Hall 8.0, Room: E9
Presenter(s): Pär Åkerblom; Swamy Narayana
BKCP004 — Cross Product | Hall 8.0, Room: D3
Presenter(s): Chandru Shankar; Winston Hait
Parature and Microsoft Dynamics Unite: Customer self-service
BKCRM004 — Microsoft Dynamics CRM (Customer Service) | Hall 8.0, Room: E1
Presenter(s): Duke Chung; John Seeds
30
BKCRM102 — Microsoft Dynamics CRM | Hall 8.0, Room: B1
Presenter(s): Barbara Giamanco; Stephanie Dart
What’s new: Microsoft Dynamics CRM 2015
DMCRM001-R4 — Microsoft Dynamics CRM | CRM Booth
Presenter(s): Luis Camino
Sessions
31
Wednesday 5 November 2014 continued
16:00–17:00
Breakout Sessions | Hall 8.0 Support your organization’s growth aspirations with almost unlimited servers and storage
BKAX008 — Microsoft Dynamics AX (Cloud) | Hall 8.0, Room: F1
Presenter(s): Christian Wolf; Ryan Battle; Satish Thomas
Mass customization in a distributed supply chain in Microsoft Dynamics AX 2012 R3
BKAX016 — Microsoft Dynamics AX (Productivity) | Hall 8.0, Room: B4
Presenter(s): Christian Rytt; Conrad Volkmann; Sverre Thune
Microsoft Dynamics for Retail & Commerce: Delivering compelling online shopping experiences
BKAX022 — Microsoft Dynamics AX (Cloud, Mobility, Productivity) | Hall 8.0, Room: F4
Presenter(s): Balaji Balasubramanian; Josef Schauer
Collecting and analyzing receivables
BKAX027 — Microsoft Dynamics AX (Productivity) | Hall 8.0, Room: E9
Presenter(s): Mike Falkner
Dale Carnegie Workshop: Producing results with people
BKBL004 — Business Leadership | Hall 8.0, Room: D4
Presenter(s): Monica Milesi
Securing performance with Performance Analyzer for Microsoft Dynamics
BKCP005-R1 — Cross Product | Hall 8.0, Room: D3
Presenter(s): Bertrand Caillet; Steven Vlaanderen Oldenzeel
Unified Service Desk: Enabling the super agent!
BKCRM003 — Microsoft Dynamics CRM (Customer Service) | Hall 8.0, Room: E1
Presenter(s): Ashish Kothari; Ian Smith; Jeff Knight
Enter your
comfort zone
Enhance Microsoft Dynamics AX with comprehensive
AXtension Solutions and you will receive all the information
and controls you need to be in complete command.
Receive advise from our specialist at stand #2 and see how
Microsoft Dynamics AX can work for you.
Join our session to see a real live example, presented by the
CIO of Victrex (November 5th 14:30 - 15:30 room D4).
