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14/15/16/17 jan 2015
GRONINGEN, NL
Present your product
or/and act(s) to
the European music industry
promotional opportunities
Eurosonic Noorderslag 2015
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Advertisement
• Print
• Online
• Banners & Video
• Various like conference bag & presents
Drinks, Bars, Lunches,
Dinners
• Drinks
• Bars
• Breakfast, lunch or dinner
Sponsor Awards and
Parties
• Buma Meets Tech Award
• European Border Breakers Awards Show
• ETEP Dinner
• IJzeren Podiumdieren dinner
• Table Football Tournament
EPIC: European
Production Innovation
Conference
• Fair Stand
• Posters
Hot
item
Day & Evenening programme
full page advertisement
Available from e 750,-
2014
Eurosonic Noorderslag promotional opportunities National: Jasper van den Dobbelsteen, [email protected] // International: Ruud Berends, [email protected]
Eurosonic
Noorderslag
• About Eurosonic Noorderslag
• What the industry says
• Why promote at
Eurosonic Noorderslag?
• About the delegates
overview promotional opportunities
SIZEPRICES
ISSUES/REACH
PRINT
Conference directory
full page
e 1.500
3.500
Conference day programme
full page
e 1250
3.500
Festival evening programme
full page
e 750 to e 1250
10.000
Hotel door cards
e 1.600
app. 3500 stays
Hotel placemats
e 1.600
app. 3500 breakfasts
Skyskraper conference website
e 500 to e 1300
400.000+ unique visits
Skyskraper festival website
728 x 90 px
400.000+ unique visits
Band of the Day banner +
e 500 to e 1300
180
x
150
px
e 95 to e 750
iPhone & Android app
n/a
e 750
ONLINE
BANNERS & VIDEO SCREENS
Banners on front of conference center 5.25x3.10 mtr e 4.000
12.000
Poster (A0) in conference center
A0
e 250
3.500
Digital screen promotion conference
16:9
e 2.250
3.500
Digital screen promotion festival
16:9
e 1.050
9.000
Eurosonic Air video message
e 2.500
25.000
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overview promotional opportunities
SIZEPRICES
ISSUES/REACH
ITEMS
Insert in conferencebag
350x300 mm e 1.500
3.500
Presents for panelists/delegates
On request
400
Conference badge logo (1 of 3)
e 1.250
3.500
Conference lanyards
e 3.750
3.500
Logo on conference bag (max 5)
e 3.500
3.500
EBBA Award show official opening drink e 7.500
ETEP dinner
e 2.500 to e 10.000
IJzeren Podiumdieren Dinner
e 2.500 to e 10.000
BUMA Meets Tech Award
e 5.000
Table Football Tournament
e 2.500
Sponsoring a lunch or dinner
On request
Sponsoring a drink On request
Sponsoring a bar On request
Fair Stand
€ 100,- p/m23.500
Poster (A0) at EPIC centre
A0
e 350
SOLD OUT
SOLD OUT
AWARDS & PARTIES
DRINKS & BITES
EPIC
3.500
Eurosonic Noorderslag promotional opportunities National: Jasper van den Dobbelsteen, [email protected] // International: Ruud Berends, [email protected]
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Eurosonic Noorderslag promotional opportunities National: Jasper van den Dobbelsteen, [email protected] // International: Ruud Berends, [email protected]
advertisement print
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Conference directory
The Eurosonic Noorderslag conference directory is an
important source of information for the international live
music industry. Being used not only during the conference
but throughout the year, the directory includes all the
necessary information for professionals attending the
conference, including: a list of attending companies,
the four-day conference and festival programme and
informative articles. The directory is distributed among the
participants of Eurosonic Noorderslag.
Hot
item
2014
Number of copies: 3.500
Price: One 1/1 Full Color ad is priced at e 1.500,Specs:
Size: 165 x 230 mm (width x height), portrait, 3 mm bleed
Colour: cmyk, 300 DPI/100% Deliver as pdf, eps of tiff
Delivery deadline: 12 December 2014
Date of issue: During the conference.
Distributed among the conference participants.
Eurosonic Noorderslag promotional opportunities National: Jasper van den Dobbelsteen, [email protected] // International: Ruud Berends, [email protected]
advertisement print
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Hot
item
Hot
item
2014
2014
Advertising
on the conference day programmes
Advertisements
on the evening programmes
During the conference we offer a timetable containing the conference programme,
a site map and space for your advertisement.
During the festivals we offer a timetable for each festival day, containing
the program, a site map and room for your advertisement. Advertising in this
popular evening programme is an effective way to communicate with the
festival audience.
