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11–12 November 2014
ARCHI-PRENEURS
SMART STRATEGIES
FOR SMALL PRACTICES
09.30 – 09.40
Welcomes
Stephen R Hodder MBE (RIBA President)
Will Hunter (LSA/AR)
09.40 – 10.40
Keynote: Practice in the 21st Century
David Saxby (Architecture 00:/)
Farshid Moussavi (Farshid Moussavi Architecture)
Chaired by Nigel Coates (Nigel Coates Studio)
with questions from the audience
10.40 – 11.20
Diverse Directions
Planning: Finn Williams (Greater London Authority)
Development: Harry Harris (SUSD)
Interactive design: Elke Frotscher (Jason Bruges Studio)
11.20 – 11.40
Tea Break
11.40 – 12.00
Demystifying Entrepreneurship
Rohan Silva (Second Home)
12.00 – 13.00
Practice Models
Urban collective: Amica Dall (Assemble)
Rural workshop: Alan Dickson (Rural Design Architects)
Solo traveller: Julia King (Julia King)
Design consultancy: Petra Havelska (Marko and Placemakers)
Chaired by Rory Hyde (V&A)
with questions from the audience
13.00 – 14.00
Networking Lunch
14.00 – 15.00
Essential Guides to…
Leadership: Patricia Brown (Central)
Branding: Paul Iddon (kernel simpatico)
Pitching: Martyn Evans (Cathedral Group)
Data: Luke Nicholson (CarbonCulture)
Resourcing: Andrew O’Donnell (AHMM)
Graphic Design: Katya Duffy (Duffy Design)
15.00 – 16.00
Client: Value and Values
Architect: David Kohn (David Kohn Architects)
Client: Russell Pinch (Pinch Design)
Architect: Mark Hines (Mark Hines Architects)
Client: Crispin Kelly (Baylight)
Chaired by Ellis Woodman (Architectural Review)
including questions from audience
16.00 – 16.30
Tea Break
16.30 – 18.00
Live Pitch
The Architect’s Arms – Rethinking the Pub
Judging panel :
Paul Finch (World Architecture Festival)
Richard Collins (JR Collins Ltd)
Martyn Evans (Cathedral Group)
Bernie Katz (Groucho Club)
Juliette Morgan (Tech City UK, Cushman & Wakefield)
Charlotte Skene Catling (Skene Catling de la Pena)
18.00 – 22.00
Mentoring Speed-dating Party
Guerrilla Tactics Archi-preneurs Speed Mentors
50 inspiring mentors from top UK practices will share
quick-fire advice with archi-preneurs over drinks and canapés
Alison Brooks, Alison Brooks Architects
Andrew O’Donnell, AHMM
Andy Whiting, HUT
Cany Ash, Ash Sakula
Cassion Castle, Cassion Castle Architects
Chris Hampson, Hampson Williams
Christophe Egret, Studio Egret West
Christopher Ash/James Soane, Project Orange
Daisy Froud, Daisy Froud
Dale Sinclair, AECOM
Danna Walker, CIC
David Miller, David Miller Architects
Deborah Saunt, DSDHA
Dieter Gockman, EPR Architects
Eoin Keating, Jestico + Whiles
Eric Guibert, SENS
Fiona Balance/Linzi Cassells, Pringle Brandon Perkins + Will
Gabi Code, Wilkinson Eyre Architects
Gabi Omar, Tea with an Architect
James Burrell, Burrell Architects
Jamie Fobert, Jamie Fobert Architects
Jane Duncan, Jane Duncan Architects
Jo McCafferty, Levitt Bernstein
John Assael, Assael
Karen Rogers, EKKR
Katy Ghahremani, Make
Keith Williams, Keith Williams Architects
Lindsay Urquhart-Turton, Bespoke Careers
Malcolm McGowan, Sheppard Robson
Michael Walters, AHR Global
Niall McLaughlin, Niall McLaughlin Architects
Peter Barbalov, Terry Farrell & Partners
Peter Drummond, BDP
Peter Jackson/Yasemin Kologlu, SOM
Richard Coutts, BACA
Lord Richard Rogers, Rogers Stirk Harbour + Partners
Ruth Reed, Green Planning Solutions llp
Sarah Featherstone, Featherstone Young
Stephen Hodder MBE, Hodder + Partners
Steve Tompkins, Haworth Tompkins
Sumita Sinha, Ecologic Architects
Valerie Evans, Atkins
Virginia Newman, KSR Architects
Walter Menteth, Walter Menteth Architects
Will Alsop, All-Worldwide
Yasmin Shariff, Dennis Sharp Architects
DAY ONE 09:30–09:40
Welcomes
Stephen R Hodder MBE
RIBA President
Hodder + Partners
Will Hunter
Creative Director
Guerrilla Tactics 2014
Stephen is the current RIBA President
and has been in architectural practice
since 1983. Hodder + Partners has won
over 40 major awards, including the
inaugural RIBA Stirling Prize in 1996.