www.axtension.com
Listen in! How to get Microsoft Social Listening working for you
BKCRM401 — Microsoft Dynamics CRM (Technical) | Hall 8.0, Room: E7
Presenter(s): Francois Ruf; Paul Hume
Optimize your Business Processes to drive impact for your business
BKCRM403 — Microsoft Dynamics CRM (Sales, Technical) | Hall 8.0, Room: B1
Presenter(s): Prashanth GanapathyRaj
ENTERPRISE CONTENT
MANAGEMENT
PROJECT COST
CONTROL
INVOICE
PROCESSING
SALES
DASHBOARD
KITTING
VISUAL
PLANNING
Tips and tricks: Business insight for Microsoft Dynamics NAV 2015
BKNAV004 — Microsoft Dynamics NAV | Hall 8.0, Room: F5
Presenter(s): Christian Baek; Claus Busk Andersen
Supercharge your seller with the right insights
BKPRO212 — Productivity | Hall 8.0, Room: A4
Presenter(s): Bruce Rioch; Kapil Tandon; Stephanie Dart
Bank of Ireland: Putting the customer first
SSCRM002 — Microsoft Dynamics CRM | Hall 8.0, Room: F7
Presenter(s): Karl Manning
MATCHPOINT
32
Thursday 6 November 2014
09:30–11:00
Deep Dive Sessions | Hall 8.0 AGENDA OVERVIEW
08:30–16:30
Registration
Hall 8.0 Foyer
09:30–11:00
Deep Dive Sessions
Hall 8.0, Various
10:00–15:30
Convergence Experience Center
Hall 8.1
11:00–14:00
Sponsor Theater Presentations
Hall 8.1, Media Wall
11:30–12:30
Breakout Sessions
Hall 8.0, Various
12:30–14:00
Lunch
Hall 5
14:00–15:00
Breakout Sessions
Hall 8.0, Various
15:30–16:30
Breakout Sessions
Hall 8.0, Various
Lifecycle Services next generation functionality: Continuing to deliver repeatable and
predictable success
DDAX003-R2 — Microsoft Dynamics AX (Cloud, Insights, Productivity) | Hall 8.0, F1
Presenter(s): Jared Lambert; Winston Hait
Microsoft Dynamics for Retail & Commerce: Enabling enterprise deployment, monitoring,
and manageability
DDAX005 — Microsoft Dynamics AX (Insights, Productivity) | Hall 8.0, F4
Presenter(s): Balaji Balasubramanian; Josef Schauer
Manage your entire Budgeting, Planning and Forecasting in Microsoft Dynamics AX
DDAX006 — Microsoft Dynamics AX (Insights) | Hall 8.0, E9
Presenter(s): Sigita Cepaitiene; Swamy Narayana
Microsoft Dynamics Marketing: Technical deep dive
Agenda is subject to change.
DDCRM442 — Microsoft Dynamics CRM (Marketing, Technical) | Hall 8.0, B1
Presenter(s): Christian Abeln
Calling all developers: CRM tools today and tomorrow
DDCRM443 — Microsoft Dynamics CRM (Technical) | Hall 8.0, E1
Presenter(s): Matthew Barbour
SESSION CODE KEY—All session codes follow this format: XXYYZZ-R#
XX
Represents Session Type
KEYKeynote
GEN General Session
BK
Breakout Session
DD Deep Dive Session
DMDemo
SS Sponsor Breakout Session
ST Sponsor Theater Presentations
RT Roundtable Discussion
YY
Represents Primary Product Affiliation (or Track Affiliation)
AX Microsoft Dynamics AX
BL
Business Leadership
CP Cross Product
CRM Microsoft Dynamics CRM
NAV Microsoft Dynamics NAV
PROProductivity
ZZ Represents the Session
Number
R
Indicates that session is part of a series of repeats; the number following indicates the sequence
Deep Dive: Developing in Microsoft Dynamics NAV 2015
DDNAV002 — Microsoft Dynamics NAV | Hall 8.0, F5
Presenter(s): Freddy Kristiansen
Deep Dive: Supply Chain Planning in Microsoft Dynamics NAV
DDNAV004 — Microsoft Dynamics NAV | Hall 8.0, F7
Presenter(s): Sune Lohse
Unlock insights on any data with Excel and Power BI for Office 365
DDPRO101 — Productivity | Hall 8.0, A4
Presenter(s): Inma Montesinos
11:00–14:00
Sponsor Theater Presentations | Hall 8.1, Media Wall
11:00–11:30
Explore the benefits of membership in the Microsoft Dynamics NAV User Group (NAVUG)
STNAV002 | Hall 8.1, Media Wall
Presenter(s): Mark Rhodes
Easily Access Session Information
Be sure to take advantage of tools such as Schedule Builder to help you build
your personal schedule from the entire catalogue of available sessions on
www.microsoft.com/convergence. You’ll also be able to access our new mobile
event app from your smartphone. Conveniently access session and agenda
information, event maps, sponsor and exhibitor listings and more.
