USA 1 USA Network celebrates the characters on our screens, and in our audience. We focus on unique characters because at USA, we believe behind every flaw is a remarkable talent. Beyond every quirk, a great story’s waiting to be told. Always reflective, inclusive and relatable, we’re devoted to the characters that make us, USA. Through original programs, quality series and box-office favorites, USA Network creates an emotional connection with our audience on every platform – inviting them to take part, and show us their characters too. USA Network is cable television's leading provider of original series and web content for hits such as “Covert Affairs,” “Burn Notice,” “Suits,” “Necessary Roughness,” “Royal Pains,” “White Collar,” “Psych,” “In Plain Sight,” and reality show “Tough Enough”. USA is also home to top acquired series “NCIS,” “NCIS: Los Angeles,” “CSI,” “Law & Order: SVU,” and “House,” as well as sports and entertainment events including “WWE Raw” and blockbuster theatrical films. USA is the #1 network in basic cable and is seen in 99.4 million U.S. homes. Network ProgrAm FormAt Local Avails: 2 minutes per hour times: Breaks occur inside the program (For paid programming breaks occur right after program) Insertion Hours: 24 hours per day/7 days per week Subscribers: 99+ million Network INFormAtIoN Source: Nielsen Media Research,3Q’11 Service type: Basic Satellite Feed: Dual Launch Date: April 1977 ownership: NBCUniversal beNeFItS to ADvertISerS 1. USA has been the number one network with Cable viewers for 6 years in a row, fueled by our hit shows. Following Psych in 2006, In Plain Sight in 2007, Burn Notice in 2008, Royal Pains in 2009, and Covert Affairs in 2010, USA’s Originals continued to dominate in the ratings in 2011. In the summer of 2011, USA premiered six scripted originals in four weeks. Among these series, USA launched two new originals – Suits and Necessary Roughness — the #2 and #3 new scripted series of the year. In fact, within our competitive set, there’s no other network whose ratings combined with a quality audience comes close to ours. USA continues to reinforce our market leading position as the #1 destination for viewers successfully building upon our foundation: “Characters Welcome.” USA has 6 of this year’s top 10 Scripted Originals on cable (Burn Notice, Suits, Necessary Roughness, Covert Affairs, Royal Pains and White Collar) and four of the top ten Acquireds (NCIS, Law & Order: SVU, House, and CSI.) In 2012, USA will continue to build upon our pledge to deliver quality, original programming, starting with the launch of Common Law, USA’s newest original. With this exciting and continually expanding lineup, advertisers have even more distinctive and innovative opportunities to partner with us. Source: Nielsen, 2011TD = 12/27/10-9/25/11, Cable Network Rank = M-Su 8p-11p, #2,3 New Series = P18-49, Scripted Original Series Rank = Premiere Trackages, Acquired Program Rank = M-Su 7p-12a, showing networks airing in 100% of the daypart, regularly scheduled programs only with 5+ TCs, C3 (000) Data. 2. It’s not just our on-air programming that delivers results for our partners; USA goes beyond the TV screen inviting our fans to be an active character by constantly engaging them on all platforms, 24/7. In 2011, USA connected with over 15 million active fans and followers each month collectively on usanetwork.com, the primary hub of all things digital, on USA mobile, through full stream episodes and short form content on Hulu, VOD, and through social experiences on Facebook and Twitter. Always at the forefront of the latest technologies, we constantly ideate and innovate to develop highly engaging content and activities to create the best brand experience possible. Tapping into our success with Character Chatter, USA’s social conversation hotspot, a multi-platform destination that aggregates all social chatter into one fluid stream of text, images and videos, we’re able to develop groundbreaking initiatives such as live