1. No category

YOUR WEBSITE: YOUR #1 SALESPERSON
November 2014
Do not reproduce or redistribute without previous consent from VeMedia Limited
A little about me
• Vanessa Araujo is currently managing director at
VeMedia Online – a full service marketing agency
focusing on digital strategies that drive business
objectives while enhancing performance and ROI
• Vanessa’s career started in the startup world of Silicon
Valley and later evolved to working for the major lead
generation player in the United States – QuinStreet
• Over seven years of experience in client management,
lead generation, market penetration/expansions and
search engine marketing.
Do not reproduce or redistribute without previous consent from VeMedia Limited
Agenda
• Website Design
• Key components and trends
• Dos and don'ts
• Search Engine Optimization (SEO)
• Get found
• Be Local
• Lead Generation
• Call-to Action
• Capture the right information
• Social Media
• Less is more
• Have a purpose
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WHO …….?
Talks about your
business 24/7
Always has a
friendly face
YOUR WEBSITE
Can take your
brand globally
Never gets tired
Can share the most
accurate information
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WEBSITE DESIGN
Key components
Latest Trends
Dos and DON’TS!
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I really like cake
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Clear Navigation
Crucial Business
Information
Responsive
Clear Messaging &
Value Proposition
Security &
Credentials
Social Media
Integration
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Call-to-Action
Clear Messaging & Value Proposition
• What do you want to accomplish with you website?
• Sales
• Company information
• Product/Service trials
• Aesthetics vs Usefulness
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Crucial Business Information
"The biggest failure that people have is that they
try to build the website they want, not
necessarily the website they need“
~ Josh Frankel
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Crucial Business Information
• Make sure your website knows everything about your business
• Make your website an active player in your business
• Do not underestimate brevity
• Put yourself in your users shoes
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Contact Us
This is the most crucial piece of information on your website!!!
• Make it easy to find
• Repetition
• Header, footer
• Main Menu
• Give options
• Clickable email
• Skype-to-call
• Contact Form
• Keep it professional
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Clear Navigation
• Keep is simple
• Have a strategy
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Clear Navigation – Trend Alert!
• Scroll to Page Sections
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Source: UX Movement
Scroll to Page Sections – Cathay Pacific
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Responsive – One design fits all
Do not reproduce or redistribute without previous consent from VeMedia Limited
Do not reproduce or redistribute without previous consent from VeMedia Limited
Do not reproduce or redistribute without previous consent from VeMedia Limited
Security and Credentials
• One image is worth a thousand words
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Call-to-Action (Lead Generation)
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Call-to-Action
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Keep in mind…
Dos
 Clear Messaging
 Easy Navigation
Call-to-action
Don’ts!
x Music
x Flash
x Auto plays
 Video
 Responsive Design
 Showcase Testimonials
 Investment in Hosting
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x Unnecessary information
and media
Results
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SEO
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Social
Media
What is Search Engine Optimization (SEO)?
• Search engine optimization is the process of
Content
positively affecting the visibility of a website
or page in search engine’s organic (or
unpaid) results
Design
• SEO will help your website rank higher on
search engines, increasing the chances for
more organic (free) visits to your page
Html
SEO
Keywords
• SEO is a slow process compared to paid
search but its results can make a big
difference in the long term
Backlinks
Strategy
Do not reproduce or redistribute without previous consent from VeMedia Limited
Key Elements of SEO
 Meta data
 Titles and descriptions
 Keywords
 Keep local in mind
 Link Building
 User Experience
 Original, fresh and optimized content
Do not reproduce or redistribute without previous consent from VeMedia Limited
Do not reproduce or redistribute without previous consent from VeMedia Limited
Do not reproduce or redistribute without previous consent from VeMedia Limited
Do not reproduce or redistribute without previous consent from VeMedia Limited
Do not reproduce or redistribute without previous consent from VeMedia Limited
SEO Self Exam
1. You will need: Brand Name + Location
2. Perform these searches
• https://www.google.com/#q=Brand+Name
• http://www.bing.com/search?q=Brand+Name
• https://www.google.com/#q=Brand+Name+Location
• http://www.bing.com/search?q=Brand+Name+Location
3. What results do you see?
• Are you on top?
• Who else ranks?
• How accurate is the information?
• Any listing hurting your brand?
Do not reproduce or redistribute without previous consent from VeMedia Limited
Social Media Integration
• Social media is the interaction among
people in which they create, share and
exchange information and ideas on virtual
communities
• Social media is not only an excellent way to
increase your brand visibility but is also a
tool for creating brand loyalty
• Social Media goes hand in hand with SEO
• In social media less is more
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Social Media Strategy
 Clarify your goals
 Identify the right platforms for you
 Understand what your competitors are doing and identify
opportunities
 Develop a content strategy
 Use analytics to track progress
 Adjust your strategy as needed
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www.vemediaonline.com
[E] [email protected]
[M] 852. 62909297
@vemedianow
Do not reproduce or redistribute without previous consent from VeMedia Limited