Transitory Shift to “Renewed Normal” Global Economic Outlook 2014-2020 Executive Summary § The global economy is finally beginning to stabilize, with leading forecasts suggesting average annual real growth of 3-4% for the 2014-2020 period § Emerging economies will continue to grow in excess of 4%, while the growth rate of advanced economies is forecast to reach >2% for the first time since 2010 § But we expect a shakeout in 2014 based on key policy choices, as governments grapple with structural reforms and the diminishing returns to monetary stimulus § The next wave of global growth will come from ten key growth markets, what we call the “2020-10,” with support from a variety of Sub-Saharan Africa markets § Despite this benign medium-term global outlook, there are several significant risks that could derail sustained global economic growth A.T. Kearney Global Business Policy Council 2 Global Economic Outlook 2014-2020 • Global Economic Outlook: “Renewed Normal” • The Next Wave of Growth: The “2020-10” • Key Wildcards A.T. Kearney Global Business Policy Council 3 The global economy is finally transitioning from the Great Recession to a period of more stable growth Then Now Global growth took a nosedive More Growth & Confidence 10% Increased International Trade Recovering Investment 6% 4% 2009 2008 2007 2006 2005 2004 2003 -2% 2002 0% 2001 2% 2000 Real annual growth rate 8% -4% World Advanced economies Developed Economies Retake Global Growth Engine Role - Wall Street Journal Lagarde: ‘Guardedly Optimistic’ on Global Economy - Bloomberg ‘Dr. Doom’ Roubini gets bullish on global economy - Project Syndicate Emerging economies Historic events whose ‘severity and economic consequences were enormous’ - Ben Bernanke Sources: Oxford Economics; A.T. Kearney Global economy 'back on track‘ - Financial Times A.T. Kearney Global Business Policy Council 4 In the 2014-2020 period, we anticipate a return to annual global growth of approximately 3%-4% Key Points Global growth will stabilize 5% • The U.S. is returning to growth, but Europe has yet to fully address the core of its financial crisis and Japan’s continued economic recovery will be determined by structural reforms in 2014 Forecast 3% • Emerging markets are experiencing a slowdown driven by near-term cyclical and longterm structural factors 2% 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 -1% 2002 0% 2001 1% 2000 Real annual growth rate 4% -2% -3% Oxford Economics IMF EIU Sources: Oxford Economics; IMF World Economic Outlook, April 2014; Economist Intelligence Unit; A.T. Kearney • Winners and losers will be determined by policy discipline and structural reforms that support competitiveness • This projected global economic growth, however, is subject to downside effects from a range of contingencies A.T. Kearney Global Business Policy Council 5 As a result of this economic growth, international flows of goods and capital will surpass their pre-Great Recession levels Key Points Global trade and FDI flows will rebound $30 • Prior to the 2008 global economic crisis, FDI flows were primarily directed to advanced economies $2.5 Forecast $25 • All economies hit heavily by the global economic crisis with export and import levels declining precipitously $2.0 $1.5 $15 $1.0 $10 $0.5 Trade (left axis) 1. Nominal US dollars Sources: Oxford Economics, A.T. Kearney 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 $0 2000 $5 $0.0 Trillions Trillions $20 • Between 2008 and 2013, emerging markets surpassed advanced economies in FDI inflows • Looking ahead to 2020, the advanced economies will drive global FDI growth to more than $2.5 trillion • FTAs currently in negotiation could be critical to unlocking stalled multilateral free trade FDI (right axis) A.T. Kearney Global Business Policy Council 6 But the drivers of global economic growth are shifting again, as we enter into a new era after a decade of instability 2003-2007 The Great Bubble • Advanced economies powered global growth • Emerging economies grew strongly, in part due to exports 2008-2013 2014-2020 Emerging Emergence • Emerging markets decoupled and continued to grow without support from advanced economies • Growth was fueled partly by a massive asset bubble in the U.S. and parts of Europe • Growth was driven in part by unsustainable fiscal stimulus in China and elsewhere, and by U.S. monetary easing • Global imbalances between creditor and indebted nations grew to unsustainable levels • Advanced economies shrank or stagnated Growth Divergence • Growth rates are stabilizing and are converging at lower levels • In all economies, success will be tied increasingly to proactive structural reforms that unlock underlying growth potential • This marks a return to reality in which fundamentals and policy choices trump macrolevel trends A.T. Kearney Global Business Policy Council 7 This year advanced economies—led by the U.S.—will surpass emerging markets in contribution to global GDP The shift back toward advanced economies leading growth The Great Bubble Emerging Emergence Growth with Divergence $2.5 Forecast GDP Growth, Trillions $2.0 $1.5 $1.0 $0.5 $0.6 $0.8 $0.9 $0.9 $0.6 $0.7 $1.0 $0.9 $1.0 $1.0 $0.6 $0.2 $0.0 $1.0 $1.0 $1.1 $1.1 $1.0 $1.0 $1.0 $1.0 $1.0 $0.7 $1.0 $0.7 $0.9 $0.7 $0.9 $0.5 $0.7 $0.8 $0.5 $0.5 $0.8 $1.0 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 -$0.5 -$1.3 -$1.0 -$1.5 Advanced economies “Renewed Normal:” Period of higher contribution by advanced economies Emerging economies In 2014-18 interval, advanced economies to contribute more than emerging economies to global growth for the first time since the Great Recession 1. GDP is based on constant dollars at market exchange rates Sources: Oxford Economics, A.T. Kearney A.T. Kearney Global Business Policy Council 8 The U.S. economic outlook is stronger, bolstered by private sector growth, financial sector stability and rising demand Sources: US Energy Information Agency, Oxford Economics, A.T. Kearney Oil (left axis) Billion cubic feet 2012 2010 2008 2006 2004 2002 2000 1998 1996 15,000 1994 