Beverage Clouding
Agent Market
Share, Global Trends,
Analysis, Research, Report,
Opportunities,
Segmentation and Forecast,
2016-2026
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Report
Description
Report Description
Beverage clouding agent is a food additive (emulsion) used in the preparation of beverages to
enhance their opacity and make them more visually appealing to consumers. Citric acid is
one of the most commonly used cloud agent although other neutral, flavourless agents are
also in use in the beverage sector.
The use of clouding agent is determined by the end-use of beverages. Use of clouding agents
in the beverage sector is expected to witness steady growth, especially in the lemonade- and
guava-based beverages.
Beverage Clouding Agent Market Segmentation
Beverage clouding agent market can be segmented by source, properties, preparation, form,
and region.
On the basis of source, clouding agents can be sub-segmented into natural clouding agents
and non-natural/synthetic clouding agents. Natural clouding agents are sourced from fruit
peels and vegetable oils. Synthetic clouding agents, such as brominated vegetable oils and
glycerol ester of wood are also used to produce beverage clouding agents. The demand for
natural clouding agents is gaining traction owing to the growing ‘natural’ and ‘organic’ trend
in the market. Beverage clouding agents are sub-segmented on the basis of their properties,
into neutral clouding agents and non-neutral (colored clouding agents). The neutral clouding
agents are used in juices and beverages in which consumer do not except any haziness.
Neutral clouding agents do not alter the taste or colour of the beverage. On the other hand,
non-neutral clouding agents are used in drinks where an opaque or natural look is desired.
Non-neutral clouding agents influence the taste and colour of beverages, owing to which
Report
Description
Report Description
Beverage clouding agents can also be classified on the basis of preparation into citrus
clouding agents and non-citrus clouding agents. Citrus clouding agents are basically
prepared from the peel of citrus products -- preferably orange and lemon Non-citrus
clouding agents are usually sourced from vegetable oils.
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Beverage clouding agents can be further segmented on the basis of form into oil-based and
powdered. Most of the clouding agent are oil-based liquids, which are easily soluble in
water. Powdered clouding agents are mostly used in the preparation of powdered
premixes. These premixes are mostly made with or without sugar.
Region-wise, the global beverage clouding agent market is segmented into North America,
Latin America, Western Europe, Eastern Europe, Middle East & Africa and Asia-Pacific
excluding Japan, and Japan. Growth of the beverage clouding agents market is dependent
on the growth of the emulsion- and beverage market. While North America and Western
Europe will continue to offer growth opportunities, the beverage clouding agent market in
APEJ is anticipated to grow at a robust pace. Emergence of a growing middle class, with
high disposable income and awareness levels, is ramping up demand for juice and
beverages with natural ingredients. Owing to this, the beverage clouding agent market in
the region is anticipated to witness an increase during the forecast period.
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Beverage Clouding Agent Key Players
The beverage clouding agents market is driven by the major players in the food additives
industry. Out the major players, only few players produce beverage clouding agents
specifically. The major players in the beverage clouding agent markets are Eastman
Chemical Company, Cargill, ADM Wild Flavours, Alsiano, Gat Foods, GLCC Co., Kerry
Ingredients Givaudan Canada Co., Danisco (DuPont), Chr. Hansen Holding A/S and
Flachsmann Flavors and extracts. Few major players or buyers of clouding agents could
be PepsiCo, The Coco-Cola Company, Del Monte foods and Real Fruit Juice (Dabur).
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