Entrepreneurs, Norway Supports You!
Jeanett Sandmo
Senior Advisor Strategy Entrepreneurship
Innovation Norway
www.innovasjonnorge.no
INNOVASJON NORGE 2015
Ny organisasjon og ledelse
Much more than financing
Photo: Johan Wildhagen/Innovation Norway
Innovation Norway:
Our services
Financing
services
Promotional
services
Competence
services
4
Advisory
services
Networking
services
An international organization
OFFICES IN
EVERY COUNTY
REPRESENTATION IN MORE
THAN 30 COUNTRIES
Våre
gründerbedrifter
vokser mer
21 %
Gründere og oppstartbedrifter
med støtte fra Innovasjon Norge
har 21 prosentpoeng høyere
omsetningsvekst
enn gründere uten støtte.
Source: Statistics Norway / Innovation Norway
Mål: Flere gode gründere
Flere gründerbedrifter «overlever»
Etter fem år er
72 %
av gründerbedriftene
fortsatt aktive.
Sammenlignet er 67% av bedriftene
i kontrollgruppa og
30 % av alle bedrifene
som startet opp i 2007
fortsatt aktive etter fem år.
Gjennomsnitt for IN er 72 %
Gjennomsnitt NFD er 73 %
Kilde: SSB/Innovasjon Norge
Spennende tech selskaper over hele landet –
«Bobler» av entreprenørskapslyst
8
Entrepreneurship & startup division
Cash
• Grants
• Loans
• Develop new products, alliances, eco system
Competence
•
•
•
•
•
Digital guiding and challenging application processes
Mentor
IPR
Open courses («Fra Ide til Marked»)
On invitation only («FRAM », «GET»)
Connections
•
•
•
•
•
Regional startup organisations, incubators, public services
Cluster programs (Arena, NCE, GCE)
Innovation contract (OFU/IFU, Bedr.nettverk)
Export accelerator (TINC)
Events, exhibitions & delegations (EMAX, …)
Culture
• Evangelisation
• From kindergarden to intrapreneurship
• Social Entrepreneurship
9
The Norwegian Startups Scene
www.innovasjonnorge.no
Go Global or Die?
www.innovasjonnorge.no
THE ENTREPRNEURIAL
SPIRIT INNORWAY HAVE
NEVER IS ALL TIME HIGH!
59-83% FROM 2003-2014
18
19
Ca. 50 000 new companies every
‘Enkeltpersonforetaksyndromet’
Sole proprietorship
Foto: Aaron Amat
www.innovasjonnorge.no
Kilde: SSB
The Challenge:
Low growth ambitions
•
Only 1 % of norwegian startup companies
express growth ambitions (GEM).
•
Only 1,3% of established Norwegian
companies qualify to be a growth company
*(SSB2006-2009).
•
3 % of newly established companies stands
for 60 % of the growth (NIFUSTEP)
Entrepreneurship is risky, but how risky is it
in Norway?!
Foto: Digital Vision
Think BIG!
• Solve problems with a big
enough market – Is the market
in need of ypour solution willing
enough to pay for it?
• Focus on the customers
• Think international markets
from day 1!
• Make sure you have the perfect
team
www.innovasjonnorge.no
• The Norwegian tech
startup scene is
immature compared
to the other Nordic
countries
• Few international
investors compared
to the rest of the
Nordics
• There is a huge
potential, highly
skilled entrepreneurs
and high quality
startups…..
Startup Extreme
- Building a more visible startupscene & attracting investors
Financing
Grant, loans, Public/industrial research and
development
www.innovasjonnorge.no
Financing ecosystem
IDEAVKLARING
Kunden
UTVIKLING
Privat
MARKEDSINTRODUKSJON
VEKST
Børs
Private investorer
Bank
Pollen
Venture
Såkorn
P.E.
Inkubator, TTO
Næringshage
Klynger, møteplasser
Offentlig
EU
Enova +
Forskningsrådet
Innovasjon Norge
Næringsselskaper
NAV
1. linje
NAV
SIVA
Most phenomenal
startup teams
create businesses
that ultimately fail.
Why? They built
something that
nobody wanted.
Eric Ries
Startup Grants
(Etablerertilskudd)
• Development, market introduction and early
growth phase
• Phase 1: “Market clarification”
Up to 150.000 covering up to 100% of the project cost
100.000
• Phase 2: “Commercialisation”
Up to 800.000 covering up to 75% of the project cost
500.000
18
Conditions for our support
• Adding value to Norway
Can you build it?
• Innovation
What’s new about it?
• Market potential
Is there a market for it?
• Profitable
How will you reach the market?
• Ability to complete
taskthey care?