5,000 1992 20,000 1990 10,000 Natural gas (right axis) US industrial production index 105 100 95 90 A.T. Kearney Global Business Policy Council 2014 Q1 2013 Q3 2013 Q1 2012 Q3 2012 Q1 2011 Q3 2011 Q1 2010 Q3 2010 Q1 2009 Q3 2009 Q1 2008 Q3 2008 Q1 2007 Q3 2007 Q1 80 2006 Q3 85 2006 Q1 Stronger Output • Companies increasing fixed investment • Stronger domestic and global demand for durable goods • Slower government fiscal consolidation 25,000 2005 Q3 Rising Demand • Stronger employment is supporting improved consumption • Other drivers included repaired household balance sheets and renewed credit growth 15,000 2005 Q1 Improved Competitiveness • Energy revolution leading to greater cost competitiveness • Capitalizing on strong R&D with a large, educated workforce and high innovative potential US oil and gas production Thousand barrels per day Increased Stability • Stronger financial markets are growing credit • Wealth effect from greater stability in the housing markets • Improved worker mobility 9 The Eurozone growth outlook remains weak, but could improve as the credit environment strengthens Forecast Eurozone Industrial Production is Flat Index (2005=100) 110 Key Points • Currency appreciation could aggravate competitiveness problems, but recent monetary policy expansion should help 105 100 95 90 • Periphery countries have begun to turn the corner due to structural reforms and falling wage levels 85 2005 2006 2007 2008 2009 Falling Inflation Poses Risks… 2010 2011 2012 2013 2014 …As Does High Unemployment 3.5 Forecast 13 Forecast 12 Percent change 3.0 11 2.5 Percent 10 2.0 1.5 1.0 9 8 • However, key EU and national reforms still need to be enacted to achieve long-term resiliency 2014 2013 2012 2011 2010 2009 2008 2007 2006 2014 2013 2012 2011 2010 2009 2008 2007 2006 5 2005 6 0.0 2005 7 0.5 • Oversubscribed public and private debt auctions for periphery economies reflect increased investor confidence There is substantial potential upside in the Eurozone if higher confidence and stronger credit markets lead to increased investment in undervalued assets Sources: Economist Intelligence Unit, A.T. Kearney A.T. Kearney Global Business Policy Council 10 In Japan, Abenomics is showing signs of traction, but political resistance to reforms must still be overcome 3.0 2.0 2014 Q4 2014 Q3 2014 Q2 2014 Q1 2013 Q4 2013 Q3 2013 Q2 2013 Q1 2012 Q4 2012 Q3 -1.0 2012 Q2 0.0 2012 Q1 1.0 GDP growth is also trending upward Forecast 4.0 3.0 2.0 2014 Q4 2014 Q3 2014 Q2 2014 Q1 2013 Q4 2013 Q3 -1.0 2013 Q2 0.0 2013 Q1 1.0 2012 Q4 Pending Forecast 2012 Q3 • Structural reforms for competitiveness— especially in services and agriculture Succeeding 4.0 2012 Q2 Structural Reforms • Aggressive monetary easing to support currency devaluation and inflation Succeeding Inflation is finally in positive territory 2012 Q1 Monetary Easing • Massive fiscal stimulus of $170bn (or 1.5% of GDP over last 2 years) Current Status Percent change, year on year Fiscal Stimulus Overview Percent change, year on year 3 Arrows of “Abenomics” If inflation goals are achieved without a sustained return to economic growth, Japan’s economy may encounter new obstacles Sources: Economist Intelligence Unit, A.T. Kearney A.T. Kearney Global Business Policy Council 11 In the 2014-2020 period, emerging markets’ growth will be lower and more divergent than it was in the previous period Emerging Markets Eurasia Eastern Europe 2008-2013 2014-20201 2008-2013 2014-20201 5.3% 5.0% 1.2% 3.5% 2008-2013 2014-20201 2.0% 2.3% Middle East & North Africa 2008-2013 2014-20201 3.6% 4.2% China 2008-2013 2014-2020 9.0% 6.1% South Asia Latin America 2008-2013 2014-20201 3.0% 3.3% 1. Forecast data Source: Economist Intelligence Unit 2008-2013 2014-20201 6.1% 6.1% ASEAN 2008-2013 2014-20201 4.8% 5.6% Sub-Saharan Africa 2008-2013 2014-20201 4.6% 5.5% A.T. Kearney Global Business Policy Council 12 Emerging markets are nevertheless continuing their steady rise in the relative share of the global economy Advanced Economies 2010 Emerging Economies 2000 Advanced Economies Shifting Leaders of Global GDP • In the near term, GDP growth in emerging economies is projected to drop slightly 35% 65% 2020 Advanced Source: Oxford Economics Emerging Markets Overview 45% 55% 47% 53% • This is primarily driven by China, where growth will slow from an average of 9% annually in 2008-2013 to about 7% through 2020 • However, the growth outlook for emerging markets still outpaces that of advanced economies, so emerging markets will continue to increase their share of total global economic output • As more emerging markets achieve middle income status, their global economic and political clout will rise accordingly Emerging A.T. Kearney Global Business Policy Council 13 China will continue to lead the BRICs in the near term, but India could surge ahead of the pack later in the forecast period Economic growth in the BRICs 12% Key Points • China will continue to have the highest growth rate among BRIC nations through 2016 Forecast 10% • China’s economic rebalancing will require unlocking consumer-driven growth 6% 4% -4% -6% -8% Brazil China India Russia 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011 -2% 2010 0% 2009 2% 2008 Annual real growth 8% • On the other hand, India’s economic growth could be unleashed by newly-elected Prime Minister Narendra Modi’s proposed reform agenda • Policy choices will play a large role in determining the BRICs’ economic trajectories A critical medium-term uncertainty is China’s ability to reduce its reliance on investment for growth and achieve the “soft-landing” it seeks Source: Economist Intelligence Unit A.T. Kearney Global Business Policy Council 14 However, the BRICs will increasingly face significant cyclical and structural constraints to growth What’s Constraining Growth? Brazil Russia Cyclical • Falling commodity prices and increasing interest rates hurt economic growth Cyclical • Falling oil prices have a significant impact on Russia’s fiscal and external deficits Structural • Growth outlook stays at 3% levels, but