MARKETING 2014 SMA CONFERENCE November 4-8, 2014
TRANSFORMATIONAL MARKETING 2014 SMA CONFERENCE November 4-8, 2014 Hotel Monteleone New Orleans, Louisiana Program Chair J. Charlene Davis Trinity University [email protected] Transformational Marketing November 4-8, 2014 Hotel Monteleone New Orleans, Louisiana is a premier marketing association that brings together marketing educators and professionals from all over the world • SMA fosters service, research, and education in all phases of marketing and encourages the exchange of ideas among members with similar interests • SMA endeavors to promote the growth of intellectual leadership in the field of marketing on the part of teachers, researchers, and students in universities and business and government executives. SOCIETY FOR MARKETING ADVANCES SMA Officers 2014-2015 SMA Board of Governors President Greg W. Marshall, Chair, Rollins College, SMA Fellow John D. Branch, University of Michigan, USA John D. Branch University of Michigan, USA SMA President Christopher D. Hopkins Clemson University, USA SMA Past President John R. (Rusty) Brooks, Jr. Houston Baptist University, USA Member-At-Large Charles Ingene Oklahoma University, USA Member-At-Large Cynthia Cano Northwood University, USA Ex-Officio at Invitation of the Chair Maria Kalamas Kennesaw State University, USA SMA Executive Director J. Charlene Davis Trinity University, USA SMA President-Elect Charles S. Madden Baylor University, USA SMA Fellow Robert E. Erffmeyer University of Wisconsin-Eau Claire, USA SMA Past President Tracy Meyer University of North Carolina Wilmington, USA SMA President-Elect Joseph F. Hair, Jr. Kennesaw State University, USA SMA Fellow John F. (Jeff) Tanner, Jr. Baylor University, USA Member-At-Large President-Elect & Program Chair J. Charlene Davis, Trinity University, USA Secretary Tracy Meyer, University of North Carolina Wilmington, USA Treasurer Cynthia Rodriguez Cano, Northwood University, USA Director of Academic Placement Services Diane R. Edmondson, Middle Tennessee State University, USA Director of Electronic Communications Kevin J. Shanahan, Mississippi State University, USA Executive Director Maria Kalamas, Kennesaw State University, USA SMA Distinguished Fellows SMA Past Presidents 2012 - 2013 2011 - 2012 2010 - 2011 2009 - 2010 2008 - 2009 2007 - 2008 2006 - 2007 2005 - 2006 2004 - 2005 2003 - 2004 2002 - 2003 2001 - 2002 2000 - 2001 1999 - 2000 1998 - 1999 1997 - 1998 1996 - 1997 1995 - 1996 1994 - 1995 1993 - 1994 1992 - 1993 1991 - 1992 1990 - 1991 1989 - 1990 1988 - 1989 Christopher D. Hopkins Robert C. Erffmeyer Robert C. Erffmeyer W. Rhea Ingram Mathew Joseph Thomas L. Baker James S. Boles Brian T. Engelland Joseph F. Hair, Jr. John R. (Rusty) Books, Jr. Debbie T. McAlister Alvin J. Williams Greg W. Marshall Faye W. Gilbert Barry J. Babin Ellen M. Moore David J. Ortinau Denise T. Smart Alan J. Bush John H. Summey William C. (Bill) Moncrief, III William J. Kehoe Linda E. Swayne Charles S. (Stan) Madden Hazel (Toppy) Ezell 1987 - 1988 1986 - 1987 1985 - 1986 1984 - 1985 1983 - 1984 1982 - 1983 1981 - 1982 1980 - 1981 1979 - 1980 1978 - 1979 1977 - 1978 1976 - 1977 1975 - 1976 1974 - 1975 1973 - 1974 1972 - 1973 1971 - 1972 1970 - 1971 1969 - 1970 1968 - 1969 1967 - 1968 1966 - 1967 1965 - 1966 1964 - 1965 1963 - 1964 Ronald D. Taylor Lyndon E. Dawson, Jr. Ronald F. Bush William O. Bearden Mary Carolyn Harrison J. Barry Mason Robert A. Robicheaux Donald P. Robin Fred D. Reynolds Joseph F. Hair, Jr. Thomas V. Greer Henry W. Nash John R. Kerr Morris L. Mayer L. Louise Luchsinger Robert I. King Clinton A. Baker Peris A. Rockwood C. H. McGregor Harry A. Lipson Edward W. Cundiff Ralph B. Thompson William R. Bennett Carl T. Eakin Steven J. Show Sharon E, Beatty, 2014 Alvin J. Williams, 2009 Denise T. Smart, 2007 Greg W. Marshall, 2005 Jean-Charles Chebat, 2003 Barry J. Babin, 2002 William C. Moncrief, III, 2002 David J. Ortinau, 2001 Ronald D. Taylor, 2001 Michel Laroche, 2000 William J. Kehoe, 1998 Robert A. Robicheaux, 1997 O.C. Ferrell, 1996 Donald P. Robin, 1995 Linda E. Swayne, 1995 Arch G. Woodside, 1994 Charles S. “Stan” Madden, 1993 Ronald F. Bush, 1993 William M. Pride, 1991 Joseph F. Hair, Jr., 1990 William D. Perreault, Jr., 1989 William R. Darden, 1989 William O. Bearden, 1988 Fred D. Reynolds, 1987 Morris L. Mayer, 1986 J. Barry Mason, 1984 Edward W. Cundiff, 1980 Conference Chairs Research Track Chairs Consumer Behavior Diane R. Edmondson, Middle Tennessee State University, USA Cheryl B. Ward, Middle Tennessee State University, USA Cross-Cultural & Global Marketing Jie G. Fowler, Valdosta State University, USA Logistics & Supply Chain Management Esther Swilley, Kansas State University, USA Marketing Education Chip Heath, Northern Kentucky University, USA Marketing Ethics, Law & Public Policy Karen Hood, Eastern Kentucky University, USA Marketing Technology Kesha Coker, Eastern Illinois University, USA Pricing Pushkala Raman, Texas Woman’s University, USA Product & Brand Management Christina Chung, Ramapo College, USA Promotions Cynthia Rodriguez Cano, Northwood University, USA Retailing Gary L. Hunter, Illinois State University, USA Marketing Research David J. Ortinau, University of South Florida, USA Sales Research & Teaching Raj Agnihotri, Ohio University, USA Corrine Novell, University of Cincinnati, USA Marketing Strategy Mario V. Gonzalez-Fuentes, Trinity University, USA Services Marketing Russell Reams, UPS, USA Teaching Track Chairs Cengage Pride/Ferrell Innovations in Teaching Competition Larry G. Neale, Queensland University of Technology, Brisbane, Australia AxcessCapon Distinguished Teaching Competition Barbara Ross Wooldridge, The University of Texas at Tyler, USA Event Chairs Doctoral Dissertation Proposal Competition Chair Robert E. McDonald, Texas Tech University, USA Steven J. Shaw Best Paper in Conference Chair John F. (Jeff) Tanner, Jr., Baylor University, USA 26th Annual SMA Doctoral Consortium Chairs Christopher D. Hopkins, Clemson University, USA Charles Ingene, University of Oklahoma, USA SMA Proceedings Editor Rebecca VanMeter, Ball State University, USA 2014 SMA Distinguished Scholar J. Craig Thompson J. Craig Thompson is the Gilbert and Helen Churchill Public Policy & Marketing, International Journal Professor in the Marketing Department of the Wisconsin of Research in Marketing, and Advances in School of Business. His research focuses on issues Consumer Research. He serves on the editorial related to the use of qualitative methodologies in boards of the Journal of Consumer Research marketing, gender differences among consumers, and the Journal of Public Policy & Marketing. media effects on consumer perceptions and body His teaching interests are in the area of consumer images, consumer satisfaction, and the symbolic aspects behavior, research methodology, marketing theory, of consumer behavior. Craig has published articles and retail management. Thompson received his in the Journal of Consumer Research, Journal of Ph.D. in marketing from the University of Tennessee. Transformational Marketing November 4-8, 2014 • Hotel Monteleone • New Orleans, Louisiana PROGRAM SESSIONS SOCIETY FOR MARKETING ADVANCES 2014 Annual SMA Conference • November 4-8, 2014 Hotel Monteleone • New Orleans, Louisiana Program Chair: J. Charlene Davis, Trinity University WEDNESDAY AT A GLANCE Beauregard Room Cabildo Room Royal Salon B French Market Room & Parlor Bonnet Carre Room Session 1.1 Session 1.2 Session 1.3 8th Annual SMA Structural Equation Modeling Workshop 2nd Annual SMA Quantitative and Qualitative Case Study Research Workshop 26th Annual SMA Doctoral Consortium Board Room Queen Anne Ball Room 8:30 AM 9:00 AM 10:00 AM 11:00 AM 12:00 AM 1:00 PM SMA Officers Meeting 2:00 PM 3:00 PM 4:00 PM SMA Conference Registration 5:30 PM SMA Conference Exhibitors 6:00 PM 7:30 PM SMA Academic Placement Services SMA Welcome Reception WEDNESDAY, NOVEMBER 5, 2014 All Day Afternoon WEDNESDAY 8:30 AM - 5:30 PM WEDNESDAY 1:00 PM - 4:00 PM Session 1.1: 8th Annual SMA Structural Equation Modeling Workshop Beauregard Room Facilitators: Barry J. Babin, Louisiana Tech, USA Joseph F. Hair Jr., Kennesaw State University, USA WEDNESDAY 8:30 AM - 5:30 PM Session 1.2: 2nd Annual SMA Quantitative and Qualitative Case Study Research Workshop Cabildo Room Facilitators: Arch G. Woodside, Boston College, USA Carol M. Megehee, Coastal Carolina University, USA WEDNESDAY 8:30 AM - 5:30 PM Session 1.3: 26th Annual SMA Doctoral Consortium Bonnet Carre Room Chairs: Christopher D. Hopkins, Clemson University, USA Charles Ingene, University of Oklahoma, USA SMA Welcome Reception 6:00 PM - 7:30 PM Queen Anne Ballroom Please wear your name badge for bar service. SMA Officers Meeting Board Room Chair: John D. Branch, University of Michigan, USA WEDNESDAY 4:00 PM - 6:00 PM SMA Conference Registration Royal Salon B Cynthia Rodriguez Cano, Northwood University, USA WEDNESDAY 4:00 PM - 6:00 PM SMA Conference Exhibitors Royal Salon B Cynthia Rodriguez Cano, Northwood University, USA WEDNESDAY 4:00 PM - 6:00 PM SMA Academic Placement Services French Market Room and Parlor Diane R. Edmondson, Middle Tennessee State University, USA WEDNESDAY 6:00 PM - 7:30 PM SMA Welcome Reception Queen Anne Ballroom SOCIETY FOR MARKETING ADVANCES THURSDAY AT A GLANCE Royal Salon B 8:30 AM 9:00 AM 10:00 AM French Market Room & Parlor Bonnet Carre Room SMA Conference Registration and Exhibitors 1:00 PM Cabildo Room Gallier Room Session 2.1 Games, Teams and Ads… On My! Very Creative Approaches in Teaching Session 2.2 Guys vs. Girls: Fitness, Liquor, Tattoos, and Shopping Session 2.3 Shame on You! Consumer Ethics and Decision-Making Session 3.1 SpecialSession: Techniques in Structural Equation Modeling Session 3.2 Cengage Pride/Ferrell Innovations in Teaching Competition I Session 4.1 Let’s Talk Supply Chain Session 4.2 Cengage Pride/Ferrell Innovations in Teaching Competition II Session 4.3 Strategic Trends in Customers’ Decisions and Responses Session 5.1 What’s in Your Grocery Basket? Food Marketing and Policy Session 5.2 AxcessCapon Distinguished Teaching Competition Session 5.3 Special Session: Morning Break 11:00 AM 12:00 AM Beauregard Room SMA Conference Registration and Exhibitors 2:00 PM SMA Academic Placement Services 26th Annual SMA Doctoral Consortium 3:00 PM Session 3.3 Marketing Students: Who Are They, How Do We Recruit Them, and What Do We Teach Them? Afternoon Break 4:00 PM 5:30 PM SMA Conference Registration and Exhibitors AFLAC Incorporated: Selling a Promise to Pay Claims Fairly, Promptly, and Directly THURSDAY, NOVEMBER 6, 2014 Ursuline Room Pontalba Room Cathedral Ball Room Iberville Room Bienville Room Session 2.4 Emerging Promotional Ideas Session 2.5 Social Media Sentiments Session 2.6 Special Session: Teaching Sales Online: Going the Distance Session 2.7 Special Session: Session 2.8 Special Session: Developing Students’ Client Interaction Skills Session 3.4 Going Mobile Session 3.5 Brand Strategy on Social Media Session 3.6 Special Session: Expanding Nonprofit Marketing to a Minor in Nonprofit Leadership: An Experiment in Offering Marketing to Non-Business Students Session 3.7 The Paradox: Operating a Very Examining the Large-Section, Hybrid Service Recovery Principles of Marketing Session 3.8 Advertising & Global Consumer Culture Class at a Public University Session 4.8 Marketing Education Review Editorial Board Meeting Session 4.4 Consumer Perceptions toward Luxury Brands Session 4.5 The Online Consumer: Technology Acceptance and Online Influence Session 4.6 Meet the Editors Session 4.7 Special Session: Introduction to Service Learning through Marketing Research Session 4.9 Special Session Teaching the Teacher: A Tutorial in Forecasting Methods Session 5.4 Adopting Experiential Learning into the Marketing Curriculum Session 5.5 Can You Relate? Organizational Impact Session 5.6 How About Them Service Workers! Session 5.7 Special Session: Session 5.8 Special Session: Teaching Consumer Behavior in Today’s Changing University Environment Using PSPP Statistical Software in Marketing Research Classes SOCIETY FOR MARKETING ADVANCES THURSDAY, NOVEMBER 6, 2014 All Day Morning THURSDAY 8:30 AM - 5:30 PM THURSDAY 8:30 AM - 10:00 AM Session 2.9: 26th Annual SMA Doctoral Consortium Bonnet Carre Room Chairs: Christopher D. Hopkins, Clemson University, USA Charles Ingene, University of Oklahoma, USA Session 2.1: Games, Teams and Ads…On My! Very Creative Approaches in Teaching Beauregard Room Chair: Mario V. Gonzalez-Fuentes, Trinity University, USA THURSDAY 8:30 AM - 5:30 PM How to Win an Addy: Employing Fink’s Taxonomy of Significant Learning in Advertising Pedagogy • Theresa Billiot, Cameron University, USA • Kevin J. Shanahan, Mississippi State University, USA SMA Conference Registration Royal Salon B Cynthia Rodriguez Cano, Northwood University, USA THURSDAY 8:30 AM - 5:30 PM SMA Conference Exhibitors Royal Salon B Cynthia Rodriguez Cano, Northwood University, USA THURSDAY 8:30 AM - 5:30 PM SMA Academic Placement Services French Market Room and Parlor Diane R. Edmondson, Middle Tennessee State University, USA 26th Annual SMA Doctoral Consortium 8:30 AM - 5:30 PM Bonnet Carre Room This Bud’s for You: Using Budweiser Advertising to Teach Creativity Principles • Claire Stammerjohan, University of Louisiana Monroe, USA Enhancing Student Learning Using Gamification Methodologies • Sonja Martin Poole, University of San Francisco, USA • Elyria Kemp, University of New Orleans, USA • Lauri Patterson, University of New Orleans, USA • Kim H. Williams, University of New Orleans, USA Innovation in Learning through Teamwork: The Case of the Independent Study Team • Teresa Preston, University of Arkansas at Little Rock, USA THURSDAY 8:30 AM - 10:00 AM Session 2.2: Guys vs. Girls: Fitness, Liquor, Tattoos, and Shopping Cabildo Room Chair: Session Chair: Ayesha Tariq, The University of Alabama, USA College Students on Pins and Needles: Gendered Differences of Tattoos and Piercings • Elizabeth F. Purinton, Marist College, USA Grocery Shopping: It’s a Guy Thing • Ayesha Tariq, The University of Alabama, USA • Giles D’Souza, The University of Alabama, USA • Arthur W. Allaway, The University of Alabama, USA The Transformation of Fitness Activity Gender Roles and the Marketing of Fitness Centers • Stephanie Wacker, Kansas State University, USA • Esther Swilley, Kansas State University, USA Gender Differences in Liquor Consumption Occasions • Philip Hill, Kansas State University, USA • Esther Swilley, Kansas State University, USA SOCIETY FOR MARKETING ADVANCES THURSDAY 8:30 AM - 10:00 AM THURSDAY 8:30 AM - 10:00 AM Session 2.3: Shame on You! Consumer Ethics and Decision-Making Gallier Room Chair: Jeff Langenderfer, Meredith College, USA Session 2.5: Social Media Sentiments Pontalba Room Chair: Julie Guidry Moulard, Louisiana Tech University, USA Shame, Guilt, Pride: Exploring the Role of Moral Emotions in Transitions to Pro-Environmental Behavior • Kathleen A. Keeling, Manchester Business School, UK • Peter J. McGoldrick, Manchester Business School, UK Like the Brand, Join Its Brand Page • Alexander Muk, Texas State University, USA • Christina Chung, Ramapo College of New Jersey, USA • En-Chi Chang, Perfect Translation & Compunet, Taiwan Product Placement in Social Media via Celebrities: Exploring Consumer Attitudes and the Need for Government Regulation • Christine M. Kowalczyk, East Carolina University, USA Differential Effects of Twitter Sentiment on Retail Performance: Market Mavens, College Fashionistas, and the General Public • Yuna Kim, California State University Fullerton, USA • Carolyn Findley Musgrove, Indiana University Southeast, USA • John S. Talbott, Jr., Indiana University, USA Internet Panel Response Quality: An Online Replication of a Federal Trade Commission Deceptive Advertising Mall Intercept Study • Jeff Langenderfer, Meredith College, USA • Steven W. Kopp, University of Arkansas, USA • Alla Akiyeva, Meredith College, USA THURSDAY 8:30 AM - 10:00 AM Session 2.4: Emerging Promotional Ideas Ursuline Room Chair: Eva M. Hyatt, Appalachian State University, USA Best Paper in Promotions Track Face Value Plausibility and Spending Behavior When Redeeming Social Coupons • Chinintorn Nakhata, Clarion University of Pennsylvania, USA Being the Brand: Sponsorship Tattoos as the New Market Medium • Samantha Rains, Dominican University of California, USA • Anjali S. Bal, Babson College, USA • Kelly Weidner, Dominican University of California, USA • Christopher E. Leeds, Dominican University of California, USA Affective Arousal and Recall of Social Media Call-to-Action in Motion Picture Trailers • George D. Deitz, The University of Memphis, USA • Alexa K. Fox, The University of Memphis, USA Understanding the Power of Storytelling in Consumer Health Promotion: A Comparative Analysis of Videos, Graphic Narratives, and Blogs • Cuauhtemoc (Temo) Luna-Nevarez, Sacred Heart University, USA • Elise (Pookie) Sautter, New Mexico State University, USA What Makes A “Like?”: The Impact of Identity Threat on Future Online Behavior • Ryan Burrage, Mississippi State University, USA • Kenneth W. Graham, Mississippi State University, USA • Robert S. Moore, Mississippi State University, USA • Melissa L. Moore, Mississippi State University, USA THURSDAY 8:30 AM - 10:00 AM Session 2.6: Panel Session Teaching Sales Online: Going the Distance Cathedral Room Chair: Robert Erffmeyer, University of Wisconsin-Eau Claire, USA Panelists: Robert Erffmeyer, University of Wisconsin-Eau Claire, USA Stephen B. Castleberry, University of Minnesota Duluth, USA Cindy B. Rippé, Tarleton State University, USA John Andy Wood, James Madison University, USA vTHURSDAY 8:30 AM - 10:00 AM Session 2.7: Special Session Expanding Nonprofit Marketing to a Minor in Nonprofit Leadership: An Experiment in Offering Marketing to Non-Business Students Iberville Room Charles S. Madden, Baylor University, USA THURSDAY 8:30 AM - 10:00 AM Session 2.8: Panel Session Developing Students’ Client Interaction Skills Bienville Room Chair: Renée Gravois, Sam Houston State University, USA Panelists: Renée Gravois, Sam Houston State University, USA Tará Burnthorne Lopez, Southeastern Louisiana University, USA Teri Root, Southeastern Louisiana University, USA THURSDAY 10:00 AM - 10:30 AM Morning Break Royal Salon B THURSDAY 10:30 AM - 12:00 PM Session 3.1: Panel Session Techniques in Structural Equation Modeling Beauregard Room Chair: G. David Shows, Appalachian State University, USA Panelists: G. David Shows, Appalachian State University, USA Dennis A. Kopf, University of Wisconsin-Whitewater, USA Maxwell K. Hsu, University of Wisconsin-Whitewater, USA THURSDAY 10:30 AM - 12:00 PM Session 3.2: Cengage Pride/Ferrell Innovations in Teaching Competition I Cabildo Room Chair: Larry G. Neale, Queensland University of Technology, Australia Judges: John D. Branch, University of Michigan, USA Sam D. Fullerton, Eastern Michigan University, USA and Business School, South Africa Brian A. Vander Schee, Aurora University, USA Barbara Ross Wooldridge, The University of Texas at Tyler, USA Bringing the External Environment into the Classroom: Scanning in the Marketing Curriculum • David Sleeth-Keppler, Humboldt State University, USA Crossing the Atlantic: Integrating Virtual Cross-Cultural Experiences into Undergraduate Marketing Courses • David Raska, Northern Kentucky University, USA • Christina Donnelly, National University of Ireland in Maynooth, USA • Bertie Greer, Northern Kentucky University, USA • Denise J. Luethge, Northern Kentucky University, USA Promote Intrinsic Motivation to Learn through Multi-Channel Networking and Communication • Weixing M. Ford, University of Houston, USA • Jie Zheng, Tsinghua University, China Popsicle Stick Poker • Kevin J. Shanahan, Mississippi State University, USA THURSDAY 10:30 AM - 12:00 PM Session 3.3: Marketing Students: Who Are They, How Do We Recruit Them, and What Do We Teach Them? Gallier Room Chair: Karen M. Hood, Eastern Kentucky University, USA Social Media Usage by Institutions of Higher Learning: An Examination by Platform, Institution Type, and Size • Komal Karani, Lamar University, USA • Katherine A. Fraccastoro, Lamar University, USA Closing the Gap: Raising Hispanic Achievement through Internet Marketing • Monica Santaella, Louisiana State University, USA Gender and Personality Characteristics of Accounting, Marketing, and Psychology Majors • Noel Mark Noël, University of South Florida Sarasota-Manatee, USA • Philip J. Trocchia, University of South Florida St. Petersburg, USA • Michael G. Luckett, University of South Florida St. Petersburg, USA Qualitative Research in Marketing for Undergraduate Business Majors • Karen M. Hood, Eastern Kentucky University, USA THURSDAY 10:30 AM - 12:00 PM Session 3.4: Going Mobile Ursuline Room Chair: C. Michael Powell, University of North Georgia, USA Mobile Shoppers Engagement Tendencies with Mobile Retailers • Kathy Wachter, The University of Mississippi, USA Food Truck Marketing: Factors that Impact Value Creation • Sandipan Sen, Southeast Missouri State University, USA • Katrina Savitskie, Savannah State University, USA • Sampathkumar Ranganathan, University of Wisconsin-Green Bay, USA • John R. (Rusty) Brooks, Jr., Houston Baptist University, USA World Wide Wine: Wine Without Borders • C. Michael Powell, University of North Georgia, USA • Christopher Conca, University of Mount Olive, USA SOCIETY FOR MARKETING ADVANCES THURSDAY 10:30 AM - 12:00 PM Session 3.5: Brand Strategy on Social Media Pontalbo Room Chair: Manisha Mathur, Lawrence Technological University, USA A Conceptual Model of Virtual Leadership Capability: Toward Leveraging Embedded Brand Communities • Samuel A. Spralls, III, Central Michigan University, USA Social Media and Brand Equity: Leveraging the Power of Consumers • Manisha Mathur, Lawrence Technological University, USA Positive WOM and Negative Avoidance on Social Media: The Role of Actual and Ideal Self-Brand Congruence • Yu-Shan Huang, Oklahoma State University, USA • Yao-Chin Wang, Oklahoma State University, USA • Pei-Jou Kuo, University of New Hampshire, USA An Exploration of Brand Loyalty Within a Social Media Context • Yuwen Shan, Clemson University, USA • Michael J. Dorsch, Clemson University, USA • Jesse N. Moore, Clemson University, USA THURSDAY 10:30 AM - 12:00 PM Session 3.6: Special Session Operating a Very Large-Section, Hybrid Principles of Marketing Class at a Public University Cathedral Room Larry Marks, Kent State University, USA THURSDAY 10:30 AM - 12:00 PM Session 3.7: The Paradox: Examining the Service Recovery Iberville Room Chair: Maria Kalamas, Kennesaw State University, USA Best Paper in Services Marketing Track Recoveries Involving Bundled Products and Services • Patrick Fennell, Louisiana State University, USA • Matthew M. Lastner, Louisiana State University, USA A Conceptual Model of Consumer Expectation of Service Recovery Involving Counterfactual Thought • Nusser Paajpoot, Central Connecticut State University, USA The Impact of Incidental Similarity on Service Expectations and Recovery • Kristina K. Lindsey, The University of Alabama, USA • Thomas L. Baker, The University of Alabama, USA THURSDAY 10:30 AM - 12:00 PM Session 3.8: Advertising and Global Consumer Culture Bienville Room Chair: William T. Neese, Nicholls State University, USA Best Paper in Cross-Cultural and Global Marketing Track Using Perceived Cultural Competence as an Effective Measure of Culturally Congruent Care • Gary Daniel Futrell, Valdosta State University, USA A Cross Cultural Analysis of Advertisements: Content Analysis of Print Advertisements of Local and Global Companies in B2B and B2C Contexts Across USA and India • Arezoo