DEIDRE POPOVICH Goizueta Business School 615.207.5554 Emory University [email protected] 1300 Clifton Road NE deidrepopovich.com Atlanta, GA 30322 ________________________________________________________________________ ________________________________________________________________________ EDUCATION Ph.D. in Business, Marketing concentration Emory University, Goizueta Business School expected May 2015 Master of Business Administration Vanderbilt University, Owen Graduate School of Management 2008 Master of Arts in Organizational Communication Michigan State University Master’s Thesis: Role Conflict Coping Strategies 2000 Bachelor of Arts, cum laude Western Michigan University Major: Public Relations, Minor: Management 1997 RESEARCH INTERESTS Consumer Behavior, Self-Control, Judgment and Decision Making PUBLICATIONS AND MANUSCRIPTS IN THE REVIEW PROCESS Popovich, Deidre and Ryan Hamilton, “The Desire to Acquire Wish List Items,” invited for 2nd round revision at the Journal of Marketing Research Popovich, Deidre, “The Uncertainty Effect of Calories: How Calorie Evaluation Can Ironically Make Unhealthy Foods Seem Healthier,” under review Popovich, Deidre, “Behavioral and Lifestyle Influences on Calorie Intake,” under review Iacobucci, Dawn, Matthew Schneider, Deidre Popovich, Steven Posavac, and Frank Kardes, “When Is It Acceptable to Conduct a Median Split?” under review Iacobucci, Dawn, Matthew Schneider, Deidre Popovich, and Georgios Bakamitsos, “MeanCentering Helps Alleviate Micro but not Macro Multicollinearity,” under review Deidre Popovich November 2014 1 of 6 Iacobucci, Dawn, Matthew Schneider, Deidre Popovich, Georgios Bakamitsos, Steven Posavac, and Frank Kardes, “Three Essential Analytical Techniques for the Behavioral Marketing Researcher,” forthcoming at Foundations & Trends in Marketing WORKING PAPERS Popovich, Deidre, “How Social Influence Can Hinder Goal Pursuit” essay 3 of dissertation, data collection in progress Popovich, Deidre and Ryan Hamilton, “Consumer Uncertainty of Articulated and Internal Pricing” data collection in progress REFEREED CONFERENCE PRESENTATIONS “The Desire to Acquire Wish List Items,” (2014), Paper presented at the Association for Consumer Research Conference, Baltimore, MD (October). “The Uncertainty Effect of Calories: How Calorie Estimation Can Ironically Make Unhealthy Foods Seem Healthier,” (2014), Competitive Paper presented at the Marketing and Public Policy Conference, Boston, MA (June). “The Focusing Illusion of Calories: How Calorie Information Ironically Influences Food Perceptions,” (2014), Competitive Paper presented at the Society for Consumer Psychology Conference, Miami, FL (March). “The Desire to Acquire Wish List Items,” (2013), Competitive Paper presented at the Annual Meeting of the Society for Judgment and Decision Making, Toronto, ON (November). “The Polarizing Effect of Calories: How Calorie Estimation Influences Food Perceptions,” (2013), Poster presented at the Annual Meeting of the Society for Judgment and Decision Making, Toronto, ON (November). “The Desire to Acquire Wish List Items,” (2013), Competitive Paper presented at the Direct/Interactive Marketing Research Summit, Chicago, IL (October). “A Behavioral and Lifestyle Model for Describing Calorie Intake,” (2013), Competitive Paper presented at the American Marketing Association Summer Marketing Educators’ Conference, Boston, MA (August). “The Polarizing Effect of Calories: How Calorie Estimation Influences Food Perceptions,” (2013), Poster presented at the Association for Psychological Science Conference, Washington, DC (May). Special session on Regulating the World, Regulating the Mind. Deidre Popovich November 2014 2 of 6 TEACHING INTERESTS Marketing Management Marketing Research Consumer Behavior Marketing Strategy TEACHING EXPERIENCE Teaching Associate Emory University, Goizueta Business School, Marketing Department Consumer Behavior (MBA and BBA) Instructor Ratings: 4.5/5.0 (MBA) and 4.6/5.0 (BBA) Teaching Assistant Emory University, Goizueta Business School, Marketing Department Marketing Intelligence and Customer Insights (MBA and BBA) Marketing Channel Strategy (MBA, Evening MBA, and BBA) Instructor Nashville State, Kalamazoo Valley, and Grand Rapids Community Colleges Interpersonal Communication Public Speaking Overall Instructor Rating: 4.3/5.0 PROFESSIONAL EXPERIENCE Associate Strategy Consultant, Quorum Health Resources, 2009-2010 Marketing Research Manager, National Federation of Independent Business, 2005-2009 Statistical Analyst, State of Tennessee Department of Health, 2004-2005 Associate Investigator, Tennessee State University, Center of Excellence for Research and Policy, 2002-2004 SERVICE Journal of Consumer Research Trainee Reviewer Conference Reviewer: American Marketing Association, Association for Consumer Research, Direct/Interactive Marketing Research Summit, Society for Consumer Psychology Goizueta Statistics Primer Instructor (for first-year Business PhD Students) Goizueta Social Chairperson (Business PhD Students) Deidre Popovich November 2014 3 of 6 HONORS AND AWARDS SMA Doctoral Dissertation Proposal Competition Runner-Up Award Sheth Fellowship Goizueta Business School Doctoral Fellowship Beta Gamma Sigma Business Honor Society National Science Foundation Scholarship Excellence Scholarship Dean’s List Student-Athlete Award Graduate of the Lee Honors College Golden Key National Honor Society PROFESSIONAL AFFILIATIONS American Marketing Association Association for Consumer Research Marketing Research Association