1. business and industrial
2. advertising and marketing
3. marketing

“Agents of change”
ANZMAC2014 Program, 1st December – 3rd December 2014
DATE/TIME
SESSION(S)
MEETINGS
Monday, December 1 – Keynote Speaker, Venue: Brisbane Convention & Exhibition Centre
07:30
09:00
09:15
10:00
–
–
–
–
08:45
09:15
10:00
11:00
Conference Registration, Boulevard Auditorium
Formal Welcome
Keynote Speaker: Professor Gerard Hastings
Morning Tea
Monday, December 1 – Concurrent Sessions, Venue: Griffith University, Southbank
11:00
12:30
13:30
15:00
15:30
17:00
18:00
–
–
–
–
–
–
–
12:30
13:30
15:00
15:30
17:00
18:00
20:00
Session 1 - Concurrent Sessions
Lunch
ANZMAC Executive Lunch
Session 2 - Concurrent Sessions
Afternoon Tea
Session 3 - Concurrent Sessions
Session 4 – Poster Session
ANZMAC AGM
Welcome Cocktail Function, Venue: The Shore Restaurant & Bar
Tuesday, December 2 – Concurrent Sessions, Venue: Griffith University, Southbank
07:30
09:00
10:30
11:00
12:30
13:30
15:00
15:30
17:00
–
–
–
–
–
–
–
–
09:00
10:30
11:00
12:30
13:30
15:00
15:30
17:00
ANZMAC Executive Breakfast
Session 5 - Concurrent
Morning Tea
Session 6 - Concurrent
Lunch
Session 7 - Concurrent
Afternoon Tea
Session 8 - Concurrent
Free Evening
Sessions
Sessions
AMJ Lunch Meeting
Sessions
Sessions
Wednesday, December 3 – Concurrent Session, Venue: Griffith University, Southbank
09:00
10:30
11:00
12:30
13:30
15:00
15:30
19:00
– 10:30
– 11:00
– 12:30
– 13:30
– 15:00
– 15:30
– 17:00
till late
Session 9 - Concurrent Sessions
Morning Tea
Session 10 - Concurrent Sessions
Lunch
Head of Schools Lunch
Session 11 - Concurrent Sessions
Afternoon Tea
Session 12 - Concurrent Sessions
GALA DINNER, Venue: Brisbane Convention & Exhibition Centre
Monday 1 December
Room
s05_2.04
s07_2.16
s07_2.18
s07_2.17
s07_2.19
s07_3.01
s07_3.03
s07_3.07
s02_3.12
s02_6.38
11.00am - 12.30pm
CONSUMER BEHAVIOUR
Decision Making I
Chair: Anna-Carin Nordvall
MARKETING COMMUNICATIONS
Chair: Francois A. Carrillat
SERVICES MARKETING
Value Co-Creation
Chair: Tom Chen
MARKETING EDUCATION
L&T (Classroom & Assessment)
Chair: Kate Daellenbach
SOCIAL MARKETING
Chair: Marie-Louise Fry
INDUSTRIAL MARKETING
Innovation & Online
Chair: Tania Bucic
SUSTAINABLE MARKETING
Consumer Sustainability I
Chair: Lay-Peng Tan
DIGITAL MARKETING & SOCIAL MEDIA
Impact of social networking
Chair: David Fortin
SPECIAL SESSION
(Dr. Ian Wilkinson)
SERVICES MARKETING/BRAND MANAGEMENT
Chair: Chen-Ya Wang
11.00am
Multiple-Cue Judgment: A New Way of
Examining Consumer Decision Making?(033)
*Anna-Carin Nordvall
“Should I Stay, or Should I go?”: The Impact of
Firm Reaction to Celebrity Endorser Scandals on
Stock Value(477)
*Francois A. Carrillat; Renaud Legoux;
Abdulhakim Azrour
A Conceptualisation of Ownership of Value
Initiation (OVI) in Service Co-Creation(396)
*Tom Chen; Cheryl Leo; Yun-Hsin Chou
Active, Case-Based and Problem-Based
Learning: One ‘Recipe’ Examined in Arts
Marketing(145) *Kate Daellenbach; Michelle
Renton
Developing School-to-University Pathways for
Aboriginal and Torres Strait Islander Peoples: A
Social Marketing Case Study(057) *Maria M.
Raciti; Brendan Powell; Corey Czok; Nicole
Copley
Individual Change Agents, Skunk Works and
Effectuation for Radical Innovation(121) *
Nicole Lasky; Tania Bucic; Liem Ngo
How do Consumers Perceive Green Products
Messages and Consumption Behaviour?(334)
*Lay-Peng Tan; Micael-Lee Johstone; Lin Yang
Examining the Interactive Effect of Content and
Vividness in Branded Posts on Facebook(285)
*David Fortin; Ollie Crawford; Cara Au Yeung
11.20am
Evidence for Adaptive Information Processing
in Decision Sequences(054) *Martin Meissner;
Joel Huber; Harmen Oppewal
In What Situation Should the CEO Be the
Spokesperson During a Product-Harm
Crisis?(233) *Tony Garrett
Conceptualising Co-creation as an
Orientation(474) *Pennie Frow; Adrian Payne
Inquiry-based learning for first-year Marketing
Principles studies(299) *Tania von der Heidt
Society or the Environment? Understanding
How Consumers Perceive Corporate
Sustainability Initiatives(406) *Sara Bahnson;
Lan Jiang; Jun Ye; Nagesh Murthy
Does the Use of Facebook Lead to
Purchases?(367) *David S. Waller; Valeria
Noguti; Sonika Singh
Poverty Alleviation Whilst Making Profits:
“Voices” from the Base of the Pyramid(064)
*Ranjit Voola, Archana Voola
Exploring the Role of Social Media in Businessto-business Relationship Marketing in
Malaysia(382) *Nur Mohamad Zaki; Mitchell
Ross; Wei Shao; Scott Keith Weaven
11.40am
The Influence of the Information
How Consumers Cocreate Brand Meaning:
Representation Mode and Decision Task on the
Endorser Ethnicity and Advertising
Empirical Evidence from the Vietnamese Retail
Magnitude of the Decoy and Compromise
Effectiveness: Insights from the Arab Gulf(079)
Banking Sector(521) *Kieran Tierney; Kate
Effects(235) *Edwin Rajah; Jae-Eun Kim;
*Rana Sobh
Westberg; Oswald Ingo Karpen
Sungeun(Ange) Kim; Jungkeun Kim
What Motivates Consumers to Co-Create?
Cultural Cues in Marketing Communication; An
Comparing Professional and Generic
Islamic Culture Perspective(229) *Abou Bakar;
Services(138) *Josée Bloemer; Carmen Neghina;
Richard Lee; Noor Hazarina Hashim
Marcel J. H. Van Birgelen; Marjolein C. J. Caniëls
The Effect of Collaborative Learning on
Perceived Engagement and Academic
Outcomes(234) *Gavin Northey; Tania Bucic;
Mathew Chylinski; Rahul Govind
The Pretty Shady campaign - Encouraging young
Ambidextrous Innovation Use within University
Australians to be part of the generation that
Spin-off Organisations(090) *Sharon Purchase;
stops skin cancer one summer at a time(543)
Christina Kum; Doina Olaru
*Blanche Karly Marchant
Increasing self-efficacy with technology and
social media to combat obesity(484) *Joy
Parkinson; Sue Klose; Elizabeth Peck
12.00pm
1.30pm - 3.00pm
CONSUMER BEHAVIOUR
Ethical Consumption & Sustainability
Chair: Michael Donohoo
1.30pm
Understanding Consumer Ethics Drivers and
Moderators(115) *Michael David Donohoo;
Nitika Garg
Going With The Flow: Young Motorcyclists’
Modelling the Drivers of Attention to
Offshoring of B2B Accounting Services: An
Using Marketing Principles in Higher Education:
Perception Of Speeding Norms(294) *Lukas
Advertising: the Case of Online Magazines(325) Exploration of Customer Resistance(498) *Sven
The Irresponsibility of Treating Students as
Parker; Hue Trong Duong; Linda Brennan; Dang
*Kaye Chan
Tuzovic; Rebekah Russel-Bennett
Customers(069) *Ekant Veer
Nguyen
1.50pm
Mind the Gap! Investigating the Cause of the
Attitude-Behaviour Gap in Ethical
Consumption(274) *Shachi D´Silva
Paid, Owned and Earned Media: An Exploration
of its Attributes, Consequences and Values(077)
*Gayle Kerr; Amanda Beatson; Dominique
Greer; Ian Lings; Kerri-Ann Kuhn
Servitization Processes and the Need for
Managing Ambidexterity(469) *Charlotta
Windahl; Jörgen Sandin; Nicolette Lakemond
2.10pm
Is Luxury Compatible with Sustainability?
