Marian L. Dezelan Chief Marketing Officer, North Shore-LIJ Health System As a member of the organization’s leadership team, Ms. Dezelan is responsible for developing and advancing North Shore-LIJ’s brand and customer engagement strategies, with direct oversight of digital marketing, advertising, marketing intelligence and customer relationship management. Previously, Ms. Dezelan was vice president of marketing communications at University of Pittsburgh Medical Center (UPMC) where she led system-wide branding as well as marketing initiatives in support of UPMC’s regional, national and international businesses. Prior to entering healthcare, Ms. Dezelan held marketing leadership positions at FedEx and Straightline, a start-up supply chain management company. She also spent a dozen years in the financial services industry with both The PNC Financial Services Group and BNY Mellon. Ms. Dezelan is on the board of directors of the Healthcare Public Relations and Marketing Society of New York and recently served as a judge for the North American Effie Awards. Ms. Dezelan has a bachelor’s degree in finance and a master’s degree in marketing and finance, both from Duquesne University, Pittsburgh.