Davari, University of North Texas, USA • Pramod Iyer, University of North Texas, USA The Dark Side of Independence and the Bright Side of Interdependence: Effects of Vertical Individualism-Collectivism on Consumer Ethics • Alexander Jakubanecs, Norwegian School of Economics, Norway Afternoon THURSDAY 12:00 PM - 2:00 PM Lunch On Your Own THURSDAY 12:00 PM - 2:00 PM Session 4.8: Marketing Education Review Editorial Board Meeting Bienville Room Chair: Brian A. Vander Schee, Aurora University, USA THURSDAY 2:00 PM - 3:30 PM Session 4.1: Let’s Talk Supply Chain Beauregard Room Chair: Elyria Kemp, University of New Orleans, USA Best Paper in Logistics & Supply Chain Management Track A Diagnostic Model of Perceived Return Customer Orientation and Its Impact on Subsequent Consumer Behavior • Robert S. Moore, Mississippi State University, USA • Zackary Williams, Central Michigan University, USA • Joel E. Collier, Mississippi State University, USA • Melissa L. Moore, Mississippi State University, USA Trouble in the Supply Chain: Examining the Effects of Coping Strategies on Emotional Health and Customer Relationship Quality for Small Business Owners • Elyria Kemp, University of New Orleans, USA • Joe Ricks, Xavier University of Louisiana, USA • Mark Quinn, Xavier University of Louisiana, USA • McDowell Porter, III, Louisiana State University, USA Organizational Culture: Examining Chinese and American Supply Chain Relationships • Caibing Wang, Kansas State University, USA • Esther Swilley, Kansas State University, USA THURSDAY 2:00 PM - 3:30 PM Session 4.2: Cengage Pride/Ferrell Innovations in Teaching Competition II Cabildo Room Chair: Larry G. Neale, Queensland University of Technology, Australia Judges: John D. Branch, University of Michigan, USA Sam D. Fullerton, Eastern Michigan University, USA and Potchefstroom Business School, South Africa Brian A. Vander Schee, Aurora University, USA Barbara Ross Wooldridge, The University of Texas at Tyler, USA Export Odyssey - Student Teams Generating Real World Export Sales • Nicholas C. Williamson, University of North Carolina at Greensboro, USA The Marketing and Entrepreneurship Challenge • Carolyn Popp Garrity, Birmingham-Southern College, USA • Mary P. Harrison, Birmingham-Southern College, USA • Rick Lester, Birmingham-Southern College, USA Losing Control of the Classroom…in a Good Way • Rex McClure, Marshall University, USA Developing the Perfect Pitch • Dawn Edmiston, The College of William and Mary, USA THURSDAY 2:00 PM - 3:30 PM Session 4.3: Strategic Trends in Customers’ Decisions and Responses Gallier Room Chair: Jie G. Fowler, Valdosta State University, USA Best Paper in Marketing Strategy Track Customer Response to the Risks of Moral Hazard and Adverse Selection: Integrating Informal Leadership and Power Theory • Jennifer J. Lee, Binghamton University, USA Impact of Trust on Decisions Regarding Convenience and Shopping Products • José R. Concha, Universidad Icesi, Colombia Religion and Green Consumption More Than What Meets the Eye • Pramod Iyer, University of North Texas, USA • Arezoo Davari, University of North Texas, USA THURSDAY 2:00 PM - 3:30 PM Session 4.4: Consumer Perceptions toward Luxury Brands Ursuline Room Chair: Hisao Fujimoto, Osaka University of Economics, Japan Exploring the Role of Relationship Context in Brand Preference of Luxury Consumption • Shuoyang Zhang, University of St. Thomas, USA • Hang Phan, University of St. Thomas, USA Purchase Intention of Genuine Luxury Brands: The Role of Brand Experience and Counterfeiting Insensitivity • Siham Mourad, CERAG, France • Pierre Valette-Florence, IAE and CERAG, France Peacock Presentations-of-Self Increase Charitable Giving • Carol M. Megehee, Coastal Carolina University, USA • Jieun Lee, Yonsei University, Republic of Korea • Eunju Ko, Yonsei University, Republic of Korea Exploring the Zen of the ZIN: An Inside Look at the Zumba Instructor Network • Phillip M. Hartley, Georgia Gwinnett College, USA • Reanna Berry, Georgia Gwinnett College, USA • Luis Torres, Georgia Gwinnett College, USA THURSDAY 2:00 PM - 3:30 PM Session 4.5: The Online Consumer: Technology Acceptance and Online Influence Pontalba Room Chair: Tracy Meyer, University of North Carolina at Wilmington, USA Best Paper in Marketing Technology Track The Impact of Buzz on Internet IPO Valuation: Is It All Hype? • Claire E. Crutchley, Auburn University, USA • Astrid L. Keel, University of La Verne, USA • Beverly Bain Marshall, Auburn University, USA It’s Not You, It’s Me: A Motivated Behavior Model of Technology Acceptance and Use • Kenneth W. Graham, Mississippi State University, USA SOSI: Measuring Consumers’ Susceptibility to Online Social Influence • Amaradri Mukherjee, University of Arkansas, USA • Thomas D. Jensen, University of Arkansas, USA Trial and Acceptance of Alternative Payment Infrastructures: Insights into Consumer Adoption • Dana Harrison, East Tennessee State University, USA • Joseph F. Hair, Jr., Kennesaw State University, USA • Norman Shaw, Ryerson University, USA • Donna Smith, Ryerson University, USA SOCIETY FOR MARKETING ADVANCES THURSDAY 2:00 PM - 3:30 PM Session 4.6: Meet the Editors Cathedral Room Chair: O. C. Ferrell, University of New Mexico, USA Panelists: O. C. Ferrell, University of New Mexico, USA Journal of the Academy of Marketing Science Charles Ingene, University of Oklahoma, USA Journal of Retailing Greg W. Marshall, Rollins College, USA Journal of Marketing Theory and Practice Charles Martin, Wichita State University, USA Journal of Services Marketing Marla Royne Stafford, University of Memphis, USA Journal of Advertising Arch G. Woodside, Boston College, USA Journal of Business Research THURSDAY 2:00 PM - 3:30 PM Session 4.7: Special Session Introduction to Service Learning through Marketing Research Iberville Room Cathy Kennemer, Rogers State University, USA THURSDAY 2:00 PM - 3:30 PM Session 4.9: Special Session Teaching the Teacher: A Tutorial in Forecasting Methods Bienville Room Holt Wilson, Central Michigan University, USA THURSDAY 3:30 PM - 4:00 PM Afternoon Break Royal Salon B THURSDAY 4:00 PM - 5:30 PM Session 5.1: What’s in Your Grocery Basket? Food Marketing and Policy Beauregard Room Chair: Laurel Aynne Cook, West Virginia University, USA Health-Related Product Fluency and the Role of Deprivation • Cassandra Davis, University of Arkansas, USA • Laurel Aynne Cook, West Virginia University, USA COOL Effects: How Does Country-of-Origin Labeling on Meat Products Affect Purchase Intentions? • Christopher M. Berry, University of Arkansas, USA • Amaradri Mukherjee, University of Arkansas, USA California Proposition 37: Did Political Orientation and Economic Self-Interest Affect the Outcome? • Howard C. Ling, University of North Carolina at Pembroke, USA THURSDAY 4:00 PM - 5:30 PM Session 5.2: AxcessCapon Distinguished Teaching Competition Cabildo Room Chair: Barbara Ross Wooldridge, The University of Texas at Tyler, USA Judges: John D. Branch, University of Michigan, USA Daniel Butler, Auburn University, USA Doug Hoffman, Colorado State University, USA John F. (Jeff) Tanner, Jr., Baylor University, USA Brian A. Vander Schee, Aurora University, USA Finalist: Ronald J. Kuntze, University of Tampa, USA Larry G. Neale, Queensland University of Technology, Australia D. Joel Whalen, DePaul University, USA THURSDAY 4:00 PM - 5:30 PM Session 5.3: Panel Session AFLAC Incorporated: Selling a Promise to Pay Claims Fairly, Promptly, and Directly Gallier Room Panelists: Robert Newton Carter, Troy University, USA Cherie Fretwell, Troy University, USA Carmen Clark Lewis, Troy University, USA THURSDAY 4:00 PM - 5:30 PM Session 5.4: Adopting Experiential Learning into the Marketing Curriculum Ursuline Room Chair: Maria Kalamas, Kennesaw State University, USA Active Experiential Learning through the Use of Internal Clients • Pushkala Raman, Texas Woman’s University, USA Implementing Experiential Learning Theory in a Social Marketing Course • Karen H. Smith, Texas State University, USA • Sonja Martin Poole, University of San Francisco, USA Experiential Learning to Enhance Marketing Education • David H. Rylander, Texas Woman’s University, USA Flipped Classrooms: Equipping Students to Overcome Real-World Challenges • Jamye Foster, The University of Southern Mississippi, USA • Gallayanee Yaoyuneyong, The University of Southern Mississippi, USA THURSDAY 4:00 PM - 5:30 PM Session 5.5: Can You Relate? Organizational Impact Pontalba Room Chair: Emily Tanner, Oklahoma State University, USA Keep It in the Family: A Look at Spillover Effects of CauseRelated Marketing Campaigns for Non-Focal Nonprofits • Katharine Howie, The University of Mississippi, USA • Parker Jon Woodroof, The University of Memphis, USA Understanding the Battle to Win the War: Explorations into the Relationship Between NGOs and the Communities They Serve • Emily Tanner, Oklahoma State University, USA Holistic Learning is Great, But What About the Potential Liability the University Faces: An In-Depth Look into the Internship Activity • Geoffrey Stewart, University of Louisiana Lafayette, USA • Rajesh Srivastava, Middle Tennessee State University, USA • Anne Keaty, University of Louisiana Lafayette, USA • Gwen Fontenot, University of Louisiana Lafayette, USA THURSDAY 4:00 PM - 5:30 PM Session 5.6: How About Them Service Workers! Cathedral Room Chair: Tracy Meyer, University of North Carolina at Wilmington, USA The No Lose Proposition of Unsolicited Server Recommendations • Donald C. Barnes, University of North Carolina at Wilmington, USA • Tracy Meyer, University of North Carolina at Wilmington, USA • Brian R. Kinard, University of North Carolina at Wilmington, USA Service Encounters via Social Media: The Presence of Positive and Negative Signals • Todd J. Bacile, Loyola University New Orleans, USA • Charles F. Hofacker, Florida State University, USA • Allyn White, Loyola University New Orleans, USA Understanding Public Sector Services Quality • Nese Nasif, The University of Texas-Pan American, USA • Xiaojing Sheng, The University of Texas-Pan American, USA The Effect of Service Worker Job Resourcefulness on Burnout, Intentions to Leave, and Job Satisfaction: A Preliminary Analysis • Eric G. Harris, Pittsburg State University, USA THURSDAY 4:00 PM - 5:30 PM Session 5.7: Panel Session Teaching Consumer Behavior in Today’s Changing University Environment Iberville Room Chair: Cheryl B. Ward, Middle Tennessee State University, USA Panelists: Cheryl B. Ward, Middle Tennessee State University, USA Jennifer Christie Siemens, Clemson University, USA Anastasia E. Thyroff, Clemson University, USA T. Andrew Poehlman, Clemson University, USA Nicole Bieak Kreidler, La Roche College, USA Felicia N. Morgan, University of West Florida, USA THURSDAY 4:00 PM - 5:30 PM Session 5.8: Special Session: Special Session Using PSPP Statistical Software in Marketing Research Classes Bienville Room Jamie T. Pleasant, Clark Atlanta University, USA SMA Conference Exhibitors 8:30 AM - 5:30 PM Royal Salon B SOCIETY FOR MARKETING ADVANCES FRIDAY FRIDAY ATAT AA GLANCE GLANCE Royal Salon B Room 8:30 AM SMA Conference Registration and Exhibitors 11:00 AM Beauregard Room Cabildo Room Gallier Room Bienville Room Pontalba Room Session 6.1 Promotion and Communication Session 6.2 New Perspectives in Sales Session 6.3 Influencing Consumer Behavior for Better Health Session 6.4 Consumer Decision Making Session 6.5 Consumer Insights Concerning Branding Session 7.1 Session 7.2 In the Pursuit of Sales Performance Session 7.3 Sales Excellence: Cognitive an Emotive Aspects Session 7.4 Marketing Strategy and its Impact on Corporate Stakeholders Session 7.5 Mobile Marketing: Apps and Augmented Reality SMA Academic Placement Services 9:00 AM 10:00 AM French Market Room & Parlor Morning Break SMA Conference Registration and Exhibitors 12:00 AM 1:00 PM 2:00 PM 3:00 PM Exhibitors SMA Conference Registration and Exhibitors Afternoon Break 4:00 PM 5:00 PM SMA Conference Registration and Exhibitors SMA Academic Placement Services (Meeting room available for interviewing; APS Director not on site.) How Are We Doing as Marketing Teachers? The Influence of Evaluations & Self-Reflection Session 8.1 Session 8.2 Special Session: Global Advancing Marketplace: Critical International Thinking in Strategies Marketing Education Session 8.3 Session 8.4 Session 8.5 Special Session: Special Session: Is That on the Waking the Social Life in the Up and Up? Animal Inside the Bullpen Consumer Selling Team: and Beyond Perceptions The Effect of of Marketing Social Media Practices Usage on Team Selling 6:00 PM 7:30 PM 6:30 AM FRIDAY, NOVEMBER 7, 2014 Cathedral Room Orleans Room Ursuline Room Bonnet Carre Room Session 6.6 The Good Life Sports Dogs and Wine Session 6.7 Special Session Reaching Out to the Discipline of Diagnostic Medicine for the Purposes of Improving Marketing Planning an Execution Session 6.8 Different Methods of Collecting and Analyzing Data Structures Session 6.9 Journal of Marketing Theory and Practice Presbytere Room Riverview Room Board Room La Nouvelle Room 2014 SMA Distinguished Scholar Lecture SMA Awards Luncheon Session 7.6 Special Session: The Extended Enterprise: Is The Juice Worth the Squeeze? Session 8.6 Financial Aspects of Consumer Behavior Session 7.7 Special Session: (By Invitation Only) Difficulties and Issues Doctorate Students Face in the Process of Transitioning Into a Researcher and Scholar: Ph.D. Students’ Perspectives Session 8.7 Session 7.8 Session 7.9 Special Session: Special Session: Marketing SMA Teaching Metrics Moments Workshop 2014 Session 8.8 Special Session: Special Session: Where Do You Draw Insights to the Line? Writing and Discussing Issues of Publishing Marketing Journal Consumer Deviance, Ethicality, Service Articles: Issues and Sabotage, Difficulties Facing Piracy, and Ph.D. Students and Academic Integrity Young Authors Session 8.9 Consumer Attitudes and Emotions SMA Officers Meeting SMA Board of Govenors Meeting SMA President’s Reception (Please wear your name badge for bar service) SOCIETY FOR MARKETING ADVANCES FRIDAY, NOVEMBER 7, 2014 Morning FRIDAY 8:30 AM - 12:00 PM SMA Conference Registration Royal Salon B Cynthia Rodriguez Cano, Northwood University, USA FRIDAY 8:30 AM - 12:00 PM SMA Conference Exhibitors Royal Salon B Cynthia Rodriguez Cano, Northwood University, USA FRIDAY 8:30 AM - 12:00 PM SMA Academic Placement Services French Market Room and Parlor Diane R. Edmondson, Middle Tennessee State University, USA FRIDAY 8:30 AM - 10:00 AM Session 6.1: Promotion and Communication Beauregard Room How Do You Know Me? Determinants of Consumer Avoidance of Personalized Advertising on the Web • Satomi Hasuoka, Keio University Tokyo, Japan • Takashi Irei, Keio University Tokyo, Japan • Takashi Naito, Keio University Tokyo, Japan • Hideki Sumita, Keio University Tokyo, Japan • Haruka Tsuchiya, Keio University Tokyo, Japan • Akinori Ono, Keio University Tokyo, Japan Can Threshold-Based Promotions Influence Product Evalation? The Effect of Non-Monetary and Monetary Threshold-Based Promotions on Product Perceived Quality • Chi Zhang, The University of Mississippi, USA • Melissa Cinelli, The University of Mississippi, USA Cultivating Influential Consumers through Marketing Information and Communications • Cinthia B. Satornino, Northeastern University, USA • Demetra Andrews, Indiana University Northwest, USA • Rebecca Peren, University of Central Florida, USA • Stacey Robinson, East Carolina University, USA FRIDAY 8:30 AM - 10:00 AM Session 6.2: New Perspectives in Sales Cabildo Room Chair: Kesha K. Coker, Eastern Illinois University, USA Best Paper in Sales Research & Teaching Track You Can’t Always Get What You Want: Drivers and Outcomes of Retailer Control Desires in Sales Channels • Ryan Mullins, Clemson University, USA • Daniel G. Bachrach, The University of Alabama, USA • Adam Rapp, The University of Alabama, USA • Lauren Beitelspacher, Portland State University, USA • Dhruv Grewal, Babson College, USA Serendipity and Personal Selling: Exploring and Leveraging the Effect of Luck on Young Sales Professionals’ Self-Efficacy and Performance • Joël Le Bon, University of Houston, USA The Choice: Lasting Effects of Reasons for Salesperson’s Job Selection • Emily Tanner, Oklahoma State University, USA • John F. (Jeff) Tanner, Jr., Baylor University, USA • Kirk Wakefield, Baylor University, USA Teaching ‘Strategic Selling’: Challenges and Remedy • Prabakar Kothandaraman, William Paterson University, USA • William Healy, William Paterson University, USA • Raj Agnihotri, Ohio University, USA FRIDAY 8:30 AM - 10:00 AM Session 6.3: Influencing Consumer Behavior for Better Health Gallier Room Chair: Christopher L. Newman, The University of Mississippi, USA Best Paper in Marketing Ethics, Law & Public Policy Impacting the Future Smoking Behavior of Young Smokers and Non-Smokers: Identifying Effective Visual Tobacco Warnings for Packaging and Advertising • Scot Burton, University of Arkansas, USA • J. Craig Andrews, Marquette University, USA • Richard G. Netemeyer, University of Virginia, USA • Jeremy Kees, Villanova University, USA Assessing the Effectiveness of the ‘Bite Counter’ for Enhancing Self-Control While Eating • Jennifer Christie Siemens, Clemson University, USA • Danny Weathers, Clemson University, USA • Steven W. Kopp, University of Arkansas, USA Can Information Base Rates Influence Healthy Behavioral Intentions? • Christopher L. Newman, The University of Mississippi, USA • Saim Kashmiri, The University of Mississippi, USA FRIDAY 8:30 AM - 10:00 AM Session 6.4: Consumer Decision-Making Bienville Room Chair: Aubrey R. Fowler, III, Valdosta State University, USA How Psychological Processes Influence Consumers’ Response to Food Stimuli: The Role of Individual Differences in Human Temperament • David J. Moore, University of Michigan, USA • Sara Konrath, University of Michigan, USA The Intimate Marketplace: Towards an Understanding of Consumer Intimacy Projects • Aubrey R. Fowler, III, Valdosta State University, USA • Jie G. Fowler, Valdosta State University, USA Regret and Opportunity Cost: The Agony of Choice • Nese Nasif, The University of Texas-Pan American, USA • Xiaojing Sheng, The University of Texas-Pan American, USA • Michael S. Minor, The University of Texas-Pan American, USA FRIDAY 8:30 AM - 10:00 AM Session 6.5: Consumers’ Insights Concerning Branding Pontalba Room Chair: David J. Ortinau, University of South Florida, USA Branding a Brand: The Impact of Novel Technology on Brand Perceptions • Amaradri Mukherjee, University of Arkansas, USA • Anna M. Turri, Texas State University, USA • Ronn J. Smith, University of Arkansas, USA Assimilation, Contrast, and Maximization • Jeremy Morgan, The University of Texas at Arlington, USA Consumer Resources and Brand Attitudes in Sports Subculture • Charlene A. Dadzie, University of North Texas, USA • Arezoo Davari, University of North Texas, USA A Comparison of Human and Dog Food Purchases Across Three Segments of Dog Owners • Ünal Ö. Boya, Appalachian State University, USA • Michael J. Dotson, Appalachian State University, USA • Eva M. Hyatt, Appalachian State University, USA FRIDAY 8:30 AM - 10:00 AM Session 6.7: Panel Session Reaching Out to the Discipline of Diagnostic Medicine for the Purposes of Improving Marketing Planning and Execution Orleans Room Chair: Mary F. Mobley, Georgia Regents University, USA Panelists: Mary F. Mobley, Georgia Regents University, USA Michael C. Mobley, Psychiatric Medicine, PC, USA Richard Easley, Baylor University, USA Lou E. Pelton, University of North Texas, USA FRIDAY 8:30 AM - 10:00 AM Session 6.8: Different Methods of Collecting and Analyzing Data Structures Overall Restaurant Brand Image’s Relational Role with Perceived Chair: Enping Mai, East Carolina University, USA Restaurant Loyalty and Influences on Customers’ Overall Satisfaction and Intention Behaviors A Rasch Approach to Comparative Evaluations • Jennifer A. Espinosa, University of South Florida, USA • James Mead, University of Kentucky, USA • Lisa Monahan, University of South Florida, USA • Jonathan Hasford, Florida International University, USA • David J. Ortinau, University of South Florida, USA • Julie Gassenheimer, Rollins College, USA Brand Cohesiveness and Similarity as Moderators on Feedback Extension Effects • Joseph W. Chang, Vancouver Island University, Canada Using Coefficient of Variation to Examine the Distribution of Online Consumer Review Distribution • Enping Mai, East Carolina University, USA FRIDAY 8:30 AM - 10:00 AM Session 6.6: The Good Life: Sports, Dogs, and Wine Cathedral Room Chair: Elizabeth F. Purinton, Marist College, USA Co-Creating Value Proposition through Target Stakeholder’s Involvement • Fang Yu Chang, Yuan Ze University, Taiwan • Heng Yih Liu, Yuan Ze University, Taiwan Scale Development: Measuring Internal Marketingin Service Firms • J. Michael Weber, Mercer University, USA SOCIETY FOR MARKETING ADVANCES FRIDAY 8:30 AM - 10:00 AM Session 6.9: Journal of Marketing Theory and Practice Editorial Board Meeting Bonnet Carre Room Chair: Greg W. Marshall, Rollins College, USA FRIDAY 10:00 AM - 10:30 AM Best Paper in Marketing Education Track That Class was Delightful! Student Perceptions of Satisfaction and Delight • Donald C. Barnes, University of North Carolina at Wilmington, USA • Michelle Bednarz Beauchamp, Middle Tennessee State University, USA Excellent Ratings in Marketing Instruction: Understanding End-of-Semester Evaluations • Susan Brudvig, Indiana University East, USA Morning Break Royal Salon B Developing Pedagogical Intelligence as a Marketing Educator: The Role of Self-Reflection • Nicole Kirpalani, LIM College, USA FRIDAY 10:30 AM - 12:00 PM Afternoon Killing Them Softly: Death by PowerPoint Slide Presentation in Marketing • Monica Santaella, Louisiana State University, USA • Alicia Cavazos-Garza, Texas A&M University Kingsville, USA • Dawn B. Valentine, Georgia Southwestern State University, USA FRIDAY 12:00 AM - 2:00 PM FRIDAY 2:00 PM - 3:30 PM SMA Distinguished Scholar Lecture Riverview Room SMA Awards Luncheon La Nouvelle Orleans Ballroom FRIDAY 2:00 PM - 3:00 PM SMA Officers Meeting Board Room FRIDAY 2:00 PM - 5:30 PM SMA Conference Exhibitors Royal Salon B Cynthia Rodriguez Cano, Northwood University, USA FRIDAY 3:00 PM - 5:30 PM SAM Academic Placement Services The meeting room is available for interviewing. APS Director is not on site. French Market Room and Parlor Diane R. Edmondson, Middle Tennessee State University, USA FRIDAY 3:00 PM - 5:30 PM SMA Conference Registration Royal Salon B Cynthia Rodriguez Cano, Northwood University, USA FRIDAY 2:00 PM - 3:30 PM Session 7.1: How Are We Doing as Marketing Teachers? The Influence of Evaluations and Self-Reflection Beauregard Room Chair: Nicole Kirpalani, LIM College, USA Session 7.2: In Pursuit of Sales Performance Cabildo Room Chair: Jay P. Mulki, Northeastern University, USA Drivers of Student Performance in Sales Role-Play Competitions • Sudha Mani, William Paterson University, USA • Prabakar Kothandaraman, William Paterson University, USA • Rajiv Kashyap, William Paterson University, USA • Bahar Ashnai, William Paterson University, USA Sales Performance: Role of Effort, Optimism, and Manager Support • Feisal Murshed, Kutztown University, USA • Vinita Sangtini, University of North Georgia, USA Interpersonal Conflict with Co-Workers and Customers: Impact on Sales Performance • Jay P. Mulki, Northeastern University, USA • Mahmoud Darrat, Auburn University at Montgomery, USA FRIDAY 2:00 PM - 3:30 PM Session 7.3: Sales Excellence: Cognitive and Emotive Aspects Gallier Room Chair: Kevin J. Shanahan, Mississippi State University, USA Diligence, When Actions Speak Louder Than Words • Elaf Rashad Abu Alsamh, The University of Texas at Arlington, USA • Azam Ghahghaei, The University of Texas at Arlington, USA • Somaye Ramezanpour Nargesi, The University of Texas at Arlington, USA Emotional Responses of Key and Strategic Decision Makers in Determining Sales Outcomes • James S. Boles, University of North Carolina at Greensboro, USA • Carolyn Curasi, Georgia State University, USA Problem vs. Emotional-Focused Coping with Consumer Defections: How Positive Sense and Respond Strategies Support Win-Back • Richa Chugh, Victoria University of Wellington, New Zealand • Noel Gould, VTM Foundation International, USA • Annie H. Liu, Texas State University, USA • Mark P. Leach, Loyola Marymount University, USA Coping Intelligence: Coping Strategies and Organizational Commitment Among Boundary Spanning Employees • Rajesh Srivastava, Middle Tennessee State University, USA • Thomas Li-Ping Tang, Middle Tennessee State University, USA FRIDAY 2:00 PM - 3:30 PM Session 7.4: Marketing Strategy and Its Impact on Corporate Stakeholders Bienville Room Chair: Elnora Stuart, University of South Carolina Upstate, USA Doing the Right Thing at the Wrong Time: An Evaluation of Corporate Sustainability, Marketing Strategy, and Stakeholder (Dis)Satisfaction • Jon F. Kirchoff, East Carolina University, USA • Stacey Robinson, East Carolina University, USA • William J. Rowe, East Carolina University, USA Marketing and the Auditor: Direct and Indirect Implications • Debika Sihi, Southwestern University, USA Corporate Cultural Integration - The Spillover Effect of Rebranding in Merger and Acquisitions • Carolin Azab, University of Wisconsin-Eau Claire, USA • Terry Clark, Southern Illinois University Carbondale, USA FRIDAY 2:00 PM - 3:30 PM Session 7.5 Mobile Marketing: Apps and Augmented Reality Pontalba Room Chair: Bryan T. McLeod, Southern Illinois University Carbondale, USA The Motives of Adopting Mobile Apps Among College Students: A Cross-Cultural Examination • David B. Kuhlmeier, Valdosta State University, USA • Jie G. Fowler, Valdosta State University, USA Augmented Reality Marketing: The WOW Factor • Jamye Foster, The University of Southern Mississippi, USA • Gallayanee Yaoyuneyong, The University of Southern Mississippi, USA • Erik Johnson, Learning Technology Group, USA • David Johnson, Learning Technology Group, USA Understanding Mobile Apps Discontinuance Behavior • Luzhi Deng, Kansas State University, USA • Esther Swilley, Kansas State University, USA #IHateYourBrand: Effects of Direct and Indirect Service Recovery Communication Strategies on Twitter • Toni Rochelle Ford, Park University, USA • Alexandra Krallman, Mississippi State University, USA • Mark J. Pelletier, Mississippi State University, USA • Alisha Blakeney Horky, Elon University, USA FRIDAY 2:00 PM - 3:30 PM Session 7.6: Panel Session The Extended Enterprise: Is The Juice Worth the Squeeze? Cathedral Room Chair: Gregory D. Herrin, The University of Alabama, USA Panelists: Gregory D. Herrin, The University of Alabama, USA Tyler DeCoster, The University of Alabama, USA Mark Siciliano, The University of Alabama, USA Debra Hoffman, Gartner Supply Chain Research Group, USA FRIDAY 2:00 PM - 3:30 PM Session 7.7: Panel Session Difficulties and Issues Doctorate Students Face in the Process of Transitioning into a Researcher and Scholar: Ph.D. Students’ Perspectives This session is for Ph.D. students and by invitation only. Orleans Room Chair: David J. Ortinau, University of South Florida, USA Panelists: Jennifer A. Espinosa, University of South Florida, USA Lisa Monahan, University of South Florida, USA Nina Lisa Krey, Louisiana Tech University, USA Joanne M. Tran, Louisiana Tech University, USA FRIDAY 2:00 PM - 3:30 PM Session 7.8: Special Session Marketing Metrics Workshop 2014 Ursuline Roon Part 1: Introduction to Marketing Metrics and an Overview of a Marketing Metrics Course Kimball P. Marshall, Alcorn State University, USA Part 2: Marketing Dashboard Pj Forrest, Alcorn State University, USA SOCIETY FOR MARKETING ADVANCES FRIDAY 2:00 PM - 3:30 PM FRIDAY 4:00 PM - 5:30 PM Session 7.9: SMA Teaching Moments Bonnet Carre Room Chairs: D. Joel Whalen, DePaul University, USA John F. (Jeff) Tanner, Jr., Baylor University, USA Session 8.2: Global Marketplace I: International Strategies Cabildo Room Chair: Jie G. Fowler, Valdosta State University, USA Lifetime Achievements - From Goal Setting to Action Items Two Years Later: The Road to Your Future Begins Now • Daniel Butler, Auburn University, USA You Will Change My Grade! • Stephen B. Castleberry, University of Minnesota Duluth, USA Teaching to Suit: Techniques to Facilitate an Adaptive Marketing Classroom • Kesha K. Coker, Eastern Illinois University, USA Is Anybody There? Does Anybody Care? Creating a Successful Online Learning Environment • Catharine Curran, University of Massachusetts Dartmouth, USA Be the Segment • Charles S. Madden, Baylor University, USA Student Sales Team Managers (STMs) • Richard A. Rocco, DePaul University, USA • Clancy E. Ryan, DePaul University, USA When Random is Not Random: Sampling with M&Ms • Tracy A. Suter, Oklahoma State University, USA First Day of Class Learning Environment S.O.L.A.R. System • Brian A. Vander Schee, Aurora University, USA Five Minutes to Perfection • Barbara Ross Wooldridge, The University of Texas at Tyler, USA Using Science to Build Student’s Communication Skills • D. Joel Whalen, DePaul University, USA FRIDAY 3:30 PM - 4:00 PM Afternoon Break Royal Salon B FRIDAY 4:00 PM - 5:30 PM SMA Board of Governors Meeting Presbytere Room Chair: Greg W. Marshall, Rollins College, USA FRIDAY 4:00 PM - 5:30 PM Session 8.1: Special Session Advancing Critical Thinking in Marketing Education Beauregard Room Giles Jackson, Shenandoah University, USA The Country-of-Origin Effect on Dominant Brands • José R. Concha, Universidad Icesi, Colombia The Effects of Fit, Culture, and Trust on Brand Extension Evaluation • Neel Das, Appalachian State University, USA • Michael J. Dotson, Appalachian State University, USA • Jennifer Nevins Henson, Appalachian State University, USA • Gaëlle Pantin-Sohier, Université d’Angers, France Examining the “Decoy” Effect in Substitute and Related Products: Evidence from Chile • Rodrigo Uribe, Universidad de Chile, Chile • Enrique Manzur, Universidad de Chile, Chile • Maximiliano Werner, Universidad de Chile, Chile FRIDAY 4:00 PM - 5:30 PM Session 8.3: Panel Session Life in the Bullpen and Beyond Gallier Room Chair: Obinna Obilo, Central Michigan University, USA Panelists: Obinna Obilo, Central Michigan University, USA Allyn White, Loyola University New Orleans, USA G. David Shows, Appalachian State University, USA Todd J. Bacile, Loyola University New Orleans, USA FRIDAY 4:00 PM - 5:30 PM Session 8.4: Special Session Waking the Social Animal Inside the Selling Team: The Effect of Social Media Usage on Team Selling Bienville Room Katerina Hybnerova, University of Northern Alabama, USA Riley Dugan, University of Dayton, USA FRIDAY 4:00 PM - 5:30 PM Session 8.5: Is That on the Up and Up? Consumer Perceptions of Marketing Practices Pontalba Room Chair: Jeffrey Foreman, Pennsylvania State University Harrisburg, USA Consumer Perceptions of Marketing: Past and Present • Gary L. Hunter, Illinois State University, USA The Impact of Socially Responsible Marketing Activities on Consumers’ Willingness to Pay • Anthony Patino, University of San Francisco, USA • Velitchka Kaltcheva, Loyola Marymount University, USA • Robert D. Winsor, Loyola Marymount University, USA • Richard C. Leventhal, Ashford University, USA • Dennis A. Pitta, University of Baltimore, USA • Leslie Goldgehn, University of San Francisco, USA Regulation of Marijuana Promotion in the US: An Exploratory Study and Framework to Address Policy Issues • Jeffrey Foreman, Pennsylvania State University Harrisburg, USA FRIDAY 4:00 PM - 5:30 PM Session 8.6: Financial Aspects of Consumer Behavior Cathedral Room Chair: Jeffrey W. Totten, McNeese State University, USA An Exploratory Study of the Tipping Norm Knowledge of Consumers • Jeffrey W. Totten, McNeese State University, USA Foreign Currency Pricing and Life-Digit Pricing • Mazen Jaber, Saginaw Valley State University, USA • Mokhtar Dia, Lebanese American University, USA The Impact of Gender, Perceived Knowledge, and Perceived Risk on Retirement Investment Decisions: An Exploratory Study • Dora E. Bock, Georgia Southern University, USA • Lindsay Larson, Georgia Southern University, USA • Jacqueline K. Eastman, Georgia Southern University, USA FRIDAY 4:00 PM - 5:30 PM Session 8.7: Panel Session Insights to Writing and Publishing Marketing Journal Articles: Issues and Difficulties Facing Ph.D. Students and Young Authors Orleans Room Chair: David J. Ortinau, University of South Florida, USA Panelists: David J. Ortinau, University of South Florida, USA Barry J. Babin, Louisiana Tech University, USA Mitch Griffin, Bradley University, USA FRIDAY 4:00 PM - 5:30 PM Session 8.8: Panel Session Where Do You Draw the Line? Discussing Issues of Consumer Deviance, Ethicality, Service Sabotage, Piracy, and Academic Integrity Ursuline Room Chair: Larry G. Neale, Queensland University of Technology, Australia Panelists: Paula Dootson, Queensland University of Technology, Australia Sam D. Fullerton, Eastern Michigan University, USA and Potchefstroom Business School, South Africa Diane R. Edmondson, Middle Tennessee State University, USA Michael Levin, Otterbein University, USA Kevin J. Shanahan, Mississippi State University, USA FRIDAY 4:00 PM - 5:30 PM Session 8.9: Consumer Attitudes and Emotions Bonnet Carre Room Chair Shannon T. McCarthy, University of Arkansas, USA Hope in Health Care Marketing: Exploring the Effectiveness of Emotional Persuasive Appeals in Health Care Decision-Making • Elyria Kemp, University of New Orleans, USA • Kyeong Sam Min, University of New Orleans, USA • Elizabeth Joint, University of New Orleans, USA The Effects of a Demarketing Campaign on Consumer Attitudes and Actual Consumption • Edward Ramirez, The University of Texas at El Paso, USA Consumer Perceptions of Policy Banning Unvaccinated Children From a Medical Practice • Shannon T. McCarthy, University of Arkansas, USA FRIDAY 6:00 PM - 7:30 PM SMA President’s Reception Please wear your name badge for bar service. La Nouvelle Orleans Ballroom SMA President’s Reception 6:00 PM - 7:30 PM La Nouvelle Orleans Ballroom Please wear your name badge for bar service. SOCIETY FOR MARKETING ADVANCES SATURDAY SATURDAY ATAT AA GLANCE GLANCE 8:30 AM Beauregard Room Cabildo Room Gallier Room French Market Room & Parlor Pontalba Room Cathedral Room Bonnet Carre Room Ursuline Room Session 9.1 Price Comparisons & Perceptions Session 9.2 Brand Strategies in Brand Communities Session 9.3 Global Marketplace Franchising, Tourism, and Advertising Session 9.4 Working for the Weekend Session 9.5 Promotion and Branding Session 9.6 Session 9.7 Services at Work: Competitive Advantage, Service Convenience and Internal Marketing Session 9.8 Can’t Get No Satisfaction Session 10.1 Various Product and Branding Strategies Session 10.2 Branding and Personality Session 10.3 Advertising Revisited Session 10.4 This and That: Mobile Advertising Effectiveness and Resource Advantage Theory Session 10.5 Session 10.6 Green Marketing and Consumer Behavior Session 10.7 Session 10.8 Coming Over to the Dark Side of Consumer Behavior Special Session Mindful Marketing and Consumer Behavior Special Session 9:00 AM Sports, Sex and Celebrities 10:00 AM 11:00 AM 12:00 AM Combining Market-, Organizational-, and Consumer-Level Data to Model Industry Dynamics...and Delivering Insights to All Transformational Marketing Board Room NEW OFFICERS MEETING SATURDAY NOVEMBER 8, 2014 Morning SATURDAY 8:30 AM - 10:00 AM SMA New Officers Meeting Board Room SATURDAY 8:30 AM - 10:00 AM Session 9.1: Price Comparisons and Perceptions Beauregard Room Chair: Pushkala Raman, Texas Woman’s University, USA SATURDAY 8:30 AM - 10:00 AM Session 9.3: Global Marketplace II: Franchising, Tourism, and Advertising Gallier Room Chair: Jennifer A. Espinosa, University of South Florida, USA How Advertising Content Can Stimulate Consumer Ethnocentrism • William T. Neese, Nicholls State University, USA • Jeffrey J. Haynie, Nichollas State University, USA • J. Robert Field, Nicholls State University, USA • R. Charles Viosca, Nicholls State University, USA Best Paper in Pricing Track Building Formal Models of the Tourist’s Gaze • Arch G. Woodside, Boston College, USA You Paid Less Than Me…and I’m Okay with That • Matthew M. Lastner, Louisiana State University, USA • Patrick Fennell, Louisiana State University, USA • McDowell Porter, III, Louisiana State University, USA Fashion Ideals in Advertising: Its Impact on American and Chinese Women • Timothy H. Reisenwitz, Valdosta State University, USA • Jie G. Fowler, Valdosta State University, USA • Aubrey R. Fowler, III, Valdosta State University, USA The Role of Product Price Levels in Online Consumer Reviews • Peter Andersen, The University of Texas-Pan American, USA • Fei Lee Weisstein, The University of Texas-Pan American, USA • Michael Nguyen, The University of Texas-Pan American, USA Paying More to Help the Poor: Can Cause-Related Marketing Mitigate Perceptions of Price Unfairness? • Joshua T. Coleman, The University of Memphis, USA • John A. Narcum, The University of Memphis, USA SATURDAY 8:30 AM - 10:00 AM Session 9.2: Brand Strategies in Brand Communities Cabildo Room Chair: Manisha Mathur, Lawrence Technological University, USA SATURDAY 8:30 AM - 10:00 AM Session 9.4: Working for the Weekend French Market Room and Parlor Chair: Jeremy Morgan, The University of Texas at Arlington, USA Propensity for Reciprocity and Cooperation Among Front- Line Employees • David A. Gilliam, University of Arkansas at Little Rock, USA • Steven William Rayburn, II, Texas State University, USA Performance Benefits of Being a Great Retailer to Work For: A Resource-Based Perspective • Timothy D. Butler, The University of Texas at Brownsville, USA • Alexander E. Ellinger, The University of Alabama, USA An Exploratory Approach of the Interplay Between Brand Personality • Craig E. Armstrong, The University of Alabama, USA and Emotions for the Perception of French Ski Resort Brands Vertical versus Horizontal Line Extensions’ • Rita Valette-Florence, IAE and GERAG, France Effect on Brand Retail Sales: • Pierre Valette-Florence, IAE and CERAG, France The Role of Assortment Size Regional Brand Strategy in Changing Structure of • Helena F. Allman, University of West Florida, USA Production and Distribution • Martin S. Roth, University of Hartford, USA • Hisao Fujimoto, Osaka University of Economics, Japan • Thomas J. Madden, University of South Carolina, USA • Yasuhiko Kubo, Sagami Women’s University, Japan The Ties that Bind: Building Brand Advocacy through Regional Identification • Donald C. Barnes, University of North Carolina at Wilmington, USA • Tracy Meyer, University of North Carolina at Wilmington, USA • Thomas W. Porter, University of North Carolina at Wilmington, USA • Fredrika J. Spencer, University of North Carolina at Wilmington, USA SOCIETY FOR MARKETING ADVANCES SATURDAY 8:30 AM - 10:00 AM SATURDAY 8:30 AM - 10:00 AM Session 9.5: Promotion and Branding Pontalba Room Chair: En-Chi Chang, Perfect Translation & Compunet, Taiwan Session 9.7: Services at Work: Competitive Advantage, Service Convenience, and Internal Marketing Bonnet Carre Room Chair: Kristen L. Cowan, University of North Texas, USA A Guideline for Bank Promotion Concept Development: The Effect on Saving Amount Decision • Junhong Min, Michigan Technological University, USA • Minhye Park, Sungkyunkwan University, South Korea • Sungmin Ryu, Sungkyunkwan University, South Korea Revisiting the Skeptic: Claim Objectivity and Product Price Level in Consumer Skepticism of Advertising • Teresa Preston, University of Arkansas at Little Rock, USA • Kesha K. Coker, Eastern Illinois University, USA The Susceptibility of Innovation Brands to Inferior Innovations: Perspectives of Consumer innovativeness Perceived Innovability, and Levels of Innovation • Joseph W. Chang, Vancouver Island University, Canada SATURDAY 8:30 AM - 10:00 AM Session 9.6 Sports, Sex, and Celebrities Cathedral Room Chair: R. Wixel Barnwell, Mississippi State University, USA Compensating NCAA Student Athletes: Legal and Policy Issues • Jonathan A. Heber, University of South Dakota, USA • Josh D. Rentschler, University of South Dakota, USA • William J. Jones, University of South Dakota, USA • Jeffrey J. Stoltman, Wayne State University, USA • Fred W. Morgan, Wayne State University, USA Consumer Misbehavior: A Concurrent Look at the Impact That the Size of the Victim and Size of the Loss Have on Opinions Regarding the Acceptance or Unacceptance of 12 Questionable Consumer Actions • Sam D. Fullerton, Eastern Michigan University, USA and Potchefstroom Business School, South Africa • Larry G. Neale, Queensland University of Technology, Australia • Paula Dootson, Queensland University of Technology, Australia Using Sharp Numbers to Make a Point: The Affective Impact of Numerical Appeals in the Service of STD Prevention among Young Adults • Kevin J. Shanahan, Mississippi State University, USA • Christopher D. Hopkins, Clemson University, USA • R. Wixel Barnwell, Mississippi State University, USA Dynamic Tacit Knowledge Conveyance in the Hospitality Sector: Maintaining Competitive Advantage through Storytelling • Alvin J. Williams, University of South Alabama, USA • Tony L. Henthorne, University of Nevada Las Vegas, USA • Babu P. George, Swiss Management Center University, Switzerland Examining the Effects of Service Convenience: A Case for a Large National Retailer • Sandipan Sen, Southeast Missouri State University, USA • Aliosha Alexandrov, University of Wisconsin-Oshkosh, USA • Emin Babakus, The University of Memphis, USA The Need for Internal Service Recovery: Safeguarding the Service Profit Chair • Stephen J. Grove, Clemson University, USA • Michael J. Dorsch, Clemson University, USA • Les C. Carlson, University of Nebraska Lincoln, USA Scale Development: Measuring Internal Marketing in Service Firms • J. Michael Weber, Mercer University, USA SATURDAY 8:30 AM - 10:00 AM Session 9.8: I Can’t Get No Satisfaction Ursuline Room Chair: Rebecca VanMeter, Ball State University, USA Best Paper in Retailing Track CO2 Labeling in the Fast Food Industry - A Strategic Perspective • Pia A. Albinsson, Appalachian State University, USA • Suzanne Conner, University of Northern California, USA Choice of Gift, Gift Recipient Age, and Gift Satisfaction • Kristy E. Reynolds, The University of Alabama, USA • Stephanie T. Gillison, University of Tennessee at Chattanooga, USA • Jessica Lynn Ogilvie, The University of Alabama, USA Does Attachment Drive Meaningful Social Media Interactions? Which Retail Customers are Talking and Are You Listening? • Holly Atwood Syrdal, The University of Texas at Arlington, USA • Rebecca VanMeter, Ball State University, USA • Douglas B. Grisaffe, The University of Texas at Arlington, USA SATURDAY 10:30 AM - 12:00 PM Session 10.1: Various Product and Branding Strategies Beauregard Room Chair: Susan Brudvig, Indiana University East, USA Best Paper in Product and Brand Management Track Marketing and R&D Coopetition, Knowledge Integration, and New Product Performance • ShiBin Sheng, The University of Alabama at Birmingham, USA The Relationship Between Entry Timing and New Brand Strategy Performance Under Different Market Conditions • Danielle A. Chmielewski-Raimondo, University of Melbourne, Australia The Effects of Adjacent Food Color on Perceived Flavor: A Factorial Investigation • Lawrence L. Garber, Jr., Elon University, USA and Institute of Management Technology Ghaziabad, India • Eva M. Hyatt, Appalachian State University, USA • Lubna Nafees, Institute of Management Technology Ghaziabad, India SATURDAY 10:30 AM - 12:00 PM Session 10.2: Branding and Personality Cabildo Room Chair: John D. Branch, University of Michigan, USA Effects of Cultural Orientation and Regulatory Construal Fit on Brand Attitudes • Miguel A. Zúñiga, Morgan State University, USA • Ivonne M. Torres, New Mexico State University, USA Consumer Innovativeness Effects on the Susceptibility of Innovation Brands to Inferior Innovations • Joseph W. Chang, Vancouver Island University, Canada Keeping Up with the Jones: The Impact of Social Comparison on the Status Consumer’s Attitude towards the Brand • Bryan T. McLeod, Southern Illinois University Carbondale, USA • David M. Houghton, Southern Illinois University Carbondale, USA Explaining Imagination through Personality: A 3M Model Approach • Kristen L. Cowan, University of North Texas, USA • Nancy Spears, University of North Texas, USA SATURDAY 10:30 AM - 12:00 PM Session 10.3: Advertising Revisited Gallier Room Chair: Mathew Joseph, St. Mary’s University, USA Advertising Derived Brand Information and Purchase Intentions: Traditional Advertisements and Millenials • Maria Petrescu, Nova Southeastern University, USA • John T. Gironda, Nova Southeastern University, USA The Portrayal of Quality of Life for the Elderly in Chinese Advertising: A Literary Criticism Approach • Jie G. Fowler, Valdosta State University, USA • James W. Gentry, University of Nebraska-Lincoln, USA Facebook Boredom: A Preliminary Analysis • Atefeh Yazdanparast, University of Evansville, USA • Anita Qureshi, St. Mary’s University, USA • Mathew Joseph, St. Mary’s University, USA SATURDAY 10:30 AM - 12:00 PM Session 10.4: This and That: Mobile Advertising Effectiveness and Resource Advantage Theory French Market Room and Parlor Chair: Michael J. Dorsch, Clemson University, USA The Role of Opportunism Within the Context of Resource Advantage Theory: A Conceptual Framework • Maria E. Barua, Texas Woman’s University, USA • Donald A. Michie, The University of Texas at El Paso, USA Incorporating the Customer Perspective in CLV Models: An Exploratory Study of Customer Attitudes toward Mobile Coupons • Jie Sun, Siena College, USA • Suzanne D. Pawlowski, California Polytechnic Sate University, USA • Nobuyuki Fukawa, Missouri University of Science and Technology, USA The Factors That Effect Mobile Advertising Effectiveness in a Real-Time Bidding Environment • Anthony K. Asare, Quinnipiac University, USA • Adwait Khare, The University of Texas at Arlington, USA • Joshua Walsh, AdTheorent, Inc., USA SOCIETY FOR MARKETING ADVANCES SATURDAY 10:30 AM - 12:00 PM Session 10.5: Coming Over to the Dark Side of Consumer Behavior Pontalba Room Chair: Demetra Andrews, Indiana University Northwest, USA Best Paper in Consumer Behavior Track Calling the Neo-Tribes: Creating an Experience with ‘Linking Value’ At Pensacon 2014 • Richard R. Hawkins, University of West Florida, USA • Felicia N. Morgan, University of West Florida, USA • Marcus W. Howard, University of West Florida, USA Fetishism - The Link Between Loyalty and Addiction • Lili Gai, The University of Texas of the Permian Basin, USA Stress and Online Impulse-Buying • Brittanie Moran, Lane Bryant-Retail Company, USA • Lynn E. Kwak, Southern Connecticut State University, USA SATURDAY 10:30 AM - 12:00 PM Session 10.6: Green Marketing, Social Responsibility, and Life Transitions Cathedral Room Chair: Dora E. Bock, Georgia Southern University, USA Responsible You, Despicable Me: Contrasting Consumer Inferences from Socially Responsible Behavior • Jonathan Hasford, Florida International University, USA • Adam Farmer, Mississippi State University, USA A Multi-Method Inquiry of the Influence of Resources During Life Transitions • Jennifer Christie Siemens, Clemson University, USA • Anastasia E. Thyroff, Clemson University, USA • Christopher D. Hopkins, Clemson