Investigating Implicit and Explicit Attitudes
Towards Sustainable Luxury(109) *Ben Voyer;
Daisy Bekham
Receiving and Responding: Exploring the
Exchange Value of Advertising and Reciprocity
in Free Media(526) *Ervin Sim
The Impact of Internal Marketing on
Organizational Commitment: The Mediating
Roles of Customer Orientation and Internal
Communication(463) *Lancy Mac
What Attributes Do Employers Seek in
Marketing Graduates?(361) *Daniela
Rosenstreich; Gareth Priday; Rowan Bedggood
Social Marketing For Community Resilience:
MOA And Disaster Preparation(027) *Jayne
Krisjanous; Kate Daellenbach
Exploring Attitudes Toward Product Placement
The Impact of Moral Judgement on Consumers'
in Film: A Study of Western Australian
Willingness to Pay More(208) *Revadee
Students(527) * Maria M. Ryan; Stephen Parry;
Vyravene; Fazlul K. Rabbanee; B. Ramaseshan
Helen Cripps
Examining Organizational and Cognitive
Orientations on Over-Servicing Behaviors: A
Comparison between Retail and Hospitality
Employees(517) *Rebekah Russell-Bennett;
Cheryl leo; Judy Carol Drennan
Poverty Alleviation in Business Curriculum: the
Case of the University of Sydney Business
School(241) *Ranjit Voola; Guglielmo Briscese;
Sonia Lipski
SERVICES MARKETING
Service Theory & Practice
Chair: Alan Pomering
MARKETING EDUCATION
Digital & Design
Chair: Marion Steel
SERVICES MARKETING
Service Orientation/Strategy
Chair: Sven Tuzovic
Toward a Dynamic Market Practice Model: A
Social-Theory Approach(350) *Martyn Gosling
USING AGENT BASED COMPLEX SYSTEM
COMPUTER SIMULATION MODELS IN
RESEARCH AND TEACHING IN MARKETING:
PANEL DISCUSSION AND EXAMPLES
(Ian Wilkinson; Steve D'Allessandro; Jim Wiley;
When Stakeholders Smell a Rat: How
Hume Winzar; Louise Young; Sharon Purchase) Stakeholders’ Corporate Familiarity Affects the
Perception of Reputation and Conflicting
Dimensional Effects on Loyalty(130) *Christian
Klode
Research Impact in Marketing: A Comparison of
Back on the Market: Understanding condom
the Top 500 Universities in Australia, New
The Promise of Crowdsourcing for Innovation in
use behaviour in heterosexual adults 50
Efficiency, Effectiveness, and Sustainable
Online Social Networking Increases Financial
Zealand, Canada, the UK and the USA(068)
Industrial Firm Context(537) *Henri Tuomo
years+(281) *Rebekah Russell-Bennett; Natalie
Marketing: A Literature Review(377) *Jie Meng Risk-Taking(029) *Eugene Chan; Najam Us Saqib
*Geoffrey Soutar; Ian Frederick Wilkinson;
Simula; Mervi Vuori; Mokter Hossain
Bowring
Louise Carley Young
The Impact of Salient Missing Information in
Single and Joint Contexts(503) *Ann Wallin;
Leonard V. Coote
MARKETING COMMUNICATIONS
Chair: Kaye Chan
Innovation in Open Online Communities: A
Network Perspective(346) *Jeremy Webster; Ian
Frederick Wilkinson
Communication Accommodation Strategies
when Serving International Customers(307)
*Chen-Ya Wang; Li Miao; Anna Mattila
MARKETING EDUCATION
Learning & Outcomes
Chair: Ekant Veer
SOCIAL MARKETING
Chair: Linda Brennan
INDUSTRIAL MARKETING
Value Enhancement & Transformation
Chair: Michael Kleinaltenkamp
Deconstructing the Assumptions Behind
Transformation Towards Solution Business:
When Solutions Become the Problem(347)
*Michael Kleinaltenkamp; Suvi Nenonen; Kaj
Storbacka
SUSTAINABLE MARKETING
Consumer Sustainability II
Chair: Michael Jay Polonski
DIGITAL MARKETING & SOCIAL MEDIA
Social Networking and Community Building
Chair: Angela R. Dobele
SPECIAL SESSION
(Geoff Soutar)
Understanding Corporate Foundation
Facebook Engagement: Official vs. CommunityMembers’ views of Firm-Foundation and FirmDriven(016) *Angela R. Dobele; Stuart Thomas;
Non-Profit Relationships(186) *Michael Jay
Ashton de Silva
Polonski; Shane Genziuk
Game On: Know Alcohol - – Interim findings
You Reap What You Sow: Linking Stakeholders’
To Bias or Not to Bias: Personality and Peer from the first nine schools(316) *Sharyn Rundle- Firms as Agents of Market Change: Identifying
Influence, Social Responsibility and Financial
Assessment Ability in Marketing Education(204) Thiele; Timo Dietrich; Lisa Schuster; Judy Carol
Market Shaping Capabilities(349) *Suvi
Performance(196) *Ali Quazi; Mehran Nejati;
*Tommi Mahlamäki; Teija Valkeinen
Drennan; Rebekah Russell-Bennett; Cheryl Leo;
Nenonen; Kaj Storbacka; Steffen Rehl
Azlan Amran; Sofri Yahya
Jason Connor
Knowing Your Role: The Effect of Status
Presentation on Participation Intentions in an
Online Community(404) *Sara Bahnson; Lan
Jiang; Darren Dahl
ANZMAC FELLOWS SESSION
2.30pm
3.30pm - 5.00pm
3.30pm
3.50pm
4.10pm
4.30pm
CONSUMER BEHAVIOUR
Culture
Chair: Yunus Ali
MARKETING COMMUNICATIONS
Chair: Foula Kopanidis
Drivers of Customer-Perceived Value for B2B
Customer Solution Offerings and Their
Contingency Effects(391) *Stefan Worm
A Little Help from My Friends: Assessing the
Adjustment of Small and Medium-Sized
Enterprises to Corporate Social
Responsibility(003) *Tom van Laer; Nadine
Kiratli; Ko de Ruyter
Social Media for Social Good: Value Creating
Practices in a Social Media Based Cause Brand
Community(261) *Anne Sorensen; Judy
Drennan; Lynda Margaret Andrews
From Initiation Decoy to Cessation Portal:
Using Packaging as an Agent of Change(215)
*Janet Hoek; Phil Gendall; Christine Eckert;
Kirsty Rolls; Jordan Louviere
Implementing Customer Value Management in
Business Markets: Unfolding Three
Implementation Pathways and the Associated
Barriers(433) *Joona Keränen; Anne Jalkala
Institutional Entrepreneurship for Advancing
Environmental Networks: A Multi-Actor
Perspective(392) *Samuli Patala
Making the Un-Social Social - The Progressive
Approach to Facebook Community
Building(221) *Caroline Bommes; Angela R.
