Singapore Fund Management Survey 2014 Highlights and Projections Confidential. Not for re-distribution.

Singapore Fund Management Survey 2014
Highlights and Projections
Confidential. Not for re-distribution.
Respondent Profile
21 firms participated in the survey
Number of Participants
More
than
S$20 bn,
10%
S$10-20
bn, 24%
S$5-10
bn, 14%
S$1-5
bn, 38%
Asset split
More
than
S$20 bn,
34%
S$1-5
bn, 16%
S$5-10
bn, 11%
S$10-20
bn, 38%
Source: IMAS-Cerulli Associates' Survey Findings of Singapore Fund Management Companies 2014
Analyst note: Five firms do not have intermediary sales.
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Assets split
Assets booked in Singapore (S$ billion)
$200
S$ 169.3 bn
S$ 159.2 bn
$150
$100
106.5
$50
15.2
109.4
16.7
37.5
43.2
Dec-12
Dec-13
$0
Intermediaries (excl. PB)
Private Bank
Institutional
Source: IMAS-Cerulli Associates' Survey Findings of Singapore Fund Management Companies 2014
Analyst note: Five firms do not have intermediary sales.
3
Key findings
• Institutional business – cannot be ignored
• Diverse distribution strategies – one size doesn’t fit all
• Assets managed outside of Singapore
• Assets sourced from Singapore
• Mixed asset and others fund assets
4
Importance of Institutional Business
% Contribution to Total AUM - Institutional
Change from 2012
100%
80%
Decrease
, 14%
50%
60%
10%
40%
Stay
constant,
48%
15%
5%
20%
Increase,
38%
20%
0%
Institutional
<10%
10-25%
25-50%
50-75%
>75%
Source: IMAS-Cerulli Associates' Survey Findings of Singapore Fund Management Companies 2014
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Key findings
• Institutional business – cannot be ignored
• Diverse distribution strategies – one size doesn’t fit all
• Assets managed outside of Singapore
• Assets sourced from Singapore
• Mixed asset and others fund assets
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Distribution Channels
Singapore Mutual Fund AUM by Distribution Channel, 2012–2013
100%
80%
60%
40%
20%
0%
Local banks
Private banks
IFA / platforms
15%
8%
16%
14%
6%
17%
27%
26%
23%
23%
12%
13%
2012
2013
Foreign banks
Insurance companies
Others (e.g. direct or securities firms)
Source: IMAS-Cerulli Associates' Survey Findings of Singapore Fund Management Companies 2014
7
Deeper dive into the distribution split
Increase
Foreign banks
Stay constant
7
Insurance companies
7
Private banks
5
IFA/platforms
5
Others (e.g. direct or securities
firms)
5
2
4
3
6
3
7
2
8
6
0%
5
1
8
Local banks
Decrease
20%
40%
60%
80%
100%
Source: IMAS-Cerulli Associates' Survey Findings of Singapore Fund Management Companies 2014
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Key findings
• Institutional business – cannot be ignored
• Diverse distribution strategies – one size doesn’t fit all
• Assets managed outside of Singapore
• Assets sourced from Singapore
• Mixed asset and others fund assets
9
Increase in recognised funds
Singapore Mutual Fund AUM by Fund Schemes, 2012–2013
100%
80%
8%
8%
38%
42%
54%
50%
2012
2013
60%
40%
20%
0%
Authorised funds
Recognised funds
Restricted funds
Source: IMAS-Cerulli Associates' Survey Findings of Singapore Fund Management Companies 2014
10
Increase in assets managed outside
of Singapore
Increase in assets sourced
from Singapore
Source: IMAS-Cerulli Associates' Survey Findings of Singapore Fund Management Companies 2014
11
Mixed asset and others saw increase
Singapore Mutual Fund AUM by Asset Class, 2012–2013
2013
47%
2012
36%
49%
0%
20%
12%
36%
40%
Equity
Mixed assets/balanced
Others (e.g. alternatives, commodities, etc.)
60%
11%
80%
2% 2%
3% 1%
100%
Fixed income
Money market
Source: IMAS-Cerulli Associates' Survey Findings of Singapore Fund Management Companies 2014
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Asian Fund Flows by Sector
Top five best selling fund sectors, YTD September 2014
China
Taiwan
South Korea
Singapore
Hong Kong
Money Market CNY
Bonds Global High
Yield
Money Market KRW
Mixed Assets
Conservative
Equities Europe
Regional
Equities Healthcare
Bonds CNY
Speciality
Bonds CNY
Balanced
Mixed Assets
Conservative
Mixed Assets
Balanced
Bonds KRW
Bonds Global
Currencies
Bonds High Yield
Asset Allocation
Equities Japan
Mid/Small Caps
Equities International
Equities Europe
Equities Europe
Bonds Europe
Equities Information
Money Market CNY
Technology
Bonds Emerging
Markets
Equities Greater
China
Source: Cerulli Associates
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Opportunities for Singapore fund managers
Estimated addressable assets: S$220 billion
Sovereign Wealth Funds: Temasek, GIC
Central Bank: MAS
Insurance Assets: GA, ILP
Pension Funds: CPF, SRS
Mutual Funds
Others: Endowments, Town Councils, Stat Boards
Analyst note: Does not include assets sourced from outside of Singapore, e.g. SEA
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Contact Us
Yoon Ng
Asia Research Director
[email protected]
Shu Mei Chua
Senior Analyst
[email protected]
Cheryl Yeo
Analyst
[email protected]
www.cerulli.com
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