1. health and fitness
2. disease
3. cancer

Saturday, April 6, 2013 l Alamodome
10K and 5K Fundraising Event
www.komensanantonio.org
.
16TH ANNUAL SUSAN G. KOMEN SAN ANTONIO RACE FOR THE CURE
SPONSORSHIP OPPORTUNITIES
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WHO WE ARE
Susan G. Komen for the Cure: Nancy G. Brinker promised her dying sister, Susan G. Komen, she
would do everything in her power to end breast cancer forever. In 1982, that promise became Susan
G. Komen for the Cure® and launched the global breast cancer movement. Thanks to events like
Komen Race for the Cure and Komen 3-Day for the Cure, we have invested nearly $2 billion to fulfill
our promise, becoming the largest source of
nonprofit funds dedicated to the fight to end breast
Breast Cancer
cancer in the world.
Research
Komen San Antonio Affiliate: Established in
1997, Komen San Antonio has invested more than
Screening,
$14 million in our community. Seventy-five percent
treatment
and
supports local nonprofit programs providing vital
education grants
breast cancer screening, treatment and education
right here in San Antonio. The remaining 25
percent goes to the Susan G. Komen for the Cure Grants
Program for groundbreaking breast cancer research and
scientific programs around the world. Historically, more than
100 percent of funds the San Antonio Affiliate sends to HQ
come back to our community in research grants.
25%
75%
2012-2013 Funding: Komen runs one of the most responsive grant programs in breast cancer today.
Komen San Antonio Affiliate will invest more than $900,000 helping countless women through
community-based breast health education, screening and treatment projects in Bexar County.
Additionally, approximately $325,000 will go toward breast cancer research through the Susan G.
Komen Grants Program supporting innovative scientific programs around the world.
YOUR MONEY AT WORK IN SAN ANTONIO
Expense Breakdown
Komen San Antonio
Fiscal Year 2012
Fundraising
20%
Mission
including
Education,
Outreach and
Advocacy
78%
Education
11%
Grant Dollars Awarded
Research
25%
Treatment
24%
Administration
2%
Screenings/Diagnostics
40%
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KOMEN SAN ANTONIO REACH
WHY BECOME A SPONSOR?
• Strong visibility at Komen San Antonio events
• Reach an audience on Race site of more than 30,000
spectators and participants
• Exposure to more than 50,000 unique individual website
subscribers
• Maintain and increase customer loyalty
• Build employee morale and company pride
• Save lives and help end breast cancer by supporting
Komen San Antonio
1,597
Twitter followers
3,585
Facebook “likes”
50,000 Internet followers
RACE DAY
1,200
Survivors
More than 600 Volunteers
MAXIMUM RETURN
Our goal is to support Komen’s promise to save lives and
end breast cancer by investing generated dollars in
screening, treatment, education and research. Seventy-eight
percent of all funds raised through Race and other events
are spent on our mission.
Over 30,000 at Race
INSPIRE AND IMPACT
Sixteen years ago, the first Komen San Antonio Race for the Cure was held in our community.
The Race for the Cure is now one of the largest runners’ events in San Antonio.
PARTICIPANT DEMOGRAPHICS
19%
Ages 45-54
13%
Ages 55-64
IN THE PAST 15 YEARS, THE KOMEN SAN
ANTONIO RACE FOR THE CURE HAS:
3%
Ages 65+
7%
Ages 0-12
22%
Ages 35-44
24,348
13%
Ages 13-24
23%
Ages 25-34
• Increased from approximately 1,800
participants to 24,348 in 2012
• Invested more than $14 million in breast
cancer screening, treatment, education and
research
• Successful part of the largest 5K Race series
in the world
2012 RACE PARTICIPANTS:
• 80 percent were female; 20 percent were male
• 1,200 breast cancer survivors
• 46 percent were part of a team
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A MESSAGE FROM THE LOCAL TITLE SPONSOR
In 2013, H-E-B Grocery Company proudly celebrates its 11th anniversary as the Local Title Sponsor of the annual
Susan G. Komen San Antonio Race for the Cure®.
Established in 1997, the Komen San Antonio Affiliate has invested more than $14 million in community health and
research initiatives. In addition to funding breast cancer research through the Susan G. Komen for the Cure Grants
Program, the San Antonio Affiliate helps support innovative breast cancer screening, treatment and education for the
medically underserved of our community.
It is both an honor and privilege for H-E-B to be a part of such a vital nonprofit organization and to add value to a
mission that has laid the groundwork for some of today’s most promising breast cancer treatments.
Last year, H-E-B was the largest corporate and overall team for the event. More than 400 H-E-B Partners took part on
Race day to honor our employees, customers and the communities we serve.
I invite you to share in our collective team spirit and join us as a corporate sponsor of the 2013 Komen San Antonio
Race for the Cure where your support is especially critical this year as we strive for even greater success.
By joining us in making a difference, your sponsorship will ensure valuable support to help find a cure for a disease
that truly affects all San Antonians, either personally or through our friends, families and neighbors. Your support
could be the part of the funding that finds the cure.
