USA 1 USA Network celebrates the characters on our screens, and in our audience. We focus on unique characters because at USA, we believe behind every flaw is a remarkable talent. Beyond every quirk, a great story’s waiting to be told. Always reflective, inclusive and relatable, we’re devoted to the characters that make us, USA. Through original programs, quality series and box-office favorites, USA Network creates an emotional connection with our audience on every platform – inviting them to take part, and show us their characters too. USA Network is cable television's leading provider of original series and web content for hits such as “Covert Affairs,” “Burn Notice,” “Suits,” “Necessary Roughness,” “Royal Pains,” “White Collar,” and “Psych.” USA is also home to top acquired series “NCIS,” “NCIS: Los Angeles,” “CSI,” “Law & Order: SVU,” and “Law & Order: CI” as well as sports and entertainment events including “WWE Raw” and blockbuster theatrical films. USA is the #1 network in basic cable and is seen in 98.7 million U.S. homes. Network ProgrAm FormAt Local Avails: 2 minutes per hour times: Breaks occur inside the program (For paid programming breaks occur right after program) Insertion Hours: 24 hours per day/7 days per week Subscribers: 98.7MM Homes Service type: Basic Network INFormAtIoN Source: Nielsen Media Research, October 2012 Satellite Feed: Dual Launch Date: April 1977 ownership: NBCUniversal Cable Networks beNeFItS to ADvertISerS 1. USA has been the number one network with cable viewers for 6 years in a row, fueled by our hit shows. Powerful returning originals Psych, Burn Notice, White Collar, Royal Pains, Covert Affairs, Necessary Roughness and Suits help make USA the #1 network for original series among P18-49 and P25-54. USA continues to reinforce our position as a top destination for P18-49 (#2) and P25-54 (#1) viewers, successfully building upon our foundation: “Characters Welcome.” USA is home to two of cable’s top 10 scripted originals this year (Burn Notice, Suits). We’re not just about originals though as our roster of acquireds (NCIS, NCIS:LA, Law &Order: SVU and CSI) make USA a top destination for acquired series programming (#2 P18-49/P25-54). In 2013, USA will continue to build upon our pledge to deliver quality programming, starting with the launch of Graceland, USA’s newest scripted original, two new reality shows, The Moment and The Choir, and the acquired series launch of the smash-hit Modern Family. With this exciting and continually expanding lineup, advertisers have even more distinctive and innovative opportunities to partner with us. Source: Nielsen, 2012TD (12/26/11-9/30/12), cable network rank = M-Su 8p-11p; original series net rank = M-Su 8-11p, excludes news, sports & feature films; scripted original ranks = M-Su 8-11p, premiere trackages, including telecasts outside of the daypart; acquired series net rank = M-Su 7p-12a, excludes news, sports & feature films, networks airing in 100% of the daypart, C3 data. 2. It’s not just our on-air programming that delivers results for our partners; USA goes beyond the TV screen inviting our fans to be an active character by constantly engaging them on all platforms, 24/7. In 2012, USA connected with almost 20 million active fans and followers each month collectively on usanetwork.com, the primary hub of all things digital, on USA mobile, through full stream episodes and short form content on Hulu, VOD, and through social experiences on Facebook and Twitter. Always at the forefront of the latest technologies, we constantly ideate and innovate to develop highly engaging content and activities to create the best brand experience possible. Character Chatter is USA’s social water cooler, fostering fan-to-fan conversation and the place to go for one-on-one with show insiders and talent. It is a multi-platform destination that aggregates all social chatter into one fluid stream of text, images and videos. Our USA Anywhere App connects fans to USA, giving them access to their favorite USA shows with a welcome social experience. When fans watch in real-time, they’re rewarded with exclusive content, badges, and access. From two screen