A graduate of the Bartlett and the
RCA, Will is the Founding Director
of the new London School of
Architecture and Executive Editor
of The Architectural Review.
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09:40–10:40
Keynote: Practice in the 21st Century
Farshid Moussavi and David Saxby discuss the business
of design and the design of business with Nigel Coates
Farshid Moussavi
Farshid Moussavi Architecture
David Saxby
Architecture 00:/
Nigel Coates
Nigel Coates Studio
Farshid is founder of Farshid Moussavi
Architecture and Professor in Practice
of Architecture at the Graduate School
of Design, Harvard University. Her
latest built work includes the recently
completed London store for Victoria
Beckham and the Museum of
Contemporary Art Cleveland. She is
the author of the architectural research
trilogy the Function of Ornament, the
Function of Form and the soon-to-be
published, the Function of Style.
A trained architect, David is co-founder
of 00:/, a collaborative studio of
architects, strategic designers,
programmers, social scientists,
economists and urban designers
practising design beyond its traditional
borders. Among other groundbreaking projects, 00:/ has recently
designed the WikiHouse, an opensource construction set that anyone
can download and print CNC-milled
components, which can be assembled
with minimal skill.
Nigel is a provocative designer of
architecture, spaces and furniture,
whose pieces have been realised by
Gebrüder Thonet, Fornasetti, Slamp
and Alessi. His studio combines
architectural laboratory, showroom,
gallery and the headquarters of the
new London School of Architecture, of
which he Chairs the Academic Court.
He is the current holder of the Annie
Spink Award, which recognises
outstanding contributions to
architectural education.
Below: Feral chair
by Nigel Coates
Right: Montpellier
Tower by Farshid
Moussavi Architecture
© Dean Kaufman
Left: FMA’s Kohl
Monumental Stair
at the Museum of
Contemporary
Art Cleveland
Above: 00:/’s
WikiHouse
10:40–11:20
Diverse Directions
How can architects use their spatial and strategic
intelligence to operate in adjacent industries?
Planning
Finn Williams
Greater London Authority
Finn is an architect-turned-planner
based in London. He is the founder
of Common Office, co-founder of
POS NOVUS, and Regeneration
Area Manager at the Greater
London Authority.
Development
Harry Harris
SUSD
After studying architecture and urban
design, Harry set up SUSD, a private
development, planning and architecture
consultancy that acquires brownfield
development opportunities and builds
connections between architecture,
communities and sustainable growth.
Interactive Design
Elke Frotscher
Jason Bruges Studio
Elke is a senior designer at Jason
Bruges Studio where she produces
innovative installations, and
interventions. She is a registered
architect with significant experience
working on cutting edge urban design,
commercial and cultural projects with
UNStudio and Zaha Hadid Architects.
Right above:
Croydon Conversation
Guidelines by Finn
Williams
Right below: Jason
Bruges Studio’s
branding for More4
11:40–12:00
Demystifying Entrepreneurship
The creator of the Tech City initiative shares his unique
perspective as a political-insider-turned-entrepreneur
Rohan Silva
Second Home
Rohan is the co-founder of Second
Home, a revolutionary new cultural
institution and creative workspace
designed by Selgas Cano, which
opened in Shoreditch in October.