Number of copies: Thursday, Friday and Saturday 3.500 each day
Prices: 1/1 page per issue e 1.250,Specs:
Size: 98 x 230 mm (width x height), portrait, 3 mm bleed
Colour: cmyk, 300 DPI/100% Deliver as pdf, eps of tiff
Delivery deadline: 19 December 2014
Date of issue: During the conference distributed among the conference participants
Number of copies:Wednesday 2.000 Thursday, Friday and Saturday: 10.000 each day
Prices per edition ½ page: Wednesday e 750,- Thursday, Friday and Saturday e 1.250,Specs:
Size: 98 x 230 mm (width x height), portrait, 3 mm bleed
Colour: cmyk, 300 DPI/100% Deliver as pdf, eps of tiff
Delivery deadline: 19 December 2014
Date of issue: During the festivals distributed among the visitors of the festivals.
Eurosonic Noorderslag promotional opportunities National: Jasper van den Dobbelsteen, [email protected] // International: Ruud Berends, [email protected]
advertisement print
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Hotel promotion door card
Hotel promotion placemats
Get in touch with hotel guests during Eurosonic Noorderslag by hanging your
door card on almost every hotel door in Groningen and hotels near Groningen
(1600). An unique opportunity to reach approximately 80% of the professionals
in a sympathetic and nice way.
No newspaper during your breakfast. No worries, your placemat is pretty
interesting this year. Reach hotel guests during Eurosonic Noorderslag by
branding placemats on almost every hotel breakfast table in Groningen and
hotels near Groningen. An unique way to communicate with the professionals.
On Sunday morning you can best reach our Dutch visitors of Noorderslag
festival who also stay in hotels in and around Groningen.
e 1.500,- (excl. productional costs) per day
e 4.500,- (excl. productional costs) for 4 days
From Thursday until Sunday
e 1.500,- (excl. productional costs) per day
e 4.500,- (excl. productional costs) for 4 days
Eurosonic Noorderslag promotional opportunities National: Jasper van den Dobbelsteen, [email protected] // International: Ruud Berends, [email protected]
advertisement online
The website of Eurosonic Noorderslag is well visited.
On a yearly basis Eurosonic Noorderslag website attracts
approximately 400.000 unique visits. Delegates and
audience turn to eurosonic-noorderslag.nl for detailed
information on program, tickets, conference, hotel
bookings, time schedules, epk’s, news and the delegates
database. Eurosonic-noorderslag.nl offers a great
opportunity to reach out to a massive audience for your
acts or product.
Web banners
www.eurosonic-noorderslag.nl
Hot
item
2014
Skyscraper on homepage Skyscraper:
728 x 90 pixels (leaderboard format) for desktop (the leaderboard is
presented in a carrousel with other advertisements)‚
Max 15 Kb, jpg, gif, no flash.
180 x 150 pixels (rectangle format) for mobile and tablet (the rectangle is presented in a carrousel with other advertisements)‚
Max 15 Kb, jpg, gif, no flash.
Banner homepage festival website or Banner homepage conference
website:
Periods:
Oct 13 until Nov 9, 2014 e 500,Nov 11 until Dec 14, 2014 e 900,Dec 15, 2014 until Jan 18, 2015 e1.300,Delivery address for artwork:
[email protected]
Band of the Week web banner
Promote your band on the homepage of the festival
website. In a fixed layout we highlight a different band every
week. Result is a web advertisement shown 24 hours to
professionals and music audiences.
Sizes:
728 x 90 pixels (leaderboard format) for desktop (the leaderboard is
presented in a carrousel with other advertisements)‚
Max 15 Kb, jpg, gif, no flash.
180 x 150 pixels (rectangle format) for mobile and tablet (the rectangle is presented in a carrousel with other advertisements)‚
Max 15 Kb, jpg, gif, no flash.
Periods:
Oct 13 until Nov 9, 2014
e 95,- per week
Nov 11 until Dec 14, 2014
e 350,- per Week
Dec 15, 2014 until Jan 18, 2015
e 750,- per Week
Delivery address for artwork:
[email protected]
Please deliver leaderboard and rectangle banner!
Eurosonic Noorderslag promotional opportunities National: Jasper van den Dobbelsteen, [email protected] // International: Ruud Berends, [email protected]
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Advertisement Banners & Video
Home
Hot
item
2014
Do 16 jan
// 20.30 - 00.1 5 uuR
Amsterdam Klezmer Band
Splendid // La Pegatina
Vr 17 jan // 20.30 - 00.15 uuR
Navarone // De Staat
Kensington
za 18 jan
// 13.00 - 17.00 uuR
Helicopteracts
Bevrijdingsfestivals 2014
Kraantje Pappie, ea "
GROTE MARKT GRONINGEN toegang gratis
Eurosonic Air is mogElijk gEmAAkt door:
iPhone &
Android apps
Banners on the front of the
conference center
Posters
in the conference center
Eurosonic Noorderslag presents a service navigation
app for iPhone and Android, for music lovers and
professionals. This app will make it easier to guide
you through the event, to connect with your network,
the latest programs and services. Within the app it’s
possible to present a banner of your brand or company.