structural reforms are necessary to raise productivity and boost private investment Structural • Constrained by poor infrastructure, governance, and demographics; oil and gas continue to fuel “Dutch disease” 50/50 – Cyclical & Structural 50/50 – Cyclical & Structural Sources: International Monetary Fund, World Economic Forum, A.T. Kearney India Cyclical • Rising cost of capital and inflation constrain growth Structural • To attract investment, India must improve energy, transportation, and ICT infrastructure as well as enact key business reforms on domestic and international firms 50/50 – Cyclical & Structural China Structural • Export weakness and rising non-performing loans illustrate inherent weakness in unbalanced growth strategy • China will eventually need to rebalance itself away from unsustainable investment- and export-driven growth Long-Term Structural A.T. Kearney Global Business Policy Council 15 National policies and structural reform effectiveness will be decisive for determining economic outcomes through 2020 Key Policy Tests for G20 and Other Economies Business Environment Critical Issues Inflexible labor markets, FDI restriction and other businessconstricting regulations Importance Liberalization of Success eases business operations and enables freer flow of people, goods and capital At-Risk Countries Argentina, Brazil, China, India, Indonesia, Italy, Japan, Russia, Saudi Arabia, Turkey Education Fiscal Policy Governance Inequality Infrastructure Institutional Weakness Poor quality of schools and student performance in secondary and post-secondary education High debt levels in advanced economies and rising levels in emerging economies Corruption and weak rule of law undermining business activity and economic growth High levels of income inequality stifling growth Lack or poor quality of infrastructure constraining growth Governing institutions that are unable to carry out their mandate Better education systems improve labor force quality and unlock innovative potential Improving longrun finances provides tax stability and sustainability of social safety net Transparency on regulatory and contracts enforcement supports growth Policies to support class mobility promote growth and reduce social tensions Investing in transportation, energy, and ICT infrastructure boosts growth potential Strengthening institutions and clarifying their mandates improve regulatory clarity Argentina, Brazil, India, Indonesia, Italy, Mexico, Russia, Turkey, U.S. Brazil, France, India, Italy, Japan, U.K., U.S. Argentina, Brazil, China, India, Indonesia, Italy, Mexico, Russia, Saudi Arabia South Africa, Turkey Argentina, Brazil, China, India, Indonesia, Mexico, Russia, Saudi Arabia, South Africa, Turkey, U.S. Argentina, Brazil, India, Indonesia, Italy, Mexico, Russia, S. Africa Argentina, E.U., India, Indonesia, Italy For each country, the key question will be whether the political system can identify and address the hard choices necessary to drive long-term growth Sources: World Bank, United National Development Programme, PISA, International Monetary Fund, Transparency International, World Economic Forum, A.T. Kearney A.T. Kearney Global Business Policy Council 16 In conclusion… ■ The global economy is returning to a period of stronger growth, but identifying specific opportunities will be more difficult than in the previous decade • Through 2020, neither sub-set of economies—advanced and emerging—can be characterized as monolithically as in the recent past • As macro-level fiscal and monetary supports recede, growth will be differentiated by the substance of structural reforms and the quality of policy decisions ■ Structural reforms will be critical for both advanced and emerging economies • Advanced economies, particularly in the Eurozone, must enact policies that address underlying competitiveness issues including long-term debt, education, innovation, inequality, aging and unresolved post-crisis institutional weakness • Many emerging markets continue to be in near-term stress from tapering, facing the structural limits of their growth, or both; • Governments must begin to implement reforms in labor markets, rules governing FDI, education, infrastructure and other areas to attract foreign investment and drive more balanced consumption-driven growth A.T. Kearney Global Business Policy Council 17 Global Economic Outlook 2014-2020 • Global Economic Outlook: “Renewed Normal” • The Next Wave of Growth: The “2020-10” • Key Wildcards A.T. Kearney Global Business Policy Council 18 The next wave of global growth will not only come from the ongoing U.S. recovery, but also from ten key emerging markets The “2020–10” Next-Wave Growth Markets Size of economy Economic performance Economic resilience Economic imbalances Labor force Infrastructure Regulations and governance Reform status Growth market China Chile Malaysia Peru Poland Philippines Mexico Colombia Turkey India Indonesia Nigeria Thailand Brazil South Africa Russia Argentina Egypt Venezuela Scores Very Low Low Moderate Sources: Economist Intelligence Unit; IMF; World Bank; World Economic Forum, United Nations; A.T. Kearney High Very High A.T. Kearney Global Business Policy Council 19 2020:10 Despite the risks associated with rebalancing, China remains an important growth market China’s Rapidly Rising in GDP Per Capita1 $18,000 Forecast $16,000 Key Statistics $12,563 bn GDP Purchasing Power Parity, 2014 $14,000 6.2% $12,000 $10,000 $10,920 $8,000 $6,000 $4,000 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 ■ At 1.4 billion people, China is the most populous country in the world, providing both a large labor force and a huge consumer market ■ The World Bank predicts that in 2014 China will overtake the U.S. as the world’s largest economy on a purchasing power parity basis ■ China’s large infrastructure investments in recent years have improved logistics in the country—a competitive advantage over many other emerging markets 1. GDP per capita measured at purchasing power parity Sources: Economist Intelligence Unit; IMF; World