He was previously Senior Policy
Adviser to the Prime Minister, where
he worked across all areas of policy,
and created the Government’s Tech
City initiative in 2010.
Below: ground floor
plan of Second Home
by Selgas Cano
12:00–13:00
Practice Models
Exploring how different operational structures affect
outcomes, from economic success to civic values
Urban collective
Amica Dall
Assemble
Amica is a founding member of
Assemble, a design and architecture
collective who champion an
interdependent and collaborative
working practice, seeking to actively
involve the public as both participant
and accomplice in the realisation
of their work.
Alan established Rural Design Architects
in one of the remotest parts of the
Scottish West Highlands. Ten years on,
the practice employs 10 staff and has
projects throughout Scotland.
Solo traveller
Julia King
Sole Practitioner
Julia runs a design-research practice
based in Delhi and London. She is also
a unit tutor at the Bartlett School of
Architecture and completing her
PhD at the CASS.
© Assemble
Rural workshop
Alan Dickson
Rural Design Architects
Chair
Rory Hyde
V&A
Rory is Curator of Contemporary
Architecture and Urbanism at the V&A
Museum, author of Future Practice:
Conversations from the Edge of
Architecture (2012) and Adjunct
Research Fellow at the University
of Melbourne.
Design consultancy
Petra Havelska
Marko and Placemakers
Petra is an architect, communicator and
enabler of projects within the urban
realm. She believes that sustainable
design practice is about combining
creativity with hands-on facilitation,
mediation and communication.
Above: Assemble’s
Goldsmiths art
gallery model
Right: green city
vignette by Marko
and Placemakers
14:00–15:00
Essential Guides to...
Expert and thought-provoking advice for small practices
on how to develop your business in six critical areas
Leadership
Patricia Brown
Central
Pitching
Martyn Evans
Cathedral Group
Resourcing
Andrew O’Donnell
AHMM
Patricia runs Central, a niche
consultancy centred on the dynamics
of cities and the process of achieving
change. Current work includes
strategic advice on development,
transport and place-making for key
London districts.
Martyn is Creative Director at
Cathedral Group, a specialist mixeduse property developer involved
in regenerating town centres and
building new public facilities in
London and the South East.
Andrew joined Allford Hall Monaghan
Morris in 2006 where as Associate
Director he has led a number of
landmark schemes and participates
in the development and management
of a wide range of practice issues.
Data
Luke Nicholson
CarbonCulture
Graphic Design
Katya Duffy
Duffy Design
Luke works at the intersection of
digital, design and sustainability.
He is Director of CarbonCulture, a
collaboration platform that makes
sustainability scalable for business,
government, citizens and cities.
Katya is a graphic designer who has
spent her career working with the
subject of architecture. Duffy Design’s
clients include architects and
developers, organisations such as
CABE, RIBA, Peabody and the
magazine Block.
Branding
Paul Iddon
kernel simpatico
Award-winning architect and cofounder of OMI Architects (1993),
Paul has 17 years’ experience in brand
strategy, design and communication.
He is the UK Managing Director and
co-owner of Anglo-Danish agency
kernel simpatico.
Left: Block magazine
by Duffy Design
Above: Caxton Works
by Cathedral Group
15:00–16:00
Client: Value and Values
Architects and clients enter into a dialogue about managing
and maximising relationships on small-scale projects
Architect David Kohn
David Kohn Architects
Chair Ellis Woodman
Critic-at-Large, AR/AJ
David is Director of David Kohn
Architects and a Visiting Professor
at KU Leuven in Belgium. He is the
designer of the new-build house for
Russell Pinch and his family, and has
also recently been commissioned
by Baylight.
Ellis worked as an architect before
becoming a professional critic. He was
Executive Editor of Building Design
and The Daily Telegraph’s architecture
critic, and has written and contributed to
publications on architectural practices.