Scan the QR code to download the Convergence 2014 Europe event app for
Windows Phone, Windows 8, Apple iOS, and Android.
34
12:30–12:45
Winning in hospitality and forecourt with LS First and Microsoft Dynamics
STAX002 | Hall 8.1, Media Wall
Presenter(s): Stefan Stefansson
12:45–13:00
Assistance Software: Effective project management with Microsoft Dynamics CRM 2013
STCRM002 | Hall 8.1, Media Wall
Presenter(s): Bas van Woudenberg
Sessions
35
Thursday 6 November 2014 continued
13:00–13:15
Mobility with Resco: Get Microsoft Dynamics CRM into phones and tablets
STCRM004 | Hall 8.1, Media Wall
Presenter(s): Anna Kontsekova; David Dolhy
13:15–13:30
Flexproperty — Microsoft Dynamics AX for Real Estate by CGI
STAX004 | Hall 8.1, Media Wall
Presenter(s): Henrik Danielsen
13:30–13:45
OneBizz: One solution for your business
STCP004 | Hall 8.1, Media Wall
Presenter(s): Joop van Voorthuijsen
13:45–14:00
Parttrap® ONE — eCommerce Made Easy
STCP006 | Hall 8.1, Media Wall
Presenter(s): Ove Tengberg
11:15–11:30
Demo | Hall 8.1 What’s new: Microsoft Dynamics CRM 2015
DMCRM001-R5 — Microsoft Dynamics CRM | CRM Booth
Presenter(s): Luis Camino
11:30–12:30
Breakout Sessions | Hall 8.0 Lifecycle Services: The key to keeping Microsoft Dynamics AX 2012 implementations up
and running smoothly
BKCRM203 — Microsoft Dynamics CRM (Marketing) | Hall 8.0, E7
Presenter(s): Christian Abeln; Kishan Chetan
Sales Productivity — Leverage Microsoft Outlook and Power BI integration to make your
sales force more productive
BKCRM402 — Microsoft Dynamics CRM (Technical) | Hall 8.0, Room: B1
Presenter(s): Prashanth GanapathyRaj
Embracing upgrades: Preparing for CRM next
BKCRM404 — Microsoft Dynamics CRM (Technical) | Hall 8.0, E1
Presenter(s): Matthew Barbour
How to prepare for an upgrade to Microsoft Dynamics NAV 2015
BKNAV003 — Microsoft Dynamics NAV | Hall 8.0, F5
Presenter(s): Dmitry Chadayev; Jannik Bausager
Who are you and where are you going with my data?
BKPRO102 — Productivity | Hall 8.0, Room: A4
Presenter(s): Eric Main
12:45–13:00
Demo | Hall 8.1 What’s new: Microsoft Dynamics CRM 2015
DMCRM001-R6 — Microsoft Dynamics CRM | CRM Booth
Presenter(s): Luis Camino
14:00–15:00
Breakout Sessions | Hall 8.0 Microsoft Dynamics AX 2012 R3: Transportation
BKAX006 — Microsoft Dynamics AX (Cloud) Productivity | Hall 8.0, F1
Presenter(s): Jane Augustin; Murtaza Chowdhury; Priyaa Nachimuthu
BKAX013 — Microsoft Dynamics AX (Productivity) | Hall 8.0, B4
Presenter(s): Simon Juul
Microsoft Dynamics AX 2012 R3: Demand Forecasting
Improving Microsoft Dynamics AX performance: Scaling and tuning tips and tricks from the experts
BKAX010 — Microsoft Dynamics AX (Insights) | Hall 8.0, B4
Presenter(s): Christian Rytt
BKAX014 — Microsoft Dynamics AX (Productivity) | Hall 8.0, F1
Presenter(s): Christian Wolf; Rakesh Parida
10 ways to improve your employee’s productivity
Microsoft Dynamics AX 2012 R3 and professional productivity in project-based service industries
BKAX023 — Microsoft Dynamics AX (Productivity) | Hall 8.0, F4
Presenter(s): Kyle Young; Moises Leon
BKAX024 — Microsoft Dynamics AX (Productivity) | Hall 8.0, F4