Dobele
SOCIAL MARKETING SPECIAL SESSION
Chairs: Marie-Louise Fry & Linda Brennan
INDUSTRIAL MARKETING
Relationships - Emotions
Chair: Roger Marshall
RETAILING & SALES
Chair: Graham Massey
DIGITAL MARKETING & SOCIAL MEDIA
Innovation in Research Methods
Chair: Stephan Ludwig
Are Women Winning? An Exploratory Study
Using Content Analysis to Examine the
Building Sustainability into Services Marketing:
Australian Multicultural Consumer Diversity: A
Exploring the Digital Habits of Gen Y Students:
Representation of Females in Sports
Expanding Decision-Making from a Mix to a
Study on Muslim Consumers’ Perception
Digital Natives or Digital Visitors?(062) *Marion
Advertising in Australian Sports Magazines(259)
Matrix(520) *Alan Pomering; Elias Kyriazis;
towards Halal Labelling(092) *Yunus Ali
Steel; Emily Chung; Parinita Gupte
*Foula Kopanidis; Donna Gallagher; Michael
Lester W. Johnson
John Shaw
Ethnic Cuisines in Multicultural Contexts:
Accompanying Self-Identity Construction and
Social Lubrication Projects(046) *Catherine
Demangeot; Gareth Allison; Katayoun Zafari
Guanxi and Chinese Brand Loyalty(416) *Liane
Wai Ying Lee; Yiming Tang
Alcohol Promotion Via Mobile Phone Apps:
Gaps in Impact Evaluation and Regulatory
Coverage(072) *Lynne Eagle; Stephen Dahl;
David R. Low; Tracey Mahony
The Reputation Effect of University-Business
Collaboration: A Customer Perspective(426)
*Carolin Plewa; Francois A. Carrillat
Chinese Face and ‘Consumption Face’: Research
of Face Influence on Consumption
They Did WHAT to my Cereal? Discontinuation
Differentiated by Generations(242) *Raymond Through Re-Branding(174) *Andrew Parsons;
Z. Xia; Damien William Mather; Juergen Gnoth;
Denisa Hebblethwaite; Helene J. Wilkinson
Tony Garry
Conceptualising Customer Engagement,
Disengagement and Wellbeing within Local
The Lecture as an ‘Ecosystem’ for Experiential
Government Services: A Transformative Service
Learning and Inclusivity(189) *Lara Stocchi
Approach(175) *Jana Bowden-Everson; Kay
Naumann
Embedded Values in the Service Delivery
System: Developing an Integrated
Framework(308) *Farzana Quoquab
Team-Based Learning for Post-Digital Natives: a
Reflection on Digital Native Paradigms of
Student Engagement from a Learners’
Perspective (An Exploratory Study)(507)
*Parizad Mulla; Herbert Sima
Insights into Customer Loyalty in Casinos(042)
*Catherine Prentice
Consuming Design in the Marketing
Classroom(359) *Linda Jane Robinson; Kaleel
Rahman; Marina Paronetto
The Indirect Influence of Positive Emotions on
the Relationship Between Co-Creation, Trust
and Satisfaction in a B2B Setting(254) *Edwin
Rajah; Roger Marshall; Roger Baxter
AGENTS OF CHANGE: MACRO, MESO, MICRO
PERSPECTIVES TO SOCIAL CHANGE
(Jeff Jordan; Professor Alan Tapp; John Scott)
The Impact of Influence Tactics on Emotions,
Perceived Trustworthiness of Supplier, and
Behavioral Intentions in a B2B Buying
Context(333) *Jenni Sipilä; Anssi Tarkiainen;
Sanna Sundqvist; Maija Hujala
SPECIAL SESSION
(Brendan Gray)
The Role of Coercive and Non-Coercive
Demystifying Sentiment Strength: Text-Mining
Influence Tactics in Sales Manager/Marketing Speech Acts in Online Customer Reviews(024)
Manager Working Relationships(318) *Graham *Stephan Ludwig; Francisco Villarroel Ordenes;
Robert Massey
Ko de Ruyter; Martin Wetzels; Dhruv Grewal
Investigating Communication and Access
Strategies within B2B Sales(168) *Michael
Marck; Sean Ennis; Zoe Lesley Brawn
Twitter Content Analysis Framework:
Classification and Coding of Twitter
Content(105) *Stephen Dann
Country-Of-Origin or the Store Image: What
Moral Reasoning for Immoral Behaviour: An
Info-Active and Info-Passive: The New Type of
Influences Store Brand Evaluation and Intention
Integrated Model of Opportunism(415) *Jacky
Consumer Classification(430) *Barbara
for Young Korean Consumers?(494) *Tony
Mo; Ting Yu; Ko de Ruyter
Gligorijevic
Garrett; Kyounghee Chu; Sungkyu Lee
Relationship-Specific Facilitators of Supplier’s
Is There Value in Abundance? Assessment
Acquisition of Key Account -Related
Orientations Increase the Valuation of Choices
Knowledge(321) *Hanna Pauliina Salojärvi; Anssi in Large Assortments(078) *Mathew Chylinski;
Tarkiainen
Frank Mathmann; Ko de Ruyter; Tory E. Higgins
Validating Bluetooth Logging as Metric for
Shopper Behaviour Studies(119) *Svetlana
Bogomolova; Bill Page; Peilin Phua
ENTREPENEURIAL MARKETING,
SUSTAINABILITY AND RESILIENCE
(Brendan Gray; Sussie Morrish; Hugh Pattinson;
Andrew McAuley; Paul Harrigan)
Tuesday 2 December
Room
s05_2.04
s07_2.16
s07_2.18
s07_2.17
s07_2.19
s07_3.01
s07_3.03
s07_3.07
s02_3.12
9.00am - 10.30am
CONSUMER BEHAVIOUR
Segmentation
Chair: Paramaporn Thaichon
MARKETING COMMUNICATIONS
Chair: Cathy Nguyen
CONSUMER BEHAVIOUR
Luxury & Status
Chair: Ian Frederick Wilkinson
SOCIAL MARKETING
Macro Perspectives
Chair: Janet Rowland
FOOD MARKETING
International/COO
Chair: Roman Shapurko
INDUSTRIAL MARKETING
Project Marketing, Social & International Issues
Chair: Edith Andrésen
SERVICES MARKETING
Service Excellence/Employees
Chair: Vinh Nhat Lu
MARKET RESEARCH
Chair: John Richard Williams
CONSUMER CULTURE THEORY
Chair: Jamal Abarashi
9.00am
Using Segmentation to Reduce the Churn Rate: The Case of an Internet
Service Provider(014) *Antonio Lobo; Paramaporn Thaichon; Ann Mitsis
Are Two Brands Better Than One? Investigating the Impact of Single
Versus Dual-Branded Advertisements(420) *Cathy Nguyen; Jenni
Romaniuk; Margaret Faulkner
Researching Consumer Behaviour at the Top of the Pyramid: Cultures of
Consumption of the Super Rich(035) *Ian Frederick Wilkinson; Louise
Carley Young; Sana Marroun
Mobilizing Private/Public Actors for Intertwined Business/Social
Reasons(341) *Edith Andrésen; Heléne Lundberg
In Pursuit of Service Excellence: The Role of Psychological Contracts and
Organisational Identification(205) *Vinh Nhat Lu; Alessandra Capezio;
Simon Lloyd D. Restubog; Patrick R.J.M. Garcia; Lu Wang
Some Pitfalls of Statistical Analysis and the Progress of Knowledge
Accumulation in Marketing(075) *John Richard Williams
New perspectives on democratisation in the luxury market: The
engagement of consumers in marketplace meanings(269) *Jamal Abarashi;
Shelagh Ferguson; John G. Knight
9.20am
How Accurate are Segmentation Profiles? An Investigation of Into
Whether Customers of Australia’s Top Ten Banks Fit Within Specific
Segmentation Profiles(039) *Gavin Lees; Maxwell Winchester
9.40am
Do Australian Pharmaceutical Retail Brands Have Different Psychographic
Segmentation Profiles?(080) *Maxwell Winchester; Gavin Lees
10.00am
Examining the Relevancy for Corporates to Engage in the Fight Against
The Effects of Country of Origin Cues on Consumer Purchase Intentions: A
HIV/AIDS for the General Population of Kinshasa with Particular Attention
Binational Investigation of the Beer Markets(360) *Roman Shapurko;
Needed for the Workforce(088) *Lutete Christian Ayikwa; Johan de Jager;
Johanna Frosen
Ben Janse Van Rensburg
Revisiting (Dis)Fluency in Advertising: If It’s Hard to Read, It Must Be Novel Antecedents of Materialism in China—An intergenerational Analysis(365)