University, USA • Steven W. Kopp, University of Arkansas, USA The Color of Green: Exploring Ethnicity and Green Consumerism • Nicole Bieak Kreidler, La Roche College, USA • Sacha Joseph-Mathews, University of the Pacific, USA SATURDAY 10:30 AM - 12:00 PM Session 10.7: Panel Session Mindful Marketing and Consumer Behavior Bonnet Carre Room Chair: Nada Nasr Bechwati, Bentley University, USA Panelists: Nada Nasr Bechwati, Bentley University, USA Gary Ottley, Bentley University, USA and Babson College, USA R. Bret Leary, Wyoming University, USA SATURDAY 10:30 AM - 12:00 PM Session 10.8: Panel Session Combining Market-, Organizational-, and Consumer-Level Data to Model Industry Dynamics…and Delivering Insights to All Ursuline Room Chair: Zannie Giraud Voss, Southern Methodist University, USA Panelists: Zannie Giraud Voss, Southern Methodist University, USA Rick Briesch, Southern Methodist University, USA Glenn B. Voss, Southern Methodist University, USA Carlos Ruiz, IBM, USA L E G A C Y SOCIETY FOR MARKETING ADVANCES Participant Index A Abu-Alsamh, Elaf Rashad ......................7.3 Agnihotri, Raj .......................................6.2 Akiyeva, Alla ........................................2.3 Albinsson, Pia A. ..................................9.8 Alexandrov, Aliosha ..............................9.7 Allaway, Arthur W. ...............................2.2 Allman, Helena F. ..................................9.4 Andersen, Peter.....................................9.1 Andrews, Demetra .......................6.1, 10.5 Andrews, J. Craig .................................6.3 Armstrong, Craig E. ..............................9.4 Asare, Anthony K................................10.4 Ashnai, Bahar.......................................7.2 Azab, Carolin .......................................7.4 B Babakus, Emin ......................................9.7 Babin, Barry J. ...............................1.1, 8.7 Bachrach, Daniel G. ..............................6.2 Bacile, Todd J. ................................5.6, 8.3 Baker, Thomas L. ...................................3.7 Bal, Anjali S. ........................................2.4 Barnes, Donald C. ...................5.6, 7.1, 9.2 Barnwell, R. Wixel.................................9.6 Barua, Maria E. ..................................10.4 Beauchamp, Michelle Bednarz ...............7.1 Bechwati, Nada Nasr ..........................10.7 Beitelspacher, Lauren .............................6.2 Berry, Christopher M. ............................5.1 Berry, Reanna .......................................4.4 Billiot, Theresa ......................................2.1 Bock, Dora E................................8.6, 10.6 Boles, James S. .....................................7.3 Books, John R. (Rusty), Jr. .......................3.4 Boya, Ünal Ö. ......................................6.6 Branch, John D. .............3.2, 4.2, 5.2, 10.2 Briesch, Rick .......................................10.8 Brudvig, Susan .............................7.1, 10.1 Burrage, Ryan .......................................2.5 Burton, Scot ..........................................6.3 Butler, Daniel .................................5.2, 7.9 Butler, Timothy D. ..................................9.4 C Carlson, Les C. ......................................9.7 Carter, Robert Newton ...........................5.3 Castleberry, Stephen B. ...................2.6, 7.9 Cavazos-Garza, Alicia ..........................7.1 Chang, En-Chi ...............................2.5, 9.5 Chang, Fang Yu ....................................6.8 Chang, Joseph w..........................9.5, 10.2 Chmielewski-Raimondo, Danielle A. ....10.1 Chugh, Richa ........................................7.3 Chung, Christina ...................................2.5 Cinelli, Melissa......................................6.1 Clark, Terry...........................................7.4 Coker, Kesha K. ......................6.2, 7.9, 9.5 Coleman, Joshua T. ...............................9.1 Collier, Joel E. .......................................4.1 Conca, Christopher ...............................3.4 Concha, José R. ............................4.3, 8.2 Conner, Suzanne...................................9.8 Cook, Laurel Aynne ...............................5.1 Cowan, Kristen L. .........................9.7, 10.2 Crutchley, Claire E. ................................4.5 Curasi, Carolyn.....................................7.3 Curran, Catharine .................................7.9 D Dadzie, Charlene A. .............................6.6 Darrat, Mahmoud .................................7.2 Das, Neel .............................................8.2 Davari, Arezoo .......................3.8, 4.3, 6.6 Davis, Cassandra ..................................5.1 DeCoster, Tyler ......................................7.6 Deng, Luzhi ..........................................7.5 Dia, Mokhtar ........................................8.6 Dietz, George D. ...................................2.4 Donnelly, Christina ................................3.2 Dootson, Paula...............................8.8, 9.6 Dorsch, Michael J. .................3.5, 9.7, 10.4 Dotson, Michael J. ..........................6.6, 8.2 D’Souza, Giles ......................................2.2 Dugan, Riley .........................................8.4 E Easley, Richard .....................................6.7 Eastman, Jacqueline K. ..........................8.6 Edmiston, Dawn ....................................4.2 Edmondson, Diane R. ............................8.8 Ellinger, Alexander E. ............................9.4 Erffmeyer, Robert ..................................2.6 Espinosa, Jennifer A. ...............6.5, 7.7, 9.3 F Farmer, Adam.....................................10.6 Fennell, Patrick ...............................3.7, 9.1 Ferrell, O.C. .........................................4.6 Field, J. Robert ......................................9.3 Fontenot, Gwen.....................................5.5 Ford, Toni Rochelle ................................7.5 Ford, Weixing M. ..................................3.2 Foreman, Jeffrey ...................................8.5 Forrest, Pj .............................................7.8 Foster, Jayme .................................5.4, 7.5 Fowler, Aubrey R., III ......................6.4, 9.3 Fowler, Jie G. ...4.3, 6.4, 7.5, 8.2, 9.3, 10.3 Fox, Alexa K. ........................................2.4 Fraccastoro, Katherine A. ......................3.3 Fretwell, Cherie .....................................5.3 Fujimoto, Hisao ..............................4.4, 9.2 Fukawa, Nobuyuki ..............................10.4 Fullerton, Sam D. .............3.2, 4.2, 8.8, 9.6 Futrell, Gary Daniel ...............................3.8 G Gai, Lili ..............................................10.5 Garber, Lawrence L., Jr. .......................10.1 Garrity, Carolyn Popp ...........................4.2 Gassenheimer, Jule ................................6.8 Gentry, James W.................................10.3 George, Babu P. ....................................9.7 Ghahghaei, Azam ................................7.3 Gilliam, David A. ..................................9.4 Gillison, Stephanie T. .............................9.8 Gironda, John T. .................................10.3 Goldgehn, Leslie ...................................8.5 Gonzalez-Fuentes, Mario V. ...................2.1 Gould, Noel .........................................7.3 Graham, Kenneth W. .....................2.5, 4.5 Gravois, Renée .....................................2.8 Greer, Bertie .........................................3.2 Grewal, Dhruv ......................................6.2 Griffin, Mitch ........................................8.7 Grisaffe, Douglas B. ..............................9.8 Grove, Stephen J. ..................................9.7 H Hair, Joseph F., Jr. ..........................1.1, 4.5 Harris, Eric G........................................5.6 Harrison, Dana .....................................4.5 Harrison, Mary P. ..................................4.2 Hartley, Phillip M...................................4.4 Hasford, Jonathan ........................6.8, 10.6 Hasuoka, Satomi ...................................6.1 Hawkins, Richard R. ............................10.5 Haynie, Jeffrey ......................................9.3 Healy, William ......................................6.2 Heber, Jonathan A. ...............................9.6 Henson, Jennifer Nevins ........................8.2 Henthorne, Tony L..................................9.7 Herrin, Gregory D. ................................7.6 Hill, Philip .............................................2.2 Hofacker, Charles F................................5.6 Hoffman, Debra ....................................7.6 Hoffman, Doug .....................................5.2 Hood, Karen M. ....................................3.3 Hopkins, Christopher D...1.3, 2.9, 9.6, 10.6 Horky, Alisha Blakeney ..........................7.5 Houghton, David M. ............................10.2 Howard, Marcus W. ............................10.5 Howie, Katharine ..................................5.5 Hsu, Maxwell K. ....................................3.1 Huang, Yu-Shan ....................................3.5 Hunter, Gary L. .....................................8.5 Hyatt, Eva M. ........................2.4, 6.6, 10.1 Hybnerova, Katerina .............................8.4 I Ingene, Charles .......................1.3, 2.9, 4.6 Irei, Takashi ..........................................6.1 Iyer, Pramod ..................................3.8, 4.3 J Jaber, Mazen ........................................8.6 Jackson, Giles .......................................8.1 Jakubanecs, Alexander ..........................3.8 Jensen, Thomas D. ................................4.5 Johnson, David .....................................7.5 Johnson, Erik ........................................7.5 Joint, Elizabeth......................................8.9 Jones, William J. ...................................9.6 Joseph, Mathew ..................................10.3 Joseph-Mathews, Sacha ......................10.6 K Kalamas, Maria .............................3.7, 5.4 Kaltcheva, Velitchka ..............................8.5 Karani, Komal ......................................3.3 Kashmiri, Saim .....................................6.3 Kashyap, Rajiv ......................................7.2 Keaty, Anne ..........................................5.5 Keel, Astrid L. .......................................4.5 Keeling, Kathleen A. ..............................2.3 Kees, Jeremy.........................................6.3 Kemp, Elyria ...........................2.1, 4.1, 8.9 Kennemer, Cathy ...................................4.7 Khare, Adwait ....................................10.4 Kim, Yuna .............................................2.5 Kinard, Brian R. ....................................5.6 Kirchoff, Jon F. ......................................7.4 Kirpalani, Nicole ...................................7.1 Ko, Eunju..............................................4.4 Konrath, Sara .......................................6.4 Kopf, Dennis A. ....................................3.1 Kopp, Steven W. ...................2.3, 6.3, 10.6 Kothandaraman, Prabakar ............6.2, 7.2 Kowalczyk, Christine M. ........................2.3 Krallman, Alexandra .............................7.5 Kreidler, Nicole Bieak ...................5.7, 10.6 Krey, Nina Lisa .....................................7.7 Kubo, Yasuhiko .....................................9.2 Kuhlmeier, David B. ...............................7.5 Kuntze, Ronald J. ..................................5.2 Kuo, Pei-Jou .........................................3.5 Kwak, Lynn E. .....................................10.5 L Langenderfer, Jeff ..................................2.3 