I look forward to seeing you at the start line!
Sincerely,
Suzanne Wade President of San Antonio Food and Drug Division 4
SPONSORSHIP BENEFITS - APRIL 6, 2013
PRESENTING
PRESENTING
$75,000
$75,000
DIAMOND
DIAMOND
$50,000
$50,000
PLATINUM
PLATINUM
$25,000
$25,000
GOLD
GOLD
$15,000
$15,000
SILVER
SILVER
$10,000
$10,000
BRONZE
BRONZE
$5,000
$5,000
CRYSTAL
CRYSTAL
$2,500
$2,500
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Visibility
Visibility
Race
Race T-shirts
T-shirts
Race
Race Entry
Entry Forms
Forms
Race
Race Promotional
Promotional Posters
Posters
Advertisement
Advertisement in
in Race
Race Guides
Guides
Recognition
Recognition in
in Race
Race Guides
Guides
Right
Right to
to Use
Use Race
Race Logo
Logo with
with Affiliate
Affiliate Approval
Approval
Website
Website Recognition
Recognition
Rotation
Rotation of
of Sponsor
Sponsor Logo
Logo on
on Website
Website Spotlight
Spotlight
Link
Link to
to Sponsor’s
Sponsor’s Website
Website
Logo
Logo Recognition
Recognition in
in At
At Least
Least One
One Email
Email Blast
Blast
Logo
Logo Included
Included in
in Print
Print Advertising
Advertising (when
(when allowed)
allowed)
Ability
Ability to
to Offer
Offer Promotional
Promotional Items
Items inin Race
Race Participant
Participant
Packets
Packets
Sponsor
Sponsor Mention
Mention on
on Affiliate’s
Affiliate’s Facebook
Facebook and
and Twitter
Twitter
Pages
Pages
Recognition
Recognition in
in Team
Team Captain
Captain Handbook
Handbook
Race
Race Day
Day Participation
Participation
Logo
Logo on
on Stage
Stage Banners
Banners
Logo
Logo on
on Start
Start and
and Finish
Finish Banners
Banners
Company
Company Banners
Banners Race
Race Finish
Finish Shoot
Shoot (sponsor
(sponsor
provided,
provided, up
up to
to 6x3
6x3 size)
size)
Sponsor
Sponsor Provided
Provided Tent
Tent Option
Option with
with Prime
Prime Booth
Booth
Placement
Placement
Komen
Komen Provided
Provided Tent
Tent Space
Space (one
(one table/two
table/two chairs)
chairs)
88
66
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30x30
20x20
20x20
20x20
20x20
15x15
15x15
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Approved
Approved Giveaways
Giveaways at
at Vendor
Vendor Booths
Booths
Company
Company Official
Official to
to Speak
Speak on
on Race
Race Day
Day
Recognition
Recognition in
in Race
Race Script
Script
Approved
Approved Giveaways
Giveaways for
for 1,500
1,500 Survivors
Survivors
Company
Company Participation
Participation
Complimentary
Complimentary Race
Race Registrations
Registrations
VIP
VIP Parking
Parking Passes
Passes
Complimentary
Complimentary Entry
Entry to
to Survivor
Survivor Pink
Pink Hat
Hat Cafe
Cafe
(Breakfast)
(Breakfast)
Komen
Komen Representative
Representative to
to Assist
Assist with
with Sponsor/
Sponsor/
Corporate
Corporate Team
Team
On-site
On-site Employee
Employee Registration/
Registration/ Packet
Packet Pick-up
Pick-up
Delivery
Delivery of
of Race
Race Packets
Packets
Pink
Pink Ribbon
Ribbon Celebration
Celebration Sponsor,
Sponsor, Donor,
Donor, Granter
Grantee
Event;
Event; Date
Date TBO
TBD
Print Deadlines: T-shirts, Race Entry Forms and Posters-January 11,2013 Race Guide-February 4, 2013 Finish, Start and Stage Banners-March 4, 2013
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TARGETED RACE SPONSORSHIPS
KOMEN KIDS’ CORNER - $6,000
Show your company’s support to more than 2,000 youth
participants and their families at our Komen Kids’ Corner.
•
Naming rights to the event (e.g., “The Company
Name” Komen Kids’ Corner) used in all references
•
Opportunity to provide family activities including:
face painting, mascots, bounce house, etc. (must
be approved by Affiliate)
•
Banner to be hung above/near Komen Kids’ Corner
•
Name recognition as sponsor of Komen Kids’
Corner on Komen San Antonio Race website and in
one email blast
•
PLUS all benefits of Bronze Level corporate
sponsorship
COURSE WATER STOP SPONSOR - $2,500
Two sponsorships available
Add to the excitement of the Race with an on-course presence handing
out water to approximately 28,000+ Race participants.