Society for Consumer Psychology Society for Judgment and Decision Making DOCTORAL COURSEWORK Marketing Consumer Behavior (Ryan Hamilton) Marketing Models (Doug Bowman) Marketing Strategy (Sandy Jap) Marketing Topics (Barsalou, Lewis, Sood, Tripathi) Theory Construction (Ajay Kohli) Methods Applied Linear Models/ANOVA Business Research Methods Categorical Data Analysis Advanced Categorical Data Analysis Multivariate Statistics Deidre Popovich Psychology Cognition of Stress (Larry Barsalou) Cognitive Psychology Social Psychology Judgment and Decision Making Research Design Economics Econometric Methods Microeconomics Probability & Statistics Quantitative Methods Organizational Behavior Organization Theory Seminar November 2014 4 of 6 DISSERTATION (Proposal Defended on May 22, 2014) “The Influence of Contextual Decision-Making on Consumer Self-Control” Chair: Ryan Hamilton Committee: Dawn Iacobucci (Vanderbilt), Lawrence Barsalou, and Melissa Williams Self-control has been widely studied as an important mechanism for achieving goals and avoiding regret. To date, it has primarily been examined as a personality trait or as a resource that impacts all decisions relatively equally. Common life events suggest that the context of consumer decision making can play a large role in how and when self-control can be exercised more or less effectively. This dissertation examines three distinct contexts that involve consumers using wish lists when shopping, evaluating calorie information when dining out, and pursuing goals in a social context. Each of these studies demonstrates certain situational factors surrounding the decision that can have an ironic effect on judgments with important implications for self-control. Essay 1: The Desire to Acquire Wish List Items (invited for 2nd round revision at the Journal of Marketing Research) Many online retailers enable consumers to postpone a purchase by placing a desired item onto a wish list. Goal-directed choice theory predicts that deferring a purchase in such a manner should increase the desire to acquire the item. In contrast, this research demonstrates that using a wish list can lead to decreased purchase intent for the wish-listed products. We account for these findings by proposing that the use of a wish list effectively partitions a unitary purchase decision into a two-stage choice, in which consumers give differential weighting to desirability and feasibility attributes at each stage. Data obtained from five experiments lend support for the theory and empirical predictions advanced in this paper. Essay 2: The Uncertainty Effect of Calories (under review) This research demonstrates that evaluating calories can lead to more moderate judgments of the healthiness of food items. The author proposes that the ubiquity of calorie information can lead consumers to feel overly confident in using this information, creating an illusion of understanding calories as they pertain to food healthiness. It is proposed that consumers remain confident in this understanding only until they are prompted to reexamine their knowledge. Reassessing their facility with calories by estimating calories or using calorie counts in an evaluation can create an uncertainty effect which leads to more moderate judgments of food healthiness. The findings contrast with conventional wisdom which suggests that as people are exposed to more calorie information, they will be better able to judge the healthiness of food items. Data obtained from six experiments support the theoretical development and empirical predictions advanced in this paper. Deidre Popovich November 2014 5 of 6 Essay 3: How Social Influence Can Hinder Self-Control (2 studies complete; planning additional studies) Society is filled with examples of the purported benefits of pursuing goals in a group setting. Contrary to the conventional wisdom, this research examines the effect of social influence on goal progress and proposes that there are situations when pursuing goals in a group situation may be less effective than pursuing those same goals alone. The findings complement prior research demonstrating how social goal pursuit can be beneficial for initiating goal pursuit. In particular, when individuals become more focused on the social aspects of their goals, this can take focus away from their own individual motivation and progress. Individuals can be more likely to focus on others’ progress in a social goal context, which can eventually lessen motivation to sustain one’s own goal progress. REFERENCES Ryan Hamilton Associate Professor of Marketing Goizueta Business School Emory University 1300 Clifton Road NE Atlanta, GA 30322 Phone: 404-727-9892 Email: [email protected] Dawn Iacobucci E. Bronson Ingram Professor of Management in Marketing Owen Graduate School of Management Vanderbilt University 401 21st Avenue South Nashville, TN 37203 Phone: 615-739-2323 Email: [email protected] Sandy Jap Professor of Marketing Goizueta Term Chair Goizueta Business School Emory University 1300 Clifton Road NE Atlanta, GA 30322 Phone: 404-727-6386 Email: [email protected] Lawrence Barsalou Samuel Candler Dobbs Professor of Psychology 483 Psychology and Interdisciplinary Sciences Building 36 Eagle Row Emory University Atlanta, GA 30322 Phone: 404-727-4338 Email: [email protected] Melissa Williams Assistant Professor Organization & Management Goizueta Business School Emory University 1300 Clifton Road NE Atlanta, GA 30322 Phone: 404-727-6693 Email: [email protected] Deidre Popovich November 2014 6 of 6
© Copyright 2024