experiences, companion apps and social games, we continue to be leaders in innovation by developing cutting-edge Social TV experiences for our partners. As the digital arm for the #1 cable network, we’re inviting a two-way dialogue and deep engagement on every screen. At USA, we welcome your involvement, it’s not “brought to you by” it’s “created with,” as we are consistently finding ways to amplify our fans TV experience and continue to turn passive viewers into active participants. Source: July 12 Online = Omniture uniques to USANetwork.com + Nielsen uniques USA content on Hulu; Mobile = Omniture USA HTML + Video WAP and App; VOD = Rentrak uniques to USA content on VOD; Facebook fans and Twitter followers as of 8/2/12. 3. USA Strategic Marketing understands advertiser challenges and the need to connect with elusive, media-savvy consumers. We provide a deeper connection with our audience and innovative ways to extend brand messages far beyond advertising, reaching consumers at every touch point in their lives. Our marketing solutions are filtered through our “Characters Welcome” brand lens enabling us to organically integrate advertisers into the fabric of the channel by showcasing a brand’s unique “character” on-air, digitally, or in a live consumer experience. Known as one of the most recognizable brands on Cable TV, the Characters Welcome brand offers partners the opportunity to benefit from our ratings and reach via unique Character Brandworks solutions that resonate with consumers, generate buzz & garner attention for brands. USA. Likes Welcome. Tweets Welcome. Characters Welcome. 2 USA USA Network USA USA Network reSeArCH vIewer tArgeteD Persons, men & women: 18-34, 18-49, 25-54 vIewer ProFILe USA Network Median Age: Median Household Income: HHI HHI HHI HHI HHI 52 Years $48,900 % Audience Composition 41% 4+ Years College: 30% Home Owner: 35% Multi-Car Owner: 15% 16% $60K+: $75K+: $50K+ w/College: $50K+ w/Child: $50K+ POM 26% 71% 23% Source: Nielsen, 2012TD (12/26/11-9/30/12), M-Su 8p-11p, audience composition based on P18+, C3 data vIewer LIFeStYLe Financial Own 2 vacation/weekend homes Tax preparation: used any internet/online tax preparation program Investment activity: financial advisor/broker Credit cards owned: 4+ Index 121 111 110 107 Internet Used on-line gambling site Played games online Visited a TV network or Show’s website Obtained sports news information Downloaded music Made a purchase for personal use Paid bills on-line Index 135 126 125 118 114 111 106 Leisure Activities Cooking for fun: 2-3 times per month Play video games: 2+ times a week Fantasy sports league: 2-3 times a month Billiards/pool: 2+ times a week Go to bars/night clubs: 2+ times a week Dance/go dancing: 2+ times a week Dining out: 2+ times a week Attending movies: 2-3 times a month 146 143 140 135 131 121 114 111 electronics Most recent TV purchase: 3DTV Most recent TV purchase: $3,000+ Video games: bought 11+/past 12 months Bought 8+ DVDs/Blu-rays/past month MP3 players (portable): bought/last 12 months Portable GPS: bought/last 12 months Cellular/mobile/Smartphones Watched a full length movie Visited a website for sports Searched for information about a product Looked at an advertisement sent via text Downloaded a ringtone Downloaded a game 151 132 121 115 113 110 Source: MRI 2012 Cable Study, based=P18+, Index to National Average. 136 135 127 116 112 105 DAYPArt vIewINg Daypart Total Day Day Early Fringe Primetime Late Night Weekend Overnight Mon-Fri/Sat/Sun Mon-Fri Mon-Fri Mon-Sun Mon-Sun Sat/Sun Mon-Sun 6a-2a/9a-2a 6a-4p 4p-7p 7p-12p 12a-2a 9a-7p 2a-6a Source: Nielsen, 2012TD (12/26/11 - 09/30/12, C3 Data. 3 % Audience Composition (P18+) P18-34 P18-49 P25-54 20% 42% 44% 23% 46% 48% 20% 40% 41% 18% 40% 43% 22% 45% 48% 20% 42% 45% 23% 47% 50% ProgrAmmINg ProgrAmmINg geNreS: Drama (General), Comedy, Entertainment, Family, Movies, Sports: Wrestling vIewer tArgeteD ProgrAmmINg Persons 18-34, 18-49, 25-54: Royal Pains, Covert Affairs, Necessary Roughness, Suits, White Collar, Psych, Burn Notice, Graceland, The Moment, The Choir, Modern Family, Law & Order: SVU, Law & Order: CI, NCIS, NCIS: Los Angeles, CSI and WWE