polling, live on-air scrolls, and hosted live chats on Facebook for our partners. From two screen experiences, companion apps and social games, we continue to be leaders in innovation by developing cutting-edge Social TV experiences for our partners. As the digital arm for the #1 cable network, we are consistently finding ways to enhance our fans TV experience and continue to turn passive viewers into active participants. Source: June 11 Online = Omniture uniques to USANetwork.com + Nielsen uniques USA content on Hulu; Widgets = Omniture uniques to USA widgets; Mobile = Omniture USA HTML + Video WAP and App; VOD = Rentrak uniques to USA content on VOD; Facebook fans and Twitter followers as of 7/28/11. 3. USA Strategic Marketing understands advertiser challenges and the need to connect with elusive, media-savvy consumers. We provide a deeper connection with our audience and innovative ways to extend brand messages far beyond advertising, reaching consumers at every touch point in their lives. Our marketing solutions are filtered through our “Characters Welcome” brand lens enabling us to organically integrate advertisers into the fabric of the channel by showcasing a brand’s unique “character” on-air, digitally, or in a live consumer experience. Known as one of the most recognizable brands on Cable TV, the Characters Welcome brand offers partners the opportunity to benefit from our ratings and reach via unique Character Brandworks solutions that resonate with consumers, generate buzz & garner attention for brands. USA. Characters Welcome. Advertisers Welcome. Brands Welcome. 2 USA USA Network USA USA Network reSeArCH vIewer tArgeteD Persons, men & women: 18-34, 18-49, 25-54 vIewer ProFILe base: Persons 18+ USA Network Median Age: Median Household Income: HHI HHI HHI HHI HHI 53 $48,000 % Audience Composition 43% 4+ Years College: 32% Home Owner: 35% Multi-Car Owner: 16% 16% $60K+: $75K+: $50K+ w/College: $50K+ w/Child: $50K+ POM 25% 71% 25% Source: Nielsen, 2011TD = 12/27/10-9/25/11, M-Su 8p-11p, Audience Composition based on P18+, C3 Data. vIewer LIFeStYLe Financial Tax preparation: used any internet/online tax preparation program Investment activity: personal money manager Credit cards owned: 5+ Credit cards: usually or always carry a balance Index 132 116 116 108 Leisure Activities Entertain friends/family at home: 2+ times a week Barbecuing 2-3 times a month Go to bars/night clubs: 2+ times a week Attending movies: 2-3 times a month Playing computer games: 2+ times a week Dining out: 2+ times a week Cellular/mobile/Smartphones Looked at an advertisement sent via text Used text messaging to respond to advertisement Used text messaging to vote in a contest, make a choice, or give an opinion Watched a downloaded or streamed TV program Average monthly bill: $100+ 126 121 121 119 116 115 Internet Used on-line gambling site Played games online Visited a TV network or Show’s website Obtained sports news/information Obtained info for new/used car purchase Downloaded music Paid bills on-line Made a purchase for personal use electronics Video games: bought 10+/past 12 months Rented: 5+ DVDs/Blu-rays/past month Bought 3+ DVDs/Blu-rays/past month Most recent TV purchases-Screen over 42” Portable GPS: bought/last 12 months Most recent TV purchase: $1,000+ MP3 player (portable): any MP3 player you personally own 144 128 124 121 107 Index 154 126 126 119 119 116 110 109 139 123 118 116 112 111 108 Source: MRI 2011 Cable Study, based=P18+, Index to National Average. DAYPArt vIewINg Daypart Total Day Early Morning Day Early Fringe Primetime Late Night Weekend Overnight Mon-Fri & Sat/Sun Mon-Sun Mon-Fri Mon-Fri Mon-Sun Mon-Sun Sat/Sun Mon-Sun 8a-2a & 9a-2a 6a-8a 8a-4p 4p-7p 7p-12p 12a-2a 9a-7p 2a-6a Source: Nielsen, 2011TD = 12/27/10 - 09/25/11,C3 Data. 3 % Audience Composition (P18+) P18-34 P18-49 P25-54 20% 44% 46% 20% 47% 51% 23% 48% 46% 20% 42% 43% 18% 41% 46% 20% 48% 51% 21% 45% 46% 23% 53% 59% ProgrAmmINg ProgrAmmINg geNreS: Drama (General), Comedy, Entertainment, Family, Movies, Sports: Wrestling vIewer tArgeteD ProgrAmmINg Persons 18-34, 18-49, 25-54: Royal Pains, Covert Affairs, Necessary Roughness, Suits, White Collar, Psych, Burn Notice, In Plain Sight, Law & Order: SUV, NCIS, NCIS: Los Angeles, House, and WWE Monday Night RAW New ProgrAmS For 2012/PoPULAr eStAbLISHeD ProgrAmS USA is a general entertainment network focused on delivering compelling programming that captures viewers and provides a target rich environment for our advertisers. We continue to strengthen our position as the market leader by successfully sustaining hit series, such as Burn Notice, Covert Affairs, Royal Pains, White Collar, Psych, Fairly Legal, and In Plain Sight, as well as launching news original in 2011, Suits and Necessary Roughness. With new originals constantly in development, USA continues to reinforce its position as a top Cable network for original programming. We’re also home to 4 of the top 10 Acquired series on cable (NCIS, Law & Order: SVU, House, and CSI). USA continues to thrill millions of viewers each week with WWE Monday Night RAW. RAW is the only cable program that provides 52 weeks of original programming each year. By focusing on quality original programming, USA continues to deliver the hits with old favorites like Burn Notice and Psych, and new favorites like Suits and Necessary Roughness. Source: Nielsen, 2011TD = 12/27/10-9/25/11, Cable Network Rank = M-Su 8p-11p, Scripted Original Series Rank = Premiere Trackages, Acquired Program Rank = M-Su 7p-12a, showing networks airing in 100% of the daypart, regularly scheduled programs only with 5+ TCs, C3 (000) Data. USA Network originals: Suits, Necessary Roughness, Covert Affairs, White Collar, Royal Pains, Psych, Burn Notice, Fairly Legal, In Plain Sight USA Network Franchise events: WWE: Monday Night RAW, Westminster Kennel Club Dog Show box-office theatricals: Public Enemies, G.I. Joe Rise of Cobra, Couples Retreat, Shutter Island Acquired Series: House, NCIS, NCIS: Los Angeles, Law & Order: SVU, CSI movie/Series Stunts: “Best of Burn” Burn Notice End of Year Marathon; Resolve to Watch New Year’s Marathon; SVUMariskathon; Fights! Camera! Action! Movie Marathon; Characters We Love Movie Stunt; Memorial Day Man-a-Thon Movie Stunt; Indy Knows Best Father’s Day Movie Marathon; Stars & Stripes 4th of July Marathon; “Red, White, and Burn” Burn Notice Marathon; Back-to-School Marathon, “Day of AR-Rest” NCIS Labor Day Marathon; Red Carpet Weekend Marathon 4 USA USA Network USA USA Network LeADINg NAtIoNAL ADvertISerS Apple Lexus Mercedes Pepsico State Farm Network CoNtACtS National Ad Sales USA Network 75 Rockefeller Plaza 5th Floor and 6th Floor New York, NY 10019 P:(212) 644-4444 Steve Mandala EVP, Cable Entertainment Sales P:(212) 664-3599 F:(212) 790-4720 [email protected] Mark Miller SVP, USA, Syfy, CLOO & Chiller Ad Sales P:(212) 664-2208 F:(212) 790-4720 [email protected] Alicia Muntzner Director, USA Ad Sales-NY P:(212) 664-5271 F:(212) 790-4720 [email protected] NbCUniversal Cable 1 CNBC Plaza 900 Sylvan Avenue Englewood Cliffs, NJ 07632 P:(201) 735-3600 Brian Hunt SVP, Marketing & Sales Strategy P:(201) 735-3562 brian.hunt@nbcuni,com western region 100 Universal City Plaza Bldg. 9128-3 Universal City, CA 91608 P:(818) 777-7094 F:(818) 866-3317 regional offices Central region 454 N. Columbus Drive 3rd Floor Chicago, IL 60611-5555 P:(312) 970-2109 F:(312) 836-5795 Detroit 3001 W. Big Beaver Suite 608 Troy, MI 48084 P:(248) 822-0281 F:(248) 643-8830 Carla O’Neill Director, Cable Entertainment [email protected] Michael Claffey Director, Cable Entertainment [email protected] Diane Johnston Director, Cable Entertainment. [email protected] NbCUniversal Cable Local Ad Sales 1 CNBC Plaza 900 Sylvan Avenue Englewood Cliffs, NJ 07632 Rosanna Thomas Senior Director fo Marketing P:(201) 735-3668 [email protected] webSIte INFormAtIoN Consumer website: Affiliate website: National Ad Sales website: www.usanetwork.com www.nbcunetworks.com www.nbcumarketplace.com 5