Client Russell Pinch
Pinch Design
Russell runs the furniture design
company Pinch with his wife Oona
Bannon, which last year won the Elle
Decoration Best British Brand. The
couple commissioned David Kohn to
design their family home in Devon.
Architect Mark Hines
Mark Hines Architects
Mark is an architect who trained with
the Society for the Protection of Ancient
Buildings. He is currently designing a
series of custom build homes and 40
new houses in Warminster for Kevin
McCloud’s HAB Housing.
Client Crispin Kelly
Baylight
Crispin has been developing commercial
and mixed-use property in London
for over three decades. Committed
to making better ordinary housing,
Baylight works with with respected
architects such as Tony Fretton,
Peter Salter and Sergison Bates.
Below: housing
proposal based on
new financial model
by Mark Hines
Bottom: David Kohn’s
house design for
Russell Pinch
Right: a drawing by
Peter Salter of the
housing scheme for
Crispin Kelly, which
will be the subject of
a forthcoming building
monograph by
AA Publications
16:30–18.00
18:00–22.00
Live Pitch: The Architect’s
Arms – Rethinking the Pub
Mentoring Speed-dating Party
The Live Pitch invites short-listed small practices to sell
themselves and their ideas in front of a live audience.
The session simulates the experience of pitching under
pressure to potential future clients and industry experts.
The brief to ‘rethink the pub’ will challenge the marketing
and creative skills of participating practices, and show
delegates how clients select a winner.
All conference day archi-preneurs will
get the chance to ask for quick-fire
advice on professional development
from inspiring mentors at an evening
event of drinks, canapés and
networking.
Judging panel
Richard Collins, JR Collins Ltd
Martyn Evans, Cathedral Group
Bernie Katz, Groucho Club
Juliette Morgan, Tech City UK, Cushman & Wakefield
Charlotte Skene Catling, Skene Catling de la Pena
Chair: Paul Finch, World Architecture Festival
Above: design
proposal taken from
the the special issues
of The Architectural
Review on redesigning
the mid-century pub
With thanks to Project Orange, HÛT,
Atkins, Assael, Allford Hall Monaghan
Morris and AHR
DAY 2 09:00–10:30
Retrofit Coordinator:
the new professional role
for architects in retrofit
Climate: sustainable architecture
Russell Smith
Parity Projects/RetrofitWorks
Dr Peter Rickaby
Rickaby Thompson Associates
Dr Peter Rickaby will introduce the role
of Retrofit Coordinator, one of three
new roles developed at the Centre of
Refurbishment Excellence (CoRE), and
the business opportunities for
architects. Russell Smith will then
outline a new business model to
enable rigorous design and installation
oversight of all retrofit projects. He will
demonstrate how it can achieve
successful collaboration to deliver
retrofit at scale.
Jarvis Hall, Lower ground floor
How to do the things you
believe in and (sometimes)
get paid for it
Internal management
Cany Ash
Ash Sakula
In this session Cany Ash will be
showing how you can recruit the right
clients, forge interesting relationships
with the supply chain, enjoy an
expanding network of collaborators.
Come armed with three ideas for
lucrative collaborations, and one small
disruptive idea that could change
attitudes in the construction industry.
Lutyens Room, 2nd floor
The new RIBA Building
Contracts – 5 reasons why
small practitioners need to
be using them
Procurement and contracts
Andrew Brook
RIBA Insight
Koko Udom NBS
There has long been a need for building
contracts that are simple and clear to
both the client and the contractor that
the RIBA has addressed through new
contracts for domestic and concise
building projects. Be one of the first to
see the new contracts and benefit from
a demonstration of the online tool in
this session from lead author Koko
Udom and Andrew Brook, software
development manager.
Stirling Room, 4th floor
The beginner’s guide
to inclusive design
Access for all
Nicola Mathers and
Clare Devine
Design Council Cabe
Learn about the essentials of inclusive
design from Nicola Mathers and Clare
Devine, and have a go at using the
latest interactive resource from the
Design Council showcasing latest
policy, guidance and best practice.