Bank; United Nations; A.T. Kearney 2014-2020 GDP per capita Purchasing Power Parity, 2014 2.5% Inflation 16.6% Government Debt 1.4 bn Population 72.4% Working Age Population 55.6% Urbanization Rate $2,000 $0 Average Real GDP Growth Annual Percent Change, 2014 Percent of GDP, 2014 Total, 2015 Percent of Total, 2015 Percent of Total, 2015 3.6 Logistics Performance Index 96 Doing Business Rank -0.54 1–5, with 5=high 1–189, with 1=high Political Stability -2.5–2.5, with 2.5=high A.T. Kearney Global Business Policy Council 20 2020:10 Chile’s strong institutions and liberal economic policies provide a stable macroeconomic environment Chile’s Governance Outperforms Its Neighbors Regulatory Quality Control of Corruption Rule of Law Key Statistics $299 bn 2.5 Scores (-2.5–2.5) 2.0 1.6 1.5 4.4% 1.4 1.5 1.0 $19,900 0.5 0.0 -0.5 -1.0 -1.5 -2.0 -2.5 -0.1 -0.3 -0.4 Chile Latin America ■ Chile’s dramatic liberalizing reforms in the 1980s put the country on a more sustainable economic growth than many of its peers, and it continues to be very open to foreign investment and trade GDP Purchasing Power Parity, 2014 Average Real GDP Growth 2014-2020 GDP per capita Purchasing Power Parity, 2014 3.9% Inflation 14.9% Government Debt 17.9 mn 68.9% 90% Annual Percent Change, 2014 Percent of GDP, 2014 Population Total, 2015 Working Age Population Percent of Total, 2015 Urbanization Rate Percent of Total, 2015 ■ As the world’s largest copper producer, Chile’s economy benefited from the recent commodity boom cycle, and the government has used the revenues to create a rainy day fund 3.2 Logistics Performance Index 34 Doing Business Rank ■ Newly re-elected President Michele Bachelet has proposed an increase in corporate taxes in order to fund education reform, which should improve the quality of the labor force 0.35 Sources: Economist Intelligence Unit; IMF; World Bank; United Nations; A.T. Kearney 1–5, with 5=high 1–189, with 1=high Political Stability -2.5–2.5, with 2.5=high A.T. Kearney Global Business Policy Council 21 2020:10 Malaysia’s business-friendly regulatory environment and relatively high per capita income provide growth opportunities Workforce is Becoming More Educated 100% 90% 20.3% $477 bn 24.4% 80% 70% 5.4% 60% 56.3% 50% 55.8% $18,620 40% 30% 20% 10% Key Statistics 4.1% 19.3% 16.8% 2007 2012 3.0% 0% Less than primary Primary Secondary Tertiary ■ Malaysia’s economy has recently begun to transition toward being driven by domestic demand, helped along by government policies such as the strengthening of the social safety net Purchasing Power Parity, 2014 Average Real GDP Growth 2014-2020 GDP per capita Purchasing Power Parity, 2014 3.2% Inflation 51.8% Government Debt 30.7 mn 69% 75.4% ■ As a key member of ASEAN and of the TPP negotiations, Malaysia is a very open economy with trade volumes amounting to 162% of GDP in 2012 3.4 ■ The country is well-placed to withstand any global capital markets turmoil due to its strong regulatory institutions, flexible exchange rate and high international reserves level 0.00 Sources: Economist Intelligence Unit; IMF; World Bank; United Nations; A.T. Kearney GDP 6 Annual Percent Change, 2014 Percent of GDP, 2014 Population Total, 2015 Working Age Population Percent of Total, 2015 Urbanization Rate Percent of Total, 2015 Logistics Performance Index 1–5, with 5=high Doing Business Rank 1–189, with 1=high Political Stability -2.5–2.5, with 2.5=high A.T. Kearney Global Business Policy Council 22 2020:10 The economic fortunes of Peru are on the rise, following recent structural reforms and continued liberalization Productivity Growth is Expected to Rise1 Annual percent 2.5 Forecast Key Statistics $313 bn 2.0 5.4% 1.5 $11,670 1.0 2020 2019 2018 2017 2016 2015 2014 2013 2012 ■ After decades of populist or authoritarian politics, Peru’s government has become part of Latin America’s new, more pragmatic left, combining liberalization with social spending ■ Recent economic growth has been driven in part by Peru’s endowment of minerals and natural gas, but natural resources only account for 11% of the country’s output ■ Peru’s membership in TPP negotiations highlights the country’s outward-looking policies, as well as its higher growth potential once that agreement is enacted 1. Total factor productivity growth Sources: Economist Intelligence Unit; IMF; World Bank; United Nations; A.T. Kearney Purchasing Power Parity, 2014 Average Real GDP Growth 2014-2020 GDP per capita Purchasing Power Parity, 2014 3.3% Inflation 15.1% Government Debt 0.5 0.0 GDP 31.2 mn Annual Percent Change, 2014 Percent of GDP, 2014 Population Total, 2015 65.3% Working Age Population 78.6% Urbanization Rate Percent of Total, 2015 Percent of Total, 2015 2.7 Logistics Performance Index 42 Doing Business Rank -0.86 1–5, with 5=high 1–189, with 1=high Political Stability -2.5–2.5, with 2.5=high A.T. Kearney Global Business Policy Council 23 2020:10 Poland’s diversified economy, business-friendly regulations and educated labor force make it a strong growth market High Ranks on Doing Business Relative to Peers Key Statistics Doing Business Starting a Business Getting Credit Paying Taxes Trading Across Borders Enforcing Contracts $728 bn Bulgaria 58 65 28 13 79 79 3.9% Czech Rep. 75 146 55 8 68 75 Hungary 54 59 55 12 70 15 Poland 45 116 3 18 49 55 Romania 73 60 13 39 76 53 Slovakia 49 108 42 20 108 65 $22,300 ■ Poland was the only EU member to maintain positive economic growth throughout the Great Recession and Eurozone Crisis, giving it the highest average annual growth rate in the EU in the 2008-2013 period ■ Its proximity to Germany—the economic powerhouse of Europe—and its access to the Baltic Sea provide the country with structural geographic advantages Sources: Doing Business, Economist Intelligence Unit; IMF; World Bank; United Nations; A.T. Kearney Purchasing Power Parity, 2014 Average Real GDP Growth 2014-2020 GDP per capita Purchasing Power Parity, 2014 1.1% Inflation 49.6% Government Debt 38.2 mn ■ Embracing economic liberalization in the early 1990s and implementing other