Why will
• Triggering effect
32
Other Grants and Loans
• Public/industrial research and development:
Development of competitive products in an
international market in collaboration with a customer
(IFU / OFU)
• Innovation loans: Companies in the growth phase or
loans for development of innovation projects
18
Other Services
• IPR / Design services
• Mentor programs
• International marked advisory
• Competence programs
• Network programs
Conditions for our support
• Adding value to Norway
Can you build it?
• Innovation
• Market potentialWhat’s new about it?
Is there a market for it?
• Profitable How will you reach the market?
• Ability to complete
task
Why
will they care?
• Triggering effect
35
We do not give grants if
• Payment problems, poor financial situation
• Inventions lacking business sense
• Company older than 3 years (5)
• Local focus – traditional commerce, private
service, consulting, hand craft
• Import, agencies or licensing businesses
36
Osterwalder´s Business Model Canvas
• Who are our Key
Partners?
• Who are our Key
Suppliers?
• Hvem er partnerne våre?
• Hvilke leverandører har
vi?
• What key activities do we
have to do to deliver the
Value Propositions?
• Hvilke kjerneaktiviteter
må vi selv utføre for å
levere verdiløftet?
• What Key Resources do
our Value Propositions
require? (Physical,
Intellectual, Human,
Financial)
• Hvilke ressurser trenge vi
for å oppfylle verdiløftet?
• What are the most important costs in our business model?
• Hva er de viktigste kostnadene i forretningsmodellen?
• What value do we deliver
to the customer?
• Which one of our
customer’s problems are
we helping to solve?
• Which customer needs
are we satisfying?
• Hva slags verdi gir vi
kundesegmentene våre?
• Hvilket problem løser vi
for kundene?
• Hvilke kundebehov
tilfredsstiller vi?
• How do we maintain the
relationship with our
customer segments over
time? (i.e. Personal
assistance, Self-service,
Automated services)
• Hvilken type relasjon har
vi til våre
kundesegment?
• Through which channels
do we reach our
customers? (Channel
phases: Awareness,
Evaluation, Purchase,
Delivery, After sales)
• Gjennom hvilke kanaler
når vi våre kunder?
• For what are the customers currently paying?
• How are they currently paying?
• Hva tar vi oss betalt for i dag?
• Hvordan tar vi oss betalt?
• For whom are we
creating value?
• Who are our most
important customers?
• Hvem skaper vi verdi for?
• Hvem er våre viktigste
kunder?
Skattefunn
• Administered by Forskningsrådet
• Legal right based scheme designed to promote R&D activity in Norwegian
companies
• Tax deduction of up to 20 per cent of the eligible costs related to R&D activity
Additional public funding
• EU funding
• Kulturrådet
• Local grants
• Etc.
Go Global
Competence & Network Services
www.innovasjonnorge.no
Working towards
more global
entrepreneurs from
Norway
We create learning &
networking
opportunities around
the globe for
Norwegian high
potential startups
Faster growth at lower risk
www.innovationnorway.no/GE
“I got loaded with inspiration and knowledge,
a true experience of a lifetime!”
— Terje Sørbø, Stifio
International learning arenas – Global
networks and services for startups
Entrepreneurial Marketing
NYC
Tech City London
TINC Silicon
Valley
GET Boston
Entrepreneurship in Emerging
Market India
TINC Singapore
Og Global Services – Soft landing spots in international markets
Around 230 Norwegian tech companies on training in global markets
43
Global Entrepreneurship
Problem / Solution fit
Product / Market fit
Skills for Scale
Entrepreneurship in Emerging Markets (India)
TechCity London
Entrepreneurial Marketing (New York)
TINC Tech Incubator (Silicon Valley + Asia)
Business Bootcamp (in Norway)
GET Global Entrepreneurship Training
www.innovationnorway.no/GE
(Boston)
Business Bootcamp 2.0
TINC Asia
“The TINC program has helped
us to find and connect with the
right people and most
importantly, in the right way”
- Christian Teigland, CEO of
OceanHub.
Global Entrepreneurship Training
PARTNERING WITH THE NUMBER ONE ACADEMIC INSTITUTION
ON ENTREPRENEURSHIP AND INNOVATION
Global Entrepreneurship Marketing – New York
Tech City Exceutive Accelerator (TEA) – London
Entrepreneurship in emerging markets - India
The Global Startup Ecosystem Ranking 2015
Copyright © 2015 Startup Compass Inc.
Copyright © 2015 Startup Compass Inc.
www.innovationnorway.no/GE
WE CONNECT
ENTREPRENEURS TO GLOBAL
NETWORK AND EXPERTISE IN
LEADING HUBS AROUND THE
GLOBE
Thank You!
Senior Advisor Strategy Entrepreneurship
Jeanett.sandmo@innovation norway.no
M: 92 22 63 78
@jeanettsandmo