1. society
2. welfare
3. healthcare

Interaction with Leading Authorities to Identify Your Best Opportunities
TRSA Healthcare Conference
November 18–19, 2014 • Omni San Diego • San Diego, CA
Your path to better productivity and efficiency goes through San Diego, where you’ll monitor key economic and
technical developments prompting shifts in healthcare laundry practices. You’ll keep current on clinical trends
and laundry technology, meeting with professionals from healthcare businesses and our industry. They’ll help
you gauge the impact on your operation of changes in patient care delivery, materials management, certification,
infection control, regulation, plant systems, textile products and more.
• Keynote Presentation:
Reinvention of Healthcare,
New Start for Your Business
• Speed/Breakout Sessions
• Panel Discussions: Textile
Contamination (New Orleans) &
Laundry Industry Executives
TRSA’s Healthcare Conference is renowned for
providing general and breakout sessions focused on
an array of specialized topics aimed at virtually every
aspect of healthcare laundering. Laundry operators
who attend, from those long dedicated to this market
to those just getting started, improve their business
practices to translate healthcare industry growth to a
better margin in their operations.
At the same time this meeting is the best networking
opportunity of its kind in the industry, filled with textile
services professionals from around the world most
interested and invested in this type of work. You won’t
find another conference with so many participants with
such a deep financial stake in the healthcare laundry
market.
www.trsa.org/healthcare
TRSA Healthcare Conference
Tuesday, November 18
3 pm
Registration Opens
4:30 – 6 pm
Welcome Reception
Wednesday, November 19
7 am
Registration Opens
7 – 7:30 am
Breakfast
7:30 – 9 am
KEYNOTE PRESENTATION
Reinvention of Healthcare, New Start for Your Business
Bruce Clark, DPH
Break
9 – 9:15 am
SPEED SESSIONS
Group Purchasing Organizations
9:15 – 9:45 am
Linen Loss Initiatives
9:45 – 10:15 am
Dave Stern, President/CEO, Paris Companies
Hygienically Clean
10:15 – 10:45 am
Randy Bartsch, CEO, Ecotex Healthcare Linen Service
Infection Prevention
10:45 – 11:15 am
Diane Duff, MBA, RN, CIC, Los Robles Hospital
11:15 – 11:30 am
Break
11:30 am – 12:30 pm
PANEL DISCUSSION
NOLA’s Impact: Your Operation’s Role in Infection Prevention
Including: Lynn Moreau, RN, BSN, Clinical Liaison Manager, HandCraft Linen Services
Lynne Sehulster, PhD, M(ASCP), Health Scientist, Centers for Disease Control (CDC)
Lunch
12:30 – 1:15 pm
BREAKOUT SESSIONS
1:15 – 2 pm
2:15 – 3 pm
Disappearing Acts: Strategies for
Controlling Linen
Emerging Acute and Non-Acute
Opportunities: Markets and Products
Dan Sanchez, VP of Corporate Sales, Medline
Textiles
Debunking the Default Standard
(CA Title 22)
Kevin Schwalb, VP of Government Relations, TRSA
Break
3 – 3:15 pm
3:15 – 4:30 pm
Tips & Tools for Communicating With
and Educating Customers
PANEL DISCUSSION
Productivity & Growth: Laundry Industry Executives Share Perspectives
Including: Randy Bartsch, CEO, Ecotex Healthcare Linen Service
Chris Corcoran, Division VP, Crothall Laundry Services
Scott Reppert, CEO, Superior Health Linens LLC
Earn CPLM Credits:
Individuals who have earned the CPLM credential can receive up to 7 credit hours
toward recertification by attending Healthcare Conference education sessions
TRSA Healthcare Conference
November 18–19, 2014 • Omni San Diego • San Diego, CA
Keynote Presentation
Reinvention of Healthcare, New Start for Your Business
Bruce Clark, DPH
Discover possibilities for positioning your company in emerging healthcare markets
as Dr. Bruce Clark delivers his insights on the defining characteristics of patients
in the post-healthcare-reform world, in which more cost-conscious consumers
experiment with new types of less costly care providers. Dr. Clark is a leading
national authority on the healthcare, social, financial and marketing implications of
the aging of America.