Lasdun Room, 5th floor
Tomorrow’s World:
Future thinking today
Designing and building it
Tim Bailey
xsite architecture
Architects work in the future, they
want to know about and fashion
the future, they draw, advise on and
contemplate the future. Do they
have the time or the inclination to
consider their own future? Through
provocation and discussion the
session will set out a maximum of
three steps for small practitioners
to address tomorrow’s world.
Hawksmoor Room, 6th floor
Flexible working – a threat
or a way of creating a more
agile business?
Compliance
Ian Greenaway
MTM Products Ltd
The opportunity for all employees
to request flexible working came
in recently. Is this a step too far by
Government and a threat to business
efficiency or are there ways in
which you can use flexible working
arrangements to make your business
more agile and responsive? This
session looks at the importance for
small practices.
Wren Room, 6th floor
Left: Fear of...xsite
architecture film project
11:00–12:30
Climate Change Manifesto:
Design as if you give a damn
Climate: sustainable architecture
Irena Bauman
Bauman Lyons Architects
Climate Change is impacting on
how and what we design and how we
practice. In this interactive workshop,
Irena Bauman will use her research
case studies to illustrate some design
responses and facilitate reflective
discussion on the role of architects
in mitigating and adapting to climate
change impacts.
Jarvis Hall, Lower ground floor
What can architects
do about the building
performance scandal?
Climate: sustainable architecture
Judit Kimpian
AHR global
There is important evidence emerging
that buildings often do not achieve the
performance improvements expected
at design stages. This session will
share the findings from recent studies
and discuss what architects can do to
address these in the context of recent
changes to the RIBA Plan of Work.
Lutyens Room, 2nd floor
Demystifying public
procurement – how to
compete with the big guys
Because you’re worth it –
communicating the value
of architects
Fin Garvey
iPM Management Consultancy
Flora Samuel
University of Sheffield
Procurement and contracts
External management
Publicly funded work can be a very
important part of any practice’s
portfolio. In the light of the new
European directive and the
forthcoming regulations, Fin Garvey,
architect and public procurement
specialist, seeks to draw back the
curtain on the ‘dark arts’ of public
procurement through a participative
and interactive session.
Stirling Room, 4th floor
The value of the architects’ skill set is
not widely recognised. Indeed it seems
that quite a lot of the public don’t even
know what architects do. This session
from Flora Samuel will present
findings from a recent research project,
www.culturalvalueofarchitecture.org
that will help you to communicate
to potential clients the value of
your services.
Hawksmoor Room, 6th floor
Improving your bottom line:
strategies for increasing
efficiency and winning
more work
Success in the
planning jungle
Internal management
Nigel Ostime
whiteroom architecture
Small practices often struggle to make
a reliable level of profit. Nigel Ostime,
author of the recently published RIBA
Small Projects Handbook and the
forthcoming free-to-use RIBA quality
management web tool, ‘QM+’, outlines
strategies for efficient practice and
project management in conversation
with successful practitioners and
the audience.
Lasdun Room, 5th floor
Where people live
Ruth Reed
Green Planning Solutions llp
Follow the trials and tribulations as
our intrepid architect engages with
the planning system for a small
housing development. Within this
scenario, there are tips for success
and disaster management. The talk by Ruth Reed will be followed by a
planning surgery based on problems
submitted in advance.
Wren Room, 6th floor
Left: politicians
debating global
warming - public
sculpture by
Spanish street
artist Isaac Cordal.
Right: Memory
Cloud by NexFar right: research
skills in practice
by Flora Samuel
13:30–14:30
The historic environment and its setting
Janie Price
Kennedy O’Callaghan
Architects
This session will offer food for thought
about how changes to the planning
system and English Heritage could
open doors for small architectural
practices to pick up work in the
heritage sector, followed by a
discussion, led by Janie Price.
Jarvis Hall, Lower ground floor
Why green isn’t
always green
Climate: sustainable architecture
Anna Whitehead
Anna Whitehead Design
Consultancy
We currently do not consider the
environmental footprint of interior
environments with the same level of
scrutiny as the building envelope. But
what if we did? This presentation from
Anna Whitehead highlights the often
complex maze of information and
contradictory standards designers
face when advising clients in
specifying holistically sustainable
strategies and products.