Monday Night RAW New ProgrAmS For 2013/PoPULAr eStAbLISHeD ProgrAmS USA is a general entertainment network focused on delivering compelling programming that captures viewers and provides a target rich environment for our advertisers. We continue to strengthen our position as the market leader by successfully sustaining hit series, such as Burn Notice, Covert Affairs, Royal Pains, White Collar, Psych, Suits, and Necessary Roughness. With new originals constantly in development, USA continues to reinforce its position as a top Cable network for original programming. By focusing on quality original programming, USA continues to deliver scripted programming hits, and welcomes its newest original, Graceland in summer 2013. USA ventures into non-scripted shows with The Moment and The Choir. We’re also a top destination for acquired series on cable (NCIS, Law & Order: SVU, and CSI) and welcoming America’s most loved hit comedy Modern Family, as the newest acquired series. USA continues to thrill millions of viewers each week with WWE Monday Night RAW. RAW is the only cable program that provides 52 weeks of original programming each year and extended to 3 hours as of July 2012. Source: Nielsen, 2011TD = 12/27/10-9/25/11, Cable Network Rank = M-Su 8p-11p, Scripted Original Series Rank = Premiere Trackages, Acquired Program Rank = M-Su 7p-12a, showing networks airing in 100% of the daypart, regularly scheduled programs only with 5+ TCs, C3 (000) Data. USA Network originals: Suits, Necessary Roughness, Covert Affairs, White Collar, Royal Pains, Psych, Burn Notice, and Graceland USA Network Non-Scripted: The Moment and The Choir USA Network Franchise events: WWE: Monday Night RAW, and Westminster Kennel Club Dog Show box-office theatricals: The Color Purple, Eat Pray Love, The Back Up Plan, How Do You Know, The Ugly Truth, No Strings Attached, and Fast Five Acquired Series: Modern Family, NCIS, NCIS: Los Angeles, Law & Order: SVU, Law & Order: CI, and CSI movie/Series Stunts: Fast Friday Movie Stunt; NCIS & SVU: Scare-a-thon; The Gibbs That Keeps on Giving NCIS Marathon; Character Feast Marathon; Home for the Holidays Marathon; Fights Camera Action Movie Stunt; Resolve to Watch New Year’s Marathon; SV-Uper Bowl Marathon; Red Carpet Marathon; Lucky Ducky St. Patrick’s Day Marathon; A-List Amigos Stunt; Labor Day Movie Stunt; Stars & Stripes 4th of July Marathon; Labor of Love NCIS Marathon 4 USA USA Network USA USA Network LeADINg NAtIoNAL ADvertISerS Ford Fox Filmed Entertainment Hershey Microsoft Nestlé PepsiCo Pfizer Procter & Gamble Toyota Motor Sales Universal Pictures Network CoNtACtS National Ad Sales USA Network 30 Rockefeller Plaza 31st Floor New York, NY 10112 P:(212) 644-4444 Dan Lovinger EVP, Cable Ad Sales P:(212) 664-7417 [email protected] Chris Hilleman VP, USA Sales P:(212) 413-5138 F:(212) 790-4720 [email protected] western region 100 Universal City Plaza Bldg. 9128-3 Universal City, CA 91608 P:(818) 777-7094 F:(818) 866-3317 regional offices Central region 454 N. Columbus Drive 3rd Floor Chicago, IL 60611-5555 P:(312) 970-2109 F:(312) 836-5795 Detroit region 3001 W. Big Beaver Suite 608 Troy, MI 48084 P:(248) 822-0281 F:(248) 643-8830 Carla O’Neill VP, Cable Entertainment [email protected] Michael Claffey VP, Cable Entertainment [email protected] Edward Dzurko VP, Cable Entertainment [email protected] NbCUniversal tv Networks Distribution and Local Ad Sales 1 CNBC Plaza 900 Sylvan Avenue Englewood Cliffs, NJ 97632 Juliette Morris SVP, Marketing & Strategy Partnerships P:(212) 664-6220 [email protected] Heather McCallion Vice President, East Region P:(201) 735-3573 [email protected] ME, NH, VT, MA, RI, CT, NY, PA, NJ, MD, VA & WV Kevin Blute Director, Midwest Region P:(201) 735-3643 [email protected] Wi, MI, IL, IN, OH, KY, TN, NC, SC, GA & FL Corinne Harradine Director, West Region P:(818) 840-3319 [email protected] WA, OR, ID, NV, CA & AZ Carla Carey Director, West Region P:(818) 840-3364 [email protected] MT, ND, MN, WY, SD, IA, UT, CO, KS, MO, NM, TX, LA, AR, MS & AL webSIte INFormAtIoN Consumer website: www.usanetwork.com Affiliate website: www.nbc.com National Ad Sales website: www.nbc.com 5