policies, such as investments in infrastructure and education, has fostered economic growth GDP Annual Percent Change, 2014 Percent of GDP, 2014 Population Total, 2015 69.6% Working Age Population 60.7% Urbanization Rate Percent of Total, 2015 Percent of Total, 2015 3.1 Logistics Performance Index 45 Doing Business Rank 1.03 1–5, with 5=high 1–189, with 1=high Political Stability -2.5–2.5, with 2.5=high A.T. Kearney Global Business Policy Council 24 2020:10 Recent reforms and more stable politics enabled the Philippines to grow faster than the ASEAN average in recent years Favorable Demographics Will Support Growth Forecast Key Statistics $421 bn 66% 64% 5.8% 62% $4,960 60% 58% 2050 2045 2040 2035 2030 2025 2020 2015 2010 2005 54% ■ President Benigno Aquino’s government has implemented a variety of structural, administrative, institutional and governance reforms that have unlocked the country’s growth potential ■ All three major credit ratings agencies upgraded the Philippines to investment grade in 2013 as a result of its sound economic policies and high economic growth ■ The Philippines ranks 7th on A.T. Kearney’s most recent Global Services Location Index, highlighting the country’s competitive business process outsourcing sector Sources: Economist Intelligence Unit; IMF; World Bank; United Nations; A.T. Kearney GDP Purchasing Power Parity, 2014 Average Real GDP Growth 2014-2020 GDP per capita Purchasing Power Parity, 2014 4.0% Inflation 46.3% Government Debt 56% 2000 Working age population % of total 68% 101.8 bn Annual Percent Change, 2014 Percent of GDP, 2014 Population Total, 2015 62.5% Working Age Population 49.8% Urbanization Rate Percent of Total, 2015 Percent of Total, 2015 2.8 Logistics Performance Index 108 Doing Business Rank -1.16 1–5, with 5=high 1–189, with 1=high Political Stability -2.5–2.5, with 2.5=high A.T. Kearney Global Business Policy Council 25 2020:10 Mexico’s ambitious structural reform agenda is unlocking growth and providing new opportunities for investment FDI Into Mexico Will Rise1 Key Statistics Forecast $45 $40 $1,638 bn GDP Purchasing Power Parity, 2014 Billions $35 3.8% $30 $25 $18,640 $20 $15 $10 2017 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 $0 2000 $5 ■ Mexico’s economy has benefited over the long term from its close proximity to the U.S. and its oil wealth, but it had lost some of its dynamism in the 2000s ■ President Enrique Pena Nieto’s ambitious structural reform agenda—including partial liberalization of the vital oil sector— is reinvigorating Mexico’s economy and boosting growth ■ The middle class grew by about 4% from 2000 to 2010, reaching almost 40% of the total population, and it continues to expand 1. Three year moving average of inward FDI Sources: Economist Intelligence Unit; IMF; INEGI; World Bank; United Nations; A.T. Kearney Average Real GDP Growth 2014-2020 GDP per capita Purchasing Power Parity, 2014 4.3% Inflation 40.5% Government Debt Annual Percent Change, 2014 Percent of GDP, 2014 125.2 mn Population Total, 2015 65.8% Working Age Population 79.2% Urbanization Rate Percent of Total, 2015 Percent of Total, 2015 3.0 Logistics Performance Index 53 Doing Business Rank -0.67 1–5, with 5=high 1–189, with 1=high Political Stability -2.5–2.5, with 2.5=high A.T. Kearney Global Business Policy Council 26 2020:10 Improving security and policy environments will fuel Colombia’s economy, which is already among the largest in Latin America Simplifying Business Regulations Key Statistics 60 Starting a business 50 Registering property Exporting Days 40 $475 bn 4.2% Importing $11,310 Paying taxes 30 20 10 2007 2008 2009 2010 2011 2012 2013 2014 ■ Colombia’s economy has grown by an average of 5% annually in the past three years, and is projected to continue to grow above 4% through 2020 ■ The recent reelection of President Juan Manuel Santos demonstrates popular support for the government’s peace talks with the FARC, which is improving security in the country ■ Poor infrastructure has been a drag on growth, but the government’s ambitious $24 billion infrastructure investment plan should improve transportation and logistics Sources: Economist Intelligence Unit; Doing Business; IMF; World Bank; United Nations; A.T. Kearney Purchasing Power Parity, 2014 Average Real GDP Growth 2014-2020 GDP per capita Purchasing Power Parity, 2014 2.9% Inflation 41.2% Government Debt 0 2006 GDP 49.5 mn Annual Percent Change, 2014 Percent of GDP, 2014 Population Total, 2015 66.4% Working Age Population 76.4% Urbanization Rate Percent of Total, 2015 Percent of Total, 2015 2.7 Logistics Performance Index 43 Doing Business Rank -1.40 1–5, with 5=high 1–189, with 1=high Political Stability -2.5–2.5, with 2.5=high A.T. Kearney Global Business Policy Council 27 2020:10 Turkey’s strategic advantages of size and location, coupled with good infrastructure and an open economy, should foster growth A Diversified and Service-based Economy Value added, % of GDP 100% Services Industry 80% 57.2% 63.9% Agriculture Key Statistics $1,035 bn GDP Purchasing Power Parity, 2014 4.2% 60% $16,050 40% 31.5% 20% 0% 9.1% 2000 2012 ■ Turkey’s infrastructure quality is among the highest of any emerging market, which enables easier trade and fixed investment by companies operating there ■ Over 67% of Turkey’s population is of working age and 75% of Turks live in urban areas, providing a large and concentrated labor force ■ Turkey’s location at the crossroads of Europe, the Middle East and Asia is a strategic advantage, although it currently faces security risks along its borders with Syria and Iraq Sources: Economist Intelligence Unit; IMF; World Bank; United Nations; A.T. Kearney 2014-2020 GDP per capita Purchasing Power Parity, 2014 9.2% Inflation 36.5% Government Debt 27.0% 11.3% Average Real GDP Growth 76.7 mn Annual Percent Change, 2014 Percent of GDP, 2014 Population Total, 2015 67.4% Working Age Population 75.1% Urbanization Rate Percent of Total, 2015 Percent of Total, 2015 3.6 Logistics Performance Index 69 Doing Business Rank -1.19 1–5, with 5=high 