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THE WNBA
EXPECT GREAT.
WNBA OVERVIEW
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2009 – our 13th season
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Longest-running professional women’s sports league in the U.S.
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25 million fans1
Multi-media asset portfolio of broadcast, digital, in-arena, events and print
Ability to leverage WNBA/NBA assets – integrated, turn-key packages
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Mission
To lead – To inspire – To create change
Brand Values
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Authenticity
Passion for life
Achievement
Dedication
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Integrity
Teamwork
Community involvement
1Source:
Simmons 2007 (Attend game, watch on TV or buy merchandise)
WNBA GROWTH
• 2007 and 2008: two consecutive seasons
of attendance increases, including 46
sellouts in 2008
• Double-digit ratings increases on ESPN2
• 47% increase in visits to WNBA.com vs.
2007; Page views up 33%
• Merchandise sales up more than 36%
• According to the 2007 ESPN Sports Poll, the
WNBA has the largest fan base of any
women’s professional sport
• Historic eight-year television deal with ABC
and ESPN beginning in 2009
• Six-year collective bargaining agreement
ensuring long-term labor peace and
cost certainty
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LEAGUE REACH
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13 teams in nine of the top 15 DMA’s
Arena proximity to over 73 million people
Western
Conference
Los Angeles Sparks
Minnesota Lynx
Phoenix Mercury
Sacramento Monarchs
San Antonio Silver Stars
Seattle Storm
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Eastern
Conference
Atlanta Dream
Chicago Sky
Connecticut Sun
Detroit Shock
Indiana Fever
New York Liberty
Washington Mystics
Source: Nielsen Media Research 2008; U.S. Census Bureau, 2006-2007
OUR PLAYERS
Professionals, moms, role models
and global ambassadors:
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167 of the world’s top female professional athletes
100% of U.S. WNBA players attend college/university
Involved in their communities
42 former and current WNBA players participated in the
2008 Olympic Games
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OUR FANS
General Demographics
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25 million fans; 1.5 million attendees annually
One of the most diverse fan compositions of any professional sport
Highest concentrations of women, families and teens
The WNBA Fan:
• Female
• Ages 12-17
• Ages 18-34
• Ages 35-54
• HHI $75,000+
• Attended College+
• 1+ Children in the HH
58%
27%
31%
26%
51%
58%
73%
Source: Simmons Teen/Adult Combined Study 2007 (12+ year olds):
Based on Attendees
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BASKETBALL PARTICIPATION
48 million U.S. 12+ year olds played basketball in 2007
compared to:
• 33 million who played baseball
• 31 million who played football
• 28 million who played volleyball
• 27 million who played soccer
• 23 million who played softball
Basketball participants are highly likely to consume the
WNBA on television and in-arena. When compared to
non-basketball participants, U.S. 12+ year olds that
played basketball last year are:
• 324% more likely to have watched a
WNBA game on TV
• 308% more likely to say they “frequently”
watched a WNBA game on TV
• 415% more likely to have attended a
WNBA game last year
Source: Simmons 2007
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COMMUNITY
WNBA Cares
Launched in October 2005, the league, players and teams pledged to raise and contribute
$100 million for charity and donate over 1 million hours of hands-on volunteer service.
To date, the NBA family has contributed 950,000 hours of volunteer service, raised more
than $100 million for charity, and created 450 places where families can live, learn and
play.
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MEDIA
Broadcast coverage
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Domestic partners: ESPN2, ABC, NBA TV
36 nationally-televised games on ESPN2 and ABC; 70 televised games on NBA TV
Televised in 203 countries in 32 languages in 2008
Radio: ESPN Radio, Sirius
Digital
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Web, mobile and broadband video
87 million+ page views on WNBA.com in 2008
19 million+ visits in 2008 (+47% versus 2007)
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MEDIA COVERAGE
Major newspapers throughout the United States cover the WNBA. In the League’s local
markets, more than 50 major newspapers assign a beat writer to the WNBA, translating into
regular coverage that reaches nearly 40 million readers on a daily basis. The League
transcends sports to permeate popular culture, receiving extensive coverage in lifestyle
publications and programming that do not traditionally cover sports.
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360 DEGREE MARKETING
Customized, integrated marketing platforms
The WNBA offers one of the most extensive array of marketing platforms of any sports or
entertainment property to engage fans and consumers. Our approach is to leverage these
elements to create unique, customized and results-oriented programs for our partners.
Media
• Broadcast
• Digital
• Print
• Radio
• Original Content
Marketing
• In-arena
• Grassroots Events
• Retail Programs
• CRM Platform
• Consumer Products
• Player Appearances
Marketing
Platforms
• Inspiring Women
• Inspire A Dream
• Dads & Daughters
• WNBA Fit
Community
Relations
• Breast Health Awareness
• Go Red For Women
• Read to Achieve
• Community Assist Awards
• Jr. NBA / Jr. WNBA
EXPECT GREAT.
Marquee Events
• Draft
• Tip-Off
• All-Star
• Playoffs/Finals
• USA Basketball
LEAGUE PARTNERS
Marketing and Promotional Partners: