Augmented Reality (AR) Market Projected To Witness Swift
Growth In 2016 to 2022: Radiant Insights, Inc
Worldwide AR markets are poised to achieve significant growth with the use of smartphone apps and
headsets or glasses that are platforms to project digital information as images onto a game image or a
work situation.
AR is in the early stages of an explosive growth cycle. The Pokemon Go phenomenon raid adoption
raised awareness and expectation for the vision of augmented reality AR and digital enhancement of the
surroundings. Digital enhancement as AR is just human explanation of our existing surroundings.
Digital enhancement provides human explanations of the innate natural world and of the machines we use
to perform work.
AR digital enhancement provides explanations and process predictions. Google pointed the way, as it so
often does, to the AR opportunity with Google glass which failed, but spawned a large number of projects
that have succeeded. All the AR vendors will reap the benefits of the Google original Google Glass huge
AR marketing investment.
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Augmented reality AR is set to become an indispensable part of people‟s lives. AR is poised to take off
as part of the much heralded Internet of things (IoT). Digital images become as much a part of the real
world as the things we can touch and feel as they are integrated into everyday life. The reality is
augmented by the digital images. Augmented reality is a misnomer to the extent that it implies that
reality is somehow has something superimposed on it. Instead the reality exists, and the digital images
blend in to enhance the experience of reality, make it more understandable or more interesting. The
reality is not changed, it is not made better, it is understood better.
Use-cases for AR proliferate. Pokemon Go points the way to, illustrates, the huge game market
opportunity looming on the ubiquitous smart phones.
Adoption of AR technology in the enterprise is growing. AR headsets and glasses are used in
manufacturing, logistics, remote service, retail, medical, and education. One popular AR application is
providing „see-what-I-see‟ functionality, enabling off-site specialists to provide real-time guidance and
expertise to troubleshoot an issue. Others superimpose process steps by step information on dials and
switches in workflow situations.
Epson offers smart glasses. Augmented reality displays are being used to train technicians in common
routines. It is used to provide surgical guidelines to surgeons. It is used to provide information to doctors
in the operating room.
AR glasses can give employees real-time data streams layered over the real world. Security clearances
can be shown. Status of machinery in a factory can be shown. Internet of Things (IoT) needs AR to use
data to turn information into a decision-making tool. This will work in the manner outlined by Daqri
where step by step procedure manuals are created via video or some other manner.
Then the IoT uses the step by step procedure manual to address process, to address workflow via
superimposing streams of data and analytics that generate alerts from that data to provide just in time
information intuitively. Alerts are generated when change is noted. Streams of information from IoT
sensors are basically boring unless there is a change, unless something needs attention, hence the value of
alerts.
Just as the intensive care unit did not exist in hospitals until patient monitors were invented, so also AR
will leverage change and detection of change to generate alerts. Based on IoT data, alerts will usually be
few and far between, but then they come, they will need attention. In this manner the digital images
provided by AR leverage what we have learned from monitoring in a few specific areas like the hospital
ICU and will be carried forward to every task in every human endeavor.
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As price points decline, AR becomes useful. Augmented reality AR is set to become an indispensable
part of people‟s lives. AR is poised to take off. Digital images become as much a part of the real world
as the things we can touch and feel as they are integrated into everyday life. The reality is augmented by
the digital images. Augmented reality is a misnomer to the extent that it implies that reality is somehow
has something superimposed on it that changes the reality. Instead the reality exists intact, and the digital
images blend in to enhance the experience of reality, make it more understandable or more interesting.
The reality is not changed it is not made better, it is understood better, process and workflow can be
implemented in a more efficient manner.
The reality does not change with AR as it does with VR. With VR, the user is immersed in an illustion.
With AR reality becomes more fully experienced, is explained better. This is a significant difference, the
difference between and illusion and reality
The experience of virtual reality that is really immersive and does change the experience of reality
depends on people being stable and able to center themselves back to reality after the experience fo the
illusion. Augmented reality is providing a way to make what the seven senses that include vision,
hearing, touch, smell more effective. The sense of reality is enhanced instead of having an illusion take
over.
According to Susan Eustis, lead author of the study, “These game based and industrial end-to-end process
IoT augmented reality modular AR markets are anticipated to reach $7 trillion by 2027, growing in some
cases at the same pace we have seen from Pokemon Go augmented reality. Pokémon Go grew to a
massive 45 million daily active users per day after two months in the market, with the market reaching
$250 million for the vendor Niantic by September 2016 after two months starting from zero.”
Phenomenal growth is anticipated to come from implementation of step-by-step procedure virtual reality
modules that are used to manage systems. Every business executive in the world wants to have an IT
structure agile enough to manage phenomenal growth, should that be necessary, the aim is to construct
augmented reality modules that address the issues brought by the Internet of Things (IoT). IoT takes the
data from sensors, superimposes analytics on collected data, turns the data into information, and streams
alerts back to users that need to take action.
Augmented reality enhances our sense of reality, it further explains what is going on around us, it does
not support illusion, it supports getting in touch with what is real, what is really out there. Pokemon Go is
so much fun because it gives us little animals, little characters to play with in our exact location, it
enhances the experience of our neighborhoods. It has large beautiful birds that flap their wings and look
magnificent.
The Pokemon GO characters are placed in our world, they are not crazy, they are not illusions that replace
an unhappy experience of reality, or entertain with inappropriate violence, as you would find in a virtual
reality game, they are friends that appear in our local life, show up in local locations where they can be
caught and looked at. They become part of real life, a vital expression of reality.
Thus to say the implementations of digital imaging superimposed on reality is augmented reality misses
the point, they are images that help us participate more fully in the reality around us. The augment the
experience of reality, they do not change the reality itself as VR does.
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Companies Profiled
Market Leaders
Niantic
Sieko Epson
Microsoft
Sony
PTC
Daqri
Google
Infinity Augmented Reality
Total Immersion
Wikitude
Bippar
Atheer
ODG
Vuzix
Market Participants
ACEP / Try Live
Apple Augmented Reality (AR)
APX Labs
Atheer
Augmate
Augmedix
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Blippar
Layar
CastAR
Daqri
Esri
Essence
Facebook / Oculus
General Electric
Google
HP Aurasma
HP Autonomy
HTC
IBM Watson Augmented Reality
Infinity Augmented Reality
Intel / Recon Instruments
Kopin
Magic Leap
MDA
Merrick & Company
Microsoft
Niantic
Osterhaut Group (ODG)
Pristine
PTC Acquires Vuforia
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Qualcomm
Samsung
SAP
Septentrio
Seiko Epson
Shenzhen Vigor Electronic Co.
Sigma-Aldrich
Sony Interactive Entertainment
Thermo Fisher Scientific / Life Technologies
Total Immersion
Valve Technologies
Vuzix / Intel Investment
Waygo
Wikitude
Yahoo
Yahoo / Mavens
Yahoo / Tumblr
ARLab SDKs
DroidAR Open-Source Framework
Metaio SDK
Vuforia SDK
Wikitude AR SDK
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Key Topics
Augmented Reality
AR
Pokemon Go
Digital Workflow
Smart Headset
Smart Glasses
Internet of Things
Shopfloor AR
Wearable Computer
Process Image
Table of Contents
Augmented Reality
Augmented Reality Market Driving Forces
AR Game Program Development
Augmented Reality Market Shares
Augmented Reality Market Forecasts
1. Augmented Reality and Map Based Gaming: Market Description and Market Dynamics
1.1 Augmented Reality and Map Based Navigation
1.1.1
Niantic Pokemon Go
1.1.2
Niantic Generating $10 Million per Day
1.2 Industrial Communicating
1.2.1
Augmented Reality Communication Market Driving Forces
1.2.2
Remote Telepresence Healthcare Diagnosis and Treatment
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1.2.3
Manufacturing and Engineering Uses Monitoring and Telepresence to Achieve Remote Repairs
1.2.4
Local Law Enforcement, Border Patrol, and First Responder Markets Entering A New Era
1.3 Industry Wearable Computing
1.3.1
Industrial Logistics Robotic Market Driving Forces
1.3.2
Robots Set To Bring A New Industrial Revolution