1–189, with 1=high Political Stability -2.5–2.5, with 2.5=high A.T. Kearney Global Business Policy Council 28 2020:10 Recent reform proposals could boost India’s medium-term growth, which has already been strong in recent years Positive Demographic Trends 1.75 Forecast $4,650 bn GDP Purchasing Power Parity, 2014 1.50 80% 1.25 60% 1.00 40% 0.75 Billions Percent of total 100% Key Statistics 0.50 20% 6.3% $4,360 0.00 2000 2005 Working age (left) 2010 2015 Urban (left) 2020 2025 ■ India is the second most populous country in the world and is expected to overtake China’s population by 2030, providing potential opportunities in sourcing and consumer sales ■ India’s per capita income is expected to almost double in purchasing power parity terms between 2010 and 2020, thanks to average annual real growth rates of more than 6% during that period ■ Prime Minister Naredra Modi announced an ambitious reform agenda that would boost India’s potential growth—if it clears the difficult hurdles of legislative approval and implementation Sources: Economist Intelligence Unit; IMF; World Bank; United Nations; A.T. Kearney GDP per capita Purchasing Power Parity, 2014 Inflation 52.0% Government Debt 2030 Total population (right) 2014-2020 8.0% 0.25 0% Average Real GDP Growth Annual Percent Change, 2014 Percent of GDP, 2014 1,282.4 mn Population Total, 2015 66.2% Working Age Population 32.8% Urbanization Rate Percent of Total, 2015 Percent of Total, 2015 2.9 Logistics Performance Index 134 Doing Business Rank -1.25 1–5, with 5=high 1–189, with 1=high Political Stability -2.5–2.5, with 2.5=high A.T. Kearney Global Business Policy Council 29 In addition to these “2020–10” next-wave markets, SubSaharan Africa will increasingly drive the global economy Growing Share of the Global Economy Key Points Percent of global GDP1 2.5% • Sub-Saharan Africa’s economy grew at an average annual rate of 4.9% in 2008-2013—higher than any other region except Asia 2.0% 1.5% • The regional economy is not only growing larger, it is also becoming more globalized 1.0% 0.5% 0.0% 2000 2005 2010 2015 2019 Attracting a Rising Share of FDI Percent of global FDI 2.0 1.8 1.6 • Sub-Saharan Africa is increasing its external trade relationships, particularly with other emerging markets; African exports to the BRICs increased from 9% of total African exports in 2000 to 34% a decade later • International tourism has boosted many African economies, growing 5.3% in 2013 and reaching a record of 36 million tourists 1.4 1.2 1.0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 1. GDP in current US dollars at market exchange rates Sources: International Monetary Fund; UNCTAD A.T. Kearney Global Business Policy Council 30 Sub-Saharan Africa has a variety of strengths that poise it for continued economic growth and rising prosperity Economic Unions Create Larger Markets Key Points • Although most domestic African markets remain small, regional trade agreements and other economic unions provide greater scale • About 36% of the Sub-Saharan African population lives in cities, and the urban population is expected to grow 3.5% between 2015 and 2020 Africa’s Emerging Cities A.T. Kearney 2014 Emerging Cities Outlook Ranking Population1 Addis Ababa Ethiopia 3 3.0 mn Nairobi Kenya 9 3.4 mn 13 3.8 mn Johannesburg South Africa Cape Town South Africa 16 3.6 mn Lagos Nigeria 32 10.8 mn 1. Data from 2010 or 2011 2. Cape Verde not pictured Sources: United Nations World Trade Organization; A.T. Kearney Economic Community of West African States2 Economic and Monetary Community of Central Africa Southern African Customs Union A.T. Kearney Global Business Policy Council East African Community Southern Africa Development Community 31 In particular, several dynamic Sub-Saharan Africa markets have the potential to drive global growth in the future Real GDP (billions)1 Angola Botswana Cameroon Cote d'Ivoire DRC Ethiopia Gabon Ghana Kenya Liberia Mozambique Namibia Nigeria Rwanda South Africa Sudan Tanzania Uganda $60.8 $14.9 $23.0 $22.1 $12.7 $26.5 $12.3 $33.6 $28.4 $1.3 $12.1 $10.8 $319.1 $5.0 $320.7 $34.8 $25.8 $17.5 GDP at GDP per capita purchasing power (purchasing power parity parity) (billions) $119.2 $31.4 $48.4 $40.6 $27.9 $102.0 $25.2 $81.9 $72.7 $3.1 $25.5 $16.1 $700.2 $14.9 $526.8 $78.7 $73.7 $50.3 $7,250 $18,190 $2,520 $2,300 $474 $1,250 $17,540 $3,630 $1,880 $820 $1,180 $8,130 $4,610 $1,450 $11,680 $3,030 $1,710 $1,590 Population (millions) 22.1 2.0 22.7 20.8 69.4 96.5 1.7 26.6 45.6 4.4 26.5 2.3 179.0 12.1 53.1 30.6 50.8 38.9 Average Real GDP Average Annual Growth, Inflation, 2008-2013 2008-2013 5.7% 3.5% 3.7% 3.6% 6.4% 8.7% 3.9% 8.6% 4.0% 10.4% 7.0% 3.9% 7.0% 7.6% 2.2% 0.8% 6.8% 5.9% 12.2% 8.3% 2.9% 2.7% 21.9% 20.8% 2.2% 12.3% 11.4% 9.2% 7.2% 6.8% 11.4% 7.4% 6.3% 22.6% 10.9% 11.2% Economic opportunities in these markets will be highest in three key areas: retail, natural resources, and manufacturing 1. Green shading represents a top five data point 2. At constant 2005 prices and market exchange rates Sources: Economist Intelligence Unit, A.T. Kearney A.T. Kearney Global Business Policy Council 32 Ten Sub-Saharan African markets provide strong opportunities for the retail sector as growing consumer markets A.T. Kearney’s 2014 Africa Retail Development Index Market Size 70.3 Country Risk Market Saturation Time Pressure 64.2 60.2 100 59.5 58.9 19 71 79 65 56.9 55.5 41 28 0 89 6 71 53.7 38 65 94 79 100 94 81 71 71 55 61 100 50 23 22 Nigeria 100 72 80 56 Rwanda 54.2 35 17 87 75 54.3 Namibia Tanzania Gabon 62 48 19 29 Mozambique Ethiopia 66 34 Ghana South Africa Botswana 1. Rankings are based on 2012 data. Each of the four factors (time pressure, market saturation, country risk, market size) is worth 25%. Maximum value for each factor is 100. For definitions of each factor, see http://www.atkearney.com/consumer-products-retail/african-retail-development-index Source: A.T. Kearney A.T. Kearney Global Business Policy Council 33 Sub-Saharan Africa has vast natural resources—many of which remain untapped and provide future investment opportunities