He combines dynamism and wit uniquely enriched by his research-based knowledge
about physicians, patients and healthcare organizations. Among his most notable
accomplishments are the critically acclaimed 20-part PBS series, “Caring for an Aging Society,” and a firstof-its-kind national study with Roper Worldwide focused on the healthcare implications of “the new mature
consumer.” As co-founder of Age Wave and Impact Presentations Group, he has changed the course of many
of America’s leading companies and influenced millions of professionals.
Dr. Clark held senior management positions with National Institutes of Health, the California Department of
Health Services, National Center for Health Education, Healthcare Forum and Healthcare Forum Journal. He has
a doctorate in public health and a master’s degree in health administration from Loma Linda (CA) University.
Speed Sessions
Concentrated, 30-minute sessions designed for practical applicability
Group Purchasing Organizations
Get insights into the pressures on GPOs that
tangle your company in the web of healthcare
providers’ cost management initiatives. Forecast
the implications to your business of GPOs’ reaction
to hospitals’ demands they provide lower prices.
Hygienically Clean
Randy Bartsch, CEO,
Ecotex Healthcare Linen Service
Understand the principles that distinguish this
TRSA certification, which quantifies your company’s
commitment to cleanliness through third-party,
quantified biological testing and inspection,
providing the ultimate verification that your work
doesn’t contribute to human illness.
Infection Prevention
Diane Duff, MBA, RN, CIC, Los Robles Hospital
Benefit from this epidemiologist’s perspective to
enhance your relationships with infection control
professionals, who require your expertise as they
seek scientifically based proof that laundry and
housekeeping practices prevent the spread of
disease.
Linen Loss Initiatives
Dave Stern, President/CEO, Paris Companies
Get ideas to communicate and contract with your
customers regarding the cost of such loss and to
make your case in line with TRSA’s development
of clinically supported materials that prove medical
providers receive a bottom-line boost when they
help preserve linens.
www.trsa.org/healthcare
Breakout Sessions
45-minute discussions to guide your strategy
Debunking the Default Standard (CA Title
22)
Disappearing Acts: Strategies for
Controlling Linen
Kevin Schwalb, VP of Government Relations,
TRSA
Dan Sanchez, VP of Corporate Sales,
Medline Textiles
Examine TRSA’s challenge to the California law that
prescribes a specific set of laundry practices as the
standard for healthcare work, including how we are
contending that it’s regulatory overkill to specify
wash formula times and water temperatures. Your
operation can provide hygienically clean laundry
without adhering to these limits. No matter where you
operate, this presentation will help you prove how
your choices of chemistry and other technologies
have met customers’ needs.
Take away ideas for improving linen users’
conscientiousness about their inefficient deployment
of textile product inventory, whether they’re hoarding,
insisting on low par levels, fostering losses or
otherwise reducing economies. Which hospital floors
or departments need to be more judicious? This
session will guide you in linen auditing, which builds
your operation’s reputation for putting customers’
needs first.
Emerging Acute and Non-Acute
Opportunities: Markets and Products
Learn about business expansion in segments of the
healthcare industry that need your existing offerings
but require you to adopt novel distribution strategies
to serve them; gauge additional growth opportunities
from current customers and prospects by providing
them with new products and technologies. Short- and
long-term paybacks from inventory diversification and
re-engineering will be projected.
Tips & Tools for Communicating With and
Educating Customers
Tune into advanced techniques to prompt accounts to
better appreciate your services that control infection
and reduce their costs. Hear about the best ways to
build your company’s reputation with administrative,
environmental services, infection control and
housekeeping management. Emphasis will be on
communicating clearly, whether you use old standbys
like direct mail or the phone or new channels like
blogs and social media.
Panel Discussions
NOLA’s Impact: Your Operation’s Role in
Infection Prevention
Ascertain the impact on your company of the
“microscope” the industry is now under as a result of
the recent publicity surrounding the 2008 Children’s
Hospital episode in which linens were implicated for
transmitting healthcare associated infections (HAIs).