1.4 Augmented Reality Platforms for HealthCare Improve the Quality Of Life
1.4.1 Tele-Medicine and M-Health Market Driving Forces
1.4.2
Real-Time Monitoring Of Physiological Data
1.4.3
PTT Push Telemedicine
1.4.4
M-Health and Tele-Medicine Market Convergence
1.5 Augmented Reality (AR) Is Overlaying Pieces Of A Virtual World Over The Real World
1.5.1
Augmented Reality Represents Data Analytics and Human Computer Interfaces
1.5.2
Augmented Reality Apps
1.5.3 Virtual Reality (VR) and Augmented Reality (AR) Compared
1.5.4 Virtual Reality (VR)
1.5.5
Augmented Reality (AR)
2. Augmented Reality Market Shares and Forecasts
2.1 Augmented Reality
2.1.1
Augmented Reality Market Driving Forces
2.1.2
AR Game Program Development
2.2 Augmented Reality Market Shares
2.2.1
Augmented Reality (AR) Market Shares 2015
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2.2.2
AR Components, Sensors, Processors, And Displays
2.2.3
Niantic
2.2.4
Darqi Augmented Reality Leverages Smartphones
2.2.5 Vuforia
2.2.6
Samsung
2.2.7
MDA Geospatial - International
2.2.8 Total Immersion Most Widely Used Commercial AR SDK
2.2.9
Seiko Epson
2.2.10 Google Glass
2.2.11 Microsoft
2.2.12 Intel / Recon
2.2.13 APX Labs
2.2.14 APX Labs Smart Glasses
2.2.15 HP Aurasma Boosts Scalability and Performance for Augmented Reality with HP Cloud
2.2.16 Blippar
2.2.17 PTC
2.2.18 Mojang Minecraft
2.2.19 Valve Social Entertainment Platform
2.3 Augmented Reality Market Forecasts
2.3.1
Augmented Reality (AR) Segment Analysis
2.3.2
Augmented Reality Segment Analysis, AR Smart Phone Game, AR Headset Games, AR
Industrial Headset, And AR Industrial Smart Glasses, Units
2.3.3
Augmented Reality (AR) Smart Phone Game Forecasts
2.3.4
AR Headset and Wrist Games
2.3.5
Augmented Reality AR Industrial Smart Glasses Forecasts
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2.3.6
Augmented Reality AR Industrial Headset Forecasts
2.3.7 Venture Investment in Augmented Reality
2.3.8
Augmented Reality Leverages AWS Cloud IT
2.3.9
Augmented Reality IT Infrastructure Needs To Further Evolve
2.3.10 Augmented Reality in Logistics
2.3.11 Augmented Reality in Communication and Collaboration In Business-To-Business Sectors
2.3.12 Augmented Reality in the Retail Business
2.3.13 Augmented Reality to Enhance Shopping Experience Online
2.3.14 Augmented Reality (AR) Gateway To Module Control Of Information
2.3.15 Augmented Reality Remote Sensing and Communication Agricultural Applications
2.3.16 Augmented Reality Step-by-Step, End-to-End Work Process for Government Infrastructure
Projects
2.3.17 Augmented Reality Remote Sensing for Oil Spill Applications
2.3.18 Military Use Of Augmented Reality
2.3.19 Augmented Reality Mining Applications
2.4 Augmented Reality Use of Drones in GIS
2.5 GIS: Augmented Reality Automatic Translation
2.5.1
GIS Market Growth
2.6 IOT
2.7 Virtual Reality Market
2.8 Augmented Reality Pricing
2.8.1
Headset Pricing
2.8.2
Wikitude SDK Pricing
2.8.3
Epson Augmented Reality Glasses $700
2.9 Augmented Reality Regional Analysis
2.9.1
US Augmented Reality
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3. Augmented Reality and Map Based Gaming Product Description
3.1 Pokémon GO
3.1.1
Niantic Pokemon GO Map
3.1.2
Niantic Gym Battles and Gym Defense
3.1.3
Niantic Ingress
3.1.4
Niantic Ingress XM Anomaly
3.1.5
Niantic FieldTrip
3.1.6
Niantic Pokemon Go Location Data
3.1.7
Pokemon Blog, Getting Ready to GO: Plotting a Route
3.1.8
Pokémon Go Real-World, Augmented Reality (AR) Game
3.2 Microsoft / Mojang Minecraft
3.2.1
Microsoft / Mojang Minecraft Versions
3.2.2
Microsoft Mixed Reality Visor
3.2.3
Microsoft Immersive AR System is HoloLens
3.2.4
Microsoft Mixed-Reality Roadmap
3.3 Sony PlayStation VR
3.3.1
Sony Playstation VR Gaming and Entertainment
3.3.2
Sony Playstation VR Games
3.4 Total Immersion
3.5 ACEP TryLive
3.6 Magic Leap
3.6.1
Magic Leap Currency in MR Technology Communicates Experience