Lutyens Room, 2nd floor
Confessions of a mentor:
insight and observations
on the advantages of
professional mentoring
Access for all
Dieter Gockman
EPR Architects
Responding to unprecedented
access to professional mentoring
programmes for architects, this
interactive session explores the
history and approaches to mentoring
and how being a mentee or mentor
can benefit you, your practice and
your professional development –
with Dieter Gockmann, programme
co-ordinator and mentor for the RIBA’s
Fluid Diversity Mentoring Programme.
Stirling Room, 4th floor
Demystifying
architectural research
Internal management
Flora Samuel
University of Sheffield
Anne Dye RIBA
Why integrate research into your working
life? The most compelling reasons are
the business benefits that research
brings. But research is also an integral
part of being a skilled professional, and
a welcome respite from the mundane
day-to-day tasks of our working lives.
Come and hear from Flora Samuel and
Head of Technical Research Anne Dye
how practices benefit from research –
and how yours can too.
Lasdun Room, 5th floor
© Shui On
How to benefit from
the changes to heritage
protection legislation
Keeping out of trouble
with the RIBA and ARB
Compliance
Owen Luder
This session from Owen Luder will
consider what to do if you are the
subject of a complaint of
unprofessional conduct or “serious
professional incompetence” and how
to avoid complaints in the first place.
Loss of RIBA membership and right
to use the title “architect” damage
your reputation and your practice
so come to this session to learn how
to stay compliant.
Hawksmoor Room, 6th floor
Practice: In the making
Designing and building it
Alan Dempsey
Nex-
Can the design of a practice have
a greater impact on the kind of
architecture it produces? What are the
opportunities in embracing innovative
design and digital fabrication
techniques and technologies in small
practice? Through an exploration of his
studio’s structure and approach, Alan
Dempsey will examine how innovation
is changing the future of architectural
design and production.
Wren Room, 6th floor
14:30–15:30
External management
Adrian Dobson RIBA
Adrian Dobson, RIBA Director of Practice,
will outline some of the ideas from his
new book which takes a realistic look
at the communication and business
skills needed to succeed in architecture.
He will draw from elements of
psychology, sociology, marketing
and economics that are essential to
surviving and thriving in the world of
architectural practice. Adrian is joined
by Tim Bailey, Marianne Davys and
Shankari Raj Edgar, interviewees from
the book, to learn lessons from their
own journeys in developing three
very different and highly successful
small practices.
Jarvis Hall, Lower ground floor
Spread your wings –
how fledgling practices
can thrive abroad
External management
Tomas Stokke/Scott Grady
Haptic Architects
Tomas Stokke and Scott Grady will
talk about the benefits of working
internationally for small practices.
By spreading your wings, you become
less vulnerable to market swings
(economic cycles vary from country
to country) and you can get valuable
experience in sectors/projects not
normally available to young practices,
but there are pitfalls. Tomas and Scott
will discuss their experiences in a
lecture followed by a Q&A/workshop.
Lutyens Room, 2nd floor
BREEAM projects beta: the
first step for better integration
with design processes
Compliance
Keith Snook/Lee Smith
BRE
BREEAM Projects Beta is the
first in a programme of software
developments improving the way
architects and designers can interact
with environmental assessment and
certification. This session introduces
BREEAM Projects Beta in detail and
previews plans for further integration
of BREEAM processes and regulation
compliance checking with normal
design activities including BIM.
Stirling Room, 4th floor
BIM in Small Practices
Designing and building it
Robert Klaschka
Studio Klaschka
James Anwyl
Eurobuild
In this session, Robert Klaschka will use
his new book ‘BIM in Small Practices’
to inform delegates how using BIM
can be beneficial for them. He will be
in conversation with James Anwyl of
Eurobuild, a company who specialise
in the design and construction of
Passivhaus buildings and who have
studied the cost benefits to their
business through using BIM.