Put your company or brand in the spotlights by placing
a large banner on the front (out)side of the conference
building De Oosterpoort. The banners are visible
during the entire conference and Noorderslag-festival
on Saturday.
Present your message on the conference floor. We offer
several key spots for your A0-poster during the four day
conference programme.
Price advertisement in carrousel e 750,For exclusive sponsorship please get in touch
Specs: 640 x 920, in jpeg only
Date of issue: December 2014 and January 2015
Price per poster e 250,- (minimum 4)
Price for one banner: e 4.000,(exclusive manufacturing and/or transport of banner)
Specs:
5.25 x 3.10 meters
Delivery deadline:
1 December 2014
Date of issue:
14-17 January 2015
Delivery address:
De Oosterpoort
Attn. Arne Lampe
Trompsingel 27
9724 DA Groningen
The Netherlands
Eurosonic Noorderslag promotional opportunities National: Jasper van den Dobbelsteen, [email protected] // International: Ruud Berends, [email protected]
digital screen promotion
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Digital Screen promotion conference +
digital screen promotion festival
During the conference (14-17 January) through a minimum of ten information screens (LCD)
that are placed all over the conference building.
Commercial max. 10 seconds, 3 broadcastings per hour. Your commercial fills 80% of the screen.
Specs: 16:9, Quicktime
Business to Business
(during conference 14-17 January):
Business to Customer
(during Noorderslag festival night):
Price: e 2.250,45 times a broadcast of your commercial
during the conference (3 times an hour during
the conference on all four days)
Price: e 1.050,18 times a broadcast of your commercial
during the Noorderslag-festival on
Saturday night
(3 times an hour during 6 hours)
Eurosonic Noorderslag promotional opportunities National: Jasper van den Dobbelsteen, [email protected] // International: Ruud Berends, [email protected]
Reservation deadline:
20 December 2014
Delivery deadline:
20 December 2014
Date of issue:
during the conference or Noorderslag
Festival Delivery address for artwork:
[email protected]
Advertisement various
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eurosonic
groningen
map 2014
Eurosonic venues
OOSTERPOORT
Buckshot Café Zuiderdiep 58
Platform Theater Boterdiep 46-48
Café Koster Hoogstraatje 7-9
Plato Groningen Oude Ebbingestraat 41-43
Cathedral Tent Ebbingekwartier
Shadrak Peperstraat 19
De Oosterpoort Trompsingel 27
Simplon Boterdiep 69
De Spieghel Peperstraat 11
Stadsschouwburg Turfsingel 86
De Walrus Pelsterstraat 25
Stadsschouwburg, Kruithuis Turfsingel 86
Eurosonic Air (Grote Markt) Grote markt
Stedelijke Muziekschool St. Jansstraat 7-9
Forum Images Hereplein 73
Subsonic Grote Markt 21A
Grand Theatre Grote Markt 35
The Coffee Company Oude Ebbingestraat 39 •
Groninger Museum
Huize Maas Vismarkt 52
Ebbingekwartier
Machinefabriek Bloemstraat 38
Centrum
Minerva Art Academy Zuiderdiep 179
Kunstkwartier
Newscafé Waagplein 5
MOBILE APP
Use your mobile
phone as a guide to
Eurosonic Noorderslag.
USVA Munnekeholm 10
Vera Oosterstraat 44
Vindicat Grote Markt 27
With Tsjalling Galerie Oosterstraat 26
SOCIAL MEDIA
Share what you’re up to at Eurosonic Noorderslag
through Twitter or Facebook. Tag with #esns13 and
your tweets, messages and pictures will appear on
our website.
www.eurosonic-noorderslag.nl
2000 mm
Your
advertisement
here
700 mm
Visibility On Location and Video screens
Eurosonic Air
Ebbingekwartier
BORDBUSTER IN GRONINGEN
This festival stage can hold 5,000 people per show
(3 shows per night) on Thursday and Friday and
presents the most popular export ready acts. Therefore
Eurosonic Air is always present in reports (tv, written
press, online). This festival site can be visited by
delegates and non festival participants as it is a free
area.
Ebbingekwartier is the creative area of the city Groningen.
During Eurosonic Noorderslag the Ebbingekwartier is
one of the free festival sites and primary location for the
Eurosonic Box office. All visitors must enter the festival
centre Ebbingekwartier. Ebbingekwartier holds the artist
village as well. Over 2,000 artists do have their get-in,
dinners, coffee and networking facilities here.
All around the city of Groningen you’ll find these immense
bordbusters to show our delegates and visitors where to
go to. You can add your message at the bottom of this
bordbuster. A really attractive way to connect!