and Interesting(203) *Nicole Hartley; Eric J. Vanman; Billy Sung
*Song Yang
Socially Excluded: Creative Involvement Solution to Social Exclusion(324)
*Mehdi Taghian
Food Preferences Among Vietnamese Teenagers(053) *Hoa Vu Thi; Kaare
Skallerud
How to Achieve Organizational Agile through Exploring and Exploiting
Social Networks: Contingencies of Strategic Orientation(368) *Wei Jiang;
Zhaoyang Guo; Xue Ke; Peigong Lee
Frontline Employees’ Expectations About Customers: Disturbance or CoCreators of Value?(464) *Nicklas Salomonson; Markus Fellesson
Enhancing Respondent Attention in Online Panels(017) *Leo Paas; Meike
Morren
The Luxury Boutique as Intimate Theater(190) *Julien Cayla
Do You Know Which Story Your Logo Tells Your Consumers? The Gap
Between Intended and Perceived Messages from Well-Known Logos(491)
*Eliane Karsaklian
Achievement-Based Celebrities as Objects & Instruments of
Consumption(395) *Anna Zarkada; Eugenia Tzoumaka; George Siomkos;
George Panigyrakis
A Social Entrepreneurial Effort to Ameliorate Food Insecurity: Obstacles
and Opportunities Discovered(429) *Valerie Manna; Rachel Grout; Stuart
Charters
Predicting Chinese Adolescents’ Intentions to Engage in Healthy
Eating(284) *Kara Chan; Gerard Predergast; Yu-Leung Ng
And Then There Were None: How Project Marketing Lost Its Way(217)
*Ilkka Ojansivu
Service Employee Improvisation: Construct and Antecedent
Conditions(466) *Jessica Michelle Vredenburg; Bell Simon
Empirical Comparison of Hypothetical Methods for Measuring Price
Sensitivity(048) *Pierre Desmet
Unpacking Young Chinese Consumers’ Insatiable Desire for Luxury(297)
*Tanvir Ahmed; Sullivan Gillian Mort; Clare D´Souza; Russell W. Belk
Data-driven Advertising Budgeting: Do different methods give the same
Is There Product Segmentation in Australia’s Top Ten Banks(082) *Maxwell
budget?(173) *Virginia Beal; Phillipa Redden; Aoi Tanaka; Rachel Kennedy;
Winchester; Gavin Lees; Sidath de Silva
Bill Page
Analysis of Ethical Consumption Behavior within a Super-Rich Market –
Ethical or Materialistic Orientation?(012) *Khurram Jahangir Sharif
Smoking in Movies: How a Policy Loophole Harms Young People(435) *Phil
Gendall; Janet Hoek; Stanton A. Glantz
Transition Between Shopper Types: A Study of Food Buying by Indian
Professionals(063) *Narasimham Rajkumar; Raghu Ram Tata; Venugopal
Pingali
Culture and Export Performance: Evidence from the Asian Exporting
Relationships(379) *Umar Burki; Silvio Brondoni; Margherita Corniani
A Cross-Cultural Study of Service Climate Formation in Frontline Service
Employees(508) *Sally Rao Hill; Christine Mathies
Which Works Best For Yes-No Questions in Online Surveys: Radio Buttons,
Flick Switches or Drag and Drop?(296) *Duncan William Rintoul; Homa
Hajibaba; Sara Dolnicar
“Move it along”: Toward an Understanding of Value Dynamics in Object
Circulation(434) *Bernardo Figueiredo; Daiane Scaraboto
SPECIAL SESSION
(Ian Phau)
SERVICES MARKETING
Retention/Loyalty I
Chair: Regan Lam
MARKET RESEARCH
Chair: Amanda Spry
CONSUMER CULTURE THEORY
Chair: Angela Gracia B. Cruz
11.00am - 12.30pm
CONSUMER BEHAVIOUR
Social Influence
Chair: Honghong Zhang
RETAILING & SALES
Chair: Suzan Burton
CONSUMER BEHAVIOUR
Other
Chair: Adrian Ryan Camilleri
SOCIAL MARKETING
Digital Perspectives
Chair: Judy Drennan
FOOD MARKETING
Organic/Local
Chair: Dawn Birch
11.00am
Opinion Leadership and Social Influence in New Product Adoption(177)
*Honghong Zhang; Thye Tiong Goh; ShyanKim Fam
Buy Now – Give Away Later?: Online Shopping and Regret(231) *Suzan
Burton; Bonnie Dawson; Aila Khan
Judgment and Decision-making in Word of Mouth Communication(019)
*Adrian Ryan Camilleri
What Triggers Problem Recognition? An Exploration on Young Australian
Male Problematic Online Gamers(197) *Rachel Sato; Judy Carol Drennan;
Ian Lings
Using the Theory of Planned Behaviour to Understand the Ethical
Purchasing Gap of Sustainable Seafood Consumption in the UK(194)
*Dawn Birch; Maria Musarskaya
Staying, Going or Changing?: Retention versus Changes in Share of
Wallet(232) *Regan Lam; Suzan Burton
11.20am
Exploring Social Influences on Children’s Value Perception(353) *Janine
Williams; Jeremy Nicholas Ashill; Peter C. Thirkell
The Reciprocal Relationship of Perceived Value and Retail Brand Equity: A
Study in Fashion and Grocery Retailing(127) *Julia Weindel; Bernhard
Swoboda; Hanna Schramm-Klein
Duplication of Purchase Law in Sport Event Markets: New Zealand Case
Study(025) *Gavin Lees; Martin Robertson; Alison Morrison
Balancing Entertainment and Behaviour Value: M-Games as a Social
Marketing Agent of Change(224) *Rory Francis Mulcahy; Rebekah RussellBennett; Kerri-Ann Kuhn
Sustainable Horticulture: Understanding Barriers to Adoption of
Innovation(440) *Breda McCarthy; Andrea Schurmann
Trust in International Health Services Marketing: A Six Country
Comparative Study(161) *Maria Fregidou-Malama; Akmal Hyder
11.40am
Social Influences and Attitude Change in a High Involvement Service
Context(355) *Jenni Sipila; Kristiina Herold; Sanna Sundqvist; Anssi
Tarkiainen
Servicescape and Shopper Cognitive Responses: The Moderating Role of
Market Structure(326) *Isabella Maggioni; Mark Uncles
Tobacco Excise Taxes: What Happens When an Agent of Change Meets an
Addictive Behaviour?(425) *Janet Hoek; Katie Smith
Privacy Behaviours: Protecting Consumers From Their Friends and
Themselves(438) *Liam Pomfret; Josephine Previte
Towards Natural Food Production Processes: Exploring Adoption
Determinants from a Marketing Perspective(021) *Richard L. Gruner;
Damien Power; Veronika Gouskova
12.00pm
Many Hands Make…Different Work: Using Identity and Norm Effects to
Stimulate Consumer Prosocial Behaviour(219) *Philip Guy Champniss;
Hugh N. Wilson; Emma K. Macdonald; Radu Dimitriu
Shopping When Hungry: Factors Influencing the Healthfulness of
Supermarket Baskets(457) *Svetlana Bogomolova; William Caruso; Jon
Buckley
Self-Control and Temptation in Consumer Snack Choices Under
Conflict(358) *Lara Stocchi; Nina Michaelidou; Evmorfia Argyriou
Managing a Stakeholder Network? Tweet It!(252) *Aila Khan; Ann Dadich
“Shrinking the Food-Print” Understanding Consumers to Promote Healthy
and Environmentally Friendly Food Behaviours(338) *David Pearson;
Annette Hoek; Sarah James; Mark Lawrence; Sharon Friel
1.30pm - 3.00pm
CONSUMER BEHAVIOUR
Household & Family
Chair: Benedetta Cappellini
BRANDS & BRAND MANAGEMENT
Chair: Lu Lu
CONSUMER BEHAVIOUR
Motivation & Attitude
Chair: Chih-Hsuan Huang
SOCIAL MARKETING
Consumer Insights
Chair: Julia Carins
FOOD MARKETING
Sustainable/environmental
Chair: Natalina Zlatevska
Measuring Individual Food Selections within a Buffet-Style Cafeteria: An
Observational Method(124) *Julia Carins; Sharyn Rundle-Thiele; Joy
Parkinson
Customer Participation in New Product Development: Exploring the Role
How Acculturating Immigrants Perform Touristic Practices as a Form of
of Environmental Dynamism(084) *Amanda Spry; Bryan A. Lukas; Richard L.