•
Opportunity to distribute water at Affiliate provided station
•
Organization to wear company T-shirts for recognition
•
Sponsor to staff water station with a minimum of 25 volunteers
•
Opportunity to provide sponsor-branded banner/tablecloth for
table
SLEEP IN FOR THE CURE - $5,000
Reach supporters from all corners of the state and beyond who are
committed to ending breast cancer, but can’t make it on Race Day.
•
Naming rights to the event (e.g., “The Company Name
Sleep in for the Cure”) used in all references
•
Name recognition as sponsor of Sleep in for the Cure on
Race for Cure registration brochure
•
Name recognition as sponsor of Sleep in for the Cure on
Komen San Antonio Race website and in one email blast
•
Logo on 800+ Sleep in for the Cure branded gifts that are
distributed to participants of the program
•
Ten complimentary Race registrations and two VIP parking
passes
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EXAMPLES OF A FEW KOMEN GRANTEES
MAKING A DIFFERENCE IN OUR COMMUNITY
CommuniCare Health Centers is a Komen San Antonio
grantee. They are a full service family health care provider
that not only address all the basic health care needs of
patients, but with Komen funding, provides clinical breast
exams, screening and diagnostic treatment for low-income,
under- or uninsured women of San Antonio’s east and west
side.
In April of 2012, Lorraine M., a single mother of two, was
diagnosed with breast cancer and is a patient of
CommuniCare….“At the time of my diagnosis, I did not
have any health coverage and did not know where to go.
The nurse at CommuniCare gave me information about the
Susan G. Komen program. If it wasn’t for the program, I
wouldn’t have known what to do. I was diagnosed with
stage III breast cancer and now I am nearing remission. I
am so blessed. The Komen-funded program has saved my
life.”
SLEW Wellness Center, another local non-profit that
received Komen funding, provides emotional and physical
support for underinsured and low-income women who are
recovering from and/or undergoing breast cancer surgery,
chemotherapy or radiation treatment throughout Bexar
County.
University Health System (UHS) is one of the eight
organizations that received large grant funding from the Susan
G. Komen San Antonio Affiliate. UHS, in partnership with
Metropolitan Health District, assists low-income, uninsured, atrisk women with clinical breast exams, screening
mammography and advanced diagnostic procedures in
downtown, southwest, southeast and northside clinics in San
Antonio.
Grace C., who was diagnosed with breast cancer, received
assistance from University Health System…“Being a single
person with no insurance, University Health System Women’s
Breast Health Program has helped me financially pay for my
mammogram, ultrasound and biopsy. Funding from Susan G.
Komen has helped me get the care I need. I am so thankful for
University Health System and Susan G. Komen San Antonio.”
For a complete listing of all the
Komen San Antonio Grantees,
visit www.komensanantonio.org
Breast Cancer Survivor Evelyn H. shares her experience as
a SLEW patient…“I am currently seeing improvements due
to the massage therapy and personal counseling that
SLEW Wellness Center provides. Thanks to SLEW and
Susan G. Komen, I have hope and now see that there is a
way to live the quality of life that we all deserve.”
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SPONSORSHIP CHECKLIST
WAYS TO SPONSOR
From cash and in-kind sponsorships to targeted marketing
opportunities underwriting specific elements of the event, the
Komen San Antonio Race for the Cure offers several options at
various levels to match a companyʼs goals and budget.
SPONSORSHIP MADE EASY -- JUST 4 STEPS!
1. SELECT A SPONSOR TYPE
CORPORATE SPONSORSHIP PACKAGES
Packages range in price from $2,500 to $75,000. Benefits of
sponsorship may include the company logo on T-shirts and Race
Day signage, as well as complimentary Race entries, tent space,
banners on the Race course and pre-event advertising.
TARGETED MARKETING
Starting at $2,500, a targeted marketing package allows you to
reach a specific audience like volunteers, teams, survivors,
spectators and many more. By investing in one or several of
these unique marketing opportunities, you may find a creative
way to reach your ideal audience.
IN-KIND SPONSORSHIP
Our goal is to underwrite Race expenses through both cash and
in-kind contributions. This ensures that more money can go to the
fight to end breast cancer.
Opportunities include: advertising, fencing, food and
beverages, golf carts, postage/shipping, printing, site
equipment, transportation for survivors, sound equipment,
and much more!
2. CONTACT KOMEN SAN ANTONIO
Once you have reviewed the information in the packet, please
contact:
Kimberly Hinze
Marketing and Communications Director
210.222.9009 | [email protected]
3. COMPLETE THE ATTACHED CONTRACT
To be included in our print and promotional materials, complete
the contract and submit before January 11, 2013. In addition, we
will need JPEG and a high-resolution EPS color and black and
white versions of the company logo by January 11, 2013.
4. WE’LL DO THE REST!
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THANK YOU TO OUR 2012 RACE FOR THE CURE SPONSORS!
Title
Presenting Media
Diamond Sponsors
Platinum Sponsors
Gold Sponsors
Silver Sponsors
Bronze Sponsors
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Crystal Sponsors
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