BRAND PROFILE IN ORDER TO BE IRREPLACEABLE ONE MUST ALWAYS BE different Inspired by a round the world trip Mirror on the go the upper hand in her wardrobe, the Mirror is the ultimate round-the-clock brand brand features styles that can be reversed and for the non-practical high fashion female. For have parts attached or detached; clothes that the woman who can’t resist carrying her whole work as hard as you. wardrobe, Mirror Mirror brings to the market Our transformable pieces are complimented by transformable clothing to give multiple styling style staples which go beyond basic, ensuring a options. Born out of a desire to give the girl TVIQMYQPSSO[MXLIZIV]SYXÁXGSQFMREXMSR COCO CHANEL Create THE THINGS YOU WISH EXISTED After years of working in fashion for other people, we decided to do just that: dream big, take a leap and create beautiful, inventive pieces that will work hard for the woman who wears them. Our collection is what we’ve been searching for and we’re so happy to bring it into existence. Working with the wonderful people we’ve met along our paths, we aspire to establish a brand that showcases local talent and puts the love and longevity back into fashion. MELISSA BARTON & YASMIN TODD, CO-FOUNDERS We take style seriously. We understand that you shouldn’t change to ÁXXLIJEWLMSR]SYGLERKIXLIJEWLMSRXSÁX]SY3YVXVERWJSVQEFPI styles ensure your wardrobe works for you, the individual and keeps ]SYSRIWXITELIEHSJXLIGVS[H;I¸VIGSRÁHIRXSYVWIPIGXIHGETWYPI collection will prove itself to be the missing piece of the jigsaw; the clothes you always knew you needed. Mirror Mirror is made for women, by women. We are the customer and this personal hands-on interest at every step ensures consistency and reliability. We pride ourselves on body-perfecting shape, cutting edge construction and colour – print combination you won’t see on the high street. We’re no slave to trend, preferring to take our own route to achieving the desired boutique look. dressing IS A WAY OF LIFE YVES SAINT LAURENT WE ARE WE ARE NOT Innovative The Norm High Quality Throwaway Fashion Extraordinary Typical Current Afraid of Change Globally Inspired Unoriginal Stand Out Dull Reliable Fake Beautifully Practical Fearful of Femininity THE MIRROR MIRROR WOMAN IS... A style leader Always on the go Unafraid to stand out from the crowd An impression maker A lover of the unexpected Travel obsessed In Control RORRIM RORRIM EHT ...SI NAMOW redael elyts A og eht no syawlA dworc eht morf tuo dnats ot diarfanU rekam noisserpmi nA detcepxenu eht fo revol A dessesbo levarT lortnoC nI Innovator The difference is in the detail; small style twists and a new take on the ordinary equal everyday originality. The Mirror Mirror woman is social media savvy, she recognizes the pressure to constantly evolve but doesn’t try hard to be different, she just inherently is. A colour combination that shouldn’t work, a masculine-feminine mix, a standout futuristic shape – she dares to be different and it works. 3YV[SQERMWGSRÁHIRXMRTYXXMRKXSKIXLIVEWXVSRKPSSOWLI¸WRSXEJVEMHXSXEOIWX]PIVMWOWERHHSIWWS VIKYPEVP]7TSRXERIMX]MWMRFYMPXWLI¸WSTIRXSEHZIRXYVIERHLIVSYXÁXRIIHWXSFIVIEH]7LIWIM^IWXLI chance to try out a new trend but she’s not dictated to; she knows what works for her and wears it well. PREMIUM &DUHIXOO\ƓWWHGWKRXJKWIXOO\FXWSDVVLRQSXWLQWRHYHU\SLHFH0LUURU0LUURUōVKLJK quality and non-mass mentality means our woman gets more for less. She may or may not have spent a small fortune; she keeps the style admirers guessing. Her next level DFFHVVRUL]LQJMXVWDGGVWRKHUƓUVWFODVVORRN HER WORLDDLROW REHHER WORLDDLROW REHHER WORLDDLROW REHHER WORLDDLROW REHHER WO WARDROBE STAPLE: WEBISPHERE: SATURDAY: Insta-Addict, Dedicated Pinner, Twitter Follower Killer Heels LIFE MOTTO: People will stare; Make it worth their while Get Connected, 'EJJIMRIÁ\ Favourite Boutiques, Dinner/Drinks til late DREAM TRIP: BEAUTY ESSENTIAL: Sydney, via Rio A Strong Lip DESK TO DINNER ESSENTIAL: Slick Statement Jewellery REPEAT BUY: Leather jackets DRINK: classic G+T HER WORLDDLROW REHHER WORLDDLROW REHHER WORLDDLROW REHHER WORLDDLROW REHHER WO GLOBAL AIMS fashion IS INSTANT LANGUAGE MIUCCIA PRADA With worldwide retail contacts and a taste for all things travel, global is the way we’re looking ahead. Mirror Mirror is created with international buying patterns in mind, optimizing sales for distributors and retailers, with strong pricing margins in any currency. We’re looking to spread the word widely, creating a brand that women across the world can rely on to get WKHPRVWIURPWKHLURXWƓWVOHDYLQJPRUHWLPHWREHWKHERVVRIWKHLUEXV\OLYHV