Capital Consumption(052) *Angela Gracia B. Cruz; Margo Buchanan-Oliver
Gruner
Assessing Best-Worst Scaling in Consumer Value Research(403) *Paul
Wang; Shehely Parvin
Lifestyle Consumption Communities? Exploring the Concept in Relation to
Sports Betting in Australia(999) *Ross Gordon; Lauren Gurrieri
INTERCULTURAL SERVICE ENCOUNTERS & COMMUNICATION ISSUES
(Ian Phau; Piyush Sharma; Namwoon Kim; Leslie Yip; Wu Zhan)
Does Relationship Strength Matter? Empirical Evidence from an Emerging Problems with Agent-Based Models of Diffusion Effects(002) *Robert East; Locating Synthetic Drugs in the Marketplace of Controversial Leisure(423)
Economy(157) *Ngoc Thi Bich Luu; Liem Ngo; Hau Nguyen Le; Tania Bucic
Mark Uncles; Jenni Romaniuk
*Josephine Previte; Alison Michelle Joubert
Knowing When to Worry: Modelling Customer Retention in Subscription
Based Services(432) *Jeenat Naina Mohammed
Questioning Measurement in Marketing – A Suggestion of How to Resolve
Ambiguity in a Crucial Concept(220) *Thomas Salzberger
Are “Tribes” Still Tribes?(170) *Alastair Tombs; Joerg Finsterwalder
DIGITAL MARKETING & SOCIAL MEDIA
Reputation Sentiment, Brand Images
Chair: Jacques Nel
SERVICES MARKETING
Social Media/Online
Chair: László Sajtos
MARKET RESEARCH
Chair: Martin Williams
CONSUMER CULTURE THEORY
Chair: Ekant Veer
Small Size, Big Bite: Reassessing the Partitioning Paradox(043) *Natalina
Zlatevska; Stephen Holden
Determinants of Post Popularity in Facebook Brand Pages: Validation and
Exploration(172) *Jacques Nel; Alexander Coetzee
How can Banks use Social Media to Gain Value?(076) *Amanda Beatson;
Paula Dootson
Smoke Signals: An Investigation of Anti-Smoking Communication Within
Marginalised Communities Within the Health System. An Outline Research
Proposal(467) *Martin Williams; John Allan
A New Looking Glass: Sharing Photographs Online as a Means of SelfCelebritisation(473) *Ekant Veer
1.30pm
Back into the Kitchen? Gender and the Micro-Politics of Household
Predicting Consumer Behaviour: A Synthesis of the Theory of Planned
Product-Related CSR Activities and Consumer-Based Brand Equity(267) *Lu
Consumption in Times of Austerity(071) *Benedetta Cappellini; Alessandra
Behaviour and the Self-Determined Motivation(323) *Yun-Hsin Chou; ChihLu; Gary Gregory; Ashish Sinha
Marilli; Elizabeth Parsons
Hsuan Huang; Sue-Ming Hsu
1.50pm
The Quiet Man: Advertising Discourse and Transformative Fatherhood in
Australian Women’s Weekly 1950-2010(087) *David Marshall; Teresa
Davis; Margaret Hogg; Alan Petersen; Tanja Schneider
Modelling the Consumer Based Brand Equity of Opera Australia
Attendees(500) *Emma Hall; Wayne Binney; John Hall
Consumers’ Intention Toward Customization: What Do Consumers Want
from Customization over the Costs?(007) *Takanori Osaki; Hiroshi Torii
Game On: Know Alcohol - Co-Creating a Tailored Alcohol Social Marketing
Program(413) *Timo Dietrich
Factors Impacting Food Decision Making Amongst Consumers with Special
Dietary Needs in the Purchase of Processed Packaged Foods in
Supermarkets(171) *Elizabeth Andrews; Jane Summers; Frances Woodside
The Influence of Perceived Social Capital on Reciprocity in Chinese Social
Media(185) *Andrew Qiang Zhu; Rick Starr; Rod Brodie
Internet Service Providers’ Service Quality and its Effect on Customer
Loyalty(009) *Ann Mitsis; Antonio Lobo; Paramaporn Thaichon
Giving a Voice to Vulnerable Poor Communities: A Qualitative Market
Research Approach(102) *Laurel Jackson
Re-Reading as a Nostalgic and Hedonic Re-Consumption Experience(424)
*Lois Shedd; Colin Jevons; Jan Brace-Govan
2.10pm
Spirit of Sharing: The Nature of Sharing in Sri Lanka during New Family
Formation(511) *Shelagh Ferguson; Rob Aitken; Prabash Edirisingha
Ethical Issues in the Marketing of Skin Lightening Products(036) *David R.
Low; Stephan Dahl; Lynne Eagle
Applying the Functional Theory of Attitude to Counterfeit Purchase(387)
*Ricky Yee Kwong Chan; Piyush Sharma
The Influence of Nutritional Information in Food and Drink Products on
Practitioner Insights into the Dimensions of Religion in Mass Media Social
Young Consumers’ Purchase Intent(276) *Marcelo Gattermann Perin;
Marketing Campaigns(509) *Patrick van Esch; Tania von der Heidt
Raquel Bernardon Toigo Giehl; Márcia Dutra de Barcelos; Cláudio Hoffmann
Sampaio
Customer Brand Engagement Behaviour in Online Social Networks: A
Conceptual Framework(493) *Rebecca Marie Dolan; Jodie Conduit; John
Fahy; Steve Goodman
Making a Comeback: Organisational Recovery from Negative Online
Consumer Impressions(337) *László Sajtos; Yean Shan Beh
Marketing Scales: Some Considerations for Application in Emerging
Markets(136) *Nic S. Terblanche
Fusion of Worlds: Consumers’ Self-Narrative in a Hybrid Physical/Digital
World(319) *Tifani Susilo; Edwina Luck; Shane William Mathews
2.30pm
The Impact of Extended Family on Consumer Decision Making: A
Conceptual Framework(191) *Huong Lien Nguyen; Kate Westberg;
Constantino Stavros; Linda Jane Robinson
The Australian Rail Re-Branding Phenomenon: An Investigation into the
Drivers, the Processes and Impacts on Brand Equity(343) *David Spriggs;
Tania von der Heidt
Is Failing to Plan Always Planning to Fail? When Planning Facilitates Failure
(040) *Natalina Zlatevska
Aggregating Potential Collective Action as a Marketing Tool(020) *Adrian
Ryan Camilleri; Richard P. Larrick
The Challenge of Marketing Clean and Green: Review of Research on
Australian Organic Food Consumers(037) *David Pearson
Mobile Phone Advertising and the Moderating effect of Involvement on at
Point of Purchase(096) *Aaron Gazley; Lachlan McLaren; Adam Hunt
Customer Resource Integration in an Online Context(523) *Amrita Lal;
Sandra D. Smith; Rod Brodie
Photo Elicitation: Understanding Factors Contributing to a Successful
Public Marina in Western Australia?(495) *Maria M. Ryan; Joanna Pearce;
Helen Cripps
Videographic Expression Within Consumer Culture Theory(437) *Shelagh
Ferguson; Tessa Farley; Elena Davenport; Rebecca Crump; Nick Guichu
Wung; Susan Tan
3.30pm - 5.00pm
CONSUMER BEHAVIOUR
Online & Digital Consumption
Chair: Marie Taillard
BRANDS & BRAND MANAGEMENT
Chair: Lara Stocchi
CONSUMER BEHAVIOUR
Experience & Aesthetics
Chair: Susan Stewart Loane
SOCIAL MARKETING
Change in Behaviour
Chair: Janet Hoek
FOOD MARKETING
Consumer Behaviour
Chair: Rosemarie Neuninger
SPECIAL SESSION
SERVICES MARKETING
Method/Approach
Chair: Daniela Rosenstreich
MARKET RESEARCH/INDUSTRIAL MARKETING
Chair: Sharon Purchase
CONSUMER CULTURE THEORY
Chair:John Schouten
3.30pm
Value Creation and Consumption: When Consumer creativity Generates
Value in Online Forums(262) *Ben Voyer; Marie Taillard; Vlad P. Glaveanu;
Alkmini Gkritzali
Recognition Probes in Brand Image Data: Do They Give Rise to the Mirror
Effect?(134) *John Malcolm Wright; Lara Stocchi; Tamara Ansons
The Spiritual Nature of Collective Consumption Experiences: Defining
Spiritual Value and Communitas(314) *Susan Stewart Loane; Cynthia M.