Video screens:
• show your 1 minute film before, between and after
the acts onstage: e 2.500,- for both nights
• 8 pillars perfect sky: reserved for platinum, gold, silver
and associate sponsors
More info and prices on request.
SPECS:
size triangle widest part 2000 mm
PRICE e 500,- (2 sides)
RESERVATION AND DELIVERY DEADLINE 12 December 2014
Eurosonic Noorderslag promotional opportunities National: Jasper van den Dobbelsteen, [email protected] // International: Ruud Berends, [email protected]
Advertisement various
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Insert in conference bag
Hot
item
2014
You can insert promotional material to target international
music industry professionals. Traditional items like flyers,
cd’s, magazines are welcome, we also would like to
help you to surprise our delegates with a branded pair of
gloves, a cap, earplugs or something else. Provide your
wishes and your logo and we take care of it.
Conference bag
This year Eurosonic Noorderslag again provides a
conference bag. Your logo can be on this bag that will be
used by a lot of delegates all year long. Logo placement
garantees exposure on an international level.
Number of copies: 3.500 bags
A logo (maximum of 5) on the Eurosonic Noorderslag
conference bag costs e 3.500,-
Number of copies: 3.500 bags
An insert in the Eurosonic Noorderslag conference bag costs e 1.500,Specs: Maximum size is approx. 350 mm x 300 mm. For items thicker
than 1.5 centimetres, we have to charge you an additional amount.
Extra thick items may be charged an additional fee. No food or drinks
possible. Delivery deadline: Inserts can ONLY be delivered from
December 15-19 and on Monday January 5 between 7.40 hrs and 15.00
hrs. We can NOT guarantee placement if inserts will be delivered before
or after these dates and times as they might be refused.
Please note: on shipping your bag insert to the Netherlands, you
must indicate a value of nil (0) on all shipping and customs forms. All
shipping received with an additional charge by customs, transporters or
any other party, will be refused. Please discuss what you will ad in the
conference bag, prior to delivery.
Eurosonic Noorderslag promotional opportunities National: Jasper van den Dobbelsteen, [email protected] // International: Ruud Berends, [email protected]
Advertisement various
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Hot
item
2014
Conference presents
Badge and lanyards
Every year we present our speakers a nice present
for their contribution to the seminar. We are looking
for around 450 gifts or a sponsor we can work with
to produce a nice branded gift. By sponsoring the
conference presents you reach delegates of the highest
level.
The Eurosonic Noorderslag badge and lanyard are worn
by every professional participant and the badge is the
most important identification tool during the event.
Logo on badge: SOLD OUT
Logo on lanyard: € 3.500,-
Eurosonic Noorderslag promotional opportunities National: Jasper van den Dobbelsteen, [email protected] // International: Ruud Berends, [email protected]
Drinks, Bars, Lunches, Dinners
One of the best ways to promote your brand is when your
targeted audience is in a good mood. When sponsoring
a drink, dinner or a party you will be visible not only for
the people present, but also in our time schedules and
programs as your drink, dinner or party is an official part
of Eurosonic Noorderslag. When you don’t want your
event promoted through our official channels, Eurosonic
Noorderslag can also offer a selected guest invitation by
dedicated mailing. Get in contact and let us help you to target your brand
during a drink, dinner or party at the right location and
time to reach the most valuable delegates. Dropping a
party is possible from Wednesday until Saturday from
6 to 8 pm.
Drinks
The perfect way to meet and
socialize with your international
network during Eurosonic
Noorderslag is a sponsored drink
at one of our conference locations,
where (potential) business
contacts can be offered a drink and
companies and/or products can be
introduced.
You can also sponsor these
already existing and successful
dinners, drinks and awards.
It’s also possible to sponsor a
breakfast, dinner, coffee break,
selected drinks and even a
complete bar during the conference
on Thursday, Friday and Saturday.
More info and prices on request
Eurosonic Noorderslag promotional opportunities National: Jasper van den Dobbelsteen, [email protected] // International: Ruud Berends, [email protected]
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Sponsor Awards and Parties
European Border Breakers Award
Show & official opening drink
On the opening evening of Europe’s biggest live music
industry gathering of the year – Eurosonic Noorderslag;
10 European acts will receive a European Border
Breakers Award (EBBA Awards) during a spectacular TVshow presented by BBC-legend Jools Holland, recorded
at De Oosterpoort Groningen and broadcast throughout
Europe. Former winners of an European Border Breakers
Award include now established artists such as Adele,
Mumford and Sons, Selah Sue, Damien Rice, Agnes
Obel, Gabriel Rios, The Fratellis, Caro Emerald, Milow
and many more.
During the opening drink around 1000 high level
delegates are present.
