1. health and fitness

Consumer and Market Insights: Feminine Hygiene
Market in Portugal
Summary
The positive economic growth supported by the rise in domestic demand will drive growth opportunities
in Feminine Hygiene and other consumer goods markets. The Portuguese Feminine Hygiene market is led
by Sanitary Pads category. The market is led by international players such as Procter and Gamble
Company and Johnson and Johnson GmbH. The demand for premium products is increasing in the
Portuguese Feminine Hygiene market.
Key Findings
- The Feminine Hygiene market in Portugal will register higher growth both in value and volume terms
during 2015-2020 compared to 2010-2015.
- The Sanitary Pads category accounted for a 58.1% share by value in the Feminine Hygiene market in
2015.
- Drug Stores and Pharmacies is the leading distribution channel in the Portuguese Feminine Hygiene
market.
- Flexible Packaging is the most used packaging material in the Feminine Hygiene market in Portugal.
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Synopsis
Canadean's Consumer and Market Insights report on the Feminine Hygiene market in Portugal provides
insights on high growth categories to target, trends in the usage of packaging materials, types and closures
category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Internal Cleansers and Sprays, Pantiliners and
Shields, Sanitary Pads and Tampons and Women's Disposable Razors and Blades.
- Leading players: Market share of brands and private labels, including private label growth analysis
from 2012-2015
- Distribution data: Value shares within each category through channels such as Hypermarkets and
Supermarkets, Drug Stores and Pharmacies, Health and Beauty Stores and more
- Packaging data: consumption breakdown for packaging materials and containers in each category, in
terms of percentage share of number of units sold. Packaging material data for flexible packaging, Paper
and Board, rigid plastics and others; container data for: Film, Box, Bag/Sachet, Bottle and others.
Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and
volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and
opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan
effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will
provide a clear picture of the opportunities that can be tapped over the next five years, resulting in
revenue expansion
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Table of Contents
Introduction
- Report Scope
Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
Market Overview and Consumer Demographics
- Value and volume analysis for the Portuguese Feminine Hygiene market
- Historic and forecast consumption in the Portuguese Feminine Hygiene market
- Category volume consumption analysis by gender, age, education and urbanization
- Degree of trade up/down in the Portuguese Feminine Hygiene market
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Average category level pricing
- Segment share in a category (value terms) and change in market share
Retail Landscape and Key Distribution Channels
- Leading retailers in the Portuguese Cosmetics and Toiletries market
- Leading distribution channels (value terms) in the Portuguese Feminine Hygiene market
- Leading distribution channels (value terms) by category
View summary of this report @ http://www.radiantinsights.com/research/consumer-and-marketinsights-feminine-hygiene-market-in-portugal
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