Webster
Road Wars? The Role of Language in Perceptions of Bikes and Cars Sharing
Questioning the Way That We Measure Consumers’ Product Involvement
the Road: Possible Implications for Social Marketing Interventions(488)
Levels. How Wine Awards Exposed Differing Involvement Levels(142)
*Alan Tapp; Sharyn Rundle-Thiele; Renata Anibaldi; Stella Warren; Amy
*Rosemarie Neuninger; Damien William Mather; Tara Duncan; Rob Aitken
Beardmore
Information Utility in Financial Services Decision Making(381) *Daniela
Rosenstreich; Trenton Milner
Changing Market and Social Research Client-Supplier Exchange(187)
*Michael William Gardiner; Meredith Lawley
From Counterculture Movement to Mainstream Market: The Emergence
the Organic Food Industry(540) *John Schouten
3.50pm
Unplanned Buying in Online Shopping Contexts: A Literature Review(279)
*Morakot Ditta-Apichai; Ulrike Gretzel
An Exploratory Look at Brand Orientation in the NZ Food and Beverage
Sector: A Contingency Approach(225) *Michelle Renton; James E. Richard
Do Escapism Experiences Contribute to Consumer Well-Being?(332)
*Stephan Grzeskowiak
Social Marketing of Consumption: Advertising Framing and its Implications
for Transforming Healthful Consumption(097) *Nitika Garg; Rahul Govind
The Influence of Personal Consumption Norms on Food Consumption
Volume(022) *Mark T. Spence
Using Best-Worst Scaling Method to Examine Consumers' Value
Preferences: A Multidimensional Perspective(402) *Paul Wang; Shehely
Parvin
Aetiology of the Construct(114) *Kenneth F. Hyde
Sharing Home: A Cross-Cultural Examination of the Extended FamilySelf(147) *Karen V. Fernandez; Christina Kwai Choi Lee; Vimala
Kunchamboo
4.10pm
Planning a Wedding: Consumption Behaviour of Bridal Magazines and
Website Usage(344) *Helen Cripps; Laura Huhne; Maria M. Ryan
How Do Evocative Brand Variants Affect Smokers’ Choice Behaviours and
Risk Perceptions?(178) *Phil Gendall; Janet Hoek; Christine Eckert; Joya
Kemper; Jordan Louviere
An Exploration of the Emotional Experience and Return Intentions of
Cricket Spectators(408) *Sven Kuenzel; Mazia Yassim
Reaching the Target Group: Social Marketing Messages and Related Health
Behaviours(376) *Renee Ferguson; Michele Roberts; Michael Rosenberg
Food Marketing in Australian Higher Education: The Current State of
Play(011) *Meredith Lawley; Dawn Birch
4.30pm
Segmenting and Targeting in Australia: Are Political Supporters Really all
that Different?(510) *Tiffany Winchester; Gavin Lees
Examining the Performance Implications of Brand Orientation: The Role of
Formalisation and Brand Management Capability Via a Mediated
Moderation Approach(383) *Jin Wai Lee; Aron O'Cass; Phyra Sok
The Importance of Aesthetics on Perceived Value and Purchase
Intention(107) *Samrand Toufani; John Stanton; Tendai Chikweche
The Attitude-Behaviour Gap: The Development of a Consumers’ Green
Perceptions Scale(310) *Micael-Lee Johnstone, Lin Yang; Lay-Peng Tan
Local Food Purchasing: Balancing Egoistic and Altruistic Motivations(031)
*Dawn Birch; Juliet Memery
MEET THE EDITORS SESSION
Effects of Customer Participation, Customer-Company Identification on The Application of the Results of Interconnectedness Typology in a Triadic
Re-visiting Ambiguity: A Framework to Explore Complex
Word-of-Mouth: a HLM Approach(159) *Huy Xuan Nguyen; Liem Ngo; Jack Relationship(056) *Nathalia Christani Tjandra; John Ensor; Maktoba Omar;
Transformations(018) *Shelagh Ferguson; Rob Aitken; Prabash Edirisingha
Cadeaux; Ngoc Thi Bich Luu
John R. Thomson
Client Perceptions of Financial Planner Value Co-creation Styles: Scale
Development(497) *Sylvia Ng; Carolin Plewa; Jillian C. Sweeney
Paradoxes of Supplier-Customer Co-development in Business
Markets(135) *Minna Oinonen; Anne Jalkala
Wednesday 3 December
Room
s05_2.04
s07_2.16
s07_2.18
s07_2.17
s07_2.19
s07_3.01
s07_3.03
s07_3.07
s02_3.12
9.00am - 10.30am
CONSUMER BEHAVIOUR
Perception & Memory
Chair: Julie Anne Lee
BRANDS & BRAND MANAGEMENT
Chair: Kelly Patrick
CONSUMER BEHAVIOUR
Vulnerable Consumers
Chair: Dushan Chaminda Jayawickrama
SOCIAL MARKETING
Social Marketing
Chair: Michael Jay Polonsky
BRANDS & BRAND MANAGEMENT
Chair: David Sugianto Lie
DIGITAL MARKETING & SOCIAL MEDIA
New Developments in Technology
Chair: Mathew Chylinski
SERVICES MARKETING
Customer Engagement I
Chair: Yuri Seo
SPECIAL SESSION
(Richard Brookes)
INTERNATIONAL MARKETING
Cultural Issues in IM
Chair: Andreas W. Falkenberg
9.00am
Perceived Value, Attitudes and Complaining Behaviour: Some Initial
Insights(292) *Julie Anne Lee; Geoffrey Soutar; Timothy M. Daly
A Study of Marketing Implementation in Brand Portfolio Companies(110)
*Kelly Patrick; Ranga Chimhundu; Jane Summers
Helping Young Survivors of Natural Disasters in their Social Recovery
Process: ‘Being What I Wanted to Be’(200) *Dushan Chaminda Withanage
Jayawickrama; Daniela Rosenstreich; Rowan Bedggood
Mobil Phone Contracts: Understanding Consumer's Confusion(034)
*Michael Jay Polonsky; David Bednall
Team Identification, League Equity and Purchase Intention of LeagueBranded Merchandise(280) *David Sugianto Lie; Rahul Govind
Augmented Retail Reality: Situated Cognition for Healthy Food
Choices(066) *Mathew Chylinski; Ko de Ruyter; Ashish Sinha; Gavin
Northey
Broadening the Concept of Brand Engagement in S-D Logic
Perspective(489) *Yuri Seo; Rod Brodie
9.20am
Psychological Ownership and Payment Modes: the Case for "Owned"
Money(465) *Jashim Khan; Russel W. Belk
Does a ‘Buy National’ Premium Exist? Evidence From a Bi-National, MultiCategory Study(263) *Andrea Insch; Damien William Mather; John G.
Knight
Purchase Behaviour of Microcredit: The Case of War-Affected Youth(093) Exploring New Frontiers in Quality of Life in Marketing(258) *Yimin Huang;
*Charles Dickens Jebarajakirthy; Antonio Lobo
Rongwei Chu
Enacting brand orientation in an SME context: The role of
deliberateness(366) *Nicole Mardi Hodge; Cathi McMullen; Jodie L.
Kleinschafer
Facing the Digitization of (Almost) Everything through a Digital-Dominant
Marketing Logic(198) *Hugh Matthew Pattinson
An Examination of Customer Engagement and its State of Play(370)
*Natasha Aphiwan King; Liliana L. Bove
9.40am
Understanding What Constitutes a Moderate Level of Incongruity(094)
*Dean Charles Wilkie; Lester Johnson; Lesley White; Wynne W. Chin
Enhancing Perceived Fit on Competitive Settings(251) *Nicolas Gonçalves Diversity in Financial Knowledge and Financial Behavior of the Elderly(125)
Pontes; Vivian Lee Gorham Pontes
*Hans Kasper; Josée Bloemer
The Antecedents of Donor Retention for Non Profit Organisations: An
Empirical Analysis(485) *Michael Daniel Mawondo; John Hall; Wayne
Binney
To Determine Critical Factors of Selecting Suppliers - Company A in Taiwan
as an Example(998) *Tzong-Ru (Jiun-Shen) Lee; Hui-Feng Chiu; Ching-Kuei
Kao; Yu-Ting Huang; Alex Yung-Shiang Lin
The Addiction to Smartphones and FOMO Behavior in Brand Community
Social Engagement(482) *Amalia E. Maulana; Ihdal Husnayain
Identifying Causal Customer Engagement Effects Using an Experimental
Design(322) *Julia Fehrer; Herbert Woratschek; Claas Christian
Germelmann; Rod Brodie
10.00am
Understanding the Effects of Background Music Congruence on Consumer
Memory: A Resource-Matching Perspective(163) *Leelanga Dananjaya
Seneviratne; Ekant Veer
11.00am - 12.30pm
CONSUMER BEHAVIOUR
Innovation, Customization & Adoption
Chair: Kamran Razmdoost
Implementing Corporate Rebranding: Mis-Understood by
Practitioners(478) *Paul Chad
Consumer Embeddedness – Determinant of Value Cocreation Behaviour in
Service Systems(481) *Gauri Laud; Ingo Oswald Karpen
Social Marketing for Workplace Change The Need for Issue-focussed
Stakeholder Management(393) *Anne Margaret Smith
Reaching Further: Why Service Brands Can Extend to Other Low Similarity
Service Categories(218) *Radu Dimitriu; Luk Warlop
Virtual Value Co-Creating: Exploring B2B Relationship Experiences(268)
*Kelly Costa Nascimento
A preliminary exploration of local food marketing in Australia: A value cocreation lens (162) *David Fleischman
BRANDS & BRAND MANAGEMENT
Chair: Marcela Moraes
CONSUMER BEHAVIOUR
Relationships & the self
Chair: Zixi Jiang
SOCIAL MARKETING
Environment & Sustainability
Chair: Lynne Eagle
SOCIAL MARKETING
Exercise & Self-Management
Chair: Timo Dietrich
DIGITAL MARKETING & SOCIAL MEDIA
Social Media & Customer Relationships
Chair: Susan Stewart Loane
SERVICES MARKETING
Customer Engagement II
Chair: Linda D. Hollebeek
Frontline Employee’s Intercultural Competence: Does it impact Customer
Evaluations of an Intercultural Service Encounter?(132) *Josée Bloemer;
Ankie Hoefnagels; Mark Pluymaekers; Hans Kasper
TEAM-BASED LEARNING AT UNIVERSITY OF AUCKLAND BUSINESS
SCHOOL: AN INNOVATIVE FUTURE IN MARKETING AND MANAGEMENT
EDUCATION
(Tom Agee; Margot Bowker; Richard Brookes; Douglas Carrie; Michelle
Kilkolly-Proffit; Parizad Mulla; Andrew Patterson; Herbert Sima)
Information Search among Chinese Consumers: Does Cultural Orientation
Matter?(534) *Bader Albatati; Julie Anne Lee; Fang Liu; Mingzhou Yu
Coming to Grips With Ethics in International Marketing(154) *Andreas W.
