1. food and drink

United States of America Commercial Beverages Market
Share, Size, Trends, Market Insights, Analysis, Growth,
Outlook and Forecasts to 2015
A very buoyant period for imports in general and Mexican products in particular helped to deliver
growth for the beer category, although mainstream domestic brands remain under pressure not only
from imports but also from craft beer, cider and FABs. Seasonally adjusted retail sales were estimated
to be up very slightly in the fourth quarter, but only when the increasingly significant online business is
included. One of the warmest fourth quarters for many years undoubtedly helped to create positive
momentum for beverage business.
Key Findings
It was a very strong quarter for premium water, and this segment is increasingly looking like the "craft"
segment of the water category
In beer, once again it was the import and craft segments which lifted category sales, while the
mainstream domestic beer market continued to underperform
Acceleration in the trend towards alternative beverages and an increasingly rapid decline in at-home
breakfast consumption derived the overall sales of white milk
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Synopsis
Canadean's USA Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and
alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and
developments on a quarterly basis, covering:
Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015
provisional data and 2016 forecasts for all beverage categories
Table Of Content
1.1 At A Glance
1.2 Impact Of The Economic Situation
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1.3 Highlights
1.4 Market Drivers
1.5 Market Trends
1.6 Soft Drinks
1.6.1.Packaged Water
1.6.2.Bulk/HOD Water
1.6.3.Carbonates
1.6.4.Juice
1.6.5.Nectars
1.6.6.Still Drinks
1.6.7.Squash/Syrups
1.6.8.Fruit Powders
1.6.9.Iced/RTD Tea Drinks
1.6.10Iced/RTD Coffee Drinks
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