When sponsoring you receive:
1.
2.
3.
4.
5.
6.
7.
Visibility on official invitation
Visibililty in lounge during opening drink 2x full delegate registrations
6x complimentary tickets to Award show
Page ad in Eurosonic conference guide
Sponsor logo & credits on EBBA website.
Sponsor logo included in full page conference guide.
Sponsoring European Border Breakers Award costs e 7.500,(costs of opening drink excluded)
Eurosonic Noorderslag promotional opportunities National: Jasper van den Dobbelsteen, [email protected] // International: Ruud Berends, [email protected]
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Sponsor Awards and Parties
ETEP Dinner
The ETEP dinner on Thursday is a by invite and exclusive
event that brings together some of the key live music
companies and individuals from across Europe. This is an
ideal opportunity to have the captive eye of these leaders
and present a service, company or brand to a powerful
closed audience. We would look at two tiers, a primary
and secondary sponsor.
PRIMARY SECONDARY
e10.000
e2.500
Exclusive sponsor presentation & hosting
rights for Eurosonic
ETEP dinner
√
x
Full delegate registrations
2
Thursday only (2)
Complimentary tickets to gala dinner
22
Page ad in Eurosonic conference guide &
ETEP booklet
√
x
Sponsor banner and √
projection/plasma
screen to feature at rear
of or adjacent to stage &
sponsor
√
Table flags on all tables
√
x
Sponsor logo & credits on conference
website
√
√
Sponsor logo included in full
page trade press ads
√
x
Words in “words from our sponsors”
section of conference
guide
√
√
Eurosonic Noorderslag promotional opportunities National: Jasper van den Dobbelsteen, [email protected] // International: Ruud Berends, [email protected]
Home
Sponsor Awards and Parties
The IJzeren Podiumdieren Dinner
This dinner on Friday is a by invite and exclusive award
show that brings together some of the key live music
companies and individuals from The Netherlands. During
The IJzeren
Podium Dieren dinner which is organized by the VNPF
(Dutch Venue & Festival Association), the yearly awards
for Best
Venue, Best Promotor, Best Venue CEO and Best
Festival in The Netherlands are presented. The award
show does get a lot of attention in Dutch media.
PRIMARY
SECONDARY
e10.000
e2.500
Position on main
logo block
√
√
Exclusive sponsor presentation & hosting
rights The IJzeren
Podiumdieren dinner
√
√
Full delegate registrations
2
x
2
2
Complimentary tickets
to Award show dinner
Page ad in Eurosonic conference guide
√x
Sponsor banner and projection/plasma
screen to feature at
rear of or adjacent to
stage & sponsor
√
Table flags on all tables
√x
Sponsor logo & credits on conference
website
√
Sponsor logo included in full
page trade press ads
√x
√
√
Eurosonic Noorderslag promotional opportunities National: Jasper van den Dobbelsteen, [email protected] // International: Ruud Berends, [email protected]
Home
Sponsor Awards and Parties
Buma Music Meets Tech Award
The Buma Music Meets Tech Award is intended to kickstart new and innovative music-related initiatives. By
giving this award, Buma wants to support innovation
and make continuing development of new music-related
concepts possible. The initiative with the greatest added
value for users, fans or artists will be granted The Buma
Music Meets Tech Award and an e 5.000 prize.”
Primary Sponsor: e 5.000,-
Sponsor the yearly
Table Football Tournament!
Eurosonic Noorderslag has it’s own Champions League.
From Thursday until Saturday every delegate can form
a team and be part of the official Eurosonic Noorderslag
Table Football Tournament. By sponsoring this event you
will get a lot of fun attention. First of all, you can officially
present/host this tournament. YOUR BRAND presents
Eurosonic Noorderslag Table Football Tournament. On
top of that your advertisement sign will dress up the
audience platform. We will also add this tournament in
our official programme guides and day programmes and
the sponsor can – on request – choose what prices we
give away.
Sponsoring Tournament: e 2.500,-
Eurosonic Noorderslag promotional opportunities National: Jasper van den Dobbelsteen, [email protected] // International: Ruud Berends, [email protected]
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EPIC:
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European Production Innovation Conference
Are you working on an innovative
concept, idea, product or service
that everybody in the live-music
industry should know about?
Present it at EPIC 2015.
EPIC is a new conference and fair that runs alongside the
existing Eurosonic Noorderslag Conference. EPIC is entirely focused on innovation at festivals and venues, and offers three days of discussions, presentations of products,
alongside new ideas and how to implement them at festivals,
concerts, venues, and in the production of events. With over
3,500 Dutch and international music professionals, including
400 festivals, this is the place to present your product, idea,
concept or service.