This panel discussion will prompt you to consider
what led to the outbreak and to evaluate:
• Whether your procedures for the safe and hygienic
care and handling of hospital linens align with
industry best practices
• Measures you can take to reduce the risk of
infection transmission in textiles
Participants include:
•
Lynn Moreau, RN, BSN, Clinical Liaison
Manager, HandCraft Linen Services
•
Lynne Sehulster, PhD, M(ASCP), Health
Scientist, Centers for Disease Control (CDC)
Productivity & Growth: Laundry Industry
Executives Share Perspectives
Tap into the expertise of executives who have seen
the development of today’s healthcare laundry market
and will draw on their personal histories of innovation
in discussing their forecasts for its future. Their
interpretations will guide your thinking as you consider
expanding your textile services operations with
more work from acute or ambulatory care settings. A
facilitated Q&A session will be included.
Participants include:
•
Randy Bartsch, CEO,
Ecotex Healthcare Linen Service
•
Chris Corcoran, Division VP,
Crothall Laundry Services
•
Scott Reppert, CEO,
Superior Health Linens LLC
TRSA Healthcare Conference
Registration Form • November 18–19, 2014 • San Diego
Register:
Mail: TRSA
1800 Diagonal Road, Suite 200
Alexandria, Virginia 22314
Online: www.trsa.org/healthcare
Email: [email protected]
Fax: 703.519.0026
Registrant Information (Please print or type)
Name ____________________________________________________________ Nickname (for badge)______________________________________
Company _________________________________________________________________________ Title______________________________________
Address ____________________________________________________________________________________________________________________
City/State/Zip _______________________________________________________________________________________________________________
Telephone ____________________________________________Email (required)________________________________________________________
Indicate if you will attend:
[ ] Tuesday, November 18, 2014 | TRSA Welcome Reception (4:30 pm – 6 pm)
Registration Fees
Early
Full Registration
(by October 13)
(after October 13)
TRSA Operator Member
$595
$695
Non-Member Operator
$795
$895
TRSA Associate Member
$695
$795
TOTAL: $_______________
Please check if you require special assistance or have special dietary requirements to fully participate.
Payment
Check Enclosed
Charge To:
Visa
MasterCard
American Express
Discover
Name on Card_______________________________________________________________________________________________________________
Signature (must sign in order to charge credit card) ______________________________________________________________________________
Card Number _____________________________________________ Expiration Date___________________Security Code ____________________
Hotel Information
Call the Omni San Diego, 800.843.6664, and ask for the TRSA rate of $189 before October 25, 2014. Limited availability. After the
October 25, 2014 deadline, regular room rates will apply. All individual reservations must be guaranteed with a major credit card at time of
reservation. After October 25, 2014, if a guaranteed room is not canceled 72 hours prior to arrival, payment for the full rate on that room
will be charged. The Omni San Diego is located about 4 miles from San Diego International Airport (SAN).
Cancellation Policy
Written cancellations received by November 3, 2014 will receive a full refund minus a 25% processing fee.
Cancellations received after November 3, 2014 will not be refunded and cannot be credited to another TRSA
program or event. Refunds will not be granted for no-shows. Cancellations will be processed after the event.
1800 Diagonal Road, Suite 200
Alexandtia, Virginia 22314
www.trsa.org • 877.770.9274
TRSA Healthcare Conference
November 18–19, 2014 • Omni San Diego • San Diego, CA
Interaction with Leading Authorities to
Identify Your Best Opportunities
Gauge the impact on your business of changes in patient care
delivery, materials management, certification, infection control,
regulation, plant systems, textile products and more
•
•
•
•
Keynote Presentation: Reinvention of Healthcare, New Start
for Your Business
Speed/Breakout Sessions
Panel Discussions: Textile Contamination (New Orleans) &
Laundry Industry Executives
Earn 7 CPLM Credits
Register: www.trsa.org/healthcare