Digital Marketing Conference 2015 The Premier Gathering for Senior Marketing Leaders May 5 – 7 | Manchester Grand Hyatt | San Diego, CA gartner.com/us/marketing Audience Overview In the inaugural year of the conference, we anticipate approximately 300 CMOs, Digital Marketing Leaders, Social Marketers, Senior Marketing Leaders to attend. The focus will be on driving a primarily C-level marketing audience in subsequent years. Event Overview Now more than ever, digital marketers are assuming greater responsibility for growth as companies increase their digital marketing investments with the expectation of increased revenue and profits. This emphasis on growth has driven three key trends in digital marketing: Who will attend? • Chief Marketing Officers • Chief Digital Officers • Chief Digital Officers Vice presidents, heads, directors and managers in the following digital marketing disciplines: • Branding • Customer Experience • Digital Commerce • Experience Design • Accelerating digital engagement • Marketing Analytics • Using data to achieve digital success • Marketing Communications • Driving digital business growth. The inaugural Gartner Digital Marketing Conference 2015 will help digital marketing leaders tasked with achieving these objectives define the way forward, providing focused insight on eight key areas: • Marketing Operations • Multichannel Marketing • Mobile Commerce • Online/Web Marketing • Social Marketing To become a sponsor and for more details, contact: Paul Giarratano, Account Manager (Companies A-N) • 1-203-316-6043 • [email protected] Christopher Sherman, Account Manager (Companies O-Z) • 1-203-316-6752 • [email protected] Gartner Digital Marketing Conference 2015 May 5 – 7 | Manchester Grand Hyatt | San Diego, CA | gartner.com/us/marketing Accelerating Your Digital Journey A Three-Track Program Analyst Chair Track A: Driving Results While Innovating With Data The top marketers have a smart approach to harvesting, analyzing and activating data. Data is an opportunity, not a dilemma, and it can jump-start a digital marketing program. In this track, we look at practical ways digital marketers can use data to deliver results – for multichannel marketing programs, for lead generation and programmatic advertising for acquisition, for website and mobile app personalization, and for true one-to-one marketing. We’ll also look at attribution and modern measurement techniques. Track B: Sourcing and Structuring for Success Julie Hopkins Research Director Gartner Gartner Analyst Team The success of effective digital marketing programs is rooted in the people, processes and providers that enable marketing magic to happen. In this track, we deliver insights into how best to structure the digital marketing organization, when and where to look for third-party providers and how to select them, the technology landscape to navigate, and how budgets are best used to fund digital marketing. Jennifer Beck, VP & Gartner Fellow Richard Fouts, Research VP Andrew Frank, Research Director Martin Kihn, Research Director Track C: Orchestrating Exceptional Customer Experiences Laura McLellan, Research VP The best marketers are master storytellers and skilled orchestrators of customer experiences. They understand that brand preference, loyalty and advocacy result from a coordinated approach to engaging audiences effectively at the moments that count. In this track, we show you how to design a customer experience architecture, perfect the art of brand storytelling, apply the intelligent brand framework to your campaign and program plans, and time and target your multichannel marketing efforts. Michael McGuire, Research VP Jennifer Polk, Research Director Adam Sarner, Research VP Jake Sorofman, Research Director We have seen such evolutionary change in the last few years, as a marketer, you really feel like you need to be keeping up with it. So this idea of continuous education is certainly top of mind for me. – Chief Marketing Officer Source: CMO Spend Survey 2015: Eye on the Buyer © 2015 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. For more information, email [email protected] or visit gartner.com. To become a sponsor and for more details, contact: Paul Giarratano, Account Manager (Companies A-N) • 1-203-316-6043 • [email protected] Christopher Sherman, Account Manager (Companies O-Z) • 1-203-316-6752 • [email protected]