Presenter(s): Jeff Comstock; Martin Shave
Procure-to-Pay—from a financial accounting perspective
Managing global Microsoft Dynamics AX implementations: Lessons learned and keys to success
BKAX025 — Microsoft Dynamics AX (Insights) | Hall 8.0, E9
Presenter(s): Pär Åkerblom; Victor Stehmann
BKAX031 — Microsoft Dynamics AX (Productivity) | Hall 8.0, E9
Presenter(s): Frank Klabbers; Wilbert Hemel
Dale Carnegie Workshop: Insight leadership
Securing performance with Performance Analyzer for Microsoft Dynamics
BKBL003 — Business Leadership | Hall 8.0, D4
Presenter(s): Laurent Lefevre
BKCP005-R2 — Cross Product | Hall 8.0, D3
Presenter(s): Bertrand Caillet; Steven Vlaanderen Oldenzeel
Successfully managing complex implementations using Microsoft Consulting Services
Parature for multi-channel customer service
BKCP006 — Cross Product | Hall 8.0, D3
Presenter(s): Arend-Jan Speksnijder; Matthew Elsey
36
Going deep: Campaign management and email marketing
BKCRM005 — Microsoft Dynamics CRM (Customer Service) | Hall 8.0, E1
Presenter(s): Brian Tubb
Sessions
37
Thursday 6 November 2014 continued
Sales productivity best practices
BKCRM104 — Microsoft Dynamics CRM (Sales) | Hall 8.0, B1
Presenter(s): Christiane Noll; Kelly Bagley French; Nimesh Dave; Rick Stow
Design for Cloud with Microsoft Dynamics CRM
BKCRM406 — Microsoft Dynamics CRM (Technical) | Hall 8.0, E7
Presenter(s): Amir Jafri; Ian Smith
Tips and tricks: Microsoft Dynamics NAV jobs and project management
BKNAV010 — Microsoft Dynamics NAV | Hall 8.0, F5
Presenter(s): Brenda Maldonado; Naeem Shafi
15:30–16:30
Breakout Sessions | Hall 8.0 Infinite Solutions
Your reliable and trustful Microsoft
Dynamics AX partner that has highly
skilled experts and developers with deep
knowledge and experience in:
Manufacturing
Microsoft Dynamics AX mobile apps: More efficient work forces and better customer experiences
BKAX009-R2 — Microsoft Dynamics AX (Cloud, Mobility, Productivity) | Hall 8.0, Room: B4
Presenter(s): Kyle Young
Microsoft Dynamics AX 2012 R3: Your approach to the upgrade
BKAX017 — Microsoft Dynamics AX ( Cloud, Insights, Productivity) | Hall 8.0, Room: F1
Presenter(s): Andrew Jewsbury; James Fleming
Microsoft Dynamics for Retail & Commerce: Key investments in the core capabilities
BKAX021 — Microsoft Dynamics AX (Insights, Productivity) | Hall 8.0, Room: F4
Presenter(s): Balaji Balasubramanian; Josef Schauer
Effective Report Design
Defence
BKAX030 — Microsoft Dynamics AX (Insights) | Hall 8.0, Room: E9
Presenter(s): April Olson; Ryan Sandness
Dale Carnegie Workshop: The “EX-factor” — creating an executive image
BKBL005 — Business Leadership | Hall 8.0, Room: D4
Presenter(s): Laurent Lefevre
Successfully managing your implementation or upgrade: A CIO’s perspective
BKCP007 — Cross Product | Hall 8.0, Room: D3
Presenter(s): Elena Lommers; Frank Klabbers
Finance
Retail
Planning to implement Microsoft Dynamics Marketing
BKCRM204 — Microsoft Dynamics CRM (Marketing) | Hall 8.0, Room: B1
Presenter(s): Kishan Chetan; Wolfgang Von Enckewort
XRM today: Explore the power of the platform