3.6.2
Magic Leap Synthetic Realities
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3.6.3
Magic Leap Virtual, Mixed, Augmented Reality Real Worlds
3.6.4
Magic Leap Virtual Reality
3.6.5
Magic Leap Augmented Reality
3.6.6
Magic Leap Mixed Reality
3.6.7
Magic Leap Augmented Reality Entertainment Content
3.6.8
Magic Leap Emotional Impact
3.7 Shaper Origin Power Tool
3.8 Facebook Oculus type-02.png
3.8.1
Facebook / Oculus Rift
3.8.2
Facebook Oculus Touch
3.8.3
Facebook Messaging
3.8.4
Facebook Messenger
3.8.5 Video Calling in Facebook Messenger
3.8.6
Facebook WhatsApp Target Markets
3.8.7
Facebook WhatsApp Advertising Positioning
3.8.8
Facebook WhatsApp User Base for Android
3.8.9
Facebook WhatsApp User Base for iPhone
3.8.10 Facebook Oculus Virtual Reality Technology
3.8.11 Facebook Oculus Rift Experience of Immersion
3.9 Apple
3.10 HTC Vive
3.10.1 HTC Vive / Valve SteamVR
3.10.2 HTC Gallery: Call of the Starseed
3.10.3 HTC Hover Junkers
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3.10.4 HTC theBlu: Encounter
3.11 Samsung Gear VR Powered by Oculus
3.11.1 Samsung Gear VR Apps
3.12 Merge VR Goggles
3.13 Google
3.14 Meta
3.15 DAQRI
3.15.1 Daqri Smart Helmet™ Integration
3.15.2 Daqri Human Computer Interface
3.15.3 Daqri Melon™ Headband
3.15.4 Daqri 4D Work Instructions
3.15.5 Daqri Thermal Vision
3.15.6 DAQRI Smart Helmet™ Applications
3.15.7 Daqri 4D Studio™ Platform for Capturing Workflow Context
3.15.8 Data Visualization
3.15.9 Daqri Remote Expert
3.15.10 DAQRI Smart Helmet Ambient AR
3.16 MDA Geospatial - International
3.16.1 MDA Satellite Imagery
3.16.2 MDA RADARSAT-2 Telemetry
3.16.3 MDA Elevation Modeling
3.16.4 MDA InSAR
3.16.5 MDA Mapping
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3.16.6 MDA Satellite Access Services
3.17 Merrick & Company GIS
3.17.1 Merrick GIS Better Record Keeping
3.17.2 Merrick Managing Geographically
3.18 Esri ArcGIS
3.18.1 Esri World Geocoder
3.18.2 Esri ArcGIS Online
3.18.3 Esri ArcGIS for Desktop
3.18.4 Esri ArcGIS Transforms Data into Actionable Information
3.19 GE Grid Solutions Geospatial Systems
3.19.1 GE Grid Solutions Telecommunications Solution
3.19.2 GE Grid Solutions Smallworld Electric Office
3.19.3 GE Grid Solutions Smallworld and Google Maps
3.19.4 GE Grid Solutions MapField FieldSmart
3.20 Septentrio GIS
3.20.1 Septentrio GIS 3D Picture Represents Augmented Reality When Geological Charts, Soil Surveys,
And Piping Networks Are Supported To Create Rich Visualization
3.20.2 Septentrio PinPoint-GIS
3.20.3 Septentrio Altu NR2
3.20.4 Septentrio Altus GeoPod
3.20.5 Septentrio AsteRx-m UAS
3.20.6 Septentrio GNSS Receivers
3.21 Augmented Reality and Virtual Reality Glasses
3.21.1 AR Glasses Optical Qualities
3.22 Vuzix Augmented Reality
3.23 Epson Moverio AR Smart Glasses
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3.23.1 Epson's Moverio GoInStore Uses AR Integrate Online And In-Store Experience
3.23.2 Epson Augmented Reality Technology
3.23.3 Epson Retail Augmented Reality Glasses Wi-Fi Connectivity
3.24 PTC Vuforia
3.24.1 Vuforia VuMark™
3.24.2 Vuforia Universal Windows Platform & HoloLens
3.24.3 Vulforia Guided Step-By-Step Instructions For Products Or Machinery
3.24.4 Vuforia Cloud Recognition Web API
3.24.5 Vuforia Android SDK: Android Camera Access
3.24.6 Vuforia iOS SDK High Resolution Camera View
3.25 Google Glass Enterprise Edition
4. Augmented Reality Research and Technology
4.1 Augmented Reality
4.1.1
Niantic Pokemon Go
4.1.2
Niantic Pokémon GO App Trainers
4.2 Augmented Reality Business Vertical Solutions
4.2.1
Integrate Augmented Reality with Camera Feed
4.2.2
Moverio BT-200
4.3 Virtual Reality Technology
4.3.1
Components of Virtual Reality Presence
4.4 Augmented Reality Technology: Niantic Gets the First Win
4.4.1 Total Immersion Augmented Reality
4.5 ARLab SDKs
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