Resource Wealth in Sub-Saharan Africa Key Points • The region has 62.6 billion barrels of proven crude oil reserves and 221.6 trillion cubic feet of proven natural gas reserves • 32% of the world’s bauxite, the main source of aluminum, is in Sub-Saharan Africa • Africa produced 46.3 million tons of iron ore in 2011, and this number is expected to quadruple by 2018 Oil Coal Natural Gas Aluminum • DRC and Zambia are the largest producers of copper in SubSaharan Africa, each with 20 million tons of proven copper reserves Copper Iron Ore Sources: African Development Bank, U.S. Geological Survey, U.S. Energy Information Administration A.T. Kearney Global Business Policy Council 34 Manufacturing has historically been underdeveloped in SubSaharan Africa, but it is starting to expand in some markets Lower Wage Growth Manufacturing is Advancing 250 Asia 200 150 Africa Latin America Middle East 100 50 Value added, percent of GDP Cumulative wage growth1 12% Eastern Europe & Central Asia 300 10% 10% 2005 2012 9% 9% 7% 8% 7% 6% 6% 4% 4% 3% 2% 0% 2006 2007 2008 2009 2010 2011 Tanzania Uganda Nigeria Angola Key Points • Sub-Saharan Africa has lower average unit wage costs than many other emerging market regions, which could lead some manufacturers to shift production there—particularly as wages in China, which has been the “manufacturer to the world,” become less competitive • There are still hurdles to manufacturing in Africa—including poor infrastructure and security issues in some areas—but certain markets are poised for growth in this sector 1. 2005 = 100 for all regions Sources: International Labor Organization; World Bank A.T. Kearney Global Business Policy Council 35 However, the region is still grappling with some development challenges that could put this promising outlook in jeopardy Africa’s Key Challenges Poverty Poor Infrastructure Weak Governance • Living standards have improved, but many still live in poverty • Africa needs $38 billion in annual infrastructure investments, according to the World Bank • Governance is generally weak and corruption remains a problem in many countries Rising Living Standards Low Infrastructure Quality Governance Challenges 2.5 3,057 -8.0% 76 70 2,381 GDP per capita1 1990 Quality of Infrastructure Rank Poverty Rate2 South Africa 63 Kenya 68 Ghana 90 Uganda 111 Ethiopia 112 Mozambique 126 Nigeria 129 Angola 148 2010 1. GDP per capita at purchasing power parity, constant 2011 US dollars 2. Poverty headcount ratio at $2 per day at purchasing power parity Sources: International Monetary Fund; World Bank; World Economic Forum; A.T. Kearney 2.0 2000 2012 1.5 Scores (-2.5–2.5) +28.4% 1.0 0.5 0.0 -0.5 -1.0 -0.6 -0.7 -0.7 -0.7 -1.5 -2.0 -2.5 Control of Corruption Rule of Law A.T. Kearney Global Business Policy Council 36 Global Economic Outlook 2014-2020 • Global Economic Outlook: “Renewed Normal” • The Next Wave of Growth: The “2020-10” • Key Wildcards A.T. Kearney Global Business Policy Council 37 Despite the benign global economic outlook, significant risks persist that could produce negative economic shocks Acute Geopolitical Instability U.S. Monetary Tightening Emerging Market Instability Key Sources of Uncertainty Resource Scarcity and Volatility Hard Financial Landing in China Europe Economic Stress Deflationary Pressures A.T. Kearney Global Business Policy Council 38 The Federal Reserve tapering its bond-buying program could expose risks in the U.S. financial system and macroeconomy Reducing QE3 Monetary Stimulus Key Points $90 • The Fed announced its third round of quantitative easing in September 2013, providing continued monetary support to the weak U.S. economy $80 $70 • With the economic recovery gaining steam, the Fed began tapering its bond-buying program in January 2014 Billions $60 $50 $40 • At its current pace of tapering, the Fed would end the quantitative easing program in late 2014 $30 $20 Jul-14 Jun-14 May-14 Apr-14 Mar-14 Feb-14 Jan-14 Dec-13 Nov-13 Oct-13 Sep-13 Aug-13 Jul-13 Jun-13 Apr-13 May-13 Mar-13 Feb-13 $0 Jan-13 $10 • Although Fed Chair Janet Yellen expects to continue with low interest rates after bond buying ends, markets are nervous about the withdrawal of monetary stimulus “There’s still too much leverage for us to believe that accidents won’t happen with the removal of stimulus…[which] may force the Fed into a much slower path.” -Deutsche Bank, “Credit Outlook 2014: The Bubble-Taper Tightrope” Sources: U.S. Federal Reserve; Deutsche Bank A.T. Kearney Global Business Policy Council 39 Some emerging markets are vulnerable to capital outflows, whether driven by Fed tapering or other financial shifts Emerging Market Risks Contagion Risks Capital Market Outflows Collapsing Exchange Rates Rising Interest Rates Emerging Market Linkages • With rising rates of return in advanced economies, capital is leaving many emerging market debt and equity markets and causing volatility • Some emerging market currencies are likely to come under increased pressure if capital outflows continue • Raising interest rates would help to prop up currencies, but they could also dampen domestic economic activity and potentially widen fiscal deficits • As with past emerging market financial crises, if one or more markets come under intense pressure, the risks of contagion will be high Some emerging markets are relatively well-positioned to weather a crisis, including the 2020–7 growth markets we highlighted in our analysis Sources: Federal Reserve Bank, Economist Intelligence Unit, A.T. Kearney A.T. Kearney Global Business Policy Council 40 Although the Eurozone crisis has subsided, key vulnerabilities remain that could spark a new wave of instability High and Rising Levels of Government Debt Key Points Projection • The Eurozone economy contracted about 0.4% in 2013, and is forecast to grow only 1.1% this year 175% Percent of GDP 150% 125% • The Eurozone is being squeezed internally from a collapse in credit creation and a lack of domestic demand and externally from the Euro’s strength 100% 75% 50% 25% 2008 2009 France Italy 2010 2011 