BKCRM441 — Microsoft Dynamics CRM (Technical) | Hall 8.0, Room: E1
Presenter(s): Luis Camino; Venkat Sathyamurthy
Microsoft Dynamics CRM: Reimagining manufacturing and distribution in a connected world
BKCRM501 — Microsoft Dynamics CRM (Industry) | Hall 8.0, Room: E7
Presenter(s): Bill Moffett; Colin Masson; David Peterson
Tips and tricks: Warehouse management in Microsoft Dynamics NAV
BKNAV009 — Microsoft Dynamics NAV | Hall 8.0, Room: F5
Presenter(s): Felix Morales; Sherry Linares
38
Corporate Headquarters:
+389 2 3109 967
11 Oktomvri
br.25, 1000 Skopje
Macedonia
UK Sales office:
+44 20787256071
Northumberland Avenue
Trafalgar Square, London
United Kingdom
www.infinite.com.mk
[email protected]
Convergence Experience Center (CEC)
Sponsors
Microsoft Solutions Experience
Executive Platinum
Gain deeper Microsoft product knowledge in a one-on-one environment by dedicating
time in your schedule for the Microsoft Solutions Experience. Located in the middle of
the CEC, the Microsoft Solutions Experience is our centralized area for technical support,
product demos, and making connections with the local user group community. You’ll
find specific stations for Microsoft Dynamics AX, Microsoft Dynamics CRM, Microsoft
Dynamics NAV, plus an Industry-focused area, and have the opportunity to meet with
team members from Microsoft Office, Microsoft Cloud and Enterprise.
Platinum
Expo Experience
Conveniently surrounding the Microsoft Solutions Experience, the Expo Experience puts
the global Microsoft Dynamics community front and center as our valued partners from
around the world bring their technology innovations to you.
Gold
The list of sponsors is on the page opposite and the full list of Exhibitors and the
Expo Experience floor plan is on page 43. You can also find a listing of sponsors and
exhibitors, searchable by areas such as industry and product in our mobile event app or
on the Convergence website at www.microsoft.com/convergence.
Additional Convergence Experience Center Resources
There are many new experiences and activities in the CEC that you won’t want to miss!
Country Lounges: Stop by one of the Country Lounges and connect with fellow delegates and Microsoft team
members from your country and region.
Device Bar: Come check out a wide range of Windows PCs and Windows Phones from Microsoft and its
Hardware Partners.
Silver
Media Wall: Located toward the back of the CEC, the Media Wall and lounge offers a convenient place
to catch up on the latest Convergence news and updates, social media activity, take in live Sponsor
presentations, and network with other delegates.
Microsoft Dynamics Academic Alliance (DynAA): Representatives from the Academic Alliance can help
you recruit students and graduates from over 1,500 educational institutions worldwide using Microsoft
Dynamics in the classroom to prepare students for dynamic careers. Hire interns and graduates with
Microsoft Dynamics experience to grow your organization and meet the increasing demand for Microsoft
Dynamics resources. Visit us at our booth in the Convergence Experience Center or visit our website at
www.microsoft.com/dynamicsaa.