Falkenberg
Investigating the Impact of Guilt and Shame Proneness on Consumer
Ethics: A Cross National Study(060) *Denni Arli; Cheryl Leo; Fandy Tjiptono
SPECIAL SESSION
(Apro Peter Vitartas)
INTERNATIONAL MARKETING
Exploring Country of Origin in IM
Chair: Sussie Morrish
11.00am
Consumer Acceptance of a Mobile-Based Civic Engagement-Centric System
for Dengue Prevention: Results from a Pilot Test in Sri Lanka(253)
*Santosh Vijaykumar; May Oo Lwin; Gentatsu Lim; Vajira Sampath
Ratnayake; Owen Noel Newton Fernando; Schubert Foo
Human Brands: Exploring the Psychological Characteristics of Human
Brands(181) *Marcela Moraes; John Gountas
The Dark Side of Beauty: How Feeling Beautiful Leads to Unrealistic
Predictions(277) *Zixi Jiang; Margarita Gorlin; Jing Xu; Ravi Dhar
Social Marketing Perspectives on Barriers to and Enablers of Effective
Individual and Community Sustainability Communication(081) *Lynne
Eagle; David R. Low; Lisa Vandommele
Barriers, Benefits, Cost and Competition of Walking: A Content
Analysis(126) *Mohammad Abdul Kadir; Sharyn Rundle-Thiele; Krzysztof
Kubacki; Mazhar Haque
Co-Creating Value Through an Online Health Community for Inflammatory
Bowel Disease: An Application of Social Network Analysis(098) *Susan
Stewart Loane; Cynthia M. Webster
Customer Engagement in Focal Contextual Settings: An Empirical
Application(030) *Linda D. Hollebeek; Rod Brodie
11.20am
Innovators and New Product Adoption: Understanding, Capture and
Prediction(166) *Obaid Pervaiz Gill; Tania Bucic; Liem Ngo
A New scale of Brand Lovemarks: An Exploratory Study(153) *Avichai ShuvAmi
Veiling in Stigma: How Does a Fashionable Practice Becomes a
Reprehensible Innovation?(418) *Hesham Gasem Fazel
The Interaction Effect of Perceived Adverse Impacts of Climate Change
and Climate Change Mitigation Policy Effectiveness in Explaining Public
Support for the Policies – The Next Step From the ISMC 2014(091) *Hieu
Dinh Ha; Rajendra Mulye
An Empirical Investigation of Medical Advice and Healthful SelfManagement(354) *Rahul Govind; Nitika Garg; Charles Ingene
Social Media and the New Zealand Wine Industry(051) *Sharon Forbes
Value Co-Creation in Healthcare: A New Zealand Midwifery
Perspective(067) *Jayne Krisjanous; Robyn Maude
11.40am
Consumers’ Supplementary Knowledge Calibration as Predictor of ReallyNew Product Comprehension(214) *Radu Dimitriu; Kamran Razmdoost
Change in Meaning of Brand Personality Characteristics(427) *Kaisa Lund
Consumers’ Perceived Attributes of Selected Domestic Water Treatment
Technologies and how these affect their Social Acceptance(538) *Robert
Rugimbana; Maggie Momba
The Role of Environmental Information in Hardware Purchase Decision
Making(412) *Al Kenneth Walker Marshall
Market Segmentation: Insights for Changing Children’s Physical Activity
Behaviour(411) *Lisa Schuster; Krzysztof Kubacki; Sharyn Rundle-Thiele
The Impact of Social Customer Relationship Management on Consumers’
Organic Food Purchase Behaviour(089) *Qiang Lu; Evelyn Chronis; Rohan
Miller
When do Customers Engage with a Company? - A Qualitative and
Quantitative Study of Reasons for Customer Engagement(156) *Verena
Batt; Corina Keller; Manfred Bruhn; Karsten Hadwich
12.00pm
Understanding Chinese Consumers’ Housing Purchase Decisions: Results
from Wuhan(304) *Tania von der Heidt; Rong Zeng; Anthony Yeong
Examining the brand feelings, judgements and resonance of Opera
Young Female Consumers and the Decision-making Process for Retirement
Australia attendees(298) *Emma Hall; Jane Menzies; Wayne Binney; John Planning: An Exploratory Study(238) *Foula Kopanidis; Grace Stubee; Linda
Hall
Robinson
Communicating Climate Change Information – in Celsius or
Fahrenheit?(428) *Eugene Chan
A Conceptual Framework to Promote Condom Usage amongst Male Sex
Workers in Thailand(289) *Charles Dickens Jebarajakirthy; Paramaporn
Thaichon
Group Buying: Trick or Real? A Study of the Group Buying Feature of Social
Coupons Using Augmented Clickstream Data(137) *Mandy Hu; Yuanyuan
Man; Russell Winer; Irwin King
Dinner or Music: Which Events Enhance Customer Brand
Engagement?(462) *Teagan Lynette Altschwager; Jodie Conduit; Steve
Goodman
1.30pm - 3.00pm
CONSUMER BEHAVIOUR
Tourism, Culture & Place
Chair: Juergen Gnoth
BRANDS & BRAND MANAGEMENT
Chair: Lars Groeger
SERVICES MARKETING
Service Design
Chair: Oswald Ingo Karpen
SOCIAL MARKETING
Value Creating
Chair: Kate Dallenbach
DISTRIBUTION
Chair: Anna Watson
DIGITAL MARKETING & SOCIAL MEDIA
Novel Uses of Social Networking Sites
Chair: Paul Harrigan
SERVICES MARKETING
Retention/loyalty II
Chair: Maria M. Raciti
1.30pm
Managing Service Cannibalisation in Nature Tourism Experiences(213)
*Juergen Gnoth
How Do Brands Capture Value through Engaging Non-Paying
Consumers?(531) *Lara Moroko; Linda D. Hollebeek; Lars Groeger
A Design Perspective on Customer Co-Creation(212) *Oswald Ingo Karpen;
Gerda Gemser; Giulia Calabretta; Shahn Welsh
Sharing Cathartic Stories Online: The Internet as a Means of Expression
Following a Crisis Event(480) *Lucie Ozanne; Ekant Veer; Michael Hall
Counterfeit Dilemma in the UAE: Combat Factors From the Distribution
Channels Observed(458) *Kaleel Rahman
Identification of Market Mavens on Social Media(047) *Paul Harrigan;
Kristof Coussement; Timothy M. Daly; Julie Anne Lee; Geoffrey Soutar
Exploring Relationship Proneness in Consumer-to-Business
Relationships(005) *Maria M. Raciti
Country of origin branding: Integrating collective meaning with identity
and image(506) *Maureen Benson-Rea; Rod Brodie; Christopher Medlin
Consumer Construal of Spatial and Temporal Separation in Virtual
Services(150) *Nicole Hartley; Nicole Gillespie; Teegan Courtney Clare
Green
Creating Shared Value (CSV): The Case of Israel and Implications for
Aboriginal Community Development in Australia(513) *David M. Gray
Small Retailer’s New Product Acceptance in Emerging Market: A Grounded
Theory Approach(199) *Ateeque Shaikh
Drivers and Outcomes of Online Customer Experience: A Conceptual
Framework(207) *Revadee Vyravene; Fazlul K. Rabbanee
How Can We Retain Customers of Varying Usage Patterns? - The Case of
an Internet Service Provider(013) *Antonio Lobo; Paramaporn Thaichon;
Ann Mitsis
Should Foreign Brands Localise Their Packaging For Culturally Different
Market? A Comparison Of Hedonic And Utilitarian Products(256) *Huda
Khan; Richard Lee; Larry Lock shin
1.50pm
The Role of Service Quality in Enhancing Brand Loyalty: The Case of an
Memorable Tourism Experience and Experiencing; A Critical Review(260)
Internet Service Provider(010) *Ann Mitsis; Paramaporn Thaichon; Antonio
*Kamal Rahmani; Juergen Gnoth; Damien William Mather
Lobo
Country-of-Origin, Consumer Ethnocentrism and Animosity Effects in a
Least Developed Country: The Case of Tanzania(226) *Lupyana Kilimhana;
Leo Paas; Hester van Herk
MEETING EXTERNAL ACADEMIC STANDARDS IN MARKETING FOR
COURSES AND GRADUATES: WHAT WILL YOU SAY WHEN TEQSA COMES A
KNOCKIN?
(Apro Peter Vitartas; Professor Susan Dann; Apro Amanda Gudmundsson;
Apro Sandra Luxton)
Can Emotional Engagement in Festivals Increase Products’ Consumption?