Germany Portugal 2012 2013 Greece Spain 2014 Ireland Euro Appreciation2 Hurts Exports 3.5% $ € 18.5% 1.6% RMB 1. Represented as a base 100 values, with January 2013=100 2. Appreciation from January 2013 to May 2014 Sources: Economist Intelligence Unit; IMF; Oanda ¥ • The ECB has pledged to keep interest rates at or below current levels (0.25%) to support the Eurozone • Competitiveness issues could hold back growth; for instance, France has low labor market flexibility due to strict rules on hiring and firing and a very high tax rate • Unemployment, especially for youth, is another critical indicator, with Greece and Spain recording record-high unemployment of 25%-28% A.T. Kearney Global Business Policy Council 41 Disinflation and even deflation remain key risks in developed markets—particularly the Eurozone Inflation Remains Low in Developed Markets 5% Projection 4% • Fundamentals are weak in Europe and there is concern that an external shock could propel the Eurozone into deflationary territory • While the U.S. appears to have stronger fundamentals, the beginning of tapering could undermine the upward trend in inflation 3% Percent change Key Points 2% 1% 0% 2007 2008 2009 2010 2011 2012 2013 2014 -1% -2% Japan U.S. Eurozone • The inflation outlook is more positive in Japan as a result of recent stimulus measures, but concerns remain that disinflation could return • Disinflation has the potential to undercut aggregate demand and make it more difficult for public and private borrowers to retire their debt • Deflation would result in borrowers and businesses delaying purchases and investments, reducing economic growth Source: International Monetary Fund A.T. Kearney Global Business Policy Council 42 The risk of a Chinese hard landing is small, but it would have major consequences domestically and in the rest of the world Investment Overreliance Rising Bad Loans Credit Tightening Slower Growth • Growth in fixed capital investment has exceeded 200% since 2008 • This far exceeds that of consumption, government spending, or net exports Potential Impacts Vulnerabilities to Falling Chinese Imports Countries Exports ($B) % China Imports • This has led private-sector nonfinancial debt as a share of GDP to surge to close to 200% • Non-performing loans (NPLs) have risen for nine straight quarters to highest levels since 2008 crisis EU $212 12% ASEAN $196 11% Japan $178 10% SOUTH KOREA $167 9% TAIWAN $132 7% U.S. $128 7% • As NPLs are rising, banks have begun to tighten credit • Chinese authorities have also begun cracking down on loan standards and shadow banking ROW $787 44% • China’s worsening credit environment is constraining growth • Experts believe the longer China delays reforms to balance its economy, the greater the risks for Beijing and the global economy Sources: World Trade Organization, Societe Generale, A.T. Kearney BOLD: Exports to China >10% of National GDP Effects of Chinese Growth Falling to 4% Global GDP 1.5% Oil Prices Base Metals 30% A.T. Kearney Global Business Policy Council 40-50% 43 Natural resource scarcity could severely weaken the economic outlook to 2020 if negative shocks occur Climate change has led to stronger storms causing increased damage Water scarcity will cost the world $1.2-$2 trillion in foregone output over the next 5 years Food scarcity and price inflation has led to social unrest, such as the Arab Spring Index values (2005=100) Forecast 200 150 • The UN estimates that natural disasters, which are becoming more frequent as a result of climate change, have cost the global economy over $2 trillion in the past two decades 100 All Commodities Fuels 50 Food and Beverage Agricultural Raw Materials Sources: USDA, World Bank, IMF, CGIAR; United Nations; A.T. Kearney 2019 2018 2017 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 Metals 2000 0 • The shale revolution has vastly increased known energy reserves, but geopolitical events (such as the recent ISIS incursion into Iraq) could disrupt supplies and make prices volatile • With current global dietary and population trends, the world will need to produce 60% more food in 2050 than it does today and 10 million km2 will need to be cleared for agricultural production Rising and Volatile Commodity Prices Will Continue 250 Key Points A.T. Kearney Global Business Policy Council 44 Finally, in this fragile global environment, several potential geopolitical flashpoints represent particularly significant risks Key Potential Geopolitical Flashpoints North Korean Instability Russia Tensions Syrian Civil War China-Japan Tension Wider MENA Instability South China Sea Disputes Wider African Instability Central Asia Instability In a transitional period of contested regional leadership, these flashpoints represent major risks to global economic, political and social stability A.T. Kearney Global Business Policy Council 45 A.T. Kearney is a global team of forward-thinking partners that delivers immediate impact and growing advantage for its clients. We are passionate problem solvers who excel in collaborating across borders to co-create and realize elegantly simple, practical, and sustainable results. Since 1926, we have been trusted advisors on the most mission-critical issues to the world’s leading organizations across all major industries and service sectors. A.T. Kearney has 60 offices located in major business centers across more than 40 countries. Americas Atlanta Bogotá Calgary Chicago Dallas Detroit Houston Mexico City New York Palo Alto San Francisco São Paulo Toronto Washington, D.C. Asia Pacific Bangkok Beijing Hong Kong Jakarta Kuala Lumpur Melbourne Mumbai New Delhi Seoul Shanghai Singapore Sydney Tokyo Europe Amsterdam Berlin Brussels Bucharest Budapest Copenhagen Düsseldorf Frankfurt Helsinki Istanbul Kiev Lisbon Ljubljana London Madrid Milan Moscow Munich Oslo Paris Prague Rome Stockholm Stuttgart Vienna Warsaw Zurich Middle East and Africa Abu Dhabi Dubai Johannesburg Manama Doha Riyadh A.T. Kearney Global Business Policy Council 46
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