Convergence Experience Center Hours
Tuesday 4 November10:30–21:00
Wednesday 5 November10:00–18:00
Thursday 6 November10:00–15:30
40
Expo
41
Stand No
32
31
30
29 28
Catering
27 26
14
18
11
Country
Lounge
3
Country
Lounge
15
Country
Lounge
1
AX
4
IND
89 90
Main
Entrance
Microsoft
Solutions
Experience
NAV
5
2
CRM
Media Wall
16
Country
Lounge
12
Country
Lounge
6
Country
Lounge
C+E
117 116
119 118
Up! Pass Lounge
87 88
Office
35
34
7
9
23
Lounge
85 86
Devices
41 42
44 43
20
40 39
38
37
21
22
Catering
83 84
73 74
76
75
78
77
80
79
82
Hall 8.1 (level 1)
Stand No
Fusion Software Ltd. 72
Gibcon 82
Globe Software 42
HCL Technologies 22
HiGH Software 85
Hitachi Solutions 1
i95Dev 99
IBM 8
Infinite Solutions 88
InRule Technology 69
InsideView Technologies, Inc. 11
Jet Reports 91
JustEnough Software 30
K3 15
KCP Dynamics Group 10
LS Retail 17
Mavim 95
Mergetool.com 119
MSCRM-ADDONS.COM (PTM EDV-Systeme) 61
NetEDI Ltd 115
Nigel Frank International 3
OneBizz 24
OneStop Reporting 20
Parttrap 21
Perfion 35
PNMsoft Ltd 106
Porini Srl 78
PrecisionPoint 79
prisma informatik GmbH 98
ProcessWeaver GmbH 94
Profisee 46
QGate 47
ReadSoft 65
resco.net 16
RF-SMART 32
Company Name
13
17
19
8
10
24
25
120
115 114
Prayer
Room
8A
Lounge
46 47
45 48
54 55
53 56
58 59
57 60
92 93
91 94
96 97
95 98
Lounge
113 112
111
50 51
49 52
Catering
66
65
69
68
72
71
104
103
100 101
99 102
62 63
61 64
106
Catering
Exhibitor Lounge
Convergence Experience Center (CEC)
Absolute Process Partners 9
Adeaca Corp 74
Adra Match 73
Adxstudio Inc. 63
AGR Inventory 49
AMC Banking
80
Annata 53
Assistance Software 19
Avanade
8.21
AvePoint 45
Axon Olympus 101
AxPact 39
AXtension 2
Blue Horseshoe 93
Bottomline Technologies 7
Capita Healthcare Decisions 89
CGI
120
Cincom Systems 112
ClickDimensions 59
Cognitive Group 5
Crimsonwing 23
CWR Mobility BV 55
Digital Vantage Point 62
DocuSign 4
Dynamics Anywhere 77
Dynamics Software 6
eBECS Limited 12
e-Con Solutions 117
Elevate HR, Inc. 37
Ex Arte 86
Experlogix 68
Fastpath 118
FieldOne 13
FLS GmbH 64
FourVision HR Plus 75
Company Name
Stand No
8.17B
8.17A
8.18
8.19
CC8
8.22
8.23
8.24A
8.24B
8.16
8.15
8.14
8.13
8.12
8.11
8.10
8.7
8.6
8.5
8.4
8.3
8.2
8.1
WC / Restroom
First Aid
Up! Pass
Prayer Room
Silver Sponsors
Gold Sponsors
Platinum Sponsors
Microsoft Solutions
Experience
Legend
Sponsors are shown in bold
Riva CRM Integration 87
Rockton Software 48
Rödl Dynamics AG 102
SaaSplaza 97
Sable37 83
Salesfusion
103
Sana Commerce 50
Scalable Data System Pty Ltd 31
Scribe Software BV 100
SignUp Software 25
Sonata Software Europe Ltd 51
SQL Perform 116
Supply Chain Box by Abakion A/S 113
SYCOR GmbH 34
TARGIT 14
Team Knowledge Limited 60
The Portal Connector 52
To-Increase 26
Torus Solutions 84
Trillium Software 57
TVH Consulting 41
Vérosoft Design (VSD) inc. 114
Visionet Systems 66
WatServ International 28
WennSoft 44
WhosOn Live Chat Software 111
XperiDo 104
xRM1 Business Solutions 71
ZAP BI 18
Zero2Ten 90
Company Name
8.21
Sponsors and Exhibitors
8.9
Academic
Alliance
8.20
Ingram
Micro
8.8
42
Lotus F1