EPIC
EPIC is an addition to the conference and a live-music
Industry Fair, where suppliers from the Netherlands and
Europe meet the European festivals. This is the opportunity to
meet and connect with suppliers on a casual basis before the
festival season starts again.
At this fair you look at and talk about the latest developments
and innovations on the productional side of the live-Music
industry. It is also an perfect opportunity to talk with suppliers
about future developments: what are the demands from the
festival point of view and what can suppliers recommend to
the festivals.
Without the stress and pressure of last minute decisions
just before your festival starts, you can now participate and
discuss your questions with leading suppliers from the
Netherlands and Europe. All of this in a casual setting with
some good food, beers and good atmosphere.
EPIC will be held in several locations on the Ebbingekwartier
which is at a 10 minute walking distance from the Eurosonic
Noorderslag conference. We’ve also arranged transportation
between these locations.
2014 numbers (1st year):
Visitors Fair: Innovative Conference Visitors: (Int) Fair suppliers with stands: (Int) Conference speakers involved: 1000
+500
+20
+50
EPIC-Fair Stand Costing (3-day participation only)
Stand A – 10 m2: € 1.000,Stand B – 20 m2: € 1.800,Stand C – 30 m2: € 2.500,Stand price includes:
• 1 x 16A/220V power supply is available at the stand
• basic lightning
• WiFi
• 2 x EPIC registration
• 15 x EPIC day tickets for (potential) clients
(5 per day, normal value € 35,- p/ticket)
Stand price excludes:
• Additionale costs for infrastructure such as hard-wire internet
connection, carpeting, furniture and constructions.
These costs will be calculated and discussed in advance.
Request and info on additional costs and stand production:
[email protected] (Mark van de Ham & Camiel de Kruiff)
• Upgrade registration to full Eurosonic Noorderslag entrance
Requests must be done before December 1st.
Eurosonic Noorderslag promotional opportunities National: Jasper van den Dobbelsteen, [email protected] // International: Ruud Berends, [email protected]
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Eurosonic Noorderslag promotional opportunities National: Jasper van den Dobbelsteen, [email protected] // International: Ruud Berends, [email protected]
about eurosonic noorderslag
about
eurosonic noorderslag
Eurosonic Noorderslag is the key exchange and
networking platform for European music, European
artists, the international music industry and interactive
professionals, companies and organizations.
Eurosonic Noorderslag 2014 in figures: 3,275 delegates,
showcases by 337 acts and a conference program with
150 panels, keynote speakers, interviews, workshops,
dinners, parties, meetings, awards shows and a music
related interactive program.
Eurosonic Noorderslag has taken place since 1986 in the
beautiful city of Groningen in the north of the Netherlands
(2,5 hours from Amsterdam). The event consists of
two festivals: Eurosonic (Wednesday till Friday) and
Noorderslag, (Saturday - Dutch artists only) and a three
day music business conference (Thursday, Friday,
Saturday), with the televised European Border Breakers
Awards show and the European Festivals Awards on the
Wednesday evening.
Eurosonic Noorderslag promotional opportunities National: Jasper van den Dobbelsteen, [email protected] // International: Ruud Berends, [email protected]
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about eurosonic noorderslag
Edition 2014 in numbers:
Schedule of Eurosonic Noorderslag 2015,
Festival visitors 38,500 (sold out)
Conference visitors 3,275 (sold out)
ETEP festivals 89
International festivals 419
Nationalities 39
Acts
337
Journalists & Media 307
EBU radio stations 30
Number of stages @ Eurosonic 36
Number of stages @ Noorderslag 11
Eurosonic Noorderslag on Facebook 13,349 likes
Eurosonic Noorderslag on Twitter
11,500 followers
Website more than 400,00
unique visits a year
January 14/17, in short is:
European Border Breakers Awards,
European Festival Awards &
Eurosonic Festival
Thu 15 Jan Conference & EPIC & Eurosonic Festival
Fri 16 Jan Conference & EPIC & Eurosonic Festival
Sat 17 Jan Conference & EPIC & Noorderslag Festival
Wed 14 Jan
Home
Every year Eurosonic Noorderslag is worldwide
covered by many international media.
The 2014 edition had the following media output:
• online publications in 46 countries,
reaching 566 million people
• 14,000 minutes on radio in 22 countries,
reaching 171 million people
• 5,000 minutes on television in 14 countries,
reaching 32 million people
• print items in 12 countries reaching 11 million people
eurosonic-noorderslag.nl
etep.nl
ebba-awards.eu
eu.festivalawards.com
Eurosonic Noorderslag promotional opportunities National: Jasper van den Dobbelsteen, [email protected] // International: Ruud Berends, [email protected]
what the industry says
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WHAT THE INDUSTRY SAYS
A great percentage of Eurosonic Noorderslag attendees
are returning guests. Main reason for that confidence
in attending, sponsoring or promoting at Eurosonic
Noorderslag is of course the great value they gain in
doing so. We would like to share some words of our
guests.