The Case of Italian Week in Australia(305) *Alessandro Sorbello; Eliane
Karsaklian
Influence of Country-of-Origin on Overseas Supplier Performance(327) *
Jashim Uddin; Greg Elliott; Hamin Hamin
Consumer Reactions to Cultural Mixing in Different Cultural Domains(548)
*Luluo Peng; Chi-Yue Chiu; Siqing Peng; Xiaoying Zheng
SPECIAL SESSION
(Dr. Jodie Conduit)
INTERNATIONAL MARKETING
Branding in IM
Chair: Maureen Benson-Rea
CUSTOMER ENGAGEMENT: MULTIPLE ACTORS, MULTIPLE FORMS, AND
MULTIPLE LEVELS
(Dr Jodie Conduit; Dr Linda D. Hollebeek)
2.10pm
A Proposed Model For The Process of Place Bonding(356) *Shabnam
Seyedmehdi; Juergen Gnoth; Kirsten Jane Robertson
I Divorce you Marmite! The Effect of Supply Disruption on ConsumerBrand Relationships(483) *Sussie Morrish; Girish Prayag; Ngoc Binh
Matthew Nguyen
Examining the Contingent Effect of Market Orientation and Knowledge
Specificity on co-Design and Co-Production of B2B Professional Service
Firms(227) *Aron O´Cass; Nima Heirati; Vida Siahtiri; Wai Jin Lee
The Social Business View of a Cooperative in the Mud-Crab Value Chain: A Exploring the Power and Influence of Intermediaries in an Intermediated
Study for Enhancing Sustainable Levelihood of Crab Fishers in
Relationship: A Case Study from the UK Financial Services Industry(055)
Bangladesh(450) *Sanoara Yasmin; Mohammed Quaddus
*Nathalia Christiani Tjandra; John Ensor; John R. Thomson; Maktoba Omar
How do Aboriginal and Torres Strait Islander Art Organisations Use
Technological Networks in Their Business?(505) *Tania von der Heidt; Tim
Acker; Iris Bendor
Casino Members/Non-Members’ Service Quality Perceptions and their
Loyalty(041) *Catherine Prentice
Intention–Behavior Discrepancy for Foreign versus Domestic Brands and
Product Knowledge: Evidence from China Automobile Industry(248)
*Luping Sun; Xiaona Zheng; Meng Su; Ying Jin
2.30pm
The Hidden Hands of Consumer-Culture: Studying Purchase Behaviour in
Germany, Finland and Iran(522) *Atieh Bathaee; Anna Stiina Maria Kuikka;
Saku Hirvonen; Tommi Laukannen
Enhancing Self-Brand Connection in Service Firms with Special Reference
to Commercial Banks in Sri Lanka(541) *Charles Dickens Jebarajakirthy;
Dhanushanthini Yoganathan
Convenience' as a Strategic Proposition to Bank Selection by Selected
Asian International students: A New Zealand Perspective(144) *Arthur
Chin
Carrots, Sticks, Promises and Cats: Applying Rothschild's Motivation,
Opportunity and Ability (MOA) Framework to Animal Welfare Issues(422)
*Cybele May; Josephine Previte
Impact of Buyer-Supplier Relational Practices on Supply Chain Resilience
and Supply Chain Performance(380) *Md Maruf Hossan Chowdhury;
Mohammed Quaddus
CEOs Who Tweet: Brand Alignment and Interaction(451) *Kim Johnston;
Amanda Beatson
CRM Success for Bank: The Role of Integrated Customer Relationship
Management and Relationship Maintenance(357) *Mohammed Alamgir;
Mohammed Quaddus
How can Cultural Values Influence the Effectiveness of a Comparative
Advertisement?(216) *Kalliopi Konsolaki
3.30pm - 5.00pm
CONSUMER BEHAVIOUR
Shopping Behaviour in Specific Contexts
Chair: Gabriel Gideon Rousseau
BRANDS & BRAND MANAGEMENT
Chair: Timo Muhonen
MARKETING COMMUNICATIONS
Chair: Jasmina Ilicic
SOCIAL MARKETING
Health Perspectives
Chair: Rebekah Russell-Bennett
DISTRIBUTION
Chair: Anna Watson
DIGITAL MARKETING & SOCIAL MEDIA
Theoretical Developments
Chair: Jashim Khan
SERVICES MARKETING
Communication/Emotions
Chair: Rawi Roongruangsee
3.30pm
Mall Shopping Behaviour of Mature Shoppers in Port Elizabeth: A FollowUp Study(023) *Gabriel Gideon Rousseau; Danie Venter
The Effects of Branding Resources on Brand Performance in SMEs: Are
There Any? Are They Linear or Nonlinear?(405) *Timo Muhonen; Saku
Hirvonen; Tommi Laukkanen
Beauty is in the Eyes of the Beheld: Dark Limbal Rings as a Cue for Source
Credibility, Enhanced Attitudes and Purchase Intentions(006) *Jasmina
Ilicic; Stacey M. Baxter; Alicia Kulczynski
Helping People with Mild Intellectual Disabilities (MID) Check for Skin
Cancers: An Intervention(535) *Elias Kyriazis; Alan Pomering
Franchising Rhetoric: A Cross Cultural Study of B2B Advertising(460) *Anna
Watson; Owen Wright; Lola Dada
Conceptualisation of Perceptions of Payment Mode(192) *Jashim Khan;
Russell W. Belk
The Impact of Communication Style on Psychological Comfort in a
Professional Consumer Services Context: An East-West Culture
Perspective(441) *Rawi Roongruangsee; Paul Patterson
3.50pm
Consumer Perspectives of the Second-hand Apparel Market in New
Zealand - An Exploratory Study(244) *Deb Cumming; Ravi
Balasubramanian; Janet Webster; Raja Peter
Proposing Key Performance Indicators for Performance Measuring of EFulfillment Systems in Multi-Channel Retailing(401) *Gregory Bressolles;
Gerald Lang
Luhmann’s Theory of Social Systems-A New Foundation for Research on
Social Media(287) *Shobhit Eusebius; Mathew Parackal; Juergen Gnoth
The Impact of Humour in Service Encounters(311) *Tung Moi Chiew; Paul
Patterson; Christine Mathies; Michael Kleinaltenkamp
Adapting BCOS Marketing Factors to Young People’s Help-Seeking for
What Factors Influence Price Elasticity for High-Priced Brands?(249) *Ava Beware the Semantic Jungle of Research into Emotions in Advertising(515)
Mental Health Issues: A Conceptual Paper(444) *Alexander Stretton; Judy
Jieshan Huang; Larry Lockshin; John Dawes; Luke Greenacre
*Tej Pochun; Linda Brennan; Peter Sorenson
Carol Drennan; Barbara Spears; Carmel Taddeo
SPECIAL SESSION
(Dr Tom Chen)
CO-CREATION IN SERVICE AND VALUE REALISATION
(Dr Tom Chen; Professor Michael Kleinaltenkamp; Professor Adrian Payne;
Apro Pennie Frow; Ingo O. Karpen)
4.10pm
Choice of Suppliers in Livestock Industries - a Contextual Study of Beef
Cattle Producers in Australia(283) *Ian Andrew Coghlan; Felix Mavondo;
Erica Brady
Leveraging Non-Profit Brand Personality to Attract More Volunteers(240)
*Melanie Randle; Friedrich Leisch; Sara Dolnicar
4.30pm
Determining Factors Affecting Intention to Purchase Halal Labelled
Cosmetics and Personal Care Products(533) *Wan Jamaliah Wan Jusoh
An Empirical Investigation of Brand Extensions’ Influence on Parent Brand
Image Using Brand Concept Maps(375) *Pascal Kottemann; Anja
Hörmeyer; Reinhold Decker
The Internal Audience of External Communications(183) *Verena Batt;
Matthias Holzer; Manfred Bruhn
Keeping International Visitors Safe on Australian Beaches: Informing the
Content of Surf Safety Messages(140) *Janette Rowland; Ioni Lewis;
Katherine White
Is Every Picture Worth A Thousand Words? Rational Versus Emotional
Exploring the Role of Envy and Positional Concerns in Service Experiences:
Goodwill in Franchising- A Precursory Examination(004) *Antoine Maurice
Appeals in Social Media Marketing(290) *Sean Sands; Erika Pacini; Isabella A Conceptual Model(028) *Darren Boardman; Maria M. Raciti; Meredith
Roussety; Lorelle Frazer; Evan Douglas
Maggioni; Carla Ferraro
Lawley
Alcohol consumption culture in Vietnam: an exploratory investigation(286)
*Hau Hung Pham; Linda Brennan; Lukas Parker; Dang Nguyen
Integrated Model of Online Word-of-Mouth: Investigating Its Antecedents
in China(342) *James E. Richard; Shyan Kim Fam; Lin Yang
Relationship Communication in B2C Service Relationships(045) *Sanjit
Kumar Roy; Makam S. Balaji