Confectionery
Market
Share, ASEAN Trends,
Analysis, Research, Report,
Opportunities,
Segmentation and Forecast,
2015– 2025
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Report
Description
Report Description
ASEAN Confectionery Market Overview
Items in confectionery market consists of candies, chocolates, toffees, lollies, bakery
items;basically food items that are rich in sugar and sweet content. Mostly confectionery market
items consists of food products like butter, cocoa, honey, milk, flour, fruits, honey, nuts, sugar
syrup and more. They are consumed globally, mostly by all regions and countries and are
expected to grow in developing countries. Confectionery market is growing in mostly all the
South East Asian countries and saw a tremendous growth in the last couple of years.
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ASEAN Confectionery Market Segmentation
The confectionery market is segmented into three segments – Chocolates, Sugar confectionery
and Gum. Chocolates constitutes the significant part of confectionery market. Cocoa and sugar
are the raw materials for chocolate and latex is the raw material used for gum.World’s largest
cocoa processor Barry Callebaut’s production has also moved to Asia pacific and Latin America
because of its low production costs and great future opportunities.Its factories are in Malaysia
and Thailand. Nestle has acquired a majority stake in Chinese confectioner Hsu Fu Chi.
Report
Description
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Europe constitutes the biggest share of confectionery market, followed by Asia Pacific
confectionery market. ASEAN region has become an attractive place to do business. Some big
MNC’s have shifted their base(plants) for the production of chocolate to Indonesia to improve
efficiency and reduce costs in supply. Indonesia has the most consumption of confectionery
items as compared to other South East Asian countries. Flavors GmbH (WILD), another company
is opening its branch center in Singapore to serve the hub for the ASEAN region. Main markets
in South East Asian countries include Thailand, Vietnam, Philippines and Indonesia for
confectionery market.
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ASEAN Confectionery Market Dynamics
Rising disposable income, higher population, high GDP growth and consumer spending are the
major key drivers of ASEAN confectionery market. The biggest constraint to ASEAN
confectionery market could be rise in raw material cost and uncertain consumer behaviour. Also
health issues, increasing government regulations, could also be the biggest challenge for
confectionery market. Chocolate segment expected to grow the most under ASEAN
confectionery market. On special occasions and celebrations, sale of confectionery items
increase because people gift each other and its consumption and demand increase.
Report
Description
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Vietnam is gradually cutting down the import tax imposed on products of ASEAN, countries in
accordance with the ASEAN Free Trade Area, AFTA, regulations. As a result, the Vietnamese
confectionery market is vibrant compared to other nations.
ASEAN Confectionery Market Distribution Channel
Mostly confectionery items are sold in retail stores, hypermarkets, supermarkets and
convenience stores. Multinational flavor companies and smaller local manufacturers are active
in South EastAsia confectionery market. The latter offers good distribution expertise and local
connections. Innovation by producers playing a great role in experimenting with flavors, taste,
size which is driving a growth of this market. Enterprises operating under Vietnamese
confectionery market use modern technology of foreign countries such as Germany, Italy, Japan
and Austria to make their products, and apply non-chemical preservation techniques
ASEAN Confectionery Market Key Players
Key players in this confectionery market are Ferraro, Hershey’s,Lindt, Wrigley’s, Perfetti Van
Melle and ChupaChupa. Product innovation and consistent in quality are the reasons for their
success. Dunkin Donuts has signed a franchisee agreement to develop a brand in Vietnam with
Vietnam Food and Beverage Co. domestic confectionery companies have simultaneously
launched many new products in confectionery market.
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Description
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Pioneers of the campaign included famous companies such as Kinh Do, Bibica, Kotobuki, and
smaller producers like Nguyen Tran and ThanhPhat, etc. ierce competition was found between
Malaysian Khongguan biscuits and Vietnamese products
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