“I think it’s a great opportunity to meet and to speak to a
lot of people that you’ve been emailing for ages.”
“From all the Eurpean showcase festivals I think
it (Eurosonic Noorderslag) is by far the best.”
Emma Banks, Creative Artists Agency (UK)
Lucy Dickins, International Talent Booking (UK)
Folkert Koopmans, FPK Scorpio (GER)
“It’s so fantastic that everybody comes togheter in one
place and I can do so much bussiness in one time.”
“It’s important to see the new upcoming bands live, it’s
better than just listening to them.”
“I think it’s definitely a perfect start for the year.”
“To get a perspective on the bussiness if you’re maybe
not right in the middle of it, it’s a really great opportunity.”
James Drury, Festival Awards LTD (UK)
Helen Sildna, Mussiccase OU / Tallinn Musicweek (EST)
Anna Brink, Live Nation Denmark (DK)
Eurosonic Noorderslag promotional opportunities National: Jasper van den Dobbelsteen, [email protected] // International: Ruud Berends, [email protected]
why promote at eurosonic noorderslag
Why promote at eurosonic noorderslag
“Eurosonic is THE showcase festival in Europe.
Although it can be weird to play these kinds of festivals
where industry people outnumber the regular music fans
there’s something about Eurosonic. Possibly it’s the fact
that most European bands that are or have been heading
somewhere pass through the festival at some point.
When you play at Eurosonic you therefore feel that it’s a
festival that can make a real difference for you.”
Ásgeir
“Eurosonic is incredible for bands because with all the
booking agents and industry there you never know whos
watching you. We ended up doing 30 festivals all over the
world last summer and the main thing that got us there
was Eurosonic.”
“Eurosonic was a pleasure. we came to make business
and to rock the club in a beautiful city. Both things
worked out perfectly. We could do so easily, because the
organization and infrastructure of the festival are highly
professional. Playing the very last show in legendary
club vindicat was an honour for us. I think, the band, the
amazing crowd and the professional, but always relaxed
crew managed to create a “pompous funeral”. Well,
Vindicate will reopen, and this obscure Bass music and
performance consortium Fuckhead will keep touring and
transforming itself with even more ambition.”
Didi Bruckmayr, Fuckhead
Kodaline
Eurosonic Noorderslag promotional opportunities National: Jasper van den Dobbelsteen, [email protected] // International: Ruud Berends, [email protected]
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why promote at eurosonic noorderslag
Business to business:
Eurosonic Noorderslag is the place to
connect to the European live music
and interactive industry and a great
way of discovering the most promising
new European artists. For many years
Eurosonic Noorderslag has welcomed an
audience of executive level professionals,
buyers and sellers and decision makers
of the European live music and interactive
industry and European Broadcasting
Union (EBU). Eurosonic Noorderslag
has become the largest gathering of
European and international festivals.
Loyalty of delegates is high: Net
Promoter Score (NPS) of 32,7% (average
NPS of companies is 5-10%). With the
presence of more than 400 festivals and
many other professionals from the live
music industry, Eurosonic Noorderslag is
the perfect opportunity to promote your
band, brand, products, services and do
business.
Business to consumer:
Eurosonic Noorderslag is well known and
highly appreciated as the indicator for the
newest and most promising European
and Dutch music acts. Since years the
festivals Eurosonic and Noorderslag sell
out in only a few minutes. Within three
years the open air stage, Eurosonic Air,
grew out to be a popular venue for music
fans and delegates alike, with or without
festival tickets.
booking
7,9% agency
6%
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consultancy
media radio
9,4% tv internet
4,5%
print
artist
manager
3,8%
legal
organizations
3,8%
15,1%
2,3%
The average festival visitor is a thirty
to thirty-nine year old man (60%) living
in the north of The Netherlands (70%),
working (89%) after graduation from
higher education (85%). Our festival
visitors spend their free time by going to
festivals with friends, listen to music, and
are interested in lifestyle and movies.
Eurosonic Noorderslag considers
all sponsorship activity as a
partnership. We actively work to
find the most unique and suitable
way of communicating each
partner’s message.
ticketing
mobile logistics
8,7%
18,9%
government
independant
promotor
a&r service rfid
festival event
organization
19,6%
venue
“It’s certainly well worth the time, effort and cash and
may well be far more benificial to acts than travelling
thousands of miles to join the overcrowded cattle-market
at SXSW in Texas. In the past, Irish acts such as Villagers,
James Vincent McMorrow, Little Green Cars and Kodaline
have all seen a rise in festival bookings on the back of a
January gig in Groningen.”