Larson, Lindsay .....................................8.6 Lastner, Matthew M. .......................3.7, 9.1 Le Bon, Joël ..........................................6.2 Leach, Mark P. ......................................7.3 Leary, R. Bret ......................................10.7 Lee, Jennifer J. ......................................4.3 Lee, Jieun .............................................4.4 Leeds, Christopher E. .............................2.4 Lester, Rick ............................................4.2 Leventhal, Richard C. .............................8.5 Levin, Michael .......................................8.8 Lewis, Carmen Clark .............................5.3 Lindsey, Kristina K. ................................3.7 Ling, Howard C.....................................5.1 Liu, Annie H..........................................7.3 Liu, Heng Yih ........................................6.8 Lopez, Tará Burnthorne .........................2.8 Luckett, Michael G. ................................3.3 Luethge, Denise J...................................3.2 Luna-Nevarez, Cuauhtemoc (Temo) ........2.4 M Madden, Charles S. .......................2.7, 7.9 Madden, Thomas J. ...............................9.4 Mai, Enping ..........................................6.8 Mani, Sudha .........................................7.2 Manzur, Enrique ...................................8.2 Marks, Larry .........................................3.6 Marshall, Beverly Bain ...........................4.5 Marshall, Greg W. .........................4.6, 6.9 Marshall, Kimball P................................7.8 Martin, Charles .....................................4.6 Mathur, Manisha ............................3.5, 9.2 McCarthy, Shannon T. ...........................8.9 McClure, Rex ........................................4.2 McGoldrick, Peter J. ..............................2.3 McLeod, Bryan T. .........................7.5, 10.2 Mead, James ........................................6.8 Megehee, Carol M. ........................1.2, 4.4 Meyer, Tracy ...........................4.5, 5.6, 9.2 Michie, Donald A. ...............................10.4 Min, Junhong ........................................9.5 Min, Kyeong Sam .................................8.9 Minor, Michael S. ..................................6.4 Mobley, Mary F. ....................................6.7 Mobley, Michael C. ...............................6.7 Monahan, Lisa ...............................6.5, 7.7 Moore, David J. ....................................6.4 Moore, Jesse N. ....................................3.5 Moore, Melissa L. ...........................2.5, 4.1 Moore, Robert S.............................2.5, 4.1 Moran, Brittanie ..................................10.5 Morgan, Fed W. ...................................9.6 Morgan, Felicia N. .......................5.7, 10.5 Morgan, Jeremy .............................6.6, 9.4 Moulard, Julie Guidry ...........................2.5 Mourad, Siham .....................................4.4 Muk, Alexander ....................................2.5 Mukherjee, Amaradri ..............4.5, 5.1, 6.5 Mulki, Jay P. .........................................7.2 Mullins, Ryan ........................................6.2 Murshed, Feisal.....................................7.2 Musgrove, Carolyn Findley ....................2.5 N Nafees, Lubna ....................................10.1 Naito, Takashi.......................................6.1 Nakhata, Chinintorn..............................2.4 Narcum, John A....................................9.1 Nargesi, Somaye Ramezanpour .............7.3 Nasif, Nese ...................................5.6, 6.4 Neale, Larry G..........3.2, 4.2, 5.2, 8.8, 9.6 Neese, William T. ...........................3.8, 9.3 Netemeyer, Richard G. ..........................6.3 Newman, Christopher L. ........................6.3 Nguyen, Michael ..................................9.1 Noël, Noel Mark ...................................3.3 Participant Index O Obilo, Obinna ...................................... 8.3 Ogilvie, Jessica Lynn.............................. 9.8 Ono, Akinori ........................................ 6.1 Ortinau, David J. .................... 6.5, 7.7, 8.7 Ottley, Gary........................................ 10.7 P Paajpoot, Nusser................................... 3.7 Pantin-Sohier, Gaëlle ............................. 8.2 Park, Minhye ........................................ 9.5 Patino, Anthony .................................... 8.5 Patterson, Lauri ..................................... 2.1 Pawlowski, Suzanne D......................... 10.4 Pelletier, Mark J. .................................... 7.5 Pelton, Lou E. ........................................ 6.7 Peren, Rebecca ..................................... 6.1 Petrescu, Maria ................................... 10.3 Phan, Hang .......................................... 4.4 Pitta, Dennis A. ..................................... 8.5 Pleasant, Jamie T. .................................. 5.8 Poehlman, T. Andrew............................. 5.7 Poole, Sonja Martin........................ 2.1, 5.4 Porter, McDowell, III........................ 4.1, 9.1 Porter, Thomas W. ................................. 9.2 Powell, C. Michael ................................ 3.4 Preston, Teresa ............................... 2.1, 9.5 Purinton, Elizabeth F. ...................... 2.2, 6.6 Q Quinn, Mark ......................................... 4.1 Qureshi, Anita .................................... 10.3 R Rains, Samantha ................................... 2.4 Raman, Pushkala............................ 5.4, 9.1 Ramirez, Edward .................................. 8.9 Ranganathan, Sampathkumar ................ 3.4 Rapp, Adam ......................................... 6.2 Raska, David ........................................ 3.2 Rayburn, Steven William, II .................... 9.4 Reisenwitz, Timothy H. ........................... 9.3 Rentschler, Josh D. ................................. 9.6 Reynolds, Kristy E. ................................. 9.8 Ricks, Joe.............................................. 4.1 Rippé, Cindy B. ..................................... 2.6 Robinson, Stacey ............................ 6.1, 7.4 Rocco, Richard A. ................................. 7.9 Root, Teri .............................................. 2.8 Roth, Martin S....................................... 9.4 Rowe, William J. ................................... 7.4 Ruiz, Carlos ........................................ 10.8 Ryan, Clancy E. .................................... 7.9 Rylander, David H. ................................ 5.4 Ryu, Sungmin........................................ 9.5 S Sangtini, Vinita ..................................... 7.2 Santaella, Monica .......................... 3.3, 7.1 Satornino, Cinthia B. ............................. 6.1 Sautter, Elise (Pookie) ............................. 2.4 Savitskie, Katrina .................................. 3.4 Sen, Sandipan ............................... 3.4, 9.7 Shan, Yuwen......................................... 3.5 Shanahan, Kevin J. ... 2.1, 3.2, 7.3, 8.8, 9.6 Shaw, Norman ..................................... 4.5 Sheng, ShiBin ..................................... 10.1 Sheng, Xiaojing ............................. 5.6, 6.4 Shows, G. David ............................ 3.1, 8.3 Siciliano, Mark ..................................... 7.6 Siemens, Jennifer Christie ...... 5.7, 6.3, 10.6 Sihi, Debika .......................................... 7.4 Sleeth-Keppler, David ............................ 3.2 Smith, Donna ........................................ 4.5 Smith, Karen H. .................................... 5.4 Smith, Ronn J. ....................................... 6.5 Spears, Nancy .................................... 10.2 Spencer, Fredrika J. ............................... 9.2 Spralls, Samuel A., III ............................ 3.5 Srivastava, Rajesh .......................... 5.5, 7.3 Stafford, Marla Royne ........................... 4.6 Stammerjohan, Claire ............................ 2.1 Stewart, Geoffrey .................................. 5.5 Stoltman, Jeffrey J. ................................ 9.6 Stuart, Elnora ........................................ 7.4 Sumita, Hideki ...................................... 6.1 Sun, Jie .............................................. 10.4 Suter, Tracy A. ...................................... 7.9 Swilley, Esther ......................... 2.2, 4.1. 7.5 Syrdal, Holly Atwood ............................ 9.8 T Talbott, John S., Jr. ................................ 2.5 Tang, Thomas Li-Ping ............................. 7.3 Tanner, Emily ................................. 5.5, 6.2 Tanner, John F. (Jeff), Jr. ........... 5.2, 6.2, 7.9 Tariq, Ayesha........................................ 2.2 Thyroff, Anastasia E. .................... 5.7, 10.6 Torres, Ivonne M.................................. 10.2 Torres, Luis ............................................ 4.4 Totten, Jeffrey W.................................... 8.6 Tran, Joanne M. .................................... 7.7 Trocchia, Philip J. .................................. 3.3 Tsuchiya, Haruka................................... 6.1 Turri, Anna M. ...................................... 6.5 U Uribe, Rodrigo ...................................... 8.2 V Valentine, Dawn B. ................................ 7.1 Valette-Florence, Pierre ................... 4.4, 9.2 Valette-Florence, Rita ............................. 9.2 Vander Schee, Brian A. 3.2, 4.2, 4.8, 5.2, 7.9 VanMeter, Rebecca ................................ 9.8 Viosca, R. Charles ................................. 9.3 Voss, Glenn B. .................................... 10.8 Voss, Zannie Giraud............................ 10.8 W Wachter, Kathy ..................................... 3.4 Wacker, Stephanie ................................ 2.2 Wakefield, Kirk ..................................... 6.2 Walsh, Joshua .................................... 10.4 Wang, Caibing ..................................... 4.1 Wang, Yao-Chin ................................... 3.5 Ward, Cheryl B. .................................... 5.7 Weathers, Danny .................................. 6.3 Weber, J. Michael ................................. 6.8 Weidner, Kelly ...................................... 2.4 Weisstein, Fei Lee .................................. 9.1 Werner, Maximiliano ............................. 8.2 Whalen, D. Joel ............................. 5.2, 7.9 White, Allyn .................................. 5.6, 8.3 Williams, Alvin J. .................................. 9.7 Williams, Kim H. ................................... 2.1 Williams, Zachary ................................. 4.1 Williamson, Nicholas C. ........................ 4.2 Wilson, Holt.......................................... 4.9 Winsor, Robert D. ................................. 8.5 Wood, John Andy ................................. 2.6 Woodroof, Parker ................................. 5.5 Woodside, Arch G. ................. 1.2, 4.6, 9.3 Wooldridge, Barbara Ross 3.2, 4.2, 5.2, 7.9 Y Yaoyuneyong, Gallayanee .............. 5.4, 7.5 Yazdanparast, Atefeh .......................... 10.3 Z Zhang, Chi ........................................... 6.1 Zhang, Shuoyang.................................. 4.4 Zheng, Jie............................................. 3.2 Zúñiga, Miguel A. .............................. 10.2 Periodicals 2014 Periodicals Available Online! co mpr ehens iv e • p re s c ri p ti v e • d e c i s i o n -o ri ented Dedicated to bringing down the high cost of marketing education Founded by Noel Capon, professor of marketing at Columbia Business School, AxcessCapon is a small publisher of world-class marketing and account management textbooks. 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