Lasdun Room, 5th floor
Self-Build Signpost
Where people live
Sam Brown
University of Sheffield
John Broome Architects
Sam Brown’s ‘Self-Build Signpost’
will give a broad overview of the
state of contemporary self-build in
the UK, including the opportunities
for architects in ‘custom build’ and
an overview of relevant public policy,
pioneering and precedent projects.
Hawksmoor Room, 6th floor
From Toolbox to Workshop:
re-expanding the role of
the architect
Designing and building it
Charlie Peel
Farrells
Farrell Review co-author Charlie Peel
will discuss recommendations from
the Review alongside a personal belief
that architects would do well to adapt.
Designing solutions to urban problems
is a shared goal for many architects and
Charlie simply advocates that we could
be as adept at designing enterprises as
we are at buildings. BikeBox, a social
enterprise founded in 2011, is explored
as a case study.
Wren Room, 6th floor
© MIR
21 things you won’t learn
in architecture school
16:00–17:00
Architectural practice
or architectural business
or both?
External management
Tom Taylor
Buro Four
A race through corporate structure
options, compatibilities of personalities,
a plan of work to shift a practice,
practices in graphical form and business
planning horizons. The speaker will
arrive with experience, research and
pragmatic enthusiasm. The delegates
will leave entertained, wiser and worried.
Jarvis Hall, Lower ground floor
Creating winning bids and
proposals: what the big firms
don’t want you to know!
External management
Basil Sawczuk
Potentialise
Winning by numbers
30 things to know before the
documentation is
received
11 reasons why bids fail
7 must have elements for your proposal
3 part method to structure your text
1 expert, Basil Sawczuk, with over
25 years’ experience
…oh and a magic formula 3C + RR
Lutyens Room, 2nd floor
Far left: Istanbul airport
by Haptic Architects.
Left: tackling urban
problems through
social enterprise
design: Bike Box
by Charlie Peel.
Right: the practice
in graphical form
by Tom Taylor
Have you got what it takes
to be the Principal Designer?
How to set up and run an
urban custom build project
James Ritchie
Association for Project Safety
Gus Zogolovitch
Crowd Estates
Being safe: health and safety
In this session, James Ritchie will
discuss the new CDM legislation and
how it will affect small practitioners.
Particular focus will be on the role of
the principal designer and what this
means for architects.
Stirling Room, 4th floor
Discounting fees – the
fastest way to kill your practice?
Internal management
Parag Prasad
London Business Coaching
Achieving practice growth can often
feel overwhelming. Parag Prasad,
Growth Coach from GrowthAccelerator
will help you take a step back to see
the business opportunities and develop
a focused growth strategy which will
drive the performance of your practice.
Lasdun Room, 5th floor
Designing and building it
Learn the trials and tribulations of
urban custom build from one of the
leading experts, Gus Zogolovitch,
who runs London’s first custom build
enabler. Hear him speak about his
experiences of what custom build
really means on the ground and
the role of the architect.
Hawksmoor Room, 6th floor
Responsible Retrofit:
A new approach to traditional
buildings and sustainability
in theory and practice
The historic environment and its setting
Neil May
STBA, UCL and NBT
What are the risks and challenges
of retrofitting traditional buildings? How can architects help to deliver
real sustainability in this sector?
What does real sustainability mean,
and what tools and skills do architects
need? Neil May, of STBA, UCL and
NBT will lead this session.
Wren Room, 6th floor
HP delivering
large format printing
solutions for architects
Learn how HP Designjet printers can offer a quality
print, with high productivity and a low cost output.
www.hp.com/go/designjet
Supported by:
With thanks to the Guerrilla Tactics Steering Group:
Will Hunter, Guerrilla Tactics Creative Director
Barbara Kaucky, erect architecture
Chris Bryant, Alma-nac, RIBA Small Practice Group Chair
Jake Edgely, Edgely Design
Jane Duncan, Jane Duncan Architects, RIBA President Elect
Marco Ortiz, Emergent Design Studios
Rachael Davidson, HÛT architecture