Irish Times
Eurosonic Noorderslag promotional opportunities National: Jasper van den Dobbelsteen, [email protected] // International: Ruud Berends, [email protected]
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Eurosonic Noorderslag promotional opportunities National: Jasper van den Dobbelsteen, [email protected] // International: Ruud Berends, [email protected]
about the delegates
about the delegates
Eurosonic Noorderslag welcomes a broad selection
of music professionals, media and sponsors.
A selection of the 2014 attendees:
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“Das Eurosonic Festival ist vermutlich das beste Festival
auf europäischem Boden. Zumindest für Menschen, die
sich wirklich mit Musik auseinandersetzen. Ähnlich wie
das jährlich stattfindende South By South West (SXSW)
in Austin, Texas, ist das Eurosonic ein reines Showcase
Festival, auf dem fast nur Newcomer spielen.”
Nosiey
Festivals:
Almost all European festivals are present at Eurosonic
Noorderslag. Check here for an overview of all ETEP
festivals.
Agents:
Creative Artists Agency, ITB, Primary Talent International,
Karsten Jahnke Konzertdirektion GmbH, Four Artists
Booking Agentur GmbH, Luger, Caramba Spectacles,
Fullsteam, 2 For the Road, FKP Scorpio, Greenhouse
Talent B.V., Live Nation, The Agency Group, Toutpartout,
The Windish Agency, Goldenvoice, Melt Bookings, Coda
Agency, 13 Artists, A.T.C. Live, Nomanis Agency, SSC
Concerts, Belmont.
Most European Broadcasting Union Public Radio
stations, NOS, Intro Magazine, Visions, Pollstar
Magazine, IQ Magazine, VIP news, MusikWoche,
Musikmarkt, Irish Times, Audience Magazine, Rolling
Stone, Music Week, Last.FM, Musikwoche, Volkskrant,
WDR Radio, WDR Rockpalast. Media:
Partners and main sponsors:
Buma Cultuur, De Oosterpoort, Heineken, The Factor.e.
“This is a very good place to meet with the colleagues
from other festivals. This is a very good platform for
festivals to meet new talent and to meet each other and
exchange basic practices.”
Rikke Oexner, Head of Music, Roskilde Festival
Eurosonic Noorderslag promotional opportunities National: Jasper van den Dobbelsteen, [email protected] // International: Ruud Berends, [email protected]
key sponsor opportunies
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key sponsor opportunities
Eurosonic Noorderslag key sponsors gain maximum profile
and exposure to all delegates and their companies throughout the complete event. Before, during and after the conference, the positions represent excellent value.
Platinum: As a Platinum sponsor you will be guaranteed of the biggest visibility and exposure. This top sponsor
package gives unparalleled advantages. You will get full
personal attention and we can discuss and activate tailor
made visibility and promotion.
Gold: This exclusive sponsorship position guarantees
extensive exposure before, during and after Eurosonic
Noorderslag. We are very pleased to help you to get the
maximum result out of this sponsorship.
Silver: The Silver sponsorship gives you mayor opportunities of branding your business. This key sponsor position
offers great value for money.
Associate: As an associate you can expose your brand
and activities in a really cost-effective way.
PLATINUM e60.000 GOLD SILVER e30.000 e20.000
ASSOCIATE
e10.000
Position on main Headline
Second
Third
Fourth
conference logo blockposition position position position
Delegate passes106 4 2
Logo on conference homepage √
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Logo on festival homepage
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Logo in conference guide
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Logo in festival guide
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promotion conference building √
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Logo on screens in panel rooms in conference building
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Logo on banners entrance conference building
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Logo on Eurosonic venue markers outside all venues
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Logo on poster
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Logo in day & evening program √
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Ad in conference guide
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Trade Ad in VIP News, Polsstar, IQ, Audience etc
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√ xx
Dinner Sponsors ticket ETEP
3x xx
Dinner Sponsors ticket EBBA
3x xx
Ad inclusions in festival guide
1/1 page
main position
Insert in goodie bag (other scales to be discussed)
A4-format A5-format A5-formatx
Logo on digital screen
1/1 page
Eurosonic Noorderslag promotional opportunities National: Jasper van den Dobbelsteen, [email protected] // International: Ruud Berends, [email protected]
1/2 page
1/2 page
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Eurosonic Noorderslag promotional opportunities
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Noorderslag
promotional [email protected]
opportunities National:
Jasper van denRuud
Dobbelsteen,
[email protected] // International: Ruud Berends, [email protected]
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Eurosonic Noorderslag promotional opportunities
National: Jasper van den Dobbelsteen, [email protected]
International: Ruud Berends, [email protected]
Date document: November 2014
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www.eurosonic-noorderslag.nl
Eurosonic Noorderslag promotional opportunities National: Jasper van den Dobbelsteen